Li Xiyan became quiet, because Chu Yuanxi's words didn't seem like an excuse, and he had indeed thought about it.

I only heard Chu Yuanxi continue: "Then, Douyin targeted advertising for 100 yuan can attract about 2,000 users, which looks beautiful, right? But the ordinary gameplay of Douyin advertising is with coupons, and the video content is pure advertising, and what you want is the number of playbacks, not user likes and re-dissemination." You know what video content is, right?"

"I understand, I understand, I'm an old sprout. Li Xiyan hurriedly said, and he seemed to know what he was missing, the content, he never considered the advertising content, only the effect.

"This form of advertising is suitable for restaurants and clubs, etc., direct reduction, how much is free by showing coupons. The coupons in our well-off membership system, other colleagues may not be familiar with it, you must have a better understanding of customer acquisition, right? According to your plan, Xiaokang sends Douyin advertisements to seduce people, and then what? Tell the other party that you download the app more discounted? This is a bit awkward, right? You don't tell the user that it must be too cheating, and people must not hate to death after they know? What should I do? It can only be that the coupon of Douyin is stronger. ”

"No, Mr. Chu, you can send a coupon of the same strength on Douyin. ”

"The same strength is just as awkward, you have to consider the psychology of users, look at this kind of advertising, people are here to take advantage, but you say that it is not cheap, everyone is the same discount. Chu Yuanxi continued to be calm, because Xue Jianhua had discussed this concern with him. "But if we send more powerful coupons in Douyin, I can't accept it, it hurts the entire online system of Xiaokang, and the gains outweigh the losses. Concessions cannot be made casually, and the promotion of rice and hatred cannot be established for users. ”

Li Xiyan can agree with this point of view, it is okay to subsidize users to get customers, but we must consider how to withdraw from the subsidy, and unprincipled subsidies are definitely not conducive to withdrawal.

"Surely you have a complete plan?"

"It's very simple, in the future, when we invest in Douyin advertising, we have to make targeted content, interesting, turns, jokes, or invite celebrities, etc., and by the way, we will advertise our well-off APP coupons, and we want natural communication. In this way, the advertising effect can also eat the traffic dividend of Douyin. You see that mobile game ads are all doing content now, not to mention us.

But this kind of creative advertising plan and star plan must be cost-effective after the store is opened more, and I plan to wait for the magic capital to open before investing. ”

Li Xiyan was immediately convinced. I only heard Chu Yuanxi encourage him and said: "When the time comes, you local old bean sprouts will have to participate in the design of content, and you have to design down-to-earth content with a high degree of localization." ”

"Definitely, definitely!"

Chu Yuanxi wants to engage in middle-level management meetings, on the one hand, it is also to discover talents, although an uncle like Li Xiyan looks unattractive and has no advantage in age, but if he has cross-border talents in short video content, it is also worth promoting. This is not a joke, because at present, whether it is customer acquisition or marketing, Douyin is an unavoidable level.

Take the marketing plan thrown by Yuan Jing as an example, the same two plans that seem good, if one of them can be made into a short video on Douyin and has the hope of exploding, then it is obviously better than the other. Therefore, this can be said to be a new skill that the times require relevant practitioners to master, and those who cling to the experience of ten years ago are destined to be eliminated by those who keep up with the times.

After working so busy for a few days, Chu Yuanxi also took the time to hold a small meeting with investors in eastern Guangdong Province, and recruited some southern investment elites through Hu Shiheng.

Even the classification of garbage in my Great Heavenly Empire has to make a distinction between the Beijing and Shanghai schools, not to mention other industries and investment circles. Although the main focus of Chu Yuanxi's financing is still the imperial capital circle, there are many rich people in the magic capital and eastern Guangdong Province, and the reason why he was able to get so many small and medium-sized investors in the original world was also because he was promoted by the well-off at the same time.

Of course, there are pros and cons to engaging in a group of small and medium-sized investors, this time Chu Yuanxi does not plan to cast a net generally, and directly delineates the key points, so they are all some more powerful institutions. It's just that when the meeting began, this group of investors from eastern Guangdong Province shook their heads left and right, and then asked: "Mr. Chu, why didn't you invite the investment department of Penguin?"

At this point, the scene is more awkward......

With the current state of being well-off to market participants, it is actually logical to introduce money to penguins, because what penguins like to look for is potential disruptors. Isn't it a very good thing to release the share to Penguin and let Penguin have the ability to open up and connect in the vertical field of the convenience store track to help them grow?

Whether Xiaokang is acquiring customers or doing various toB businesses, the effect of transferring through the super transfer station of Penguin will exceed the sum of the assistance that Hu Shiheng and Xu Xin can provide.

But the problem is that although Penguin's investment is very beautiful and relatively tolerant of the invested companies, it is close to closing your eyes to blind investment, but the social and content fields are the axis of investment. These two penguins have always paid attention to holding and mergers and acquisitions, otherwise why was Kuaishou's stunted growth greatly overtaken by Douyin in the most important year of 2018?

And in terms of priorities, it's clear that social is more important than content. Xiaokang wants to engage in social interaction in the future, and he cannot accept penguin's investment now, otherwise he will be obliged to respond to penguins' communication requirements.

