49. Build a scouting system
Zhang Sheng came back from Germany and has experience as a professional team coach, so he is very familiar with the German scouting system. Pen | fun | pavilion www. biquge。 info
In Germany, each Bundesliga and Bundesliga club has two to eight full-time scouts, as well as a number of part-time scouts to scout for the club.
Taking Hoffenheim, the "Huo Village" that Zhang Sheng is more familiar with, as an example, while setting up his own scouting system, the club has begun to devote itself to the theoretical research of scouting, and before returning to China, Zhang Sheng heard that Hoffenheim has been preparing to cooperate with German universities to carry out scouting courses and establish a scouting training program.
The scope of the club's inspection is 80 to 90 kilometers around the club. They have a group of people who are dedicated to scouting eleven and two-year-old future stars. Most of these talented teenagers are kept playing in their own amateur clubs, but they are regularly invited to special training. Let them attend training camps during the holidays, and although these players are still members of their own club, they are starting to form a special bond with the team.
From the under-16 age group, join the club's academy, including those from out of town. There is a dedicated scouting division responsible for the scouting of talents of all ages up to the first team under the age of 16. Professional scouts are responsible for talent scouts from the age of seventeen or eighteen. From this age group, players are expected to be promoted to the adult team.
Each scout writes a report for each game he observes. For example, it is important to take note of the player's abilities and judge his tactical skills, general coordination, physical development, etc., and pay particular attention to his future potential. and establish a database to enter information in a way that is convenient for future calls.
Hoffenheim is therefore one of the youngest Bundesliga teams with the youngest average age of their players.
Zhang Sheng took into account a lot of problems when he set up the scouting system of the Longteng Club.
First of all, Zhang Sheng did not remove the amateurs left by Shengdong before, but signed a scouting contract with them, if the players sent in, if they can enter the first team, there will be a bonus of 3,000 yuan, if they can enter the second team, it will be 1,000 yuan. If you can meet the training requirements of the football school, it is a reward of 200 yuan.
Later, Zhang Sheng issued a recruitment message, recruiting a large number of part-time scouts, in addition to Jiangcheng, but also in every county and city in Hubei Province, recruiting at least one scout.
Once a scout signs a contract, it is stated in the contract that scouting training will be conducted every few months. The content of the training is very detailed.
This includes scouts having to keep an eye on the players they are ready to watch at all times during the game, whether with or without the ball, offensively or defensively.
It is also important to observe before and after the game, pay attention to whether the player warms up carefully before the game, whether he concentrates on the bench, whether he respects his teammates and opponents after the game, whether he does his best in daily training, etc., through these scouts, you can infer the personality characteristics of the player, and judge whether there is enough room for improvement in combination with other aspects.
In terms of personal life, it is also necessary to observe the character and habits of the players in their private life. Whether you prefer to stay at home or go crazy on your days off, whether all-night parties are too frequent, what kind of comments you make in the media, and even what you buy when you get a high salary for the first time are all things that scouts will pay attention to in their long-term inspections.
Because Zhang Sheng saw a similar situation in Ferguson's autobiography, the old man once considered signing Balotelli, who was still at Inter. But after asking Italian insiders and scouts about the Ba God's habits of life, the lord quickly dismissed this idea. This choice turned out to be wise.
At the same time, Zhang Sheng, who was born in IT in his previous life, also attaches great importance to the scouting system in the Internet era.
Zhang Sheng's club bought members of Scout7 and Wyscout, Europe's most professional scouting sites. One of them is the top version of Wyscout (3900 euros per month). Serie A's Roma is also a top member of this site, and through this site, the transfers of Lamela, Pjanic, Stroman and others have been directly finalized. Got good results.
Among the customers of the scouting website Wyscout, there are not only European giants such as Barcelona, Bayern and Juventus, but also Guangzhou Evergrande.
The club's scouts look for player footage on paid scouting platforms such as SCOUT7 and WYSCOUT and analyse player data through specialist databases such as OPTA, which is used as a basis to select who will be inspected.
At the same time, Zhang Sheng and his father-in-law Ye Jianjun jointly funded the development of their own scouting website. This is also part of the football software system jointly developed by the club and Jiangsoft Technology.
Zhang Sheng does not expect his club to become like a "black shop" Porto or a "little zebra" Udinese from the beginning.
Porto have made a profit of 400 million euros from the sale of players over the past 12 years, even if half of that profit goes to a third party.
Porto's success is based on 250 full-time and part-time scouts around the world. Of course, the natural advantage of Portuguese in South America, the Portuguese Super League previously allowed third-party ownership, long-term cooperation with super agents such as Mendes, and the scouting network rooted in South America has achieved the reputation of black shops.
