Assuming that the subsidiary of Ba Ren Games intends to sell for 30 billion, that is, the current valuation of Ba Ren Group, Chu Yuanxi believes that if "Enemies of Rome" is put in, there will be no problem, and even if the game performs well enough, 30 billion will not be able to satisfy his appetite.

But if you don't pretend, you can sell it for 30 billion, then it must not be pretended, uncle, we don't pretend!

So the question becomes, how to blow the valuation of the Ba Ren game to 30 billion without leaving "Enemies of Rome" as a technical problem.

This technology, Chu Yuanxi believes that he is professional, yes, just do this, do this, and then do this!

Hu Shiheng didn't know that he didn't know that he smiled bitterly twice, and the person opposite had already completed an intracranial **. He took out his mobile phone and looked at it, and inside was a brief question outline, the first listing has passed, and the second is social.

"Xiao Chu, I heard Sister Xu talk about your outlook for middle-aged and elderly socialization. The question is, are you conjectures? Is there any case to back this up?"

Is this a question about the valuation prospects of Xiaokang?

Chu Yuan Xixin said I can't talk about the example of the original world, what should I do? Hey, wait, I remembered a joke that Marius had told when we chatted before.

"Yes. Last year, there was a new media called "Daughter-in-law", which was a little yellow text, without any super-qualified description, taking the route of pure obscenity, the protagonist was a fifty or sixty-year-old uncle, targeting middle-aged and elderly groups, and pushed it to the whole network through the official account, guess how many people paid to read this book? 60 million people, there are 60 million users through the total subscription of 10,000, but 60 million average subscriptions. So, how many people only read the free chapters and don't pay for them?"

"So much!" Hu Shiheng's mouth opened and couldn't close at all, "How much money does this book have to make?"

"It's hundreds of millions of GDP. This is still the situation that the regular large number does not accept this kind of advertising order, this promotion is too cheap, but it makes money, so it is an underwater public account. If the big number is shameless and pushes hard, it should be no problem for 100 million people on the whole network to pay, right? Tens of billions of clicks are reasonable, right? There will be no fans of Xiao Xianrou who repeatedly subscribe to 10,000 copies to rush sales, Xiao Huangwen is completely to make money, no data, no rankings, very pure and direct, not those false. ”

Chu Yuanxi patted his head and said while calculating the data, "Then, because it was easy to copy, the two websites plagiarized, and as a result, they were warned and fined by the relevant departments because the scale of plagiarism was too large, and the original one was fine because the scale was small." It was so noisy that it was warned and fined, but it is conceivable that the copycat is also very popular. ”

At that time, Ma Luo said that his eyebrows were flying, mainly because from 2013 to 14 years was the golden period of Xiao Huangwen, and the slag waves were still studying, provoking the banner of Huang Wen. There are also Cuiweiju, Yanyu, Boyi and so on, a large number of crazy drivers, overspeeding violations, and the wheels are about to run away. Later, the scumbag wave was severely beaten by the state, and the police uncle directly arrested people, and this crooked trend was suppressed, and the post bar Qing Shui Wencai took the baton.

It was a golden age for a racing player like Mallo.

Why did Ma Liu's eyebrows flutter? Because Chu Yuanxi was actually chatting with him about the development of the Southeast Asian market.

Mr. Marius wrote "The Enemy of Rome", although it belongs to the copyright department, but because it cooperates with Monica's work, it is also related to overseas, and although Monica says that the focus is on Europe and the United States, Southeast Asia must also belong to overseas in name, but Southeast Asia is actually the focus of Elizabeth's work, which belongs to the well-off and does not belong to the Pakistani people. So after a super turn, Chu Yuanxi talked to Ma Luo about the Southeast Asian cultural and creative market.

Then Ma Luo happily said that it is not illegal to send a small yellow text in Southeast Asia, and the laws on other people's side are not at all cared for, let alone code words when running naked on the street. As a result, the batch of Xiao Huangwen that was a disaster for domestic readers changed hands, and all of them were translated to Southeast Asia.

