The headquarters of Korn Ferry Pharmaceutical.

Inside the conference room.

Most of the high-level are in.

Ruan Bin sat in the first place, and next to him sat Lin Yatong.

Below is a group of high-level executives.

These management talents were all poached by Ruan Bin from other companies.

What he needs is not too many R&D personnel, but management talents, to manage his Guanghui Pharmaceutical Company well.

And, of course, the sales talent.

"Ladies and gentlemen, our SF diabetes serum is going to be launched in China within three to five months, so we also need to determine the price, and today, we are going to set the price. Ruan Bin said.

At this time, the general manager of the production department said: "Chairman, according to our current estimates, the cost price of one course of SF diabetes serum we produce is about 300 yuan. Of course, this does not include R&D costs!"

"Hmm. Ruan Bin nodded. The cost of 300 yuan is the cost of raw materials for the production line, the wages of workers, and the cost of various miscellaneous expenses. That is, the ex-factory cost!

A course of SF diabetes serum costs 300 yuan! A course of SF diabetes serum can almost cure a diabetic patient.

In fact, the cost can still be reduced, mainly because the raw materials of drugs are relatively expensive, so it cannot be reduced for the time being.

"Chairman, after our investigation by the marketing department, the average annual treatment cost of a diabetic patient in our country is about 4,000 yuan, but if there is a certain diabetes complication, the average annual treatment cost will surge to about 15,000 yuan, and the treatment cost is far more than this in case of accidents. "The manager of the marketing department reports this data.

Since there is a price to be set, it is necessary to investigate the current price of diabetes treatment in the market, so that they can price it.

"Well, although this cost does not seem like much, it requires medication every year, and for an ordinary family, the monthly expenditure is not small. Ruan Bin nodded.

This is still some ordinary diabetic patients, if it is in the advanced stage of diabetes, the cost can be hundreds of thousands or even millions, and even lose their lives because of organ failure.

"You should also know the purpose of our company, the price needs to be more affordable! So let's discuss how we set the price. Ruan Bin spoke.

"Chairman, diabetic patients in the past, almost lifelong medication, so it has brought huge profits to many pharmaceutical companies that produce diabetes drugs! Because hundreds of millions of patients have to take drugs every month or even every day, so their drugs are constantly sold, and they continue to reap profits! But our SF diabetes serum is different, our medicine can completely cure diabetes, from the eyes of our businessmen, it is a matter of hammer dealing! Although we want the price to be close to the people, but because of the one-shot sale, I don't think the price can be too low. Otherwise, we cured batches of diabetic patients, so a few years later? Our customers are only those who have new diabetics? The older group of diabetics were cured by us. A sales manager spoke.

As soon as these words came out, everyone nodded? Ruan Bin also nodded? There is nothing wrong with that!

It's really a one-shot deal, and there are no repeat customers.

Unless it can't be cured? However, he is very confident in the SF diabetes serum, and none of the volunteers have failed to treat it so far.

"According to the current treatment cost of a diabetic patient in China for a year, it is 4,000 yuan? Then I recommend that the price be 50,000 yuan for a course of treatment!"

"Surely it can't be as high as the price of KE? But I think the price of 50,000 yuan for a course of treatment is still too low, because 50,000 yuan can completely cure diabetes! I think it should be 100,000 yuan!"

"Well, the price of 100,000 yuan is still acceptable for an ordinary family? After all, diabetes can be cured completely. ”

"But diabetes doesn't have to be fatal? It is only fatal in the late stage, so if it is 100,000 yuan, I think many families will not necessarily choose to take it out to buy medicine, they would rather spend a few hundred yuan a month and continue to use the original medicine? I don't necessarily want to take out 100,000 yuan to completely cure it. ”

"I think 100,000 yuan is still a bit expensive. Eighty thousand yuan is still acceptable. ”

Everyone began to discuss.

Ruan Bin also thought about it seriously.

Admittedly, there is some truth in the above high-level discussions.

But there's a problem? For an ordinary family, take out 100,000 yuan to buy medicine at once? After all, diabetes is not like cancer, it can be fatal in minutes.

Many people may not be willing to come up with 100,000 yuan? How about dragging a few hundred dollars a month first?

So the price is 100,000 yuan? He thinks it's still a little more expensive.

He has already spent more than 10 million on R&D costs.

The main thing is that most of it was developed by himself? It's that so much money was spent on clinical trials.

So now the cost needs 300 yuan for a course of treatment, and he sells it for 100,000 yuan, which is still a bit black-hearted.

The most important thing is that the nature of this disease is different, and it is still not as severe as cancer.

Once you have cancer, you must be cured, or you will die.

Diabetes is different, you can suppress it with insulin, take medication for a lifetime, and as long as it doesn't worsen, then you can still live.

So the horror of these two diseases is not the same.

"In this way, the price is 50,000 yuan for a course of treatment, which is relatively close to the people. 50,000 yuan can completely cure diabetes, and there are still many people who are willing to accept this price. Eventually, Ruan Bin began to make decisions.

"I agree!"

"The pricing is ok. ”

"Not bad, not bad. "A bunch of people are all patting on the back.

The final pricing is not up to Ruan Bin, they are just suggesting.

The next day.

Guanghui Pharmaceutical immediately held a product press conference.

Announced SF Diabetic Serum Pricing!

At the press conference.

Ruan Bin was still standing on the stage: "Hello to the media, friends from all walks of life, today is the day of our SF diabetes serum pricing, the price has appeared on the big screen, the price of a course of SF diabetes is - 50,000 yuan! Theoretically, a course of SF diabetes serum can cure diabetes." ”

As soon as this price came out, many media discussed it.

"50,000 yuan, it feels a little expensive. ”

"Hehe, it's not expensive, after all, it can completely cure diabetes, and 50,000 yuan is still acceptable to many people. After all, lifelong medication is indeed painful. ”

"I have to spend thousands of yuan a year on lifelong medication, and I have to go to the hospital once a week, which is a lot of trouble. And there is also a risk of deterioration. ”