The news of the opening of Firefly City is quite sensational for peers.

But for outsiders, there's no fuss, and everyone doesn't care about that.

Fans only care about what happened to their artists today, and whether there are new handsome guys and beauties in the entertainment industry who have debuted.

Soon, the news that caused a sensation outside the circle came out.

Girls' Generation debut!

A nine-member girl pop group was born.

Without any foreshadowing or signs, it seemed to pop up overnight.

The news that Wang Zi'an and Yao Mingyue were suspected of signing into Firefly City at the same time was not much for anyone to pay attention to.

Mainly because the combination is so powerful.

Just looking at the configuration of the members, it amazes the world.

"Hiraka Ryuzakura!"

"Yui Aragaki!"

"I'll it. ”

"Is this real?"

"The heavenly group led by Hiraka Ryuzakura and Aragaki Yui!"

The Internet blew up.

One by one I couldn't believe it.

Pingxiang Liuying is a proper first-line star, and Yui Aragaki is also an artist who is running to the top of the second line, and he also combines and brings a group of pure newcomers.

Firefly City is crazy.

Netizens were shocked.

Even fans of Hiraka Ruzakura and Aragaki Yui are a little dissatisfied.

Why?

However, Hiraka Ruzakura and Aragaki Yui both appeared in the fan group to appease the fans, saying that the seven younger sisters would make everyone like them.

In the words, Hiraka Ruzakura and Aragaki Yui revealed that they are very likely to be surpassed by these sisters in the future.

They're so good.

All they lack now is opportunity and time.

Nanzhao, night.

Outside the Eight Swath Film and Television City, in the crew hotel.

Fairy Liu's assistant was very depressed, and her own fairy ran to find her cousin again.

Hey, there is a whole agency behind her fairy dedicated to serving her.

As a result, she ran out to serve a person herself.

People don't seem to have much to say.

I don't know if I sleep or not, and even if I sleep, it's nothing.

The main thing is that there is no expression.

As for whether it is announced by the media or not, it doesn't matter, the question has to be given a name in private.

But think about it, your own fairy doesn't seem to have any advantage.

The cousin's three cousins are not inferior to fairies.

No, your own fairies are rich, and your family is rich.

My cousin didn't know about Ivanka's family history.

If you want to know, it is estimated that you would have advised your fairy to take it easy and not fall into it.

The body can be broken, but the heart cannot be broken.

At this time, Wang Zi'an's room.

Not only Fairy Liu is here, but She Wei, Cheng Ning, Wang Jing and others are also there.

Whoa......

A group of people are playing mahjong.

After the actor finishes work, it is impossible to work hard all the time, such as playing mahjong, such as doing piston sports, such as drinking...... There are still and there can be.

"Cousin, Girls' Generation will sing tomorrow night, what song is it?" Fairy Liu was playing mahjong, and the prince sat beside her and watched.

"Solar system songs, well, mixed with a few English words. Wang Zi'an said, reminding: "Touch." ”

"Oooh. Fairy Liu hurriedly shouted: "Touch!"

Cheng Ning wanted to eat, but when he saw that he was depressed, he said bitterly: "Why do you want to mix English? I think we Daewoo people have lost our cultural self-confidence." Also, our Hanfu is so beautiful, but not many people wear it. The traditional skills of the nation have either been lost or are on the way to being lost. No one has learned the guzheng and erhu now, and children have learned what foreign instruments such as piano and violin. ”

Daewoo is very inclusive, so it can become the best in the world.

But She Wei and the others listened to Cheng Ning's words and actually agreed with them.

We are almost out of our own culture, where does the cultural confidence come from?

If you want to be culturally confident, you must first restore Chinese culture, and you must first restore Hanfu.

Wang Zi'an said lightly: "It is of course good to ask everyone to be self-confident in culture, but I think that before self-confidence, we must first have an understanding of culture, and we can't be blindly confident, what if self-confidence is wrong? My understanding of this culture is: the way of life and code of conduct that a nation has precipitated after many years, that is, the spirit. ”

Fairy Liu was interested, she didn't want to play mahjong anymore, and wanted the prince to come up.

Although everyone was playing mahjong, they also pricked up their ears to listen.

Cheng Ning was speechless, almost forgetting what his cousin was, he couldn't say it.