However, some eyeless scum made money in Southeast Asia, and the lard was blinded, and they were translated into Arabic and threw money to promote it to Saudi Arabia and Iran, and the pants they lost fell off.

Chu Yuan Xixin said in his heart, what are you happy about, the great demon king of Roshan? Isn't Huang Wen a cancer on the Internet? This year, the supervision is so strict, the corpses are all over the field, and the blood is flowing like a river.

Hu Shiheng asked curiously: "How much is the punishment?"

"Not much. The fine system of the Celestial Empire is still very negotiable, although people have made hundreds of millions of dollars by writing Huang, but sending a small yellow article must be a smuggling account, and it is normal to be 'not bad', so I don't need to say anything about it. Chu Yuanxi pondered and said, "Let's take another example, those mobile mahjong gambling games." A few years ago, N multi-mobile mahjong companies sprung up like mushrooms after a rain, and many of them were acquired by listed companies to make profits, and later were severely beaten by the state.

Who are these mahjong players? Not young people, right?

In short, middle-aged and elderly people have money and leisure, and they have kept up with the pace of mobile Internet, but there is a lack of products suitable for them, and there is also a lack of teams that understand the needs of this group to make products for them. These people are new users of the mobile Internet, lack of social networking, lack of games, and lack of everything. Those webcast video platforms are still thriving, where do the new users come from? Mom and dad level users are starting to use mobile phones and PAD to watch videos.

The entire Celestial Empire is aging, but all mobile Internet products ignore this group. Xiao Huang Wen discovered this market first, I looked for those Huang Wen, no, the operators of new media articles took the data, those underwater more than % are 30 to 60 years old users, young people only account for 30%, so the appearance of "Daughter-in-law" is also very normal.

The whole world is ignoring Africa, and Lao Zhao of Transsound Technology tailors a beauty exposure for the black uncles, and it will be done at once, and it will be on the science and technology innovation version immediately, it is the same methodology, right?

The so-called middle-aged and elderly users, in fact, also include many young and middle-aged users in the sinking market, and their characteristics are the same - there are no applicable products. Many of the products launched for young people are aimed at young people in first- and second-tier cities. The year before last, there was a movie called "Predecessor 3 Goodbye Ex", which was scolded miserably among the "mainstream" movie audience, and the Douban score was miserable, but the box office was 2 billion, and the audience was all 18th-tier youth, crying and watching at the same time. This is the product that suits them, and it is still a blue ocean. ”

Hu Shiheng didn't say a word, quietly listened to Chu Yuanxi's long explanation, and nodded while listening. This is the insight into the market, the so-called insight, is the ability to sense at the moment when the sprouts appear.

Late to become a cottage, cottage this matter of the Celestial Empire people know about it, but the difficulty is not as easy as imagined, the success of the owner of the village is not only caused by luck, only the best at this and have enough resources to have a greater room for manoeuvre.

It is already a premonition of a higher level than insight, and it is to fly your vision from a macro perspective and look down on the future.

Premonition, insight and copycat are three completely different models in business strategy, and it is not easy to get one of them, Hu Shiheng has a calculation in his heart, it seems that Chu Yuanxi has little ability in the cottage, and the other two are okay.

Then he looked at the third item on his phone, fund raising and usage.

He took out the printed list of the use of funds raised by Xiaokang from his bag and put it in front of Chu Yuanxi: "Xiao Chu, do you see if the amount of funds used is too high?"

Hu Shiheng pointed to the IT investment part, which seems to be a lot, and will need about 1 billion yuan in R&D investment every year in the next three years.

"This is really not high, Mr. Hu. If you know about 724, you will feel that our investment is not enough, at least 1 billion will not be enough in three years. Chu Yuanxi understands this aspect too well, "The optimal solution for 724 convenience stores is to become an IT company, because to develop a chain, to open tens of thousands of stores, to unify management, must have strong data mining capabilities and IT genes."