In fact, Udinese in Serie A made more money selling players. Handanovic, Alexis Sanchez, Benatia and others have brought in an average net transfer profit of around €30 million per year for the club.
Behind the transfer proceeds is Udinese's huge investment in scouting. Udinese has stakes in more than a dozen European professional and semi-professional clubs in Europe, which share resources such as scouting networks. More than 20 million euros are invested annually in the shared scouting system, of which 8 million euros are owned exclusively by Udinese. For example, Jiang Lizhang, the acquirer of Chongqing Lifan in later generations, has a stake in the Pozo family, the owner of Udinese, in the sports company he co-operates, which shows that Udinese's tentacles have penetrated deep into China.
You know, the second highest scouting investment in Serie A in 2014 was Juventus' 1.2 million euros, and Udinese's 8 million euros exceeded the other 19 Serie A teams combined.
Zhang Sheng, on the other hand, is ready to take root in China.
The country's large population, coupled with the development of the economy, has increased dramatically in the number of people who watch and play football. Zhang Sheng believes that as long as he perseveres, invests vigorously, and learns more from developed football countries, sooner or later Longteng Club will also become China's Porto and Udinese.
This call-up is the first result of the scouting system.
Judging from the information, this player named Ma Yongli was previously a player of a provincial echelon, and he was a player trained for the province to play in the National Games. The strength is not bad, but he made a mistake, that is, he faked his age, and then he was found out and disqualified from the competition.
Falsely reporting age to participate in the game, is a vice in the domestic football circle, as long as it is a relatively high-level game, basically there is no false age, even if the scientific means such as bone measurement are added later, there are a bunch of people through other ways to go crooked.
Ma Yongli showed a talent for playing football since he was a child, and after being unearthed by their local sports school coach, Ma Yongli was always mentioned to the provincial team because of his good performance. After arriving at the provincial team, the coach directly took his ID card to the household registration department and made a fake age (1). Of course, this is not to say that this coach wants to harm him, but basically most coaches will do this, and this kind of thing is the default in the circle.
After Ma Yongli entered the team, his family spent a lot of money for him to play, as a family with a very ordinary income level, it is very difficult to support a child to play football. For example, Zhang Yuning, a young player who stayed abroad that Zhang Sheng knew in his previous life, his father sold his villa in Lujiazui, Shanghai for him to play football.
When the team predicted last year's National Games, the coach told him that he needed 30w to play the main team. It happened that Ma Yongli's father was seriously ill, and the family really couldn't get it, so Ma Yongli went to ask the coach, but the coach made it very clear that this 30w was not what he wanted alone, and many people behind him were making money from this (2).
Just when Ma Yongli was worried about this matter, the Football Association organized a spot check on the school-age players of the National Games, and this spot check was very strict.
The team was spot-checked at that time and his teammates, but this player has a relationship with his family, and directly pushed Ma Yongli out as a scapegoat, Ma Yongli, who was already worried about money, was angry and poked out all the things about the team's overage, and now the matter is big, many players in the provincial team were banned, of course, Ma Yongli, who broke the unspoken rules, was also punished and banned for one year.
When Ma Yongli returned to his hometown and was about to stop playing, the coach who had dug him up helped him and asked him to train with his second division team while working part-time, ready to reuse him at the end of his ban.
It's a pity that the team didn't do well, and after playing for a year, it was disbanded, and the coach of the team lost his job. However, Ma Yongli, who had nowhere to go, was taken by the Longteng team, and the Longteng scouts, who had spent more than half a year observing his training, immediately reported the matter to the club.
After reading his information, Zhang Sheng was also embarrassed, it was really difficult to play a football in China.
Soon, Zhang Sheng met Ma Yongli, and the first thing the young man asked after meeting was whether it cost money to go from the youth team to the first team. It seems that this incident hit him hard.
Zhang Sheng shook his head very seriously and said: "Don't worry about this, no matter what is it in other places, at least in our club, everything depends on ability and state." ”
Zhang Sheng then asked the club to conduct a physical examination and trial for Ma Yongli, and a week later, Ma Yongli passed the test and officially signed a contract with the team.
At the moment when he got the contract, Ma Yongli said with red eyes: "Coach, I will play hard to repay the team." ”
Zhang Sheng patted Ma Yongli on the shoulder: "Playing football is not for anyone, this is your profession, and doing this job well is the best reward for the team." ”
This is the first time that Longteng Club's scouting system has added players to the first team. But Zhang Sheng believes that the scouting system will bring more good players to himself and will also contribute more strength to Chinese football.