Xu Mingyu, the main player of the Sporting Lisbon B team, can be transferred, Rexos is still very happy, and his asking price is not high. Pen % fun % Pavilion www.biquge.info

When Xu Mingyu transferred to Sporting Lisbon, he was only worth 1 million euros, and the terms of the second transfer were only 25%, so he would not be too expensive if he wanted to transfer to Sporting Lisbon B.

In the end, after the matchmaking of the agent team and the bargaining between the two teams, Xu Mingyu's value was positioned at 1.5 million euros.

Sporting Lisbon has risen by 500,000 euros after using Xu Mingyu for more than two years, it should be said that this wave is not a loss, of course, the Dragon Club can get 375,000 euros of which is better than nothing.

It's just that when Xu Mingyu and Lexus were talking about personal treatment, Xu Mingyu's father opened his mouth many times, which almost brought the negotiation to an impasse, and in the end, Zhang Sheng did Xu Mingyu's work and let the agent team negotiate at a suitable price, which can be regarded as completely putting aside Xu Mingyu's father, who has no final decision.

Zhang Sheng's purpose is very clear, everything is based on being able to play in Europe, and the salary can guarantee his life, after all, Xu Mingyu is still young, with his potential value of 93, if he can give full play to it, when the time comes, he will find a higher-level league, and the salary will definitely rise.

This is also the reason why Xu Mingyu is willing to listen to Zhang Sheng's advice, after all, he still wants to play in Europe.

Zhang Sheng also knew that this should be the last time he helped Xu Mingyu make a decision, and the contract between him and the agent team of the Longteng Club will expire next year, if the guess is right, Xu Mingyu, who has soft ears and does not have too many opinions, will definitely terminate the contract under the prodding of his father.

But that's for later, Zhang Sheng only hopes that Xu Mingyu can stick to his ideals and work hard all the way.

When Zhang Sheng was still sighing about Xu Mingyu's future, the club's financial department was smiling.

This time, the Dragon Club sold Ivo and McGovern, and received a share from the transfers of Li Yun, Qin Minghao and Xu Mingyu, and received a total of more than 13 million euros.

If it is historical, Longteng Club needs to pay travel fees to the Chinese Football Association and the Hubei Provincial Football Association.

Because in the previous regulations on player identity and transfer management of the Chinese Football Association, the original club should pay 5% of the total transfer fee to the Chinese Football Association and the original association respectively, and the club that concealed the actual amount of the transfer fee in order to avoid the transfer management fee should pay the Chinese Football Association and the original association twice the amount of 5% of the evaded amount.

This is also the reason why there was a yin-yang contract like Liu Jian before, because no one wants to work hard to train a player, and when he sells it, 10% of the money will be gone.

It can be said that this is an extremely domineering fee regulation, and the Chinese Football Association and local football associations can enjoy the inflow of a large amount of money without doing anything.

But now things have changed, and at last year's Football Association reform meeting, this rule, which has been criticized by everyone, was repealed because of the endless yin and yang contracts in the country, and the prevalence of dirty PY transactions.

Here I also have to thank Comrade Gao Chao, the general manager of Beijing Guoan, who put forward this bill in 2013, and has been insisting on communicating with the Football Association, and finally passed it at the end of 2014, one year earlier than in history, which is a good thing that Beijing Guoan has done for Chinese football.

Now the Longteng Club has received the income in full, coupled with the preferential tax policies of the Hubei Provincial Government for the Longteng Club, this money was quickly invested in the construction of the Longteng Club football stadium, that is to say, the Longteng Club is still losing money, in addition to the normal taxes (such as contract tax, etc.), there is no need to pay a penny more in taxes, which is really a big profit.

At the same time, there is another thing that Zhang Sheng is happy about, that is, Shi Zhiqiang, who has just joined the club, began to plan his first big move - looking for sponsors.

In the past, the sponsor of the Longteng Club has always been the Longteng Group itself, which means that every year the Longteng Group changes direction and invests funds in the club.

At the beginning of this season, although Longteng Group had a bit of a problem with funds, the advertising sponsorship cost of external publicity rose to 70 million people.