Wang Zi'an continued: "The culture of a nation is the most fundamental way of thinking of the nation, and it is the spiritual determination of a nation. It is a kind of majestic and unyielding, rich and noble and unlewd, a kind of perseverance that is not shocked by humiliation, not to be pleased with things, and not to be sad for oneself; a kind of consciousness that accepts all rivers and rivers and is tolerant; and the belief that Tianxingjian and a gentleman are constantly striving for self-improvement. It is the courtesy, righteousness, honesty, shame, loyalty, filial piety, benevolence, and love that guide our life behavior, and these qualities have long been immersed in our bones, not just the skills and objects we see on the surface. ”

She Wei and others felt that Wang Zi'an was right.

Cheng Ning's face became even more bitter.

Wang Zi'an said with a smile: "Those people who cry and shout every day for everyone to restore their traditions are either engaged in the business of traditional items, such as selling Hanfu, selling beads, and teaching classical Chinese education, or they are extremely culturally inferior, or people who don't know what to say." Their understanding of culture is still at a very superficial physical level, thinking that inheriting and carrying forward the traditional culture of Daewoo is to let everyone fully retro and return to 2,000 years ago, which is cultural self-confidence. Of course, I personally like Hanfu as well. Not only is it not against wearing Hanfu, but I also like girls who wear Hanfu. ”

Cheng Ning wanted to kneel, I surrendered, but I didn't want to fight at all.

"Retro, of course, can't be said to be cultural self-confidence, our Daewoo culture, the power is the core, not the external form. The foundation of a nation's culture is not its external form, but its basic characteristics. What is the core and most basic characteristic of our Daewoo culture? This is the foundation that has allowed our Daewoo civilization to stand in the jungle of the world for thousands of years, and it is still shining today. As soon as Wang Zi'an said it, he couldn't stop.

Everyone was secretly shocked, worthy of being a scholar and a cultural person.

"If you look at our ancient history, you will find that our Daewoo people are very open-minded, and treat any excellent foreign culture, skills and objects, basically in line with the concept of seeking truth from facts and inclusiveness, accommodating it. ”

This point is most obviously reflected in the period of more than 2,500 years ago, which was probably the formative period of our cultural core. ”

"The most fundamental core of our Daewoo culture is not to worship the ancient, not to flatter the ancient, to proceed from reality, to dare to admit their own shortcomings, and to absorb and introduce progressive things without scruples. The written point of this statement is that the sea is tolerant of all rivers and rivers, and tolerance is great. ”

"This kind of cultural characteristic of embracing all rivers is a unique attribute of a strong culture, and this characteristic is: what is yours is mine, and what is mine is still mine. ”

When Wang Zi'an said this, everyone couldn't help laughing.

Fairy Liu asked, "Cousin, isn't this a hooligan?"

Wang Zi'an nodded: "That's right, strong culture, it's such a hooligan." The monarchy is divinely granted, and the theocracy is bestowed. ”

The monarchy is divinely granted, and the theocracy party is granted.

"Poof~"

Wang Jing couldn't help laughing.

She Wei couldn't help laughing and said, "This, Zi'an, you're a bit too much of a sycophant." ”

Everyone was happy, too.

Wang Zi'an urged Fairy Liu to play her cards and said: "Where is it, I'm not afraid that you will make random recordings and make videos to trap me? Although I have a heart that loves the motherland, it is useless to say more, and it is an abyss to say a wrong sentence." ”

When Fairy Liu heard this, her eyes swept over the audience and said: "Although it is a private gathering and playing, everyone must also have a good sense of proportion, whoever makes my cousin have an accident, I will let someone have an accident." ”

The tone is flat, but the tone is extremely domineering.

For a moment, the atmosphere in the room was a little dreary.

Although many people don't know the energy behind Fairy Liu, a brokerage company dedicated to her alone makes more than ninety percent of artists look up to them and dare not provoke.

"You're going to have no friends like that. Wang Zi'an broke the dull atmosphere and said to Fairy Liu: "You get up, everyone doesn't want to play with you." Pan Hong, you come over to replace you. ”

Pan Hong was at a loss, but Fairy Liu had already gotten up, so he had to come over.

