In fact, the copyright manager of DreamWorks is neither here to rub oil nor to do anything good, it is a very ordinary copyright introduction, which is not fundamentally different from Disney's introduction of "Animal Inc." And the reason why there is such a thing is all because of the large-scale advertising of Pakistanis in North America.

The actions of the Ba people were very fast, and they were carried out immediately after the meeting set the tone. The operation of advertising itself is not a complicated process, Facebook and Google have extremely powerful advertising engines, automatic quotation and automatic distribution, automatic bidding, advertising types are classified, each undertakes different traffic functions, and the system even helps to identify whether the user portrait of the traffic owner is suitable, which is very good for advertisers.

Therefore, all the Ba people need to do is to ask the domestic small game friends who go to sea if there is a more affordable price, and the result is no. Then there is nothing to say, the video materials of the advertisements are basically ready-made, nothing more than a subtitle and a sound, and Monica's direct advertising starts.

The first to vote was in North America, and then a week of hard work passed, and the users in North America were stupid, and they had never seen anything like this.

In the past, I used to see advertisements with relish, but the most important thing in North American advertising is quality, because a short period of advertising is hard to skip only five or six seconds after looking at the beginning, so advertisers have to rack their brains to use this short time to attract the attention of target users when providing materials.

The ads provided by the Ba people are not, basically only about ten seconds, ultra-short, users want to look down and can't see, and want to continue to watch, gone! So I can only click on the ad to skip over, and then find that it is neither a game nor an APP, but a comic on social media? What is this picture?

Moreover, the advertising volume of the Ba people is full, giving full play to the "multi-look effect", and for a while it spreads out like locusts in transit, and the users in North America are more real, the more weird and confusing things are, the more they have to explore, so they have also formed a short-term heat, and the topic of "Google Trends" continues to rise, which is equivalent to a hot search on Weibo, and there are a lot of discussions.

Of course, there are the results of Monica's trading operation, and even the duration of the material is deliberately controlled by her, which not only achieves good results for users, but also arouses the curiosity of predators.

However, DreamWorks can't actually be called a predator in the face of the Ba Ren Group. DreamWorks is very famous, two of the three founders are Spielberg and Katzenberg, and they shocked Hollywood, but they separated in 2008, Spielberg took DreamWorks Movies to Disney, and Katzenberg continued to own DreamWorks Animation.

Today, of course, the people who come here belong to animation companies, which have "Shrek", "Kung Fu Panda", "Madagascar" and Chu Yuanxi's favorite "How to Train Your Dragon" and other works that are famous in the history of animation in the world.

However, the capital market is naked, hard currency is market capitalization, followed by valuation, and DreamWorks Animation has been acquired by Universal Pictures for $3.8 billion as early as 2016, and there is no reason to increase the price with the performance of the past few years.

It is completely incomparable with Disney's more than 200 billion dollars.

This word "only" is not to look at people under the plate or to look down on people, but the rules of the capital market.

Of course, Chu Yuanxi didn't dare to make a big deal because of this, because the people of the United States are sometimes very stubborn, for example, film companies don't like to make games, and making games is obviously very profitable. Maybe a big guy like Katzenberg doesn't like this little money, or maybe their generation has developed a stubborn business logic and seems to be very "duty-oriented".

Therefore, this kind of company has a low market value but a strong heritage and explosiveness, and retains the possibility of sudden outbreaks anytime and anywhere, and comes up with a hugely influential IP adaptation game to become a best-selling list. You don't see Yamaguchishan followed "Kung Fu Panda" to launch the panda race, and then followed the trend in China to launch a "Yin Yang Panda" mobile game, the gameplay is all big road goods, and the character modeling desperately rubbed "Kung Fu Panda", making billions of ¥.

Katzenberg will not be less popular than this amount if he puts a snack on the game.

The key is that people have worked hard for more than 20 years, and many of the IPs they have cultivated are real big IPs, which will not fade away with the wind for a long time.

This is also a problem that many domestic network IPs have to face.

Chu Yuanxi replied to confirm that he had to cancel the vacation temporarily, and then waited for DreamWorks copyright manager Banner on the 30th.

This person has the same surname as Dr. Banner in Marvel, and his facial features are a bit like the Hulk Hulk after Dr. Banner's transformation, with thick eyebrows and a big face, especially a large nose, so you shouldn't need makeup to play an orc.

For some reason, Elizabeth avoided it, so it was Monica who was pulled over as an interpreter. She originally wanted to slip away half a day in advance, but the plan was quite good, but it was all ruined, so she had a sad expression.

Unexpectedly, as soon as Banner spoke, his voice was very mellow, and he spoke in a pure North American accent, which was first expressed through Monica's translation: "I read the ancient Greek comics that your company recently advertised on a large scale. Recently, many forums have been discussing this comic, mainly because they don't understand the purpose of your abnormal operation, many users have never seen the way to spend so much money to promote a comic, is it convenient to inform?"

After Monica finished reading, she explained: "People who make content in Europe and North America are still relatively simple, even in the Internet era, there are fixed publicity channels, and they all rely on content to naturally attract fans, and there are few models that introduce capital power in the content creation stage." That's why we advertise and confuse them. ”

"There's nothing wrong with that. Chu Yuanxi smiled after hearing this, "But you didn't come here across thousands of miles to satisfy your curiosity, did you?"

Originally, the United States DreamWorks participated in the joint venture in the Celestial Empire as early as 2012, and the Oriental DreamWorks established in the magic capital is very powerful. However, because of the aftermath of the acquisition of DreamWorks by Universal, Oriental DreamWorks was wholly owned by Celestial Empire Capital last year.

I just heard Banner say: "My intention is very simple, we think this comic feels very interesting, and we want to get the rights to adapt it as an animated film." ”

As far as animated film production is concerned, although DreamWorks is not as good as Disney, whether it is the number of works, the ability to publicize or even the box office, the reputation is quite good, and the production process and content are very suitable for the torii. That is to say, in a single case of a certain IP made into a theatrical animated film, the comparison between DreamWorks and Disney should bring amplification and dividends to the Pakistani people on the same order of magnitude.

Just looking at the domestic box office, even DreamWorks relies on the "Kung Fu Panda" series to be harder than Disney in recent years, but "Enemies of Rome" focuses on Europe and North America, and the value of the mainland box office is not great.

Then why did Chu Yuanxi characterize this meeting as an ordinary copyright transaction? Because DreamWorks and Disney are different, their influence is different, and the boundaries of their desires are of course different, and the difference between them can be seen from the market value, and the difference in volume is dozens of times larger.

Chu Yuanxi is accustomed to looking at things from the perspective of results, first considering the boundaries of the other party, and then how much his own party has profited from it. It's like in a transaction, someone thinks about how much this thing is worth to themselves, and then takes it as an acceptable bottom line, and someone considers the other party's bidding psychology and specifically looks for this line to bargain. The latter is to look at the problem from the perspective of results.

When Disney people proposed to license animated films, his first reaction was, "Disney's big deal can't just be licensed for animated films." Sure enough, Disney also proposed investment rights covering games and peripheral derivatives.

But DreamWorks proposed the same authorization, and Chu Yuanxi had no doubts at all, it should be an ordinary copyright transaction. What if people don't mean it?

Therefore, Chu Yuanxi said: "Then the purpose of our advertising money is actually very simple, that is, we don't understand the comic publicity channels in North America, and we don't have relevant resources, and then we see that the advertising price is acceptable, so we use advertising to publicize, and I feel that the promotion speed is faster than the normal way." ”

"But comic companies in North America want to make money by publishing comics. How do you make money posting comics on social networks?"

Banner was confused at the time, because this money was very difficult to make in the Internet age, and the decades-old Marvel Animation Company was on the verge of bankruptcy, and had to sell the compilation rights of popular characters such as Spider-Man and Venom to Sony Pictures to continue a mouthful, and then it still didn't work, and finally had to sell itself to Disney in its entirety.

The operation of the Baren Group not only increased the cost significantly, but the key problem is that the advertisement is promoted to the users of the whole Internet, not to the users of comics at all. But the traditional channel is directly aimed at comic users who have been cultivated for decades, and how do you look at the gameplay of Ba Ren?

I only listened to Chu Yuanxi's happy answer to the question of making money: "It's very simple, if someone is willing to pay for it, we can make money, and now advertising is to speed up the search for customers who are willing to pay for it." Why can you advertise milk and fried chicken, but I can't promote comics? As for how to make money, it is now the era of mobile Internet, and there are so many ways to make money, the content is good, there are users, and no one is worried about paying?"

It seems to be such a reason, but it always feels like something is wrong?

However, Banner didn't mean to delve into it, thousands of miles for officials is for officials, thousands of miles for wealth is for money, and the purpose of his trip is just to get the right to adapt the animation.

At this time, Chu Yuanxi asked instead: "Mr. Banner, I'm also curious, what is the attraction of our self-made content that makes Disney and DreamWorks suddenly want to take our license? Are you getting a license on a large scale?"

If the animation film is licensed on a large scale, then the IP of the Ba people will become an ordinary event, which is not worth exploring.

As a result, Banner shook his head, "No, no, we don't." As far as I know, Disney also doesn't make large-scale purchases. Let me talk about us, our DreamWorks is the earliest and most deeply involved company in the field of animation in your country, so the cooperation is more specific and the implementation is better. ”

Chu Yuanxi quietly listened to him blow the comparison, and said in his heart, didn't he say that the box office of "Kung Fu Panda 3" did not meet expectations?

I just heard Banner say: "As for the purpose of obtaining the license, of course, it is to make a movie and make money." I don't think Disney and our goals will be any different, our animated films are very popular in your country. ”

Chu Yuan Xixin said that it is difficult to say to what extent this popularity is welcomed, in fact, you should come a few days later. "Long-haired Snow Treasure" will be launched soon, and you will be able to see the film schedule a few days later. You said that one of your animated films was launched on the National Day, and PK with "My Motherland", "Captain" and "Mountaineer", I don't know if you are confident or head iron?

In fact, if it is changed to any other schedule, films that are confident enough in the content can participate in PK positively, but not in the National Day file. The National Day file is indeed wasted, and the attendance rate is as high as the Spring Festival file, which is super profitable, but this is the moment of the gift, if a certain theater in the 70th anniversary does not arrange a gift film and a full of animated films, it is estimated that it will be guided by the window. Therefore, conventional publicity, roadshows and other means do not work at all. It is said that Oriental DreamWorks is already wholly owned by China, so it should not make such a mistake.

But this is too bad to vomit now.

Today is September 30th, "Hairy Snow Monster" will be released on time on National Day tomorrow, and it has been screened on the 28th, and the data is not bad. In particular, the content is really very good, the Hollywood-level industrial level, and the elements of the Celestial Empire are very down-to-earth, which can be said to be very attentive, and it is worthy of being a product produced with the participation of Oriental DreamWorks. Even the map of the Celestial Empire in the film is without mistakes or omissions, and even the nine-dash line of the South China Sea is drawn correctly.

In contrast, some domestic film and television dramas don't know if it's a lack of heart or what's going on, and a few pieces of the land will be lost with a casual stroke of the map, and I don't know where the food went.

It's no wonder people are ambitious.

When the relationship is not so close, now pouring cold water on others, the emotional intelligence is too low, just like "I speak straight, don't blame me", what is said is the truth but annoying.

Therefore, Chu Yuanxi skipped this large section of his inner OS and continued to ask: "But as far as I know, there are a lot of popular comic works on our side, and our company can only say that there is a place in them." Whether it's Disney or DreamWorks, bringing in the rights to the animated films of the Barren Group is a good thing in my understanding, if there are no additional requirements. What I want to know in particular is why such good things keep falling on me?"

Monica blinked her eyes and truthfully translated Chu Yuanxi's words, especially slowing down her speech here "No additional requirements", Banner who was sitting opposite didn't know if it was a particularly good expression management or really unmoved, anyway, Chu Yuanxi was Mao didn't even observe.

Let's just assume that he really doesn't have any additional requirements.

Just listen to Banner say: "You don't know your strengths? For our company, there are indeed many works in your country's content market, but there are only ones that meet the following two conditions at the same time.

First, the ability to continue to output influence. China is the first country to launch the Internet and the first to appear social networks, and the application of social networks is also the most common. It's unique that your company has both an impact factor and content in this regard.

Second, your company is one of the few institutions in your country that explores the influence of overseas social networks. After we saw your ads, although we can't figure out the logic, it can be defined as an act that increases the influence of North American social networks. There are very few companies in your country that have this kind of awareness, and it is very rare.

So, let's work together, and give me a copy according to Disney's agreement?"

"That's not impossible. Chu Yuanxi said in retort, and then changed his words as promised: "But there are two clauses that I think need to be iterated on." ”

Monica was stumped by this description, and how could the terms be described as "iterations"?

I only heard Chu Yuanxi say: "The first is the deadline, Disney's dead sign is too long, and I was scolded by investors for this matter." I wish the DreamWorks contract had pushed the deadline forward as much as possible. ”

Monica said that your investor is now one of them, and she will scold you for this?

When she finished flipping it, Banner immediately agreed: "It's no problem, an animated movie, we can produce it within a year, but the timing of the scheduled announcement and launch can't be so hasty." ”

In the film industry, there are many people who cut the film and put it on hold for a year before it is scheduled to be launched, and there are unfortunate ones who are shelved forever and have no chance to be launched, in fact, this is the norm. It can be said that the finalization of the launch is a direct reflection of the ability of a publishing company, DreamWorks has been established for 15 years, and has not released its own products until now, and has signed contracts with Paramount, Disney and Universal

Chu Yuan Xixin said why is it so fast? It's a bit faster than you imagined, don't you have any other content on your product line that needs to be produced? But this kind of problem doesn't need to be delved into, what if people don't have no content but expand the product line? It's not impossible.

So he went on to say: "The second is the issue of investment rights, the terms between us and Disney...... Wait, Defoe showed you the terms, we signed a non-disclosure agreement!"

"No, no, I haven't seen it. Banner laughed as he spoke, but it looked like a cover-up.

Chu Yuanxi smiled and skipped this matter, "That's good, my problem is that when the IP-related games developed by our side are launched in North America, the partners require the investment rights of the games only in certain circumstances to be reasonable. For example, the partner has its own game resources and can use its own game resources to add value to the IP game. Therefore, the transfer of investment rights is equivalent to us exchanging shares for channels, and this logic is no problem. ”

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