Lei Siyun was choked three times by Chu Yuanxi's three consecutive "I know", and immediately asked with a smile: "Then why are you indifferent to other people's average of 300,000 or 400,000 advertisements? I compared the data obtained by the broadcasters who have about the same number of fans and the same number of broadcasts as the Ba people, and one advertisement is three or four hundred thousand!"

Chu Yuanxi rolled his eyelids and asked rhetorically: "Then do you know how much the most profitable big broadcasters on the oil turtle make in a year?"

"I don't know. Lei Siyun was stunned.

"$16 million. Chu Yuanxi stretched out two fingers at him, "This is last year's number, and it will probably rise this year." ”

"Isn't that good?" Lei Siyun did a quick mental calculation, "20 million dollars converted into RMB, according to one ad per day, it is exactly less than 300,000?"

"Do you know what the effective number of views is for others?"

"I don't know. ”

"10 billion times. Chu Yuanxi sneered and said, "Pay attention to the effective playback." Do you know what that means?"

"I don't know. After Lei Siyun finished speaking, he suddenly found himself like a fool, and these three "I don't know" are the counterattack of the fool.

"The turtle is a long video, and people can play it 30 million times a day, so they can earn 300,000. And Douyin is a short video, do you know how bean sprouts brush Douyin? A short video may not even take a second to browse, and you can brush it at a glance, how much water is there? The advertising value of this single broadcast is not even one-tenth or even one-twentieth of that of the oil turtle, where do they come from, dare to quote four or five hundred thousand each?"

In fact, this is a bit of a strong word, because the advertisement of the turtle and the advertisement of Douyin are not the same advertisement. The turtle is mainly interstitial ads, while the Douyin Xingtu ads are pure ads. Of course, pure advertising videos can also be made on the turtle, but it is not the mainstream.

However, Chu Yuanxi bet that Lei Siyun didn't understand the difference...... The fact that he can ask such stupid questions shows that he is unprofessional. This kind of person, at first glance, is the kind of data-only theory, so use data to scare him to death!

So when he was questioned by Chu Yuanxi aggressively, Lei Siyun immediately ran out of words, and then he suddenly remembered: "Wait a minute, I remember that at the beginning of the year, you Ba Ren Entertainment received an advertising offer of 200,000 per piece, and at that time your fans were much less than now, right?"

Chu Yuanxi said proudly: "But at that time, I was the only one who received such an offer. ”

Seeing that Lei Siyun was choked and speechless, Chu Yuanxi smiled and handed over a step with his backhand: "Mr. Lei, if you don't pay attention to the changes in the market, you only look at the data released by the traffic owner, it is easy to cause misunderstanding." If you can notice how much demonic hexagram has been on Douyin in a week since the two features of Xingtu and DOU+ were offered, you may understand why we don't want to accept Xingtu ads even more. Many accounts suddenly have a sky-high number of followers and playbacks, and I haven't even applied for this feature. ”

In fact, this is obvious. It is impossible for a company like Baren Entertainment not to feel such a big change in the market, just after Douyin launched a series of advertiser functions and blue V certification, it seems that it suddenly opened up, and the data suddenly prospered!

You must know that before this, Douyin's data was the most difficult to operate, zombie fans were rampant on Weibo, and the number of subscribers to the WeChat public account was no different from that of water injection, but Douyin's attention was different, although the activity was very low, but the authenticity of the data was relatively reliable.

The so-called star map is an official channel of the advertising market, the account that applies for the star map function, the official will give its data, the average number of plays, the number of fans, etc., and the most critical, the price of a single advertisement. In this way, people who buy advertisements don't have to ask you how many views you have one by one, and they can see it at a glance.

The DOU+ function is simpler, which is that the account buys the number of plays from the official Douyin. If users throw money into DOU+ when uploading works, they can get Douyin's active push, no matter how garbage your work is, there will be some users who will see it.

This feature is also very attractive, because it is promoted by the official screening of users, and the users who are pushed are all users who like this kind of work, and there is a high chance of liking. This is equivalent to reading red envelopes at eight o'clock in the evening on the starting Chinese network, with a clear price.

But with the opening of the advertiser function, I don't know if Douyin's defense strategy has been attacked, or it is intentional, or I hope to make MCNs feel the power of DOU+, in short, this time it is like a wild horse, and the last pure land has disappeared. Within a few days, the "super explosive" video was born like mushrooms after a rain, and at the same time, the number of large fans immediately exploded, and the more than 20 million fans of Baren Entertainment were not enough to watch it in an instant, which made Chu Yuanxi doubt his life for a while.

When the ecological environment changes drastically, some people embrace the change, and some people rest on their laurels. Chu Yuanxi is the one who rests on his laurels because he refuses to operate.

Yuan Yu came to visit yesterday, and just before she came, a colleague approached Chu Yuanxi and asked him if he wanted to do it.

