Chapter 323 Forming an Online Social Networking Company

Everyone present was not mentally prepared for this, and as soon as they heard that Li Feng was going to announce a major decision, they knew that the situation was not ordinary, and they cheered up one after another.

"The origin Chinese network has now entered the formalization, and all work has maintained stable development. Li Feng said, "So I want to spin off the interactive social function of the origin Chinese network and set up an independent branch to expand the interactive social business." ”

Zhou Wenyang blinked, as if he didn't understand Li Feng's intentions: "Li Feng, the interactive social function is the feature that distinguishes the origin Chinese network from all other literary websites, and now it is running very smoothly, why should this business be spun off, once it is stripped off, there may be problems in the connection." ”

Everyone else present was puzzled, but Li Tianlong smiled: "I seem to understand what Li Feng means, the status of interactive social networking is not only limited to literary websites, but also to use it as a basic function in the Internet field." So it makes sense to separate it from each other. ”

Li Feng nodded, although Li Tianlong is so happy and not down-to-earth, but in terms of business vision, he is still a step above Zhou Wenyang.

"Tianlong is right when he says that social function is a fundamental function of the Internet. The success of our origin Chinese website is largely due to the rich interactive social functions within the website, so that readers and authors can fully communicate, so in the field of interactive social networking, we are experienced. Li Feng said, "Next, we will transplant the previous successful experience to the entire network field, and build our interactive social network on a larger scale, I think the biggest task is to do two things, an interactive social networking website, a chat software." ”

Zheng Dalong thought for a while and said, "Is the chat software you are talking about similar to the current penguin software?"

Li Feng nodded: "Yes, at present, in the field of online chat, there are many applications of Penguin software, and it has also achieved certain success, but now there is still a large area of vacuum in the market, which needs to be developed." I think we should lay out the online social field as soon as possible and accumulate user resources. ”

"It's really good to accumulate user resources, but as far as I know, chat software like Penguin, because it does not have enough business model support, is in a very difficult situation today, and the current online capital market is not very interested in the direction of online social networking. Zhou Wenyang said worriedly.

Zhou Wenyang's analysis in the online market in 2002 was correct, in this era, the commercial application prospects of the Internet are still unclear, many business models have not been developed, and the most important way to realize business is nothing more than hanging advertisements to earn advertising revenue.

The in-depth development of Internet business application scenarios still needs several years of accumulation, which is not only the accumulation of the number of users, but also the accumulation of capital, technology, etc., as well as the more diversified concept of people's use of the Internet, in order to promote this kind of large-scale development.

This is like a remote village, due to the economic backwardness caused by the blockage, only when the roads are built, the water and electricity facilities are complete, so that it gathers enough popularity, so that it can form a commercial block, and slowly a small village evolves into a market town, and even eventually develops into a city.

The same is true for the development of the Internet, which is a gradual accumulation process, and the accumulation of each layer adds a new business possibility to the Internet environment, and through the accumulation of layers, a newer and better business model can eventually evolve.

"Wenyang is right, but development is a gradual process, if we can't lay out the layout early and build the infrastructure, we will only have to stare at the new business model in the future. Li Feng said, "From the successful experience of the origin Chinese network, it can be seen that interactive social networking is the most important function of the Internet, and if there is no interaction between netizens, it is impossible to have a colorful Internet." The traditional interactive social networking is still in the mode of opening BBS and engaging in forums, which is very limited. If we develop a chat software similar to Penguin, users can chat and interact with each other by adding friends after they mainly register, which is very beneficial for both dating and office. ”

Of course, Li Feng knows what kind of development penguins will go in more than ten years, so he will lay out the online social field in advance now, and occupy the territory of social interaction through a social networking site and a chat software, and it is possible to get hundreds of millions of massive netizen resources in the future.

"I very much agree with Li Feng's view that if we separate the social interaction section, do a thorough job, and integrate the netizens on the Internet into our social system, then just from the immediate point of view, we can promote our literary website and attract more netizens to become online readers. Li Tianlong said, "User habits need to be cultivated, when we use the chat platform to start pushing relevant online content, there may be many netizens who have never read online articles, click in due to curiosity, and then become readers of our origin Chinese website." ”

I have to admit that Li Tianlong's vision is quite good, and at the strategic level of the company, such a person is actually very needed.

In the current origin of the Chinese network, Zhou Wenyang is strong in grasping business, Li Tianlong is strong in setting strategy, these two people are in charge, plus the general direction is personally controlled by Li Feng, such a combination is at least invincible in the online literature world.

"Tianlong's analysis is very reasonable, as long as there is traffic, we have a way to monetize. Li Feng said, "And how to master the traffic, I think the field of social interaction is the key to the key, who grasps the entrance of netizens' social networking, who really controls the traffic of the Internet." ”

Listening to Li Feng's analysis, everyone gradually felt that there was a very good reason to separate social interactions.

Now that the origin Chinese network has a certain foundation for social interaction, on this basis, it is a matter of course to launch its own chat software and build a more powerful social networking site.

When the users of the origin Chinese network gradually become the first wave of users of social interaction, they will slowly spread to the surrounding area and gradually absorb their relatives and friends.

Therefore, in terms of marketing, the advantages of Origin Chinese Network are even far greater than that of Penguin.

At the meeting, after some discussion, everyone agreed that the establishment of the branch should be completed as soon as possible.

"Tianlong, this work will be handed over to you, from now on, immediately start the formation of the branch. Li Feng assigned the task.