Chapter 57 Brand Building Plan

Walking into the palatial hall of Tianxing Advertising Company, Li Feng came to the front desk: "Hello, I'm looking for He Xiaoya." ”

"Oh, look for us Manager He, she's in a meeting, please come to the reception room later, I'll send her a message. The front desk lady asked, "What are you ......?"

"My name is Li Feng and I am her student. Li Feng said.

Under the guidance of the front desk lady, Li Feng came to the reception room to wait.

I have to admit that there is a reason why Tianxing Advertising Company can become bigger and stronger, the company's environment is clean and beautiful, the management process is strict, there is no scene of chaos in traditional companies, everything seems to be in order.

Just a few minutes of intuitive feeling made Li Feng feel that this company was of a good grade.

About ten minutes later, He Xiaoya came to the reception room.

He Xiaoya is wearing a purple tight-fitting professional suit today, showing a bumpy figure, her hairstyle has been taken care of, and she is much more mature than when she was teaching at school, and her fair-skinned thighs and legs are paired with a pair of burgundy high heels, which looks very temperamental, and it seems to be significantly different from the previous image of the big girl.

"Teacher He, I'll take a look at you. Li Feng stood up and said with a smile.

"Li Feng, how is it now?" He Xiaoya asked.

"It's good now, start a small business. Li Feng said, "On the contrary, it was you, I felt quite ashamed that I lost my job." ”

"This is the result of my deliberation, and you don't have any guilt. I'm not suitable to be a teacher in the atmosphere of Fairy Lake No. 1 Middle School, it's too depressing. He Xiaoya stretched out her hand, motioned for Li Feng to sit, and then made him a cup of coffee, "And what you said at the Monday morning meeting that day, I think it makes sense and I agree very much." I agree with you that the Internet is the future of humanity. ”

"Teacher He, don't you feel sorry for giving up the career you originally aspired to?" asked Li Feng.

"It's a pity, but I definitely can't stay in Fairy Lake No. 1 Middle School, and I don't fit in with this school. He Xiaoya sighed, looking quite helpless, "But it's good now, someone has to take over my own advertising company." I'm in the brand project management department now, if you have any business needs, you can come to me. ”

He Xiaoya said, handing over a beautifully printed lilac business card, with a faint fragrance on it.

"Manager of the Brand Project Management Department of Tianxing Advertising Company, He Xiaoya. Li Feng took the business card and suddenly thought of an idea, "Mr. He, now I am the deputy director of a plush toy factory in my hometown, and I am about to plan the brand building plan of the factory, can I cooperate with your company?"

When He Xiaoya heard this, her big eyes blinked, and she asked, "Oh, when did you become the deputy factory director?

Li Feng introduced the general situation of Nanqiao Toy Factory to He Xiaoya.

"It seems that your factory is a primary plush toy production and processing factory, and the main positioning of the products is still the lowest level of stalls. He Xiaoya also told the truth, "That's it, I'm now engaged in brand building and promotion, I want to make a corresponding brand plan according to the actual production capacity and toy quality level of your factory, when let's go to Nanqiao Toy Factory." ”

"Okay, Mr. He, I will write a general brand building plan for you in the past two days, and you will help us sort out from a professional point of view to see if we can create a suitable plush toy brand according to the actual situation of Nanqiao Toy Factory. Li Feng said.

"No problem. He Xiaoya said.

He Xiaoya took office as a new official, in fact, there were also unconvincing voices within Tianxing Advertising Company.

Everyone thinks that she is the daughter of the boss, and now she is arranged to the newly established department of the company, and in the absence of any performance, she directly becomes the department manager, which is obviously difficult to convince the public.

So just after going to work in the past two days, several senior management people in the company began to speak coldly to her, which made He Xiaoya feel very uncomfortable.

He Xiaoya urgently needs to show her strength through business growth, but the several brand projects currently operating in the company have nothing to do with her, and if she intervenes now, it will make people feel that she is suspected of snatching the fruits of victory.

The brand building plan of Nanqiao Toy Factory is obviously a good opportunity. If you can seize this opportunity and create a good plush toy brand, it will be very beneficial for you to establish your prestige in the company.

After discussing with He Xiaoya, Li Feng didn't bother much, after all, He Xiaoya had just entered a new job, and he had to hurry up to get used to it.

He walked out of Tianxing Advertising Company, took out his mobile phone, and called Qian Houde, the director of Nanqiao Toy Factory: "Hey, Uncle Qian, I'm Li Feng." ”

"Oh, Feng Feng, what's the matter?" At this time, Qian Houde was in the production workshop, according to the transformation plan proposed by Li Feng last time, to further improve the production process, and the on-site environment was very noisy.

"That's right, today I cut first and then got a brand building plan for the company, and now let Tianxing Advertising Company take over, Uncle Qian shouldn't disagree. Although Li Feng's words were polite, his actual meaning was still very strong.

"Okay, brand building, we discussed it last time, and when the production process is determined and the product quality is guaranteed, you can go to the brand. Qian Houde walked out of the production workshop and said.

"Yes, that's what I thought, too. Li Feng said, "In a few days, I will bring the manager of the advertising company to our factory for a field visit and ask her to formulate a detailed brand management plan for us." ”

"Okay, okay, then it's up to you to do this, we old hats can't talk at all. Qian Houde said, "Call me before you come." ”

"Okay. Li Feng hung up the phone.

Qian Houde is a good man, and he doesn't have any ideas, and many times the factory is still controlled by Gao Xiaojun.

However, although Gao Xiaojun has some ideas, because he has no culture and does not know how to operate, he cannot produce practical results, and many things eventually fail.

As for the third uncle Li Wanhua, his sales work has been dragged down by the quality of the product to a certain extent, and many orderers shake their heads when they see the quality of the toys, even if the price is cheap, so Li Wanhua has been doing nothing, and his confidence is also very hit.

Therefore, Li Feng knows that in order to build a brand for Nanqiao Toy Factory and increase the sales volume of the factory, the most critical core is to further improve product quality.

Therefore, he has suggested that Qian Houde, Gao Xiaojun, and Li Wanhua should focus on production together, and do a good job in production management from raw material procurement, production process management, product quality monitoring and other links, and he will shoulder the rest of the sales work.

Of course, Li Feng is not alone, he has already let Zhao Yin join the gang. As long as this kid is trained, the sales performance of the factory will definitely improve.