"Want to represent the products of the Ninth Laboratory?"

Xiao Feng looked at Zhu Ziqi with a smile, and Zhu Ziqi stretched out his hand to hit him in disgust: "Is it okay?"

Xiao Feng smiled secretly, it must be this chick who went back to brag with her relatives, or she was erected and couldn't get off the stage, so she came back to beg herself at this time.

He is absolutely confident in the quality and efficacy of cosmetics in the ninth laboratory, but he has always been a little blind about how to open the market in China.

First, he has never entered the cosmetics market, and he doesn't know how to play in this industry, and secondly, as a new brand, and it is also a domestic brand, it must be quite difficult to find a place in the domestic cosmetics market that has almost been carved up.

During this time, Xiao Feng has been pondering how to enter this industry.

The invited research team also gave them a business report, which recommended some mature business models, all of which were old routines from the past.

Looking for a big star endorsement, and then advertising overwhelmingly, the general new makeup brands are all played like this, and from the perspective of effect, they are all good.

The only disadvantage of this is that the initial investment will be relatively large, and this is the last method that Xiao Feng wants to use.

Because most of the people who have played these routines before are foreign brands, and these foreign brands themselves have a considerable amount of capital accumulation, so hundreds of millions, or even billions of advertising expenses a year, are not a problem for them at all.

And he is a new domestic brand, if he also plays like this, then his capital chain will bear a lot of pressure.

And in the case of not having much fame, looking for a big star, people may cherish their feathers and be reluctant to accept his advertisement, even if they are willing to accept it, they may open their mouths and ask for a high price, which is not what he is willing to.

In addition, according to the business model of the business plan, they also have to contact major supermarkets in China, rent counters, and sell cosmetics on the spot, so that the cost of sales is very high.

With the rise of e-commerce, in fact, most of the sales counters of major supermarkets are losing money, but why are those brands still insisting on opening?

It's because people are big brands, people have strong financial strength, people are not afraid of burning money, and such a counter is also another way of advertising.

The most important thing is that once it is during the supermarket organization activities, people can complete a month's sales in one day!

But at this time, for big brands, if a newly created domestic brand like Ninth Lab follows suit, it will be looking for death!

In addition, Chinese consumers are often not very confident in their national brands, and they always feel that the quality of our domestic brands will be worse than that of foreign products.

Especially for this kind of thing that is smeared on the face, the biggest audience is women, and these women are often the most recognizable to foreign brands.

Therefore, Xiao Feng does not agree with the mature business model recommended in the business plan, if it is a foreign big name, the success rate may be 70%, and if he does that, he thinks the success rate will not be higher than 50%.

So he didn't plan to use the usual methods to promote his products, and Helen came before, and he gave Helen a set of cosmetics, which was a temptation.

To develop a new business model in China, especially if you want to make the product high-end and accept it to consumers, you have to take a special route.

Over the years, the country has been extremely weak, coupled with the continuous introduction and penetration of foreign brands for more than 30 years, which has made Chinese people full of unconfidence in their domestic brands.

In addition, more than ten years ago, the Chinese people themselves were not angry, and many industries were full of shoddy manufacturing, fake copycats, and the phenomenon of pit their own people, which made the impression of Chinese consumers on their domestic brands even worse.

Although in recent years, as more and more domestic enterprises have begun to pay attention to word-of-mouth, consumer experience, and the cultivation of consumer groups, the impression that domestic products are low-cost and inferior has begun to gradually exclude from the minds of consumers, but this always requires a process and cannot be achieved overnight.

And at present, there are not many domestic high-end products that are really accepted by domestic consumers, and the few successful examples are only Huawei mobile phones!

And how did Huawei mobile phones do it? It is because they have taken the route of strength, engaged in research and development in a down-to-earth manner, truly mastered their core technology, and then first took the products abroad to conquer those foreigners.

Let those foreigners think, wow, this Huaguo product is really good, and then pass on the perception of those foreigners on their products to the country, and domestic consumers will take a look, wow, you look at Warwick's phone, even foreigners say that they are good, and they are ranked so high on the foreign rankings, and even foreigners are rushing to buy it, it must be good.

