In the whole process, Zhang Bufan was like a puppet with a string, following Wang Baobao throughout the whole process, what did he do Zhang Bufan did, he had a little idea when he broke the ice, looking at such a large piece of ice, thinking how much strength it would take to break it, but the hammer was raised, and Xu Zheng, who was found in advance, kicked it without a trace, only to find that several other people were broken by gently knocking on the ice a few times.

Only then did I realize that these ice cubes were hollow, and I thought about it, otherwise they would all be the same as him, and the hammer would be desperate, and the ice ballast would fly everywhere, which was really a bit embarrassing on such an occasion.

Not only did Zhang Bufan follow Wang Baobao in these links, but even the content of his speech when it was his turn to speak was written for him in advance.

It's nothing more than congratulations on the box office of this film over 50 million, I am confident that the box office will exceed 100 million, if it exceeds 100 million, I will personally cook and cook food to entertain everyone, I hope to cooperate next time and so on.

Zhang Bufan was reciting the text here, and at the same time he complained in his heart, who is going to cook for you? Do you give money?

After a few links, then everyone divided the champagne pyramid, this is also particular, Xu Zheng took the top glass, and then the lower layer of the investor, and then Zhang Bufan can only have the third layer......

Take this glass of champagne down to the bottom and start clinking glasses with the guests, Zhang Bufan is no stranger to this scene, it is similar to other people's wedding wine, but the toasters are all gentlemen, there is no bride.

Taking this opportunity, Xu Zheng also introduced the producers and distributors of the film to Zhang Bufan.

To be honest, Zhang Bufan still didn't remember the names of those people, but he remembered a few company names.

What Huaqi Film and Television Production Company, what Beijing Zhongying United Film and Television Culture Development Ranger Company, oh, there is also a Huaxia Film Distribution Co., Ltd.

The one in front is the producer, and the two in the back are the publisher.

In fact, these are not the point, the point is that through understanding them, Zhang Bufan finally has a relatively complete understanding of the entire process of film distribution.

Like that producer, in fact, it is also an investor, there is rarely only one investor in a movie, there are several parties combined, you contribute a part and I contribute a part, not because of lack of money, but because of the sharing of risks.

is like "People in Embarrassment", this Huaqi Film and Television Production Company is actually brought in by Huang Bo, Ning Hao and Xu Zheng in order to share the risk, otherwise, with the financial resources of the three of them, will they really not be able to afford the 8 million?

Of course, there are exceptions to this, such as some movies that are destined to be popular, then the investor is not to share the risk, but the film producer intends to transfer the benefits, which is a kind of capital operation, well, it involves a bit too much, so I won't talk about it.

As for the distributor, of course, they are responsible for the distribution of the film after the production is completed, contacting the theater chain, striving for the number of screenings, suppressing copies, sending copies, publicizing, and negotiating with the theater chain for sharing, etc., this is their job.

Like Zhang Bufan, the promotional activities they ran before the release of "People in Embarrassment" were all arranged by them, of course, they did much more than that, there were also advertisements on the Internet and TV, as well as offline physical advertisements, etc., which also belonged to the scope of publicity.

For example, Hollywood once had a movie "Blair the Witch" that can be called a god-level propaganda model, and the production cost of the movie was less than 100,000 US dollars, a properly bad movie, but the distributor used more than 20 million US dollars to promote and distribute, and finally obtained a horror box office of nearly 250 million US dollars worldwide, which is a victory for the distributor.

Therefore, in terms of the share of the film, the distributor will occupy a considerable part, so there are many people who call the distributor a vampire, which is especially powerful in Hollywood, the 7 major distributors in Hollywood, often get 30% or even 40% of the profit share when distributing movies, and the investors do not get as much as them.

Finally, there are theaters, after the distributor and the theater have negotiated the contract and set the schedule, the next step is the release.

Generally speaking, only the first three days are guaranteed, that is, the scheduling rate negotiated between the distributor and the theater chain, and after that, the theater will adjust it according to the attendance rate and other data of the same movie, which may be higher or lower.

For example, "People in Embarrassment", when it was first released, the film schedule was about 20%, which was quite high, but in the second week, with the release of "Kung Fu Dream", the film scheduling rate dropped to more than ten percent, however, this situation did not take three days, and the film scheduling rate rose again, because the attendance rate of "Kung Fu Dream" was not so ideal.

This is the reality, even if you are the eldest brother, you can still rely on your face to win a large number of films in the early stage when the film effect is not good in the early stage, but in the case of the attendance rate and the actual box office are not very good, it is impossible to maintain this kind of film scheduling rate all the time.

Of course, this is not over, because after the film is released, there is also the subsequent operation of the film copyright, which is the work of the distributor again.

For example, copyright issues in television broadcasting, the production and sale of video tapes, and copyright issues in online broadcasting, etc.

Don't underestimate this aspect, as the country's awareness of authenticity is getting stronger and stronger, the income in this area has also begun to rise, especially in terms of online broadcasting, and the micro-movies that have begun to rise in recent years are the best proof of this.

In Hollywood on the other side of the ocean, there are also very mature channels for film and video tapes, and with these, there are many films that lose money in theaters or even do not go to theaters at all, relying on the operation of these copyrights to return to their costs and even make a lot of money.

After figuring it out, Zhang Bufan also understood why the atmosphere of this night's celebration banquet was like this.

Obviously, they are all playing with capital, why is it that the representative of Huaqi of the investor is very low-key, and he looks very humble wherever he goes, and he is in front of others, and few people come to him.

Although people are saying that the past few years have been the winter of the film industry, it is undeniable that over the years, the box office of movies has risen at an astonishing rate, causing all parties to want to make up for it.

And the people on the publisher's side, although they are as modest as possible on the surface, still can't hide the meaning of "I'm awesome", and the people around them are endless.

A small celebration banquet with dozens of people, but it is a vivid interpretation of the essence of this society.