Peers first vomited how miserable it was after being restricted, and then the effect was very good, safe and effective after their own practice. Chu Yuanxi felt that he didn't have to worry about safety issues, the problem was that doing so would leave a stain, and it would be troublesome if someone turned it out at that time.

In fact, Chu Yuanxi also wants to operate, because the number of new followers of the two accounts has been very problematic recently, and the number of growth has shown a significant downward trend. If the tuba has not been released for a long time, it can be understood that the follow-up is weak, but the popularity of the empty mountain new rain that Zhou Minxi took over is quite high, and the activity of old fans is significantly higher than the normal value.

This is obvious, the effect of current restriction is very large, and users who are not fans can't brush Zhou Minxi's works, of course, they can't be fans.

For this media support department, the entire self-media matrix was tested, and after numerical analysis, Chu Yuanxi and others were stunned to find that now it has become a diversion of Weibo and public accounts to Douyin accounts, which can be put before the horse.

However, this fundamental contradiction is not a problem that can be solved by "operation", and operation can only make the data look good, making people look like they are still in the driver's seat. This doesn't mean anything to Chu Yuanxi, because Ba Ren Entertainment does not have a "no longer strong wind", and zombie fans only have an impact on Xingtu's advertising offer.

As for the question of whether you want to advertise? Chu Yuanxi really wants to make this money, however, whether it is Zhu Wei or Zhou Minxi, Chu Yuanxi positions them as "future stars". If you are a star, you have to put the shelf up, and doing live broadcasts is already the lower limit, and you can bear to bring goods to your own products in the live broadcast, because you don't lose the pattern. But advertising must be done with great caution, and if you are not careful, it will lower the pattern in the minds of users

Chu Yuanxi hopes to do advertising that not only makes money but also improves the pattern. This kind of good thing is not easy to find, at least it will not be obtained from the Xingtu advertising platform, and it depends on how the first bullet of OV is. After the expiration of the gold finger, many things have long been out of control, but resignation is the norm on the road to entrepreneurship, and he has long seen it.

In fact, if Douyin's data is still as true as before, Chu Yuanxi is still in the mood to consider the advertising offer, after all, the advertising content is flexible, and it doesn't necessarily have to be Zhu Wei or Zhou Minxi to appear. Some advertisers persevered in quoting the price for four months, and the money they gave was quite a lot, so that he felt embarrassed not to take it, and when he refused, he would reply to a very sincere email and be polite to people for a long time.

However, the drastic changes since the past week have made the advertising offer a lot less all of a sudden, and Chu Yuanxi wants to post an article as a KOL to say something.

This kind of thinking is mainly caused by the psychology of villains, because, the star map quotation of some accounts is similar to the advertising order of Baren Entertainment, and the number of fans and the number of broadcasts are even exceeded, but a discerning person can know how much water is in it at a glance. Isn't this the time for KOLs to stand up and speak up?

But after thinking about it, this kind of article can't be posted, and Douyin will kill him after posting it!

After thinking about it, Chu Yuanxi decided to keep silent, and it didn't matter if this market was rotten. Advertisers are not stupid, this kind of quick money looks cool, but the first to eat crabs can still eat a few bites, not only can not last long, but it is difficult for those who rush in to eat crabs not to let themselves be broken all over the ground. But whatever, anyway, this money Ba people entertainment has no intention of making money.

The problem is that Lei Siyun doesn't understand the Tao and the stakes here, what he understands is that he is despised by Chu Yuanxi. Chu Yuanxi left a deep impression on him before the Spring Festival, but it was not bad, whether it was from a selfish or public point of view, or from the camp he was in within the board of directors, he was angry when he saw a person like Chu Yuanxi. Especially the valuation of Baren Entertainment, he originally saw it as a joke 100%, but now he actually wants him to do due diligence, he really wants to break the cup......

The corners of Lei Siyun's mouth twitched, and he said with a straight face: "Mr. Chu, you say that you have a big day, and if you don't do income, the financial statements are not good-looking." So I had to report the situation to the board of directors as it is. ”

"Of course, it should be reported truthfully. It's because I don't think the financial statements are ugly that I don't want to advertise. Chu Yuanxi was completely indifferent to Lei Siyun's faint threat, "Do you know the visual zhi?"

"You know, the domestic super first-line emotional self-media. ”

"Have you seen Vision Journal's earnings report?"

"I heard it was an accident. Lei Siyun smiled faintly, because he felt that he still knew a lot about the situation in China.

Chu Yuanxi also kept smiling: "What about the valuation of the visual record?" It's just that Chu Yuanxi's smirking skills are not up to par, and the more deliberately he laughs, the more hypocritical he becomes, so he rarely laughs like this.

Lei Siyun was embarrassed, and instantly remembered the super high valuation of visual ambition.

"Why are their earnings reports so good, but their valuations are so high?"