In 2014, the content creators who were on fire have not really come to prominence, and now there is a more accurate word to describe Toutiao's thirst for content, that is, knowledge payment, which is one of them, and it is the one that seems to have a particularly promising business prospect at present.

Luo Zhenyu was invited to participate in the launching ceremony of Toutiao's content entrepreneurship community, and he could say that Wen Xiaoguang also gave him the opportunity to choose the theme.

Anyway, as an investor, or simply a father of the owner and a father of the platform, it is easy to invite to participate in an event.

Many content creators also shared with their fans at the end of their work about the latest headlines and how they felt about it.

This is great news for them.

There are also many video hosts on Toutiao today who are introducing the whole story of this incident, "Yes, everyone knows, and I also received an official invitation from Toutiao." ”

As soon as I said this, I felt that my entrepreneurship had been affirmed.

Many people preached in the video: "It's a bit like a WeChat public account, Toutiao is ready to make up for all the people who make content this time, whether you are doing game commentary, financial analysis, or sports, history, or even current political interpretation." ”

"Anyway, all aspects should have been invited, and the documents they sent internally drew the pie so big and round, I won't show it to you, and most people can't stand it. Simply put, Toutiao should support those who can produce good content...... Hey, in fact, to put it bluntly, it is a person who can get a certain number of fans. Support is skewed in favor of both, money and other resources. ”

In addition to the invitation, Toutiao also opened the application channel for entrepreneurship, of course, these must be screened.

In addition to targeting individual entrepreneurs, Toutiao is also talking about cooperation with major corporate media.

In the first half of 2014, China Poster Industry Group launched a financial new media project, which is currently in low-key internal testing, and its name is The Paper.

Since Toutiao was sued by several jealous competitors over copyright issues, the company has begun to focus on promoting copyright cooperation negotiations with big new media.

The content of the negotiations is not complicated, that is, it is hoped that these new media will be included in Toutiao, as a huge platform with hundreds of millions of users, they have such an appeal.

On copyright issues, every reprint of the source of the indication will be affirmatively indicated, and will not use the watermark of today's headlines. The advertising revenue and IP revenue generated are also shared according to a certain proportion.

This is a cooperation that is beneficial to both parties, and entering Toutiao can allow them to get more traffic, gain more fans, and also have corresponding monetization channels.

For Toutiao, by incorporating these new media into the platform ecosystem, copyright issues can be solved to a certain extent, and the information that can be provided can be further enriched and optimized, so as to retain old users and attract new users.

And there will also be a big boost in terms of valuation.

Although it is said that capital is short-sighted, capital never looks at the present, he wants to see your situation in the next three years, and capital is never nostalgic, how it was in the past, soon forget.

If Toutiao doesn't make efforts in terms of copyright, then capital will question, what if one day the domestic copyright law is really implemented, what will you do?

This will block the growth of Toutiao's valuation, because this question is difficult to answer.

But now Wen Xiaoguang and Zhang Nan's team are making various efforts to solve this problem, and one day, no one will reprint any Tencent news and the like, and users will not feel that they have watched some news less, so they can not continue to infringe its copyright.

In fact, Toutiao does not crawl the content of Tencent News very much, because they do not do much well, and homogeneous content is very common.

It's a big dream, and the headlines will gather more information and distribute it.

It's basically the same as Alibaba's e-commerce platform, except that it gathers a bunch of merchants, we are new media, it sells to consumers, and we distribute information to users.

It has a large corporate flagship store, and the 'big partner' of Toutiao is also obvious, People's Daily, CCTV News, Xinhuanet......

In addition, after 2012, China has been a current affairs reporting platform, at least now Toutiao has become an important current affairs reporting platform, Wen Xiaoguang still has one thing to understand,

That is, the Central Propaganda Department's control over public opinion is being strengthened.

This is also an obvious fact, in the last ten years, I scolded the top two sentences on the Internet, that is a matter of course, a group of people give you a thumbs up, you try again now?

And at the end of this year, there was a weekly incident,

Wen Xiaoguang must be prepared to be interviewed by the Central Propaganda Department.

He is very prepared for this, and he must be at the top, he must be at the top!

You can't coax anyone to think that no one can clean up because of a few money, that's a fool's dream, he will never be iron-headed, as long as he shouts to stand upright, he immediately straightens his waist.

Although Wen Xiaoguang is in Zhonghai, he has always participated in this kind of general direction through video conferences.

The whole team also tacitly understands that this invitation, should we invite those self-media people who are acupuncture and disadvantages?

Invite you to fuck the egg, but if the audit finds you, I won't let you send it out at all!

How good could YouTube be?

It's all about these things that I am busy with every day.

"Uncle Bai, do you have the habit of reading our headlines? Do you have such a feeling of having a lot of negative energy and being angry?" Wen Xiaoguang wanted to know what the official perspective was.

"Is it not heavy to be angry on the Internet?"

"This is a very difficult balance to make, because our whole society is angry, but the Central Propaganda Department definitely doesn't like to have a huge platform where hundreds of millions of people vent, but if our platform is too strict, it will lose the authenticity of the information. ”

Mayor Bai only said one sentence, "No matter what, you must have bottom-line thinking, the bottom line cannot be broken, you can do whatever the state demands, isn't this the most effortless? ”

Wen Xiaoguang smiled, he was right.

"No messing. We are strengthening supervision internally, little by little, and we have a dedicated team to closely follow the national policy, although the changes have not been made, but as long as there are requirements, the changes can be completed the next day. In this way, we can avoid offline rectification, which we cannot ignore the danger. ”

Because it is easiest for officials to do a one-size-fits-all approach in order to protect their butts. There's nothing to say about this, change Wen Xiaoguang and do the same, I'll be lenient with you, and the labor-management career will be gone. One by one, it sounds good, what is the actual situation one by one, what if one is missed? What if something goes wrong? Isn't it my responsibility?

Therefore, one-size-fits-all is the most hassle-free and cost-effective.

Who wouldn't do that?

Don't think it's impossible, think that the bigger your platform, the bigger it is, it's you, and it's not fake that Phoenix.com has been rectified.

Therefore, what he is doing now is roughly in two aspects, one hand to strengthen the construction of the content ecology, and the other hand to prevent mines. As for the World Internet Conference, it is okay for him to contribute, but the above is uncertain, and he has nothing to do.

At this time, Wen Xiaoguang, because of the huge resources in his hands, has reached the time when he must figure out the policy in his words and deeds, because you have influence and are easy to be influenced.

At the beginning of April 2014, Toutiao officially announced the news of the creator conference, including the original intention, specific measures, goals to achieve, etc., and finally set a date for this conference, two months later, June 18th, which was a Saturday.

(End of chapter)