"It's June 9th, and if you want to avoid the summer season, time is running out. ”

Speaking of business, Lu Fang put away his playful look and began to analyze seriously.

"What do you think, should you avoid the summer file?" Lu Fang looked at Chen Mubai and asked.

He didn't know what Chen Mubai thought, and based on his past experience, it was definitely more advantageous to avoid the summer file.

But every time Chen Mubai's choice is very unexpected, the key is that he can succeed, which has to make him attach great importance to listening to Chen Mubai's opinion.

"Avoiding and surviving in the cracks of the blockbuster is still too much of an impact. Chen Mubai nodded.

"Hmm. ”

Lu Fang can be regarded as relieved, Chen Mubai did not make an amazing move this time.

Chen Mubai is very sensible, he doesn't think he can beat those big productions, after all, he is a newcomer in the film and television industry, he has no foundation at all, and relying on the support of fans alone will not play such a big role.

And there are several blockbusters in the summer file, and the ceiling of the box office is also limited, there are more people competing for it, and the total box office has not changed, but there are more films, and the box office below will inevitably decrease.

Although he knows that the quality of this movie is not bad, and he can earn a little box office by word of mouth in the later stage, but compared with real blockbusters, this quality and word of mouth are nothing.

is really on the same stage, but I am afraid that fans will also choose those big productions instead of "Buried Alive".

This is not alarmism, but a normal phenomenon in the market.

At least in the eyes of ordinary movie fans, the priority of watching a star-studded movie is extremely high.

Just like many people choose between domestic films and foreign films, they generally choose to watch foreign blockbusters, at least the special effects and popcorn plot look very cool and worth the ticket price.

And domestic movies, many of them are selling dog meat on sheep's heads, there are many pits, and maybe the wonderful shots have been cut into the trailer, and then the whole movie is filled with water, which stretches the content of the trailer.

Only a few well-known actors and directors have made movies that are a little better, at least to give fans confidence.

These gaps are not the most important, if it is in the same schedule as a big production, his movies will not be scheduled, and the box office will inevitably be very low.

The most important thing in a movie must be the film schedule, which is linked to many aspects, and the premiere is basically the intensity of publicity, the popularity of topics on the Internet, the production lineup and cast of the movie.

Therefore, compared with the real big production, "Buried Alive" is a complete failure, and only if you can get the film schedule can you have a ghost.

Even after the movie is released, the film scheduling will take into account the movie's attendance rate and the quality and topicality of the movie, and there will often be small-scale well-made movies that counterattack, and then strengthen the film scheduling, making the movie explode at the box office and become a dark horse.

"Buried Alive" conforms to this angle, but at the time of the premiere, everyone basically chose blockbusters instead of watching "Buried Alive".

Then the result is that the attendance rate of "Buried Alive" will not be high, even if the quality is there, it is useless, and it will not necessarily increase the film schedule.

The cinema's schedule does not give high films because of the high quality of the film, the main thing is the attendance rate and the works of controversial topics.

Because controversy will inevitably attract a large number of audiences to watch, a high attendance rate also means that the audience likes to watch it and represents a high box office.

Therefore, even if the quality of the movie is poor, but it can make money, its film schedule will still be very high.

This is also why many producers are willing to find traffic stars to act in movies, the topic and controversy are there, and with the support of fans, it is relatively stable to make money.

"Avoid the summer file, so should we postpone the release or release it in advance?" Lu Fang asked: "If it is released in advance, we will start promoting it now." ”

Chen Mubai: "Don't postpone, with the fact that there is still a bit of heat now, we will promote it ourselves, and the effect is much stronger than postponing the release." ”

This is considered, if the movie is delayed until after the summer vacation, then the time is too long, and the topic and popularity of the movie is completely gone.

And at that time, the school started, and the box office that the student group could contribute a lot less, if it was released in advance, the college entrance examination students and college students would have already taken early vacations, and the consumption power of these people was considerable.

A large part of Chen Mubai's fan base is made up of these people, and they love Chen Mubai's works, whether it is a song or a TV series.

If you start promoting it now, although the time is a little tight, because "Let's Get Married" is a hit, its popularity can radiate to "Buried Alive", making up for the lack of publicity.

Now there are many talks on the Internet about the topic of "Let's Get Married", and "Buried Alive", which shows that the popularity of the former is conducive to the spread of the latter.

Mubai Entertainment just started to do it in the publicity and distribution channels of film and television, and the effect will definitely not be particularly good, but now the rest of the popularity helps spread it, but it makes up for the shortcomings.

"Then we're going to start the propaganda now, and we're going to get ready for both. Lu Fang decided.

"Let's Get Married" has just been released, and it is necessary to continue to promote and increase the popularity of this drama.

The publicity of "Buried Alive" is on the agenda, and the operation department needs to carry out relevant publicity for this film, and Chen Mubai himself must cooperate with the promotion of this film.

