"That's right, it's free delivery!" Xia Yu said categorically.

"But boss, there was a precedent for delivering newspapers for free before, but it turned out that this trick would not work, and it would also cause collective suppression by peers, which was very dangerous for our newspaper......" Sun Changfa asked suspiciously.

"The previous newspaper was unsuccessful because the boss was not me!" Xia Yu said with a confident smile.

Seeing the confident appearance of the boss Xia Yu, Sun Changfa and the others were stunned, and glanced at each other, all a little silent.

The boss is obviously on the rise, and he is full of confidence, none of them wants to be a bird to sweep the boss's interest.

"You don't have to worry about the suppression of peers, I don't plan to make Jiuding Daily free forever, but only free for seven days, as a marketing strategy. Xia Yu ignored their strange mood and continued.

That's better!

When Sun Changfa and the seven of them heard this, they breathed a sigh of relief in their hearts, at least the boss was not carried away.

"Besides, do you think it's easy to send 100,000 newspapers for free?" Xia Yu continued, his gaze sweeping towards them.

"Do you still need to use your brains to deliver newspapers for free? Isn't it just to send them directly to others, what's so difficult about this?" A thought flashed in the hearts of the seven people again, and they all looked at Xia Yu with doubts in their eyes, wanting to hear Xia Yu talk about what knowledge was there.

"If you think about it, the millions of people in Xiangjiang can be said to be potential users of our newspaper, but if you find someone to distribute it randomly, 100,000 copies will be wasted, hundreds of thousands, millions of copies are enough, how much manpower and financial resources will be needed?"

"Why did I only let Jiuding Daily deliver it for free for seven days? What is the purpose of our free newspaper delivery? Have you thought about it?" Xia Yu looked at Sun Changfa and the others and suddenly asked.

"Of course, it is to let the citizens subscribe to our newspaper and become users of our newspaper!" Zhao Cheng blurted out.

"That's right!" Xia Yu glanced at Zhao Cheng appreciatively, and then said. Before they could continue talking, he spoke again.

"Therefore, these 100,000 free newspapers must give full play to their due value, and try their best to get citizens who have read free newspapers to subscribe to our newspapers! ”

"So, if you want to achieve the maximum effect at the minimum cost and increase the conversion rate of customer subscriptions as much as possible, what is the easiest way?" Xia Yu asked again.

Hearing this, Zhao Cheng and the seven of them all understood a little, because Sun Xin, the Minister of Information, had roughly guessed the thoughts of his boss Xia Yu because he had been collecting news materials for a long time and was more sensitive, and blurted out: "Only by finding the most valuable potential customers can we easily convert them into our real customers." ”

After finishing speaking, Sun Xin looked at Xia Yu expectantly, wondering if what he said was right.

"Very good, that's right!" Xia Yu gave Sun Xin an appreciative smile, and Sun Xin involuntarily straightened his waist when he heard it.

"So, Sun Xin, now think about it, who are the most valuable potential customers, and how do you find them and send the newspaper to them?" Xia Yu asked again, and glanced at the others, gave Sun Xin an encouraging look, and motioned for him to continue answering.

"Those white-collar workers and stockholders have the habit of subscribing to newspapers, and they also have money, so they can be specially distributed to those white-collar workers, and at the same time go to the stock market to distribute newspapers to those stockholders. Sun Xin said with some excitement, this feeling of acting in front of the boss and being able to pretend to be forced in front of his colleagues made him a little excited, and he began to be a little obsessed with this feeling.

"Very good, to a point, "Jiuding Daily" is based on the content of the two sections of finance and business and novels, so shareholders and practitioners in the financial industry are the customers that our newspaper needs to absorb the most, do you still have ideas?" Xia Yu looked at Sun Xin and continued to ask, but unfortunately seeing Sun Xin shaking his head, he could only look at others and motioned for others to express their opinions.

