Chapter 395 A Letter to the Majority of QQ Users (1)
In the context of the times, they are all small people who are surviving.
On the big screen in front of the square, there is also the only advertisement of WeChat, and the light curtain shines brightly on the people who are moving forward, they look up and do not really understand what kind of era they are in.
Sun Mengjie came back from Taiwan, and together with Ding Ying, she went out for nearly three months, which can be regarded as too much.
Like countless ordinary young men and women, she and her friends go to large commercial centers, eat, watch movies, and pass the time after work.
"What are you looking at?" Ding Ying asked when she stopped and looked up.
"Look at that. They stood in the small open-air square on the third floor of the mall, looking at the cylindrical modern high-rise building opposite, where a large electronic screen was opened, on which was a large poster of Liu Yiqi holding a WeChat icon.
Ding Ying's eyes smiled slightly, "Yesterday, I met a person, and he first asked me what my WeChat account was, and this is the first time." ”
"The number of people is increasing," Sun Mengjie has a deep experience, "I used the beta version, except for Xiaoguang, I have no friends, and then my classmates contacted me, and I said that I use WeChat, and now I have dozens of friends." ”
Contains people she meets at work.
Ding Ying is not so optimistic, "This matter is difficult, so far, the slogan of the download has been shouted, but we have understood a truth when we used to invest, the social chain is difficult to build, and it is even more difficult to separate." ”
During this time, the actual number of users declined, and the users of both sides were highly overlapped.
Although it is said that the Internet is a winner-takes-all, will QQ really die because of WeChat?
Not necessarily, at least for a while.
......
Deep Town,
"Everyone is faced with a situation where we assume that WeChat has been initially successful...... Even so, for everyone, he has a friend. ”
The president of the goose factory so persuaded Ma to draw vines.
Kind of makes sense.
But Ma Huateng reacted quickly, "At that time, it was on an equal footing with each other, and it was difficult for us to replace the social chain you said." And this balance is difficult to maintain, if either side is not careful, it will be eaten quickly, and at that time, it may be that we will be eaten. ”
......
North Gold
Wen Xiaoguang talked about the company's future strategy in the company, "This symbiotic balance will reach stability for a period of time, for users, no matter what, it is just a communication tool, and they may have their own preferences, but you have also seen the current thing, people hate QQ, but they still have to use QQ, in other words, preference is not the dominant factor." ”
"From the perspective of advantages and disadvantages, the opponent's capital, talent, and industry status are all leading, so we only have one way to live, and we can easily not give up the social chain we have built with great difficulty, and make innovations. Although preference is not the dominant factor, a piece of software is inconvenient to use and will always be replaced. ”
......
It is difficult for Ma to accept the fact that WeChat is rising.
"At any other time, I would not have let him grow up so steadily. His tone was full of pity, in fact, he had already made some arrangements for WeChat, and the hateful 360 suddenly gave him such a play.
President Xiong's words just now scared all of them, and 360 was backing up their friends' information. They ran out of WeChat and had to take action as soon as possible.
"If 360 doesn't regress, there is only one way, find a way to make it impossible for users to install this software. ”
......
Wen Xiaoguang said: "This point in time is the weakest time for the goose factory, 360 not only cut off their financial route, but also when scanning the user's computer, they took all the information, including login accounts, friends, and chat information have to be searched by 360, in other words, the muscles and bones in the body seem to be pulled out." ”
Lin Ruosheng shook his head and sighed, "Zhou Hongyi is really a cancer of the Internet, he doesn't want to think about it when he does it, this is the rhythm of Tengxun and his desperate efforts." ”
"It's not a good person over there," Li Wenbo said, "We don't make value judgments such as who is right and who is wrong, we only make objective judgments and analyze what is beneficial to us." ”
Wen Xiaoguang asked: "If you sit in the position of Ma Huateng, at this time...... How to choose?"
Everyone frowned, it was too hard for me.
If you are in it and think about it logically, you will know that forcibly making QQ and 360 security guards incompatible is the only option. Zhou hooligan may break the law, but the public security can't help you, the Ministry of Industry and Information Technology is still checking international precedents to see how to learn from it, this kind of chaotic stall, which leader gives you this board, in case the shot is wrong, it will be a big responsibility afterwards.
From a business point of view, you can't do the same thing to him.
The most troublesome thing is that the time is too fast.
Millions of downloads a day, at this time the reaction time is more than a week, and everything is over.
What can be done to turn this situation around in a matter of days?
Unless Zhou Hongyi dies or the national Internet is paralyzed, time stops in the dimension of the Internet.
"Goose Factory will definitely announce in these few days that they will 'require' users to either use 360 or QQ. Wen Xiaoguang said to his helpers.
The new PR manager, with her short curly hair and a hint of lipstick, immediately said, "This kind of behavior is disastrous from a PR perspective." ”
"It's a disaster...... Li Wenbo shook his head in deep thought, "They can only do this, they really fight snakes and fight seven inches, cut off the way to wealth with one hand, and draw wages from the bottom of the kettle with the other, and they belong to the type of quick solution." ”
Wen Xiaoguang smiled,
"Mr. Xu," the new PR manager, named Xu Chunyan, has been engaged in public relations for nine years, "and we can't let go of this opportunity." ”
"I know how to do it, Mr. Wen. ”
Lin Ruosheng understood, "No wonder we want to develop the PC side, before we clearly determined that it was social software in the mobile scene." But I still suspect that this is the equivalent of giving us a gift bag. ”
"He can do even more so that QQ and WeChat are not compatible. Liu Yiqi's words were amazing,
But Wen Xiaoguang smiled, "You're stupid, we're on the phone, how does he know that we're developing the PC side." ”
Li Wenbo smiled, "So no matter how Zhou Hongyi urges, we have to wait for the south to make a move before releasing it, and we will deal with him, not let him respond to us." ”
Perfect, this Wen Xiaoguang chicken thief is perfect.
......
......
Deep Town.
“... We have to explain to users that the wording must be as soft as possible, and the public relations department must cooperate in explaining our difficulties at the press conference. ”
"Is this a good move or a bad move?"
"A good move, a bad move that can control the enemy is a swimming move. ”
"I think we can do an evaluation report and roughly estimate the number of users we will lose by doing so. ”
Everybody's talking,
But Ma Huateng shook his head, "The result of the evaluation is the same, we have to do this, Zhou Hongyi is also an ambitious person, he still wants to get involved in instant messaging! And the evaluation is based on linearity, but at this time any change is non-linear." ”
What do you rely on at this time? Rely on intuition, on the sense of battle, and on courage and courage.
Not all battles are calculated by the computer, losing 5 pawns in this step and 10 pawns in that step, without this kind of good thing, any prediction model is useless when the situation changes drastically.
In fact, Ma Huateng has always wanted to list the primary contradiction as a contradiction with WeChat. But it's the that off and now has to be solved 360.
"How do you write this letter...... Let's think about it. ”
When the judgment continues to suffer from the chaos, and after becoming a boss for a long time, he still has the courage.
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Don't be slow with me...... I've been working my best every day, especially this week, and I've been out for meetings four out of five days. I don't have any entertainment activities at all, and I can't understand what people tell me about "Mingxue", so I don't have time to pay attention to these at all.