Chapter 813 Fully Landing in the Mobile Internet Era
There are still a few days to go before the meeting of the domestic mobile phone manufacturing industry alliance, and the smartphone release plan of New Dream Group is constantly being adjusted.
According to the latest plan agreed by Li Feng and Luo Juncai, the release time has been advanced to November, which is a great test for the production capacity of Xuntong Technology.
So during this time, Luo Juncai is working closely with Xuntong Technology to maximize their production capacity to cope with the inventory released in advance.
The release of smartphones is one aspect, but for Li Feng, there is a more important task, that is, the development progress of various applications in the smartphone ecosystem.
For this matter, he has made arrangements a few months in advance, and asked Zhou Wenyang, vice president of the entertainment division, to be responsible.
Li Feng's goal is to transplant all the Internet products and services of the New Dream Group to the mobile phone, and in the future, mainly on the mobile phone, without any market experience for reference, this is indeed a great test for Zhou Wenyang.
However, after a period of hard work, it seems that the development progress is now within the expected plan. This must be carried out in parallel with the release of smartphones, so once the release of smartphones is brought forward now, then all the products and applications of the group based on the mobile operating system of smartphones will also be released in advance.
Otherwise, the smart phone of the New Dream Group is just an empty shelf, in addition to the daily communication and sending and receiving text messages, Internet access functions, if there is no other application to support, then the so-called mobile Internet has become a joke,
Moreover, all the Internet products of New Dream Group must also seize this important time node and switch their own services and applications to the mobile Internet system in a timely manner. Under the traditional Internet system, many application scenarios are restricted, but the mobile Internet is different, due to the emergence of smart phones, a large number of new application scenarios will occur, which will bring a new major opportunity for all Internet products and applications under the New Dream Group.
If this time window is not seized, it will have a huge impact on the overall strategy of New Dream Group.
Therefore, the release of smartphones this time is actually carried out simultaneously on multiple fronts. This is not just a matter of one department of the smartphone division, but also the overall synergy of the entire New Dream Group.
To take the simplest example, the e-commerce business of New Dream Group can use the new platform of smartphones to expand its user scale exponentially in a short period of time.
At present, Baibao Group and Global Mall have not yet entered the time window of the mobile Internet system, and New Dream Group can make its e-commerce shopping platform the only mobile Internet application product.
Then, when people use smartphones to shop online, they can only choose the e-commerce platform under the New Dream Group. In this case, the Group's business development costs will be reduced to a very low level, and the business development capacity will be greatly enhanced.
Perhaps the increase in market size that used to take a year to complete can be achieved in just a few days, or at most a month, after the advent of smartphones. This is tantamount to creating a new e-commerce business unit on the smartphone side out of thin air, doubling or even several times the e-commerce sector of its own group. At that time, although New Dream Group is not an Internet group company focusing on e-commerce, it is fully capable of competing with Baibao Group and Global Mall in the field of e-commerce, and may even easily surpass them and become the leader in the field of e-commerce.
In other areas of business, the situation is similar. Especially in the field of online social networking, the social attributes of the Internet will be greatly expanded after the emergence of smart phones. Because the function of the mobile phone is used for social networking, its attributes are naturally consistent with online social products, so in the era of mobile Internet, the first Internet product to break out must be in the online social sector.
Therefore, Li Feng must also launch a new online social product for the mobile Internet era to strengthen the penguin chat software.
In response to this unified action, Li Feng held a special meeting, convening the heads of several of its business divisions and the entire mobile Internet software product development team to discuss all aspects before the release of smartphones.
In the large conference room of the headquarters of the New Dream Group, the group's senior management gathered, and this meeting was held before the release of the smartphone, so everyone was full of anticipation, after all, this is an epoch-making product, and if it really succeeds, then they will all become the creators of a new era.
According to the news from our overseas branch, the American market will fight back against our smartphone products, and in the near future they will set up a high-tech company specializing in smartphone software and hardware research and development, which is not good news for our group, so I decided to advance the release of our smartphone to win more time for us to seize the market. Li Feng said.
"It seems that we have grasped the general direction, and now even the US market, which is at the forefront of the world, has begun to act, which fully shows that we are right. This is both a challenge and a new opportunity for us. This will continue to convince the market that smartphones are the way of the future, and that more resources will be tilted towards this field in the future. "But for now, we do have to bring all the schedules forward to buy more time." ”
"Wenyang, how is the progress of your software research and development now?" Li Feng said, "What I am most worried about now is that the software progress cannot keep up, once our smartphones are released, and our software applications are not ready, the mobile phone application market is empty, and others will see jokes." ”
"At present, the basic versions of all Internet products have been developed. However, this basic version has not yet been verified by the market, and a lot of work is still needed in terms of user experience. According to our preliminary statistics, only three or four of the 18 mobile Internet applications we are developing simultaneously have started market testing, and all other Internet applications are still in the stage of being built behind closed doors, and there are no samples for our reference before, so we are not too sure about the user experience after these software are listed. Zhou Wenyang said.