This will be a magnificent process, and these two years are the hottest time period for e-commerce and direct sales, so there is no reason not to do it.

There was a surging crowd outside the train station, and it took the two men several minutes on the phone to finally meet.

"Xiaoguang!" In the end, Chen Bei recognized it first.

It's not that Wen Xiaoguang's eyes are bad.

It's that he is too handsome and more conspicuous in the crowd, so Chen Bei is easy to find.

"Welcome to Xianzhou!" Wen Xiaoguang was still very happy to see him,

If a few months ago, he was still resting, then now he is an arrow from the string, this time I saw Chen Bei, no matter how bad it was, he could introduce a few good talents.

"I didn't expect you to pick it up in person. Chen Bei came over and patted his arm, he was wearing a shoulder bag and a shirt with short sleeves, but it didn't look surprising.

"Did you leave the station without any relatives?"

My sister also came over and shook hands with him briefly, "I'm still thinking about who it is on the way, it turns out to be you, welcome." ”

Now talking about the previous encounter, it is really full of fate.

Inside the car.

Chen Bei sat in the back seat and asked, "At that time, the family of three and the female college student, are you still in touch?"

"Although contact details were left, there was almost no contact. Wen Xiaoguang shook his head, it didn't matter, "Brother Chen, where have you been all this time?"

"I went to San Francisco and then to Dubai. ”

"Rewarding?"

"Sort of, both the East and the West have looked, and seeing is believing, I used to be somewhat prejudiced against Arabia and ***, but this time I went to Dubai and found that *** civilization has become one of the three major religions, for its own reasons. ”

Wen Xiaoxiao's ears scratched, what did she say.

Do cultural people talk about this kind of day?

I'm not reading very little.

"*** The propaganda in the East and the West is a little distorted, especially in the West, who can imagine that the influence of Arab culture is not inferior to that of Tang culture, so an initial impression is too important. ”

Chen Bei nodded, "What about you, are you still starting a business?"

Wen Xiaoguang said with a smile, "I just finished the college entrance examination, and if I want to talk about starting a business, I started tonight." ”

"......How old are you, really like 18 years old on the Internet?"

"Well, they didn't write nonsense. ”

Chen Bei swallowed his saliva and smiled helplessly, what are you doing, running so far to meet a student who has just finished the college entrance examination?

"You're going to say I'm not coming. He joked.

"Haha," Wen Xiaoguang knew he was joking, "I'm going to look for you if you don't come." ”

"What are you looking for me to do?"

I didn't say that question yet.

"Brother Chen, you should have heard of Vancl, right? This is a company that has just been established for two years. ”

"Well," he pushed his glasses, "I've heard that Lei Jun has invested, and Lei Jun knows a lot of investors, so this company is not short of money and is developing rapidly." Are you interested in it?"

"In the clothing industry, you look at a brand and rely on a brand, but it's a bit boring to have only one brand. ”

"You have to think clearly, in the past two years, Vancl has developed very well, and the funds and talents are very sufficient. ”

Wen Xiaoguang asserted, "It's just that financing is too easy, there is too much money, buy enough 888 yuan shirts to get a Feike razor, not to mention those shirts, the razor is worth more than 600 yuan, there is money, it is made." ”

The founder of Vancl is also a little irrational in his old age.

In 2010, after the popularity of the Internet, Vanke finally turned into a butterfly and completed the sales target of 2 billion yuan, so he shouted that he would achieve sales of 10 billion yuan in 2011.

Bragging doesn't make drafts, and Alibaba was the same number back then.

Probably because the brain was too fast to grow before, and it also relied on marketing after it started with marketing.

After experiencing "all objects", he engaged in marketing,

But in 2010, the 'Everything' ad was hard to come by, and it was as rare as 'I speak for myself'.

Vanke was not convinced, and made a strange 'born in 1984'.

In fact, Wen Qing is not scary at all, but self-esteem is more terrifying.

What does it mean to be born in 1984?

What happened in 1984? It is not deep in the memory of the majority of the people, and they really can't remember it.

Well, even if there are some special ones,

But people born in 1985 are very confused, what do you mean? I was born late?

Chen Bei probably understood when he heard this.

"Do you want to make a B2C website like this?"

There was a hint of disinterest in his tone, he knew about this thing.

But Wen Xiaoguang said: "To be precise, it is the brand characteristics that are positioned in the temperament and attitude of the post-80s grassroots group, as for the shirts, the shirts on the streets of Xianzhou, the gap in quality is not large." ”

Chen Bei instantly became solemn, "What you said in the first half of the sentence is very interesting. ”

Wen Xiaoguang expanded: "The term post-80s has been said for a long time, and the number of this group exceeds 200 million, and it is also a country with a large population. ”

"The number is secondary, the key is age, a large number of post-80s began to walk out of the college campus, enter the society, start a family, in general, began to enter the age of establishment, people of this age ...... Saying that he is too sad to be old, saying that he is young and pretending to be young, he still retains the memory of his 20s, but he has lost his passion, and from the current point of view on the Internet, there is basically a certain degree of collective nostalgia. ”

It's not nonsense,

In the film industry, there is also a fire on the theme of 'To Youth' as an example.

The characteristics of an era will be manifested in all aspects.

The problem is that Chen Bei also told him that he has a kinship......

I almost shed the tears of an old man.

"Are you going to sell your feelings?"

Wen Xiaoguang said confidently: "I can't say that, I hope they can all find themselves from my brand." ”

Chen Bei couldn't help but sigh, "You are a post-90s generation, right? How can you know so much about the post-80s?!"

"Because I often see a group of people in the post bar passionate about a very ordinary toy, and later I know that it is childhood, and I often feel their admiration for the film and television stars of the Xiangjiang generation, and full of memories of Contra and Nintendo NDS. ”

Wen Xiaoguang stared at him through the central rearview mirror and said: "Vancl seems to be vaguely groping for this positioning, but they are expanding too quickly, at first it was just a shirt, and then shoes, cosmetics, and down jackets began to sell, which is actually a bit conflicting with that positioning." ”

"Where is the conflict?"

"If our goal is to convey a distinct, instantly perceptible impression to consumers, we need to make it super simplified and universal, I may not wear makeup, so I really don't understand, where is the correlation between selling cosmetics and brand connotation?"

Chen Bei wondered, "Why do you emphasize the brand connotation so much?"

Wen Xiaoguang smiled, "It's not that I emphasize it, but that's how they label themselves, and after they affix them, they expand indiscriminately." ”

"I hear it this way, what you are going to do has nothing to do with the mobile Internet, just a subtle Internet marketing method. ”

The young man turned his head, the corners of his mouth curled, "It's not good for publicity, even if *** culture has such a strong charisma, it is still misunderstood by both the East and the West, don't you feel it yourself?"

Chen Bei was stunned, he didn't quite agree with all of Wen Xiaoguang's thoughts on business. But I admire his ability to speak, such a person...... It's a pity not to engage in MLM.

"Where are you going to start?"

"Let's apply for a domain name and register the company,"

Chen Bei's heart was pounding, he was usually rational...... At this moment, I want to give it a try......

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