It has been 30 years since the reform and opening up, and in official terms, it means that the productive forces have been greatly improved and the material resources have been greatly enriched.

An era has the characteristics of an era.

In the 80s, it was the era of the inverted master, the producers and consumers were far apart, and the intermediate channel merchants were the kings;

The nineties was the era of import and export, and a large number of family workshops in southern Jiangsu, a lathe, and a few workers, engaged in processing at will, and made in China rushed to the world.

The 00s were the era of real estate and the Internet, and when we got some loans to get a land or find a few partners to launch a website, people with great joy and sorrow were full of them, calling for heaven and earth.

At this juncture, the big business opportunities have long been exhausted, and they can only pick some small mouths, and people will give it a nice name called personalization.

Yes, personalized and knowledge-based consumption began to guide the market, Vancl Eslite aimed at the post-80s group, and Jumei Youpin stared at the blank of the domestic women's cosmetics market.

The knowledge economy is constantly attacking the anxiety of urban young people.

The network fragments information, and also fragments consumers into a group, the fans of a star are a group, and the fans of an IP are also a market.

Even a resonant slogan can bring together a company.

The key is who can pinch the balls of that group.

Only allowing the post-80s generation to enter the restaurant is, to a certain extent, a reflection of the spirit of the times.

At first, it made people laugh, a restaurant only let the post-80s enter?

There is no such business, there is no economic theory in the world that can explain this, the customer is God, as long as the money is so much.

But in this land, it works.

The most obvious reason is that we have a large number of people, even if we only catch one age group, it is also a huge consumer group.

Just like Koreans can't understand the Miao people with a population of 9 million, we call it an ethnic minority, and a movie with 20 million people watching the movie is called a complete failure.

When Snow Beer is the first in sales in China and the first in the world,

So don't look down on the 'small' things,

It's not small at all.

For example, Ahri emoji, Yohee monkey emoji, a simple emoji anime image, the market valuation can reach 200 million.

However, it is often used only by young people in their teens and twenties.

That's the power of the market.

Most of the application scenarios of Western classical economic theories are based on the size of tens of millions of people, and the United States is a great country with more than 300 million people, which is less than a fraction of ours.

Therefore, after mastering the long skills, in some cases, we don't know how awesome we are.

Xianzhou is located in Jiang N county-level city, the economic characteristics are typical of small family workshops, everywhere are garment processing factories, what socks, underwear, coats, shirts, quilt covers, in the country is also the forefront of the garment processing trade base.

Foreign wholesalers all take sacks to pack here, and the price is so low that the sack is not worth much, he was surprised at first, but Wen Xiaoxiao said that there is a promotion every New Year's holiday, and he will give a lot of socks when he buys anything.

In the future, maybe you can scan the code and send jeans.

As a place of origin, local clothing products are cheap, which is commonplace,

Clothes are ...... Even if you don't live here, who doesn't know how to bargain for clothes?

Come up and cut half first, then cut a third, and finally the boss still sells it to you, and you still think the boss has made a lot of money when it's over.

In fact, everyone understands where the price is.

Isn't Nike just going out from here, it's Nike with a label, and it's not if you don't stick it.

Based on such conditions, Wen Xiaoguang had an idea,

Put shirts and pillows or something, put some kind of gimmick,

This is not a shirt, but some kind of label, similar to the mortals who are on fire in the next three years.

Liu Yiqi said that she would design,

Wen Xiaoguang frowned slightly, and thought for a moment, "Emoji, do you know how to design it?"

"Emoji?" the girl was stunned for a moment, and thought, "Do you mean the smile and crying used on QQ?"

"It's almost, but I'm not referring to QQ's own ones, those expressions aren't rich enough, and they're not happy enough. ”

"Not enough...... Happy?"

Now they don't feel the horror of being dominated by memes. Jacky Cheung's 'You', Big Black Brother's question mark face...... At present, it is considered a barbaric era.

More representatively, it is the Youxi monkey since its birth in 2006 is also quite popular, and the surrounding sales are good, but this model is not easy to survive in our environment, and it is even impossible.

The reason is also simple, piracy.