She Wei is very good at gags, and said with a smile: "Zi'an, it's wrong for you to do this." The fairy won so much, you just told her to leave?"

"You're the one who loses the most, and if you still want to lose, you can just give money. Wang Zi'an smiled.

She Wei smiled and said to everyone: "Being able to enter this room shows that everyone is in place." What Zi'an said is not unreasonable, don't mistake your friends, the current self-media field is too developed to provoke. ”

Wang Zi'an nodded: "Indeed, I am deeply affected by it. There is no limit to self-media. ”

Fairy Liu nodded hurriedly: "Yes, the self-media article is not on the right topic, not to mention nonsense, and often uses old news from a few years ago as news." The content inside is vulgar, shameless, incomprehensible, and full of typos. ”

Everyone agreed, and some were also victims, but they were just insignificant.

Speaking of this, Fairy Liu, who didn't play mahjong, rolled her eyes and asked Wang Zi'an: "Cousin, you say, why is this phenomenon so annoying from the media." ”

Wang Zi'an smiled: "It seems that you are indeed only suitable for being an artist, not for business." The reason for the chaos of self-media is very simple: because the essence of self-media is to do business. ”

was despised by Wang Zi'an, and Fairy Liu was not angry, and asked with great interest: "Cousin, go deeper, go deeper, talk deeper." ”

Wang Zi'an probably knew Fairy Liu's original intention, and said: "Speaking of self-media, we have to talk about the person who made the first pot of gold by relying on self-media." But in fact, he is not alone, there are investors behind him, and he is also famous. In the first two or three years of Weibo, this person made a company and hired a bunch of people to operate these accounts through acquisitions and large accounts with small accounts. At that time, half of the top 50 grassroots accounts with the top 50 Weibo fans were theirs. The content of their Weibo is generally paragraphs, and these are also the paragraph numbers that later topped half of the sky on Weibo, and the main way for them to create jokes is to copy. At that time, this person said that self-creation is to limit oneself, and to do what users want to see, give them what they want. Isn't that the philosophy of a businessman?"

The speed at which everyone played mahjong was slow.

The era of Wang Zi'an's online scolding has passed, and everyone is a little nostalgic.

Now the reality is listening to his nonsense, which is quite enjoyable.

Fairy Liu became more interested: "Cousin, go on." ”

Wang Zi'an didn't sweep the fairy's interest, and said: "Since it is a businessman's concept, it is natural that interests are paramount, and in the business of self-media, if you want to make money, you must have traffic." Especially before, there was no management standard for self-media, and for the sake of traffic, the whole was relatively unscrupulous and made up. As more and more self-media businessmen enter the market, the competition is becoming more and more fierce. In those years, the character of public intellectuals was easy to attract fans, so a large number of people who had no discipline at all appeared. In order to get a position, they stand on the highest point of morality all day long, spread rumors without any limits, and spray everywhere, contributing to Daewoo Network, such an idiom as 'well-known big V', which scolds people without dirty words. ”

Fairy Liu liked to listen to the prince and looked at him with a happy face.

"There is a particularly famous big V, everyone may know, quite awesome, Jianghu people say: rumors turn Daewoo. This should be easier to understand, probably just like the years when Daewoo began to take off, because the responsibilities of the industrial and commercial departments were not clear, many places could not be managed, and they could not be managed, and the result was that fakes were rampant and defective products were in charge. The most obvious is the vegetable market around us, which is called a mess, water injected meat, sick and dead fish, lack of catties or something, it is simply impossible to prevent, countless. Wang Zi'an said.

Everyone nodded, and it made sense.

"It's a bad name, but it works, and it makes money. In the era of mobile Internet, because a large number of self-media platforms began to reward authors, that is, to pay authors according to the number of clicks, attracting more self-media businessmen to station. In fact, if you want to rely on the platform to make money as a self-media, you basically can't survive. However, as long as there is a profit, there will be people who will drill the camp, and those self-media businessmen have created a new profession - called content porters, which is to repost other people's articles or videos as their own works after weight reduction. Wang Zi'an looked at everyone.

Truth be told, these people are better at fooling.

Bragging in areas they are not good at can blow them to the point where they are not distinguished, and a sense of worship can be generated.