It is through this conduction effect that Chinese consumers gradually accept that Huawei can also make the concept of real high-end products, and gradually defeat the mourning star and fruit machine in the domestic high-end market.

And this kind of consumption concept marketing, is also the greatest embodiment of the Chinese consumers of the domestic brand is not confident, anything, you have to see how foreigners think, foreigners say good, that is really good, but they are unwilling, do not dare to try.

Of course, this is mainly related to the consumption experience that has been pitted by their own domestic brands for many years, and it will take time to reverse such a consumption concept.

The products of the Ninth Laboratory, if they want to win the hearts of Chinese consumers, Xiao Feng feels that they can only take the route of export and then domestic sales.

Let this brand make a name for itself abroad and win a good reputation, once the foreign devils accept this product, then domestic consumers will be able to accept it.

And the advantage of this is that you can directly enter the high-end market in China.

Think about the domestic high-end mobile phone market back then, it has always been controlled by the stars and fruits, Xiaomi and many other companies want to enter this market, but they have not succeeded.

Including Huawei has also tried many times, and finally ended in failure, until finally Huawei really developed its own chip, and then equipped with its own unique camera, so that its products, in front of those two brands, have technical advantages, which has a selling point, which can pry open the door to the high-end market and enter this market.

Previously, their series of efforts have also been ridiculed for a long time, and many consumers think that they just can't do it themselves.

As for the products of the Ninth Laboratory, Xiao Feng learned from Warwick's road of success, so he did not plan to take such a detour, directly went to the overseas market first, made a name for himself overseas, and then returned to China and directly entered the high-end market, which was also more acceptable.

But now Zhu Ziqi told herself that her cousin wanted to represent her own products, which somewhat disrupted Xiao Feng's marketing plan.

He didn't want to agree, but it was rare for Zhu Ziqi to beg him once, and it would be a bit too much not to agree, at this time Zhu Ziqi also saw Xiao Feng's reluctant expression, and hurriedly took the tablet and opened the e-commerce website.

"Brother Feng, look, this is my cousin's online store, you see them, they are among the top ten big-name online stores in sales on a certain cat! A 618 family has bought more than a billion yuan? Many consumers recognize that the quality of the goods sold by their family is stable... ”

Zhu Ziqi said so to herself, if she didn't agree, it would be too much, Xiao Feng smiled.

"Okay, but let me tell you, at present, we haven't made a detailed plan for how to go public and promote the Ninth Lab. I can ask the Ninth Lab to produce a batch of samples and give them to your cousin, if she really wants to act as an agent, you might as well use their channels on the Internet to help us advertise. ”

Xiao Feng finally relented, Zhu Ziqi was so happy that she almost didn't jump up, she had indeed bragged in front of her cousin before, patted her chest, Xiao Feng promised her, she was finally able to save face.

And her cousin had a very good relationship with her, and she helped to do it, and her cousin would definitely say something.

"Don't worry, Brother Feng, my cousin is the best at promoting a new cosmetic. This is also the main reason why many foreign big-name cosmetics are willing to cooperate with her and let her be an agent. ”

"Oh, how did they promote the new product? Tell me about it?"

Hearing Zhu Ziqi say this, Xiao Feng was of course curious about how e-commerce promotes new cosmetics.

"Hehe, that's not easy, like a new cream coming out. They will choose some VIP customers who have been shopping in their online store for a long time, and when the other party sells lipstick, they will send a sample of the cream, and then let the other party give back for three days, and give as much as you want. You know, women love to take advantage of them. Of course I like to give gifts for nothing, write a reply to the picture in three days, and there are discounts, of course they are willing, even if they used other creams before, they will use this sample for three days, take a picture to get a discount... ”

When Zhu Ziqi said this, Xiao Feng basically understood that this merchant was really good enough.

“。。。 If the effect of the newly launched cosmetics is really good, those customers will try it out, and they will find, eh, this new product seems to work well? ”

Xiao Feng originally didn't understand how to run a cosmetics business, but now when he heard Zhu Ziqi say this, he felt that he had been taught a lesson, but the effect of this lesson was exceptionally good in his opinion, which made him feel a sudden start.

"Well, I suddenly feel that what you said makes sense, then it's decided, and when our products are sold in China, your cousin can be one of the agents... ”