Chapter 378: Series A Financing Comes Together
Although the data of the service account plummeted before this, Chu Yuanxi was still stable, because the data has increased significantly every week, and it is not an exaggeration to say that it is a new life. Because the service account can only update the content related to "Out of the Troubled Times", not only more comics, but also a large number of peripheral related, interesting stories of the main creative team, music, animation and even extras, etc., the purity of the content is fundamentally different from the past.
In this way, the popularity and quality of fans can also be greatly improved, and with the main account stopping, fans have to pay attention to it even if they are lazy, and I believe that the day of full blood resurrection will not be too far away.
And today's wave of 800,000 fans eats it, if it is the main number of the hodgepodge in the past, it is basically impossible to convert, but now that it is diverted, it can be gradually transformed into comic users of "Out of the Troubled Times" in many ways.
Some of them were originally fans of "Animal Company", and some were not, now what Chu Yuanxi has to do is to forcibly stuff the "Out of the Troubled Times" comics to them, plug the comics if they can't plug the music, plug the music if they can't plug the peripherals, as long as they still want the gift package behind the TCG game, they have to show the old man the comics in the end!
Therefore, when the comic of "Out of the Troubled Times" was updated on the service account in the evening, Chu Yuanxi was like a great enemy, and then the data was quickly released, and the number of openings in the first hour was 30,000 higher than last week!
That's a good sign that new fans aren't the kind of die-hard fans who don't listen to what's going on outside the window, and that's good!
On Saturday the second day, Chu Yuanxi still stuck to the front line, and the TCG project team accompanied the whole team. In fact, he knew that he shouldn't do this, as the boss of the company, it was a very bad move to go to the front-line position of the subordinate project team to stare at the data, especially when he criticized He Nami as the team leader not long ago to run to do the execution, and then just talked to Anqi about the pros and cons of flattening.
But who makes the company their own? Someone can't take him down because of this? So this time, I will be willful.
The main reason is that this company carries too much hope for Chu Yuanxi, and this feeling of fighting on the front line in person is so intoxicating, he hasn't experienced it for a long time.
By Sunday, the retention rate for the next day was counted, 58% for Android and 64% for Apple. Chu Yuanxi breathed a sigh of relief, this data can't be said to be too good, but it's definitely not *** Chu Yuanxi expected to be at least 15 percentage points better.
DAU is also maintained at more than 700,000, and this data is used to talk to Big Penguin about agents.
For general games, more attention is paid to long-term retention, weekly retention, monthly retention, etc., but the big pit of "Animal Inc" is guided by novices, and in terms of teaching players to play, the bell between short-term retention and long-term retention will definitely not be too large, so the next day's retention is the most critical data.
It can be said that the long march of thousands of miles has reached Chishui, and the next step depends on whether DAU can achieve expansion. The game wants to expand outside the fandom by word of mouth.
This weekend, Chu Yuanxi keenly noticed that his game had finally caused some controversy in the TCG player circle in China, which was another good thing. Before, because this game was mainly broadcast to fans, there was no discussion with TCG players, but after the brilliant open beta, it was finally playable, and it was deeply cut into this group.
Because the gameplay is very untraditional, it is very controversial, there are good and bad reviews, there are players who have their nostrils turned to the sky and despise them, and there are also rational analysis, but overall it is quite benign.
I'm not afraid of controversy when making products, I'm afraid that no one cares, the "Animal Company" mobile game finally has a good reputation because it doesn't force Krypton, non-R and small R can play moving, and there is no card that must be made, in a sense, it is not so friendly to RMB warriors, which fully confirms Chu Yuanxi's slogan at that time - love to play, don't play roll.
However, Chu Yuanxi also knows that word-of-mouth fermentation is not a matter of one or two days, even if it is "Yin and Yang Dark Reformer", word-of-mouth fermentation took almost two or three weeks, which is already super fast.
In short, this is a relatively simple project, the production is relatively simple, the operation industry is relatively simple, and even the promotion is simple, because there is no room for promotion. Chu Yuanxi will not stupidly buy advertisements for promotion, because the cost performance is too low, and the retention rate will be lowered in vain.
On Monday morning, a group of four representatives of the syndicate who came from the magic capital entered the Ba people under the guidance of An Qi, and Li Jingfei, who flew back from abroad, was already sitting in the small conference room with his bare head. Zheng De's representatives have not yet arrived, but they will be there soon.
The day of July 9th is a day that has been set a long time ago, which is used to make the last short-term contact before financing, determine the valuation, determine the financing amount, and determine the final disagreement terms.
As a result, he didn't expect Yuan Jing and Ms. Cynthia, the chief representative of the Demon Capital Syndicate, to know, and the two of them put Chu Yuanxi aside and chatted.
The magic capital is a relatively magical city, it is so developed that the Internet industry cannot keep up with the pace of the city's rapid development. In the first line, the devil can not only not compare with the other three major cities, but even Lin'an, Jiangcheng, etc., which are ranked behind the city in scale, and before the rise of Pinduoduo and Qutoutiao, Shanda, Jiucheng and even the starting point Chinese network can be seen as a city Internet business card.