Without strong IT and information processing capabilities, so many stores cannot achieve a large chain, not only can they not manage the stores well, but they also cannot effectively accumulate data. If the data is invalid or even wrong, then it's all over. On the other hand, a person's annual salary of 100,000 yuan, saving 10,000 manpower, is 1 billion salary a year, and then there are other cost savings, this research and development investment is very cost-effective. ”

"However, how did 724 spend so much R&D expenses?" Hu Shiheng patted his thigh, he must have done his homework, at least completed the homework of whether it was of nature, but if he wanted to go deep into this industry, he lacked in-depth information.

"I won't go into details, but I'll give you a list. Chu Yuanxi took out a pen and wrote directly on A4 paper. Data management system for inventory turnover, consumption insight and forecasting, monitoring system for private procurement and food safety, store supervision system, unified consumer standard service system for chain brands, fresh food supply chain management system......

I wrote a lot of books, and the more Hu Shiheng looked at it, the more fascinated he became, because these names were too lofty.

He suddenly thought of a joke he had seen recently: a multi-purpose individual tactical support component in the later stage, which can also be called a washbasin; an advanced individual soldier multi-terrain high-speed deployment of convenient tactical supports, which can also be called a maza; and an all-arms individual anti-stellar and anti-satellite head optical biological protection device, which can also be called a straw hat.

Does that seem to mean the same thing?

I only heard Chu Yuanxi say: "The development of these data systems has a lot of investment, but it can save labor costs. You're only noticing the ongoing investment in IT, not the ongoing expense.

The investment in IT is large, but the establishment of strong data can form a strong collaborative industrial chain ecosystem, control the process from R&D to production to transportation to retail in an automated way, improve quality and experience, and improve efficiency.

The valuable thing about Goudong is his back-end system, and his financial technology is reflected in this huge system, which is king. Many of us who do convenience stores go to the island country to learn 724, just look at the product display, I feel that I have learned a lot of things, and I will copy it when I return to China, isn't that nonsense?"

It sounds like that, "But what is the huge expense of your map development...... For what?"

What Hu Shiheng wants to say is that you are not wasting money in vain? How beautiful are you using the Gaode map now, and you hardly need money. Replace it with its own research and development, plan an annual expense of hundreds of millions, and repeat the wheel with BAT, and only hundreds of millions is not much, and it may not even be enough to develop some detailed functions, which is obviously better than buying and renting!

This is all Yuan Longping's pot!

"Because ......" Chu Yuan Xixin said in his heart, you really can't open which pot, do you think I'm willing to spend this money?

"Because my business territory planning is not limited to the Great Celestial Empire, but I can't get out without a map weapon that I can handle. Chu Yuanxi said with a lot of momentum, "Southeast Asia is the market I plan to kill next year, and I am currently planning." Although the development of our side has not yet been done, it seems to be a bit manipulative, but there is no time to wait for me, and it is difficult to find a good market entry point if we miss the opportunity. ”

He carefully observed Hu Shiheng's expression, and saw that when Hu Shiheng heard that he had entered Southeast Asia, his eyes were very frozen, and there was a restrained halo flashing in his pupils.

"You know, the business model of the map must go large, and the bigger the plate, the better the business prospects. If I'm just content with developing a map that works for a bike, I can't provide a service to someone else as a third party. ”

Hu Shiheng nodded heavily, he knew a little bit about map business. As a five-time entrepreneur, he has a very solid understanding of the content and ecology of the Internet, especially the mobile Internet, but he is not particularly familiar with traditional fields, such as convenience stores' dependence on IT applications.

The essence of map development is to form a systematic business. Developing the map function alone doesn't require a particularly large R&D expenditure, and this kind of functionality is enough for a cycling company. But what about search? Quality map search is a huge R&D project. Geolocation, traffic information, point of interest information, user data sharing, etc., require a large number of cloud services and a large number of engine development.

