Chapter 533: Tasting before the auction
As many people expected, Ocean Ranch was not famous at all before it was acquired by Zhuang Haiyang. But since Zhuang Haiyang took over, the fame of the ranch has increased rapidly, and now the marine ranch is well-known all over the world.
In the past, most of the world's highest-grade steaks were mentioned as purebred pastures of some of the world's most well-known beef cattle. But now, the world's well-known restaurants and wealthy people are beginning to recognize the beef cattle brand raised by marine ranching.
If the number of beef cattle sold by the ranch is too small, I am afraid that the ranch will have a greater reputation. This time, the ranch held the third beef cattle auction sale. Even well-known catering companies in Arab and other countries have applied for a place.
Even if you buy commercial cattle from New Zealand, you need to spend a lot of transportation costs. But for the Arabs who really love food and are not short of money, they still hope to bring this rare beef to the rich people in the country to taste.
Compared with foreign buyers, the owners of the three domestic restaurants who won the bidding quota all participated in the auction in person. After arriving at the Ocean Ranch, the three CEOs were extremely polite to Zhuang Haiyang.
Especially the boss who participated in the auction before, when he saw Zhuang Haiyang, he was even more flattering: "Mr. Zhuang, can you give us more shares in this auction?" I heard that there are many buyers who came this time?"
"Mr. Zhu, if you want to share it, it's really hard for me to give it privately. If you are interested, it is better to participate in the auction. In addition, a little news was revealed that there were many foreign customers participating in the auction this time. If you want to get more goods, you still have to be mentally prepared. ”
"Then this time, how much will your group of beef cattle be sold for?"
"At least the highest bid price in the previous time, I'm afraid it won't be auctioned. If you want to shoot a little more, I suggest that you shoot as soon as possible. I believe that when it comes to the end, I am afraid that the price will be higher.
As a compatriot, I can also send an additional message. The beef cattle sold at the ranch this time were sent for inspection two times in a row, and both of them slaughtered top-quality steaks. The grade of this kind of steak is that I am afraid that the top Wagyu beef of the little devil will not be able to cut out. ”
"Wow, really? It looks like we can't even do it without bleeding this time!"
For the sake of domestic compatriots, Zhuang Haiyang still sent some news for free. Taking advantage of this opportunity, one of the CEOs quickly said: "Mr. Zhuang, I heard that you have also built a ranch in China and breed cattle?"
"Well, the cattle selected are the top purebred cattle in China. Although I don't know the quality of the beef for the time being, I still believe that the quality of the cattle that will be bred in the end should not be too bad. ”
For those cattle raised in domestic pastures, Zhuang Haiyang also has high hopes. In the early stage, Zhuang Haiyang will only sell some in small quantities for brand building. What's more, it is still planned to breed a top beef cattle brand.
As long as enough breeding cattle are cultivated, it is necessary to find a suitable pasture in the country, and I believe that the state will actively support it. For any country, who doesn't want a few more top livestock brands in the country?
In fact, through this ambush, Zhuang Haiyang still felt safer staying in China. After having this idea, Zhuang Haiyang also has plans to lease more pastures for planting and breeding in coastal cities in China in the future.
There is an example of the heirloom farm, and he believes that no province will refuse his investment. Even the local government will give maximum support. And this is also the brand value that comes with the formation of brand influence.
Of course, in terms of price, as long as the quality of the beef is good, there is no problem. ”
As the boss said the predetermined words, Mr. Zhu, who was most familiar with Zhuang Haiyang, immediately said: "Lao Liu, you guy is not kind! I heard that there are not many cattle in the first batch of cattle in Zhuang Zong's ranch, and you still want to make a round?"
Just when the three CEOs laughed at each other, Zhuang Haiyang also said in a timely manner: "Thank you for the support of the three CEOs!
As for the final price, it definitely depends on the grade and taste of the slaughtered beef. In the early stage, we will definitely give priority to domestic customers. If the quality is good, it is possible to promote it to the international market in the future!"
First at home and then abroad, it is also Zhuang Haiyang's plan to promote pasture cattle breeding. For these world-renowned catering companies, they will hear about the good ingredients there.
In fact, the vegetables sold by Chuanshi Farm today are already well-known catering companies in Southeast Asia that intend to purchase from the farm. The price is not very high, but Zhuang Haiyang still refuses because of insufficient production.
After the second phase of expansion, perhaps Zhuang Haiyang will consider selling to foreign customers. In that case, the agricultural products of the heirloom farm can be regarded as truly going abroad. I believe that when the time comes, the heirloom farm will become more famous. A thousand books
After accompanying the buyers who visited China, Zhuang Haiyang also warmly received catering buyers from other countries as a rancher. For the environment of the ranch and the construction of the farm, many buyers feel that it is very good.