Cynthia is a pioneer in the Internet industry in Lujiazui, and once passed by Pinduoduo, so he has been trying to invest in Pinduoduo again, so he missed Qu Toutiao.
However, the attributes of Baren Entertainment and Pinduoduo are completely mutually exclusive, and they take two completely different paths, so Cynthia is very serious about the research of Baren Entertainment, but it is not the kind that interests him the most. When she talked to Yuan Jing about e-commerce, her eyebrows flew and danced, and she was a little worse when she talked about other industries, and she was not familiar with new media.
However, because Mu missed the headlines of the song wrongly, she didn't dare to completely despise the Ba Ren network, after all, the lessons of the previous car and the overthrow of the back car, according to her words, if the Ba Ren Entertainment was in the magic capital, she would close her eyes and vote, not caring too much, if she was not in the magic capital, she must be more cautious.
Yuan Jing nodded indifferently, this matter is actually very understandable, in the magic capital, she has too many resources to use, and her influence or control over a local company is obviously more than the shares on paper. But in the case of Waifu, you have to take the role of a pure financial investor, which is a bit overwhelming.
This is both an eye medicine and a statement, Yuan Jing understands it, and Chu Yuanxi also understands it, but it doesn't matter. Zheng De's influence on Ba Ren Entertainment is also increasing, from invisible to tangible, but it really doesn't matter, Chu Yuanxi feels that his realm has long been beyond the low-end game of so-called control and anti-control, and when the well-off plan comes out, Yuan Jing will be shocked.
Any enterprise that is for control and anti-control will not have a good development, for example, the scumbag fox bar, and even a poison pill plan to be used as a cocoon to bind itself, hell if this can be good. Therefore, the pattern of entrepreneurs is very important, and it is difficult for people without a pattern to have a vision, and they will not think about how to calmly break free when the tearing drama of control and anti-control comes in the future.
And Chu Yuanxi is not like this, he doesn't dare to say more, he can see four or five steps behind, and then calmly design his own entrepreneurial path, so as to avoid all kinds of pitfalls.
Some of the so-called pits are human factors, and some are inevitable in the process of enterprise development, which belongs to the laws of nature. Human factors can only be avoided as much as possible, and natural factors can be forcibly crossed through the layout.
It can be said that the ability of this layout is actually the most advantageous weapon brought by Chu Yuanxi's crossing.
There were four people from the Demon Capital, and three people from Zheng De, Yuan Jing, Yuan Yuan, and Lei Siyun. Relatively speaking, Li Jingfei is alone, who made him have to be an independent investor, but the most nourishing person present belongs to him, and he is now busy making the final preparations before investing in snow projects, so he has to go to Europe to conduct research in person.
Compared with investing in Ba Ren Entertainment, Li Jingfei's enthusiasm for investing in snow projects is obviously greater, but he thinks that the investment in Ba Ren is to return Chu Yuanxi's favor, so he must come to Chu Yuanxi to stand on the platform.
There were nine people sitting in the small conference room, which seemed a little crowded, and the first person to make trouble was not Lei Siyun, but another person in the Demon Capital Silver Group, named Du Cang.
This Du Cangda has a great background and has a deep relationship with Qu Toutiao, specifically he has worked with Qu Toutiao's entrepreneurial team for many years.
Qutoutiao's entrepreneurial team originally made game offerwall advertisements, and made a lot of money in 2013 with the rise of the mobile game industry.
Later, the mobile game industry became more and more formalized, and the profiteering state of the advertising market gradually ended, so the team transplanted the set of gameplay of offerwall advertising. At that time, it was the era of the rise of the headline system, and the aggregate news APP self-media was a good track visible to the naked eye on the mobile Internet, and the big penguin did not rush in, it was simply a golden track.
But you can't play this track without the ability to rely on copycats alone, so the Qutoutiao team relied on their unique offerwall gameplay to make an alternative news aggregation APP outside the Toutiao system, making a name for itself in the rivers and lakes and becoming the darling of the times.
It's just that Du Cang chose another path when the advertising company changed production and parted ways, so now he has become a syndicate representative, rather than an elite entrepreneur.
His question was: "Mr. Chu, I would like to know the structure of your company's board of directors. ”
"Mr. Du is asking whether investors can get a seat on the board of directors, right?" Chu Yuanxi showed a hypocritical smile on his face: "There are five directors of the company, and there are no independent directors in the non-listing cycle, of course I am the chairman." At present, I do not have a hard and fast requirement to obtain a seat on the board of directors, as long as it is elected by the general meeting of shareholders, and it can be changed for three years. It should be noted that the shareholder meeting does not consider the shares held by the employee stock ownership platform when voting, but considers the existence of the option. ”
Du Cang asked with an awe-inspiring expression: "Then what if I ask to get a seat on the board of directors through this round of investment?"
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