Chapter 470: Million-level IP operation
Zhou Wenyang said and walked into the building with Dai Yunfei.
Looking at the spacious and bright office environment and strong staff of Origin Chinese.com, Dai Yunfei was envious. I am afraid that it will take a year or two of hard work for my own mixed yuan game company to develop to the level of the origin Chinese network.
Coming to Zhou Wenyang's office, Dai Yunfei sat down on the sofa and explained his intention: "Mr. Zhou, this time I came to the origin Chinese network to discuss the opportunity for cooperation with you. Li Feng has been talking about opening up the entertainment industry chain before, our two companies are a link in the entertainment industry chain, and there is a strong complementarity between each other, especially in terms of copyright operation, I think there is a lot of space. In the future, we will continue to enrich our game product line, and we need to deepen cooperation with Origin Chinese.com in terms of literary copyright, the source of game design. ”
"Mr. Dai, I heard that your new online version of "Hybrid Swordsman" has achieved good results, and the market feedback is very good, congratulations to you. Zhou Wenyang said, "Our origin Chinese network does have the intention of copyright output, this team is a good thing for our website and authors, now the competition in the online literature industry is also fierce, we have developed the profit model of electronic subscription, but also gradually feel that we must improve and supplement this, therefore, better operation of copyright, let our network obtain copyright income, is a clear general direction." ”
Dai Yunfei smiled: "It seems that Mr. Zhou thinks the same as I think, we also need to build on the basis of developing online games, and the stand-alone version of the "Hybrid Swordsman" game we designed before is actually based on the chief architect in our team who wrote it himself, and developed the martial arts game system step by step, and constantly enriched and improved. If we work together, with the help of Origin Chinese, we can design games more easily, eliminating a lot of game settings, which is good for both of us. ”
"So Mr. Dai came this time, did he fall in love with our work?" Zhou Wenyang said.
"To tell you the truth, I am a loyal reader of "God of War", and I like this one very much, and this kind of fantasy theme is easy to adapt into an online game, and it is also very popular in the game market. Therefore, I think I can make a try and buy the online game adaptation copyright of "God of Infinite War", I wonder what Mr. Zhou thinks?" Dai Yunfei said.
"God of War" has now become the most popular on the Origin Chinese website, the golden sign of the entire website, with thousands of fans and readers, and an important source of traffic for the Origin Chinese website.
For this film, the management of Origin Chinese has always attached great importance to it, and originally hoped to better commercialize it to tap the maximum value.
From the current point of view, this book has entered the physical publishing link, and the first and second volumes published have received a good response in the market, with sales reaching 200,000 per volume, which is an out-and-out bestseller.
Next, Origin Chinese also hopes to tap its new value through a new round of copyright operation, of which game adaptation copyright is a very important direction.
Nowadays in the online literature market, there has not yet been a real sense of IP operation, the market is still a blank, if you can take the lead in realizing a real IP operation, for the entire industry undoubtedly has the role of a weather vane, and if the origin of Chinese Network can grasp this opportunity, it will definitely guide the trend of the entire online literature market, for gathering popularity, attracting online writers is of great significance.
It is precisely for this reason that in the face of fierce competition from the United Company, Zhou Wenyang decided to use IP operation as a breakthrough to raid the weak areas of the United Company.
Although the market share of today's joint website is rising, due to serious losses, there is no innovation in the business model, but it follows the network subscription sharing model of the origin Chinese network, plus advertising profits, and the total profit scale is about 200,000 per month.
This kind of profitability is far from enough to maintain the daily expenses of the team, let alone spend a lot of money to recruit professional web writers.
Therefore, for the origin Chinese network, although the opponent is now attacking fiercely, the foundation is very weak and difficult to maintain for a long time.
"Mr. Dai, since you are so optimistic about "God of War", then negotiating its game adaptation copyright can be carried out immediately, but this matter still needs to seek the opinion of the author himself. Zhou Wenyang said.
"I have already contacted Xu Zhengxuan before this, and he is very positive about selling the rights to his game adaptation, and the key thing that needs to be discussed now is the issue of price. Dai Yunfei said, "At present, there is no precedent for success in this market, and we need to discuss the specific copyright price, after all, this is the first time, and it is of exemplary significance for future copyright transactions, so we must be cautious and strive to determine the most reasonable value range." ”
Zhou Wenyang nodded, the copyright operation is no better than others, and it cannot be quantified through numbers such as clicks and subscriptions, and often only a rough calculation can be given.
Therefore, it is necessary to work out a reasonable range in order to make this kind of copyright transaction enter a virtuous circle, so that literary websites and online authors can benefit, and at the same time, buyers can get effective IP support.
"Indeed, we have no experience in grasping this value range, and we must carefully measure it, which cannot be too low to discourage the author's enthusiasm for selling copyrights, and not too high, so that this industrial chain cannot develop because of price barriers. Zhou Wenyang said, "In this way, we can draw up the contract now, as for the specific price, we will calculate it separately, and then discuss a rough plan, as long as the literary website, the online author, and the game company can be satisfied, the contract can be completed." ”
"Okay, just do as you say. Dai Yunfei nodded.
A few days later, a shocking news suddenly broke out in the market, the current hot in the online literature industry, the first work of the origin Chinese network "Wuji God of War", was purchased by the mixed yuan game company for one million yuan game adaptation rights, and entered the game development stage.
As soon as this news was disclosed, it immediately caused an uproar in the market, and many online writers woke up to the fact that writing can also make money through this kind of way, and the origin Chinese network, as the first IP exporter, became the protagonist in this news event, suddenly overshadowing the joint website that was in the limelight, and returned to the center of the market again.