What is a penguin? Aside from the aura of the social king, it is also an industrial fund that takes 10,000 steps back, and it is much more professional than an investment institution in the business field. Martin, the domineering president, is an investment banker, and he is professional even in the investment circle, so let the penguin look at the inside of the well-off, and take a glance at it, isn't it all exposed?

Therefore, although the penguin is the leader of the martial arts alliance in eastern Guangdong Province, Chu Yuanxi will never dare to invite it.

For example, someone asked: "Mr. Chu, why are you keen on acquiring non-performing assets recently? And you have introduced a lot of people related to non-performing assets?" As far as I know, the game department of the Pakistani people has also bought some companies or projects that are on the verge of bankruptcy or have gone bankrupt, what is the situation?"

Chu Yuan Xixin said that you know me quite well, but you don't know that I still want to accept e-cigarettes, just a little bit, the shaking force is mine! This kind of serious investor is quite difficult to fool, this investor meeting is of course for the well-off, but as a star entrepreneur, Ba Ren will definitely be pulled over to study together.

So he doesn't have to hide it when he explains: "The non-performing assets you are talking about, I prefer to call them 'distressed assets'. And you observed very carefully, I am a counter-cyclical acquisition, and the acquisition of distressed assets should be counter-cyclical, and it should be closed at this point in time. The current economic environment is called the 'Great Default', and when everyone has no money, they have to reduce leverage, and you think about how ample the supply of distressed assets is. It's obviously muddy and sandy, and there is no shortage of valuable, and it's usually not easy to buy, so you can't buy it.

Moreover, in the past, you could only buy distressed assets from banks, which was more laborious, and you had to dismantle the bank's non-performing asset package, and then inject capital, introduce a third party, and so on. But now you can step in directly as a market participant, and both non-financial institutions and corporations can participate, which is great. Anyway, in my experience of mergers and acquisitions, it is more flexible, just like buying a chicken in the free market, you can buy the whole one if you want to, you can buy the wings if you want to buy the wings, you can buy the live ones if you want to buy them, and no one will sell them to you before. ”

This analogy made the investors in the room look at each other. There are a group of people in the investment circle who specialize in acquiring non-performing assets, but the well-off is not a non-performing asset, and there are obviously no people who come today, so that they suddenly feel that they are inexperienced. At the same time, Chu Yuanxi's eloquent answer brought a lot of extra points, because he seemed very professional.

Cao Xiang, who was far away in the imperial capital, also seemed very professional at this time, because he had discovered some things that puzzled him in the previous few days.

At this time, there was a live broadcast in front of him, and of course the live broadcast was Zhongchuang Tonghui. Fang Shiling is still vigorously popularizing blockchain science: "The significance of building a block network, let me give you an example, such as ticket-grabbing software." 12306Why is it old and collapsed?Ticket grabbing software uses ultra-high frequency to brush 12306 must be one of the reasons, and the official must hate ticket grabbing software.

But now you know who is doing the ticket-grabbing software, and you can't punish it through judicial means, you can only have an administrative interview, because you can't get any real hammer. However, if it is a blockchain network, it is different, and the ticket can also be traced back to the source, who does it clearly, whether you are a shoe city or a camel or a yellow group, one catches one accurately. ”

Maybe Cao Xiang would have started to vomit before, because there were too many bad points in this paragraph. Today, however, he didn't listen much with his ears, and it was completely background noise. If you are seen, you must be able to feel that Mr. Cao has entered some kind of inexplicable state of excitement today, his fingers crackling and pounding on the keyboard at a speed of more than 200APM, and he is overcoming the code barrier in front of him with a full belief.

Of course, his office computer is top-of-the-line, with dual displays, one of which also rotates the screen 90 degrees and upright it for browsing tables. But today, what is displayed on the vertical screen is an official announcement of "Zhongchuang Tonghui":

"The Zhongchuang platform is determined to develop into a world-renowned public chain, and has carried out token platform trading in the United States in the early stage, and has achieved remarkable results in the industry. Due to the difference in the clients of the two countries, the platform projects that users see are different, which is supposed to be the next step for us to carry out unification as soon as possible, but there are some illegal projects in the name of the public innovation platform to take advantage of loopholes.

The platform once again reiterates that in order to implement the concept of Zhongchuang token, the official regards users as a community of interests, opens up the acquisition of tokens, and regards the participation and activity of users as the value of the platform. Therefore, user sharing can increase the probability of obtaining tokens, which is in line with the rules of the platform. However, it is the definite value of the token that gives criminals the opportunity to build a pyramid scheme in the name of the token.

As an evangelist in the blockchain industry, our attitude is clear, we have called the police, and please keep your eyes open to protect your funds, only the projects that can be entered through the official entrance of the platform are the legitimate projects of the Zhongchuang platform, and can create benefits for everyone. ”

When Cao Xiang first saw this announcement, he always felt that something was wrong, and he had a very serious sense of immediacy.

Protect your own funds?Speculation in foreign exchange often leverages hundreds of times, how do you let this group of newcomers in the derivatives market protect their funds?