Having had the experience of the first two times, this time to entertain these customers, the ranch staff also have experience. Some buyers even check in to the ranch a day early. For these buyers, the ranch also gave a warm reception.
Some of these first-time bidders were also offered additional freshly slaughtered steaks from the farm. After tasting these steaks, many customers smiled and said, "Yes! This is the taste, I have missed it for a long time!"
For these well-known catering enterprise buyers, the purchase of any kind of rare ingredients will go through detailed investigation and understanding. As for the beef quality of the marine ranch, they naturally have a detailed understanding and testing.
According to the data provided by many testing agencies, the beef sold by the sea ranch contains a rare nutritional element. If consumed for a long time, it will also form an effective tonic effect on the human body.
And this kind of nutrient is exactly what other beef does not have. Rarity and exclusivity, plus the texture and taste of the steak itself are excellent. As a result, Sea Ranch's steaks were highly sought after and loved by diners as soon as they were launched.
Unfortunately, even some of the world's most famous and wealthy people who are willing to pay a high price to book at these restaurants will find it difficult to buy a large number of steaks. In many cases, restaurants that are qualified to sell this steak often fail to retain the beef.
In addition to the steaks, these first-time buyers praised the oysters and sashimi provided by the ranch, saying, "The ingredients from your farm are really delicious." I don't know, aren't there a lot of these ingredients?"
The staff in charge of hospitality also said sincerely: "I'm sorry! Oysters are pure wild, and the current production is not high." As for these sashimi, they all come from the pure natural freshwater lakes of the pastures, and all the salmon is wild.
The production of oysters and salmon is not destined to be too much. If you need to, you can register in advance. This time, the ranch will sell beef cattle in addition to it. These two ingredients are also sold in small quantities. ”
As a result, it is clear that taking the opportunity of selling beef cattle, the ranch also held an ingredient recommendation meeting in due course. For many buyers of New Zealand, they are naturally dissatisfied when they see these foreign buyers also eyeing other ingredients in the ranch.
The problem is that this is the decision of the ranch, and they have no right to interfere either. After all, the ingredients produced in the ranch have been exclusively supplied to them for so long, and the price is still slightly lower. If it can be exported, the price will naturally be higher.
If these buyers of New Zealand want to continue to gain the purchase share of these ingredients, they are afraid that they have no other choice than to raise the price. All in all, in this matter, the buyer is always on the passive side.
As for boycotting, that's even more impossible. As far as the popularity of the sea ranch is concerned, the local buyers of New Zealand do not buy it, and I believe that those foreign buyers will be more willing to see this situation and divide their procurement share.
In the final analysis, it is still the same sentence, really good ingredients, never worry about not being able to sell!
When all the buyers gathered at the ranch, before the auction, Zhuang Haiyang also specially hired several top chefs from Niusilai, who cooked the top steaks reserved by the ranch by themselves to warm up the auction.
In front of these buyers, Zhuang Haiyang also said directly: "Based on your news channels, you should know that the quality of the beef cattle slaughtered in our ranch this time has improved a lot compared with the previous two times. Even, slaughter out the real top quality steaks.
These top-notch steaks don't have a lot to cut per cow. But I'm sure you'll know what a truly delicious steak is when you've tasted it. And this steak has its own vanilla flavor without cooking. ”
Tell the staff to bring these fresh-keeping steaks directly to the buyers. Looking at the pattern and texture of the steak, it looks extremely beautiful. The most surprising thing is that the steak has a faint vanilla flavor.
After some recommendation, Zhuang Haiyang said in a timely manner: "In view of the fact that there are a lot of guests this time, and the number of this top-quality steak is a bit small. So I'm sorry, but I can't provide every guest with a top steak like this.
Just to let you know that this kind of top-quality steak may only be raised on my ranch in the world. Therefore, you can try it, experience and taste for yourself, the charm and wonderful taste of this steak. ”
When the hired chef starts cooking these rare and top-of-the-line steaks. The aroma of the freshly heated steak makes many customers swallow their mouths. And this flavor comes more from the taste of the steak itself.
This alone makes many buyers feel that the price of this auction will increase a lot. If you want to grab more beef cattle places from other customers, if you don't increase the price, I'm afraid you can only go back empty-handed.
If this is the case, it will also be a reputational blow to the catering companies they represent. Even if these buyers know that this is Zhuang Haiyang's deliberate doing. But they didn't dare to resist and refuse!