And in 200 years, there is no emoji store, everyone's choice is very low, in addition to using the built-in emoji face, you can also choose other custom expressions, but the operation is more troublesome, and you have to go to the forum to find a suitable installation package to install in QQ,

Youxi Monkey and Rabbit Sky are also slowly rising up and becoming the memories of a generation of young people.

In this case, the rampage invaded the Internet as an 'alien' image, bringing a large wave of 'mudslide-like' expressions, which attracted a lot of attention.

Speaking of which, there is a victim... Yao.

Chairman Yao's Smile...... After being figured out in 2010...... It's really spicy eyes,

There is also the laughter of Curator Kim, a moment of silence.

I'm sorry, Wen Xiaoguang...... It's been used a lot, I'm sorry, I'm sorry.

When you think about it, a lot has really happened in the past ten years.

Wen Xiaoguang straightened out his thoughts and said, "I have an idea, if you can design it, we can try to see if we can make some money." ”

"The form is very simple, a simple anime image + text, made into a free emoji, the style is based on the amazing eyeballs of ridicule, such as: Don't say that you have nothing in the future, you are sick. ”

Liu Yiqi: ???

"We are very poor, we are reluctant to turn on the lights when it gets dark, and half of them burn money to illuminate. ”

Liu Yiqi: w(゚Д゚)w

Are you the devil?

"I'm not targeting anyone, I'm saying that everyone in this room is rubbish. ”

"There are some things you can't learn, like my handsomeness,"

"If you don't know where to go tomorrow, stay with me and be my son. ”

"Poof...... Okay, okay," Liu Yiqi couldn't stand it anymore, her scalp was numb, and she burst out laughing, "What the hell are you, where did you hear that?!"

Wen Xiaoguang smiled.

"Don't you think it's a novelty?"

"Do you feel a faint sense of pretending?"

"If yes, that's right, yes, it means it's popular. ”

The girl is really convinced, what is in this little head?

Do those lines seem to be spoken by normal people?

However, Liu Yiqi probably knew that this young child was not very much like a child, and his thoughts were different from ordinary people, but at this moment he just deepened this impression.

Here's the problem.

"Even if it can be popular, what can it do? Don't tell me that this can make money?" asked Liu Yiqi with some skepticism.

"Don't doubt the commercial potential of the emerging forces of the Internet. Wen Xiaoguang stretched out his hand, and his confident temperament was undoubtedly revealed, "Starting from the expression, covering wallpapers, screensavers, flash, and mobile phone accessories, T-shirts, lunch bags, storage boxes, shirts, and coats around it, it is not a problem to make money." ”

"But what's the use, you try your best to figure it out, and there will be piracy right away. ”

Wen Xiaoguang also has a plan, "Sell the copyright." After the fire, I contacted a large-scale company that already operated the comic image, and the price was right. ”

Back then, he read a tweet that when the personality avatar pillow was not yet popular, a college girl, who was also studying design, designed a special personality pillow by herself, and then became popular on Taobao.

Of course, after the fire, piracy is everywhere, and there are countless Taobao stores that follow the trend.

Therefore, all the relevant rights of 3 million people will be sold at one time.

Don't do it, you're young, take the money and travel around Europe first.

If you aspire to be a first-class brand company, this is a failure,

If your goal is money, this is success, and it is a huge success, and you know how long you have to earn 3 million.

It just so happens that Wen Xiaoguang's goal is just money.

He thinks this can be tried, avatar pillow + develop an anime emoji image.

It's just that in 2008, Liu Yiqi couldn't understand this kind of thing, and was a little skeptical, "Can this work?"

"Anyway, here, think about it yourself. Wen Xiaoguang was quite confident, got up to leave, "Didn't you say let me make money and share your piece of the pie?" I will come out with the text of the expression, you will design the comic image, make it, make it beautiful, let's try it, if it doesn't work, then you sell your buns, and I will go to my school." ”

He is not afraid of Liu Yiqi stealing or something, the feeling of the mudslide must be matched with those 'pretending to force words' to have the effect of 'shocking the world'.

He didn't say much.

He couldn't think of a few of them himself,

But the power of netizens in the past ten years is endless, and the rest is in his smart head~

this

It is the unique value of rebirth!