The others thought about it for a while, and finally Sun Changfa, the head of the distribution department, said: "The people who will buy newspapers are the most valuable potential customers, and the one who can reach them is the owner of the newsstand, so we can ask the owner of the newsstand to help us distribute it." ”

"Why should the owner of the newsstand help you deliver newspapers for free? Not only is it a waste of energy, but it also affects the sales of other newspapers, how can they do such a thankless task?" Xia Yu asked rhetorically.

"Uh...... This one...... Boss, I thought ...... wrong" Sun Changfa was a little embarrassed, and his forehead was a little sweaty.

"No, you're not wrong, it's just that the thinking still needs to be developed, and the starting point is fine, but how to realize the idea perfectly requires a certain amount of skill. Seeing that Sun Changfa was a little anxious and blamed himself, Xia Yu smiled, relieved the atmosphere, and made Sun Changfa breathe a sigh of relief.

"We can provide newspapers to the newsstand owner for free, so that they can sell it according to the price, compared to other newspapers, our newspaper does not need any cost for him, and the profit is several times that of other newspapers, you say, will the newsstand owner put our newspaper in the most conspicuous position, and recommend it to customers?" Xia Yu said with a smile.

Hearing Xia Yu's words, Sun Changfa suddenly brightened up, and threw himself to the ground in admiration for the boss Xia Yu, and compared it with his own thoughts, only then did he feel the gap between himself and the boss.

Others also looked at Xia Yu with admiration, according to the boss Xia Yu's approach, if they are newsstand owners, they know that this is a routine to help "Jiuding Daily" sell, but they will also sell willingly, this is a naked conspiracy, for newsstand owners, whoever sells newspapers is the same, as long as they can get more benefits, of course, they sell more newspapers.

Moreover, although the newsstand owners sell the newspapers, not deliver them for free, they do not forget that the starting point of free newspaper delivery is not to give them away, but to actually convert potential customers after seven days as much as possible.

But now wouldn't it be better if users could be willing to buy "Jiuding Daily" from the beginning?

"Okay, now you should be clear, time is pressing, I'll talk about the rough implementation plan. Xia Yu coughed, asked everyone to concentrate, and began to lay out the plan.

"Tomorrow, after the newspaper is printed, we will give priority to the owners of the various newsstands, and make it clear to them that the Jiuding Daily will provide them with seven days for free, and set a good price to encourage them to sell, the more they sell, the better, and the newspaper can be called at any time to replenish the stock when it is sold out, and we will send the newspaper to them as soon as possible. ”

"Of course, the strategy of free newspaper delivery remains unchanged, the four major stock exchanges, all arrange at least two people to deliver newspapers, after the stock exchange is issued, go to major companies and shops and other places with a large flow of people to deliver, try not to be too close to the nearby newsstands, to ensure the enthusiasm of the owners of the major newsstands. ”

"Tomorrow, Sun Changfa, your distribution department is the main force, and the idle employees of other departments will actively cooperate, and the whole company will take action. Each department will go back to do the work of their subordinates later, and plan the specific implementation plan for tomorrow. ”

"Zhang Lei, you have to supervise the printing work at all times, as long as you receive a printing order, you must print the specified number of newspapers as soon as possible, the task is heavy, you have to take care of more. ”

"Sun Xin, today's news is quickly sorted out and handed over to Zhao Cheng, Zhao Cheng, you have to print out the sample of the first edition of "Jiuding Daily" before four o'clock in the afternoon and hand it over to me for review, and after confirmation, you will immediately hand it over to Zhang Lei. ”

"Do you understand?" After assigning the task in one breath, he looked at them in the afternoon and said in a deep voice with a serious face.

"Got it!" shouted everyone.

"Okay, let's get to work now!" Xia Yu said with a wave of his hand.

Immediately afterward, everyone walked outside and began to carry out their tasks in a hurry.

At this point, Xia Yu also breathed a sigh of relief, and after taking a sip of tea, he continued to get busy.

......