Beijing, November 10, 2012.

After Wen Xiaoguang went to Xianzhou for inspection, he took Liu Yiqi back to Beijing in a circle. She will be responsible for organizing and preparing for this year's annual meeting of Weituo and will be directly responsible to Wen Xiaoguang.

When it comes to doing it, Li Wenbo probably won't care about this matter, there are some links he doesn't like, for example, if he wants to sing on stage, this kind of boring old man can't resist, even if he sings, it's definitely not interesting.

Probably thinking too much about how you sing, in fact, you are not a professional singer, and your singing is rotten.

Wen Xiaoguang himself will care, but this kind of thing is not responsible for the specific leaders, so he will probably give a direction, as for him, he will probably meet a person and understand a company.

Earlier, Li Yidan had actually been following up, because she noticed that Wen Xiaoguang invested in Uber in the United States, so she paid special attention to the Chinese version of Uber.

Didi, Cheng Wei.

In November 2012, Didi was just a child who had been online for less than three months, and when they went to ask the taxi company to use their app, they were still being asked if they had any red-headed documents from the transportation commission.

It snowed in November 2012.

A rain, a snow, can't get a car to see the convenience of Didi.

In 2012, there are dozens of related taxi software, which is not the first in China, in the United States, the United Kingdom, South Korea has long had similar business models, and the development is also good, and there are more than one person who sees Cheng Wei, in fact, he is inspired by the British company.

Wen Xiaoguang wanted to ask this young man who left Alibaba a question.

"Almost at the same time as you, in August this year, Chen Weixing launched Kuaidi taxi in Hangzhou, if the two of you compete, how do you think you can get differentiated?"

Li Yidan is also in this room, and the preliminary investment contract has actually been negotiated a long time ago, about 2 million US dollars.

This is a lot of money, but at present, there is a bubble in the domestic venture capital circle, and a little money is really not easy to do.

Cheng Wei was probably still a little nervous, seeing that Wen Xiaoguang really didn't expect it, he organized the wording in his mind, and said: "Mobile taxi is essentially an Internet service, in this case, the user experience cannot be discarded in any case, from the early Internet to the present, in the same field, it is unlikely that two companies with special differences will exist at the same time, most of them are still competitive, and in the end there is only one left." ”

He said nothing wrong, but nothing brilliant,

In general, I didn't think about the company in Hangzhou, so I chose to answer with stability as the main answer.

Wen Xiaoguang's steady appearance couldn't tell what he was thinking, which really made people have to seek stability.

And Wen Xiaoguang, as soon as he heard it, his purpose was not to make people ugly here, he still wanted to give Cheng Wei a sincere suggestion, "Now that the mobile Internet startup, handing things to Weituo is mostly for the traffic of WeChat, and gradually some companies have begun to go to Ali to find funds and come to Weituo to find traffic." ”

"There's nothing wrong with that, our company is also a start-up company, and we don't have that much money. And I would like to remind you that there is not much differentiated competition in Internet ride-hailing services. In a way, it's a lot like takeaway. ”

Cheng Wei listened very seriously.

Because the core of these two services, the deliciousness of the food and the comfort of the ride, are not directly controlled by the platform company. There are very few things that you can optimize, nothing more than a few constraints on the driver's attitude, and things like that, but overall, they are all emulators. If you sort it out, you will easily find that for users, there is only one core attraction for you. ”

At this point, in fact, all three people in the room have the answer in their hearts, and they are basically the same.

"Price. ”

Cheng Wei greatly admired Wen Xiaoguang's sharpness in looking at the problem, and sketched out the things that would happen a few years later in a few words.

"There is no loyalty to users, you give more subsidies, use yours, fast give more subsidies, use fast, the next two apps, and even users will jump between the two repeatedly. For you, once the traffic is accessed, there will be a large number of users coming in, but those are not loyal. ”

For WeChat not even yet,

It's essentially just a tool, it just depends on whether the tool is needed or not, or which one is cheaper.

Cheng Wei is also smart, he said: "There is actually very little time left, I have to quickly spread out the business and occupy it in advance." ”

"It's a little meaningful, but it's not big, give some red envelopes quickly, and everything will come back, so after you go back, my suggestion is to adjust the allocation of work energy, you need to keep looking for investors. ”

Li Yidan spoke up at this time, "My suggestion is Teng Xun, although the situation has been a little difficult recently, he still has some financial resources and is willing to invest, because they are trying to enter the mobile Internet from various entrances." ”

"It works. Wen Xiaoguang said clearly: "Weituo can't give you too much money, this money will be sprinkled, and users will not be grateful to Dade if they take it." ”

They only have traffic.

Still, being willing to sign.

$2 million to fully launch the business, which is not a small amount.

It's the traffic that's all about it.

Wen Xiaoguang doesn't know what is good or bad when he looks at his ambition this time, and the diversion function of WeChat is too good in the market, but in fact, it is not like this when taking a taxi, and there is more time to fight for money.

Because the income from the traffic you grab is easily not yours, as long as the opponent is cheaper and a dollar can do this.

Wen Xiaoguang doesn't know if this will change Didi's fate, because the goose factory that supports it in this time and space can still bear the consumption of 40 million yuan a day if it does not agree.

But for MicroTuo, it's okay.

$2 million.

It's no wonder that Cheng Wei will be high-spirited, after seeing Wen Xiaoguang and Li Yidan, the two heavyweights, and walking out of the Weituo Building, which entrepreneur would not imagine the height that his company can reach in the next six months to a year?

Ay.

"What, is Mr. Wen confident?"

"You ask me about him?" Wen Xiaoguang said honestly, "Half and half, but it shouldn't be a loss, 22% of the shares are not small, as long as you do well in the bubble era, it is easy to rise in valuation." ”

Li Yidan smiled, "Where is it so easy, we did it, so we feel easy." By the way, I've been thinking that our company has invested in several companies, and we need to have a stable mechanism where you can be with these founders and exchange ideas in a timely manner. ”

Wen Xiaoguang was a little surprised by this suggestion, it was good and bad.

The benefits are obvious, the basic thing is to let Weituo understand how many companies have invested, to what extent it has reached now, no matter how long it has been, sometimes they have forgotten to invest.

The disadvantage is that this is a bit like Weituo wants to be the leader of the martial arts alliance, and it may be subject to some other distorted interpretations.

"You mean, I'm going to get these people together every other time?"

Li Yidan is probably from Wall Street, and she is habitually strong, because she thinks that we have paid and we are shareholders, and this requirement is not fatal, there is no problem, "You know the mobile Internet best, and it is nothing to let them communicate." Moreover, the boss of Weituo has the right to know what kind of state the company he invests in and what his future plans are, which is also responsible for the shareholders and employees of Weituo. ”

Wen Xiaoguang has to consider the negative effects, do bad things with good intentions, and finally help others and be told bad by others, this thing hurts, he thought about it and said: "Do it in the form of a dinner, don't be too formal and serious." ”

"Dinner?"

"Yes, the dinner, set the time, and say that I, Wen Xiaoguang, invited them to Beijing for dinner. ”

You can communicate even when you eat.

It depends on who can have those lucky dinners with him Wen Xiaoguang, which is not an easy thing to do.