But the sense of immediacy certainly doesn't come from here. Some people already have foreign exchange needs, and they admit to loss. Even after a day, the index fluctuated sharply for half a day, and finally closed flat, losing a large amount of handling fees, and nothing was fished, so you can only blame bad luck. People Zhongchuang Tonghui nominally relies on fees to make profits, and it is an exchange model, which is a matter of course.

The reason why the official announcement of the Zhongchuang platform is because in recent days, there has been a capital disk in the name of the Zhongchuang platform on the market, which has spread rapidly in the form of above and offline. The lethality of the blockchain allocation disk is too great, especially this project has a relatively past source of profit - the handling fee of foreign exchange speculation, which is more credible than the air disk, and the token can also be used for foreign exchange trading, which is also more attractive, so the transmission speed is super fast!

But the official will have to raise funds in the future, and it will also rely on the valuation to cash out the value of the user's token, which can't be regarded as a pig killing plate, so it took just a week to come up with such an announcement.

Suddenly, Cao Xiang froze in a posture of "waking up", staring at the high erected screen in a distorted posture that violated physiology! What if this vaguely worded announcement to refute rumors was translated into English?

The wording here made him think in a trance that he had returned to the United States, and returned to the days when he was ruthlessly put on the table! At the beginning, Rubin also made such a rumor-refuting announcement, and then told him that someone was secretly engaging in pyramid schemes in the name of the company, so that he didn't have to care......

And then, there was no then!

As a bilingual person proficient in English and Chinese, Cao Xiang was struck by lightning. He even remembered the key words that Rubin the thief shouted to catch the thief, and it was exactly the same after excluding the factor of translation!

So, for others, the announcement to refute the rumors was a manifestation of the official response, but it made Cao Xiang forget to sleep and eat!

He instantly completed his transformation on the spot, becoming Cao-Sherlock-Xiang, and the idea of solving the case was to find the technical characteristics of the crowd creation platform on the one hand, and on the other hand, to register a capital disk in person to experience.

He has experienced enough of this model, and he has always had a weird feeling - this application needs my Cao Xiang's technology! Otherwise, how would their sidechain work? I'm worried that it will collapse tomorrow!

This is also the reason why he has always wanted to know who the technical person in charge of the other party is, and he cherishes each other and hopes to talk.

But now he found that he seemed to understand something?

It's just strange that this blockchain project has not issued a white paper, and it is impossible to see the technical characteristics directly. This is rare in the entire blockchain industry, how can the blockchain not issue a white paper?

Thinking of this, he continued to post paid barrages in the live broadcast room: "Anchor, why doesn't your platform publish a blockchain white paper?

Seeing that Fang Shiling didn't care, he had to give a reward obediently, and then ask again. Fang Shiling had to interrupt her popular science and asked: "Why does blockchain have to issue a white paper? Recently, there is a particularly popular convenience store called Xiaokang, which also engages in blockchain, but has not issued a white paper." ”

Cao Xiang was stunned by this question, and said yes, or should he continue reverse engineering? With such a stark example of his own project, it is indeed impossible to take the absence of the white paper as evidence of suspicion. I only heard Fang Shiling say confidently: "As far as I know, if you don't plan to issue coins for ICO, you don't have the obligation to publish a white paper." Also, please question our sailors, next time we will tip a plane and then ask questions. ”

Cao Xiangxin said that what you said is right, but my workload to find out the root cause is huge...... What he's doing is what's called reverse engineering, commonly known as cracking.

Originally, when he applied for the job with a fake resume in February, what he planned to do was the position of the back-end program ape, which also shows that Cao Xiang's back-end ability is qualified, and the front-end can be downloaded and shelled. From the protocols included in the front-end package, it is possible to deduce some useful components of the back-end, but it is more laborious. Especially blockchain-related reverses, you can't really do it if you are not an expert in this field.

And Cao Xiang not only wants to do it, but also has to do double copies, he wants to break the APP of Zhongchuang Tonghui, and he also wants to break the APP of illegal funds.

As a high-level siege lion, the way he experiences the APP is different from that of ordinary people, not to operate it to see the feeling. For apps, "feeling" is a false thing, and two apps that feel exactly the same are likely to just have the same interface, and only the protocol and communication address can reflect the real side.

Especially in the recent Double 11, Double 12, New Year's Eve, etc., several major e-commerce applications are frequently updating their icons and adding event information in order to tidy up the festival, so that users are dazzled.

This gives all kinds of copycat apps time to run rampant, and the same model of Taobao Dog Dong Pinduoduo suddenly flew all over the sky, and the user's underwear was easily stripped by malicious implantation code.

Not to mention, there are no less than 100 models of malicious high imitation Taobao alone"Taobao navigation", "Taobao discounts", "Taobao physical store" and so on, the desktop icon is a water Taobao style, and it is easy to pass the manual review, just ask you if you are awesome?

But as long as you dare to place an order, not only will the money for the purchase of goods fly, the account password will be taken away, but you will also be locked by a large number of sales harassing calls.

However, as long as you break the shell and look at their mailing address, you will find that it is not the same as the genuine APP at all.