In addition, most of the advertisements of the Dragon Teng Club are from some partners that the Dragon Teng Group is helping to find, and the prices of these sponsors are not too high, only less than 50 million in total.

After Shi Zhiqiang came to the club, he immediately questioned the Longteng Group's own complete buyout of the sponsorship of the Longteng Club, and he believed that the Longteng Group could use the advertising platform of the Longteng Club, but the club must have its own main sponsor, and it is the safest way not to put eggs in one basket.

Shi Zhiqiang introduced some of the sponsorship quotes in detail at the club's meeting: "In today's football clubs, sponsorship fees have always been the main source of income for the club. For example, the most expensive club with chest advertising is Manchester United, whose sponsor Chevrolet has an annual fee of 35 million euros. La Liga is two super giants, Barcelona has a chest advertisement of 31.5 million euros, and Real Madrid's Emirates Airlines has a price of 30 million euros, which is the same price as Bayern's chest advertising Deutsche Telekom. Chelsea are priced at €16 million, Juventus at €15.5 million and AC Milan and Inter Milan at €12.5 million. ”

"These clubs do sound like thunder, but when it comes to it, their sponsorship fees are not a fantasy for us. You must know that at the beginning of the year, the sponsorship fee of Guangzhou Evergrande's chest advertisement broke the record of the Chinese Super League. Shi Zhiqiang turned the conversation to China.

Guangzhou Evergrande mentioned by Shi Zhiqiang is indeed the best club in domestic commercial operations, and their total advertising revenue in 2013 was 270 million yuan, and in 2014 it was 220 million yuan.

The 220 million yuan in the 2014 season included Dongfeng Nissan's chest advertising contract at the beginning of that year, which was 110 million yuan per year, of which 80 million yuan in cash was a sponsorship contract that detonated the attention of fans and media across the country at that time.

That is to say, in addition to Evergrande Group's own sponsorship, nearly half of the sponsorship costs of Guangzhou Evergrande come from another main sponsor, which can also be regarded as opening up Guangzhou Evergrande's reputation among sponsors and leaving a foundation for obtaining higher prices of sponsorship in the future.

"You can calculate that Guangzhou Evergrande's 110 million yuan and Inter Milan and AC Milan's sponsorship of 12.5 million euros are actually about the same. But if we think about what the economy is like in Italy, how big the economy is in Italy, and then look at the state of the economy in China, and then look at the size of the Chinese economy, we should not be happy, but ashamed. Shi Zhiqiang's words stunned everyone in the club present, after all, no one thought about this problem from this perspective.

"So, what a huge market we are facing now, what a promising industry. Shi Zhiqiang's words made everyone very excited, but he said wisely, "But I also know that speed is not enough, and now the domestic football industry is far less mature than in Europe, we must aim high, but we must walk steadily." Now my first stage goal is to catch up with Guangzhou Evergrande first. ”

After Shi Zhiqiang released his bold words at the meeting, he began the first step of his domestic commercial promotion.

First of all, he sorted out the relationship between the team's existing sponsors, began to negotiate contract extensions with them, and began to develop new sponsors.

As the hottest team in the Chinese Super League now, it should be said that several companies that have advertised to the Longteng Club have made a lot of money, and the Longteng team, which has frequently appeared in China and even the whole of Asia, makes their sponsorship contracts of only several million definitely worth the money.

According to Shi Zhiqiang's words: "The father of department stores, business wizards, and the father of commercial marketing, Wernamaker said, "50% of the investment in advertising has always been wasted, but I don't know where the waste is." The situation now is that these companies are getting results from advertising with us, proving that the advertising dollars they spend on us are effective. So my job is to make those sponsors understand that their best option is to continue to spend money on advertising with us, and the more they spend, the more money they get. ”

Soon Shi Zhiqiang helped the Longteng Club find a new sponsor, that is, Xiaomi Technology Co., Ltd., founded by Lei Jun, an IT tycoon from Hubei Province.

Shi Zhiqiang took the initiative to find the Hubei Provincial Government and asked them to match, and finally Xiaomi became the designated communication equipment partner of Longteng Club at a price of 10 million per year.