"In this way, you don't have to write it yourself, you can post many articles a day, and the income can be increased many times at once. At the beginning, a high-weight number made 8,000 a month, no problem. Since there are so many numbers in one number, what about ten numbers or 100 numbers? So there is a studio that is carrying out this kind of large-scale and industrialized information handling business. Wang Zi'an said.

Everyone listened, although they didn't know why, but they still felt very powerful.

"More than a decade ago, there was a studio with just over a dozen people running more than 300 headlines. Their daily job is to cut clips from movies and TV series, and then make attractive titles to post. It was in those years that the name of the title party resounded on the Internet and became well-known to everyone. Wang Zi'an said.

Everyone recalls it seriously, and it seems to be true.

"Later, this kind of play didn't work, rumors began to be managed, and various platforms were also reducing revenues and even cracking down on handling. So there is pseudo-originality. The so-called pseudo-originality is to pick up other people's articles on the Internet, add or subtract a little, and send them out as your own. If a short video is popular, then add a few pictures, or find a related video, add audio, and make an original short video. Companies that focus on this kind of pseudo-originality generally operate a large number of accounts in their hands, known as self-media distance, and the method of making money has also changed from earning platform rewards to receiving advertising and promotion. These are the marketing numbers we know. And the current marketing account and porter team are basically the mainstream of major platforms. They turn articles into high-speed assembly line commodities and lead to a flood of spam. Wang Zi'an said.

Several people suddenly realized that even if they had an operation number, they were all in charge of the team, and they didn't care, and they didn't know anything about it.

"Let's just put it this way, whether it's in headlines or express newspapers, even if it's a news client like Tencent News and NetEase News, at least 60 to 70 percent of what you brush every day is the content of these two kinds of self-media. Wang Zi'an said.

"I just want to state a fact: the essence of doing self-media is to do business, and his credibility and authority are relatively low. Even some original accounts with a high number of fans and a lot of popularity are the same. What they are talking about is only his personal opinion, or the opinion of the writer behind him, or even the opinion that his character must have, that is, the opinion that his fans want to see. ”

"Now there is a problem, many people don't read books or newspapers, and rely on swiping headlines and official accounts to receive knowledge and information. After they accept these messages, they never verify the authenticity of the species, and regard these fragmentary contents as the truth, or true knowledge, and come to a sentence at every turn, what is said on the so-and-so public account, you don't believe it and see it yourself. I'm speechless. The prince sighed.

Wang Jing couldn't help but say: "Why can't these self-media be original?"

Everyone is also very interested, and they think that Wang Zi'an is very interesting when he says the world.

Wang Zian smiled: "The original self-media actually has their helplessness. There are at least three. ”

Everyone laughed and listened, and in front of Wang Zi'an, they felt that they were scumbags.

"The first is the daily change. This seems very simple to say, but to be honest, writing an article of a few thousand words every day to maintain a standard is very, very, very difficult for a normal human being. If you don't believe me, you can try it, and as long as you stick to it for a month, you will collapse. So those tubas that are updated every day must have a group of ghostwriters behind them. Since it is ghostwriting, the level will definitely not be particularly high. How can a really high-level and knowledgeable person be a ghostwriter?" Wang Zi'an said.

Also, people don't know much about self-media, but they still have the ability to think.

"The second is that there is a specialization in the art industry, and many self-media are very insightful in their own professional fields. But if a self-media only focuses on one area, not only will the audience be small, but after a long time, there will be nothing to say, because what should be said is almost finished. Wang Zi'an said.

The crowd was a little puzzled.

Wang Zi'an explained: "This should be easy to understand, just like we go to train a course, and after a few months, everyone finishes learning and leaves. Therefore, the self-media that generally has the pursuit must be relatively broad in content. ”

Everyone nodded secretly.

Wang Zi'an said again: "Then the problem arises again, it is impossible for a person to have an in-depth understanding of all aspects, the content you do is too miscellaneous, either the understanding is superficial, or nonsense." The most important thing is that the self-media does not have the right to interview at all, and without the right to interview, there is no right to know, and there is no right to know, and many of the things they say are hearsay, or they use public information to make subjective speculations. This conjecture is called analysis if it sounds good, and if it sounds bad, it is guessing. ”

And so it was.