If these functions are not done, then the map is a bicycle map, which cannot be said to be worthless, but it is better to access AutoNavi's API.

If these functions are continuously developed, they can provide third-party underlying services for others, become commodities, and then produce commercial behavior.

Hu Shiheng didn't ask Chu Yuanxi about his Southeast Asia strategy, since it was just a "plan", then as an investor, it was not appropriate to interfere now. When the business plan is formed, Chu Yuanxi will naturally open a round of financing, so there is no rush at all now. Besides, going to sea is the tide of this era, the dividend of the Belt and Road Initiative, so the move itself is not a problem in the general direction, if there is a problem, it must be out of one's own strength, I don't know whether Chu Yuanxi's preparation is sufficient.

After thinking about it, he felt that even if there was no such thing as overseas expansion, Xiaokang should still develop a map function. Otherwise, according to Xu Xin's joking, Xiaokang is challenging Ali in new retail, Baidu in cloud computing, and Penguin in games and social. The headline department is so arrogant, and he didn't start a war with the Big Three at the same time, but he still maintained a limited consistency with Ali.

With the strategic planning of the well-off, it is certain to touch the forbidden land of the giants, and the Celestial Empire can only provide map services for the Big Three + NavInfo, the problem is that NavInfo is mainly a map navigation function, which is different from Baidu AutoNavi. If the giant is angry, it will definitely dig a ditch, just like Guangdiantong no longer sells traffic to the Toutiao system, who will buy the service from when the time comes? I'm afraid that I can only make up for the development of a bicycle map to deal with it.

At this time, Hu Shiheng didn't know very well that the online content of Xiaokang was also strongly linked to the map, and the map information flow needed was not ordinarily large. Not only did he not know, but even the employees involved in online content development did not think about it, because the work packages sent out in the OKR system were fragmented. Even if Chu Yuanxi gave a hint, even if someone could see all the OKR task packages, there were too many task packages, and it was difficult to organize a clear context in the bureau.

Hu Shiheng pondered for a moment and said, "Do you want to rely on this map system to decouple from Ali? Ali's business system still has a wide range of influences, and it is difficult for you to completely avoid it." Although there is a war everywhere, in his opinion, Xiaokang is based on convenience stores, and the main opponent is Ali, which focuses on new retail, so it is also the right way to make his own map to reduce his dependence on AutoNavi.

Unexpectedly, Chu Yuanxi waved his hand lightly, "Xiaokang is small and big for Ali, so we must fight an asymmetric war and make full use of all the resources that can be used, even if it is BAT."

My strategy is to make it not so easy for Ali to find a target when he finds a change. In fact, I was a little persecuted and delusional, thinking that my well-off might attract Ali's attention, but fortunately no. In this way, we set off first, and when Ali finds that it can be chased, it can't catch up. The secret to making Ali unable to catch up is change, always leading two positions with change, and trying to become a giant before the change is exhausted. ”

"Ali's ability to learn from opponents is very strong. In fact, they didn't take those nicknames correctly, they should take Murong Fu or something, and the stunt was to turn the stars and directly bounce back the opponent's martial arts. ”

"Strong also has limitations, otherwise why can't Pinduoduo bounce back?Is Pinduoduo a sweeping monk?" Chu Yuanxi smiled lightly, thinking of the very funny things that had happened in the last six months.

A large part of Alibaba's e-commerce revenue is service fees, which are based on the data services provided by Alibaba, and are also popular data products that merchants must buy in the e-commerce era. The essence of this service is Ali's advertising fee for e-commerce diversion, and Pinduoduo broke through this model and carried out group purchase fission based on the WeChat social chain, hitting Ali's empty door.

Not being able to spread their own product information based on the penguin social relationship chain is Ali's eternal pain. Therefore, Ali learned from the pain and made a decision.