Shi Zhiqiang's operation this time was very subtle, in fact, he could have gone to Xiaomi by himself, but through the relationship with the government, he gave the government achievements and gave Xiaomi face, and at the same time won over the two parties.

This shows his previous advantages of being good at cooperating with the government, and even when Zhang Zhijun chatted with Zhang Sheng at home, he said that Shi Zhiqiang was a good person.

The Longteng team, which has made great efforts in business development, has been very smooth, but at the competitive level, they have encountered a big enemy, because the opponent in the next round is Shanghai SIPG, which is also the focus of this round of the Chinese Super League.

And just the day before the game, Shanghai SIPG broke the big news. That is, Shanghai SIPG Club officially announced on the official Weibo that it had signed a contract with Ghanaian foreign aid Asamoah Jian, the transfer fee is as high as 12 million euros, and according to African media ENCA, Ghana Football Network, etc., Ji'an is likely to become the first "Mr. Double Million Euro" in the history of the Chinese Super League with a transfer fee and an annual salary of more than 10 million euros, which is also the highest salary in the history of the Chinese Super League.

Of course, Ji'an's resume is indeed staggering.

The 29-year-old captain of the Ghana national team, who played in the 2006, 2010 and 2014 World Cups, was the African player with the most goals in the finals, scoring 48 goals in 92 appearances for Ghana. He has played in Serie A and the Premier League and has performed well. After moving to the UAE giants Al Ain, Jian won the UAE League Golden Boot for three consecutive years, and scored 12 goals in 12 games in the AFC Champions League in the 2012 season to win the Golden Boot, and was named the best foreign aid in Asia that year.

Such players who are both capable and familiar with Asian football are indeed the much-needed foreign aid of Shanghai SIPG.

Of course, this transfer of Ji'an, Shanghai SIPG may not have the meaning of competing with Shanghai Tang's rival Shanghai Shenhua, the other party has bought two foreign aides with both strength and fame in a row, as how can Shanghai SIPG, which strives to be the boss of Shanghai Tang's football, not make a big move.

For such a transfer, Zhang Sheng does not agree too much, it is appropriate to spend a lot of money to invite foreign aid, but there must also be a degree, if it is purely for the sensational effect, it is not worth it.

It is normal for a player like Gian's to have a high annual salary, but he is definitely not ranked eighth in the world, because his annual salary is actually higher than Neymar, Suarez, Bale, Aguero, Yaya Toure and other top players in the world.

Shanghai SIPG bought players at such a premium to the Super League gave a very bad start, and the Super League team will buy players in the future, and Ji'an is likely to become a benchmark, Spain's famous football "tabloid" "Marca" commented on the transfer, and thought that "the world is crazy".

However, I have to say that just before the game with the Longteng team, it was announced that it would spend a lot of money to sign such a strong reinforcement, which was a great boost to the morale of Shanghai SIPG players.

At the same time, the Dragons have encountered a problem, that is, a number of players are now suspended for accumulating yellow cards.

In an interview before the game, although Eriksen has always maintained a humble and low-key attitude, it is difficult to hide his ambition: "In my opinion, the Longteng team is the best team in China at present, Evergrande also has a great advantage, but now Guoan and Luneng are also very strong, which is a good thing for Chinese football, of course, we are also lucky to be one of the competitors, our goal this year is to enter the AFC Champions League, and make SIPG the best team in China in the next three or four years." ”

Zhang Sheng also responded positively: "It is positive for the Chinese Super League to have more competitive teams, and we will go all out for this game." ”

Zhang Sheng really didn't lie, in this game, he sent the strongest starting lineup that could play.

As the team with the highest average ball possession rate so far this season, the players of the Longteng team have always been violated by others and have eaten fewer cards by themselves, so the lineup of the Longteng team has been very neat compared to the opponent, while other teams have begun to have a large number of players accumulating yellow cards and suspensions as early as the 14th or 5th round.

But in a high-confrontation game like football, no matter how strong the team is, yellow cards are inevitable, so when it came to the eighteenth round of the game, the Longteng team also had a large-scale yellow card suspension dilemma.