"Well, Brother Feng is responsible for this matter, the two of us will go to the theater, discuss the release time with them in advance, and then strive for a good film schedule. Chen Mubai said.

There will be several movies in theaters at the same time, and they will also have a list of upcoming movies in hand, and negotiating the premiere date with them in advance can maximize the benefits of the film.

For example, if a movie has a high film schedule, if it is at the same time as it, it will inevitably be affected by the film schedule, so it is best to stagger its release date or the outbreak period a few days before the release, so that you can make your movie have a better schedule and avoid being affected by it.

"No problem, I'll go and explain. ”

After Lu Fang agreed, he immediately left the office and went to explain the matter.

......

Lu Fang arrived at the company early in the morning, and after explaining the matter, he came out with Chen Mubai, and the two headed towards several large theaters.

Mubai Entertainment received a new task, and everyone began to get busy.

Two important works come together, and the busy state can be imagined.

"Let's go to Huaying first, they are the biggest theater chain. Chen Mubai said.

The two finalized the destination of the first stop, and then drove to the Hua Cinema Line.

China Film Media is a state-owned enterprise and the largest film and television production group in China, a large-scale company integrating publicity and distribution, film and television production, film and television investment, film import and export, cinema management, etc.

Huaying is also the strongest film and television media company among the seven, and it is also the first of the seven, ranking first!

Huaying Cinema is the cinema chain of Huaying Media, and it is also the largest cinema chain in China.

Basically, the producer of the film talks directly with the manager of the theater chain, and will not find the CEO of the parent company, and the business within the group is also divided and managed, and the boss is responsible for the overall planning, and this kind of trivial matter will not be asked.

If every movie launched in China Film has to find the CEO of China Film Group, the boss is not tired to death?

Of course, there are exceptions, and that is direct dialogue between the bigwigs.

For example, if you are the boss of the Big Seven, you go to negotiate with the boss of Huaying for a movie, and the other party will manage such a trivial matter, and it is basically impossible to replace it with someone else!

Although Chen Mubai is a very popular star, in front of capital, he is not qualified enough, he is just a small person, and he has no capital to negotiate with the boss of Huaying.

"Hello, I want to meet your President Fang, I have made an appointment before. ”

After Chen Mubai and Lu put it on the Hua Cinema line, he found the front desk.

The person in charge of the Chinese cinema line is called Fang Mocheng, although he is said to be the theater manager, but there is no problem with calling Fang Zong.

After all, in the theater line, he has full control, and the Chinese theater line itself is not small, it is considered to be an independent operation, and the level is equivalent to that of the general manager.

"Okay, wait a minute, I'll ask for you. The little girl at the front desk replied, with a good attitude.

She was a very young girl, very beautiful, and had a very good voice.

She recognized Chen Mubai, and although she was a little surprised, she was not too surprised.

Chen Mubai is one of the hottest stars recently, and she is also very happy to meet him.

But she works in Huaying, and celebrities are not uncommon, so naturally she will not be too out of shape like ordinary girls when they see stars.

As the largest cinema chain in China, the Chinese Cinema Line also has a super-large cinema chain, and the premiere opening ceremony or film press conference of many movies is held here.

They can be regarded as long-cultivated people, and their curiosity about celebrities is not so high.

However, Chen Mubai is still different, a powerful star, a singer, and has not starred in film and television dramas, so it is more novel to see him, plus his appearance is very good, girls like it.

"Okay, please come in, Mr. Fang is already waiting inside. After the female receptionist was confirmed, she led Chen Mubai and Lu Fang into the conference room.

"Hello, Mr. Fang!"

As soon as Chen Mubai and Lu Fang entered the door, the two saw Fang Mocheng and greeted them warmly.

"Mr. Chen is good, Mr. Lu is good!" Fang Mocheng got up to greet him, and at the same time replied kindly.

After taking their seats, two cups of tea came to the front desk to entertain Chen Mubai and Lu Fang.

"I'm here today to talk to you about the release of the film "Buried Alive" produced by our company. Chen Mubai spoke.

"This movie, I know, it's very popular on the Internet during this time, and I'm looking forward to it. Fang Mocheng said with a smile.

"I think it's almost noon, let's have a meal together, chat while eating, and ask Mr. Fang to appreciate his face. Lu Fang said.

It is the first time for them to deal with film and cinema chains, and they have no foundation at all, and now they are developing from scratch, and they are here today to make friends with resources and prepare for entering the film and television industry in the future.

Come to have a good relationship with Fang Mocheng today, there will be no need to do this in the future, the more you cooperate, the more familiar you are, and the relationship will be familiar.

"Okay, let's talk while we eat. Fang Mocheng readily agreed.

The three of them found a hotel and ate in a private room.

"Mr. Fang, can you give our films a little more schedule?"

After three rounds of drinking, Chen Mubai asked.