Wang Zi'an said with a smile: "Of course, whether it is a daily update or no interview rights, as long as there is strength, it is money, and it can still be solved more or less, it is nothing more than spending more money and finding more high-level people." ”

"What about the third one?" asked She Wei.

Wang Zi'an said: "The third one has no choice, everyone should be deeply touched, that is, being kidnapped by someone." In short, character design is character setting. Except for me, even the fairies among you have people. As you know, in business operations, the essence of character design is to create a character image to meet the psychological needs of special groups. The essence of being kidnapped by someone is the kidnapping of fans. ”

Everyone nodded deeply, they knew this too well.

Wang Zi'an sighed: "Thirty years ago, the island real estate crash, driving the country's real estate to a cold winter, after several years of dormancy, Wenzhou real estate speculation group in the magic capital detonated the property market, the following year to the imperial capital, domestic housing prices began to rise as a whole. As a result, many people complained, especially those who did not buy a house in the imperial capital and the devil, and they angrily scolded the house price on the Internet for speculating too high. ”

Everyone sighed.

Wang Zi'an said: "At this time, a guy came out on the Internet, he was the editor-in-chief of the real estate section of a newspaper in Pengcheng, and the editor-in-chief of the real estate edition should not look at its name, but the actual job is to pull real estate advertisements and write advertising advertorials for real estate. In order to cater to this group of people who complain about high housing prices, he began to say that housing prices are going to fall 20 years ago, and he has countless fans for a while. ”

Everyone laughed, not because they knew the person, but because they felt that the example was too close.

Wang Zi'an said: "He said that the evidence that housing prices are going to fall is also very funny, at the beginning he also analyzed and analyzed policies, such as the national six articles came out, interpret it and say, well, housing prices are going to fall, after the national eight articles came out, he interpreted it again and said that housing prices are going to fall; later it developed to the dollar interest rate hike, housing prices are going to fall; the dollar interest rate is reduced, housing prices are also going to fall; and even the Xishu earthquake and the imperial capital Olympics will cause housing prices to plummet." Anyway, all the current hot events, he can say that they are the prelude to the fall of housing prices. ”

The crowd couldn't help but laugh again.

Wang Zi'an said: "Of course, because the house price has risen several times later, just saying that the fall can no longer arouse everyone's impulse, and the words he generally says are plummeting, crashing, avalanche, halving, halving and halving, in short, how to provoke how to come, the last time it was said was a few years ago." Of course he does, but what can he do, his character is an air force leader who sings about the decline of the property market, and his fans are all people who can't afford to buy a house, or who firmly believe that housing prices are going to fall; if he dares to say that housing prices are going to rise, these people will all shut down and say goodbye, isn't this just being kidnapped by fans?"

Indeed, everyone can't help but laugh.

Wang Zi'an said with a smile: "So he preached the 'property market collapse theory' in different ways to meet the psychological needs of fans; then gave lectures, published books, and held financial lectures everywhere to make profits for himself; after making money, he bought houses everywhere in major super cities." ”

The crowd burst into laughter.

Wang Zi'an said: "There are many such categories, such as the former public knowledge big V and the current patriotic self-media, if you don't set up a scene to look through their past articles, you will find that it is too interesting." I won't compare this, that's probably it, those self-media accounts that have been kidnapped by others, they don't write their own things at all, but grasp the weaknesses of human nature and do what they like. Many self-media practitioners even said: Some of their own views can't be persuaded by themselves, and they even feel ridiculous and full of loopholes. But there is no way, the people who eat melons just love to watch. ”

Everyone sighed, in this way, under the concept that doing self-media is doing business, the essence has changed, it is no longer for the purpose of transmitting knowledge and information, but trying to tease the emotions of readers.

Wang Zi'an said: "After reading their articles, everyone will find that there are only emotions and no thinking, and after reading them, they will feel that they have not gained anything, and even feel empty." Do you feel a little familiar with this experience? Have you ever had it when you played the game? That's right, your feeling is right, the content produced by the current self-media is more and more like a game ......"

Before you know it, the night is getting deep.

Fairy Liu watched Wang Zi'an "class" with a look of admiration, and the group of people below were just like students.

At this time, my cousin is handsome.

She deliberately encouraged the prince to pull it before, and if you can't get it, you can't see that you're handsome.