The editor-in-chief of the Michelin Guide, Hozia, has been a bit annoyed lately, because in the field of gastronomic evaluation systems, Michelin has always been the dominant party, and now, a new competitor has suddenly appeared!

A new media called "Taste" is highly acclaimed and growing rapidly, and is currently very popular in Europe.

As long as you have the food, you can quickly lock in your favorite restaurant, and even your wife is using the app and send yourself an invitation link.

Hozia clicked on the link, and his wife quickly received a referral bonus worth 10 euros.

After more than ten years of marriage, holding hands is like pinching the right hand with the left hand, love has become family affection, and the boring and boring story of husband and wife has suddenly undergone a huge change.

Hozia had never found his wife so happy, and changed her posture in bed, and was gentle with herself.

A new media in the restaurant industry that can change stubborn housewives has alarmed Hozia.

Although the Michelin Guide has been around for decades, Hozia feels that if he doesn't pay attention to it, those loyal fans will sooner or later abandon the Michelin Guide and flock to that new medium.

Khozia conducted a detailed study of the Taste of Food.

There are many sets of evaluation systems for "Taste", not only for high-end restaurants, but also for many local specialty restaurants, covering a wider range.

What makes Hozia feel that the Michelin Guide must improve is the presentation of content.

The Michelin Guide uses magazines as the main medium of promotion, while Taste of Food uses a mobile app as the main form of presentation.

As long as you download the Qiao Gang Master APP or the Food Taste APP, you can see the list provided by "Food Taste", and the app also provides a search function.

Customers only need to fill in the basic preferences, and the system background will automatically recommend some restaurants, which can often accurately meet people's consumption psychology.

The most terