Li Feng didn't want to get involved in the field of e-commerce so soon, after all, the real outbreak of the e-commerce field was four or five years later, and now this wave of opportunities is actually not tempting, so in 2002, Li Feng only entered the offline with Youtuan.com, avoiding the big category of commodity shopping.

But in the current situation, Li Feng had to launch a counterattack. Because once it is surrounded by Baibao.com and Global Mall, the online payment system that has been painstakingly operated by itself will definitely suffer a major blow, and the e-commerce field will have high growth potential in the future, which means that more and more e-commerce users will gradually transform into Baibaobao and Gpay users, which is very unfavorable for the Fortune Treasure online payment platform.

It is necessary to use an e-commerce platform as a breakthrough point in order to maintain its own online payment system and prevent potential customers and existing customers from gradually moving to the other party's camp.

But to operate an e-commerce platform, it is very difficult, this is not as good as a group buying website like Youtuan.com, which can be slowly expanded city by city, once the e-commerce platform is launched, it is national, and if the traffic of the platform is not large enough, there are not enough users, it is difficult for sellers to be willing to settle in. If there are fewer things to sell, there will be fewer buyers, so the dependence of e-commerce platforms on traffic is huge.

Now Li Feng already has a strong traffic entrance, that is, Penguin chat software, so there is no big problem at the traffic entrance end. What Li Feng lacks is experience in the operation of e-commerce websites.

Today's Baibao.com and Global Mall have a complete organizational system, and a large number of high-quality merchants have gathered on the platform, forming a relatively active online shopping atmosphere.

But these are not achieved overnight, and to a large extent, they are built up by a lot of propaganda.

In particular, when the global mall entered the Chinese market, the cost of advertising alone reached hundreds of millions of yuan. This is thanks to the fact that the global mall can only support its wealth, and if it were other small and medium-sized companies, I am afraid that it would have been dragged down by the massive advertising and marketing costs.

In addition, in the early stage of the development of e-commerce platforms, the number and quality of merchants settled in the market were also a big problem.

At the beginning of the opening of Baibao.com, it also experienced a long period of pain, and even the company's employees had to go out to do door-to-door sales, begging people to come to Baibao.com to open their own online stores.

Fortunately, Long Yu's perseverance was big enough at the beginning to gather this first wave of stores, and there was a gradually prosperous Baibao.com, otherwise if the number of goods is too small and the quality is too poor after the opening of the station, it will not attract customers at all.

Although there are many difficulties, but at the moment this road must be taken, the union of Baibao.com and Global Mall this time is equivalent to a war letter to Li Feng, and Li Feng can't take it if he wants to.

Thinking about it, Li Feng picked up his mobile phone and made a call to He Guojun: "Hey, Lao He, the news on the Internet has been flying all over the world, how about it, I'm afraid the Fortune Treasure platform is really under pressure this time." ”

"Lao Li, this time it's really a big trouble. Now the official announcements of Baibao.com and Global Mall have come out, and the two companies have officially reached a cooperation, opened each other's online payment systems, and began to compete with our Fortune Treasure platform in various fields. After all, they are all large companies, with huge resources, and there are also a large number of users on the e-commerce platform, as long as a little conversion, their online payment platform market share can quickly expand. ”

"Then have you calculated, how much market share will we lose after the two of them merge?" asked Li Feng.

"It's really hard to talk about this, but judging from experience, our market share may be reduced to around 50%, that is, we will lose more than a dozen points of market share. He Guojun said, "This is only the recent situation, if we can't come up with strong measures, Baibaobao and Gpay may continue to grow, and it is even more difficult to say in the long term, after all, we are only a single online payment tool, and the other party has a real e-commerce consumption platform." It means that people are engaged in one-stop services for fund storage and online consumption, and we are just an online wallet, which has taken the lead in the business model. ”

"It seems that the speed of change in the market is still beyond my expectations, as you said, we are the backwardness of the overall business model, and we can no longer deal with this unexpected situation in a conventional way, only to create another miracle soldier. Li Feng said.

"Lao Li, it seems that you have an idea, right?" He Guojun knew that Li Feng's call had a deep meaning, and if there was no way, Li Feng would not make this call to him.

"Let's also launch an e-commerce platform. Only in this way can our users achieve a complete service process in our free system, and they can not be controlled by others. Li Feng said.

"Launch our own e-commerce platform?" He Guojun was stunned, "This idea is good, but it is not so easy to set up an e-commerce company, it involves the integration of sellers, and at the same time, it also needs to carry out large-scale publicity to buyers, and the amount of capital invested in the early stage is very large, otherwise it is difficult to occupy the market." ”

"Now I have two magic weapons in my hands, one is the wealth treasure platform, at present there are still a lot of loyal users on our platform, as long as our platform and our own shopping website are connected, I believe that a large number of users can be converted into buyers of the e-commerce platform, and the scale of this user should be about 200,000. The other is the penguin chat software of Letong. At present, Penguin chat software has nearly 10 million users, and it is currently the largest software in the entire Internet field. We can use the user advantages of Penguin chat software to build momentum on the e-commerce platform, even if the conversion rate is only less than 3%, we can also win 300,000 users, and the sum of the two is the total scale of 500,000. ”

"Your analysis is also quite reasonable, we still have a certain user base, and as long as the method is appropriate in the early days, the probability of survival is still relatively large. He Guojun analyzed, "As long as they can survive, it will immediately have an impact on Baibao.com and Global Mall, since they will burn the war to the field of online payment, then we will stretch the front and fight with them in the field of e-commerce." ”

"Let's unify our thinking, the next thing is easy to do, I founded Youtuan.com before, and have accumulated some experience in e-commerce operations, and now I'm developing a new e-commerce platform based on Youtuan.com. Li Feng said, "In terms of equity structure, I think it will be mainly funded by the Fortune Treasure platform, supplemented by Youtuan.com." The office address is together with Youtuan.com to establish a comprehensive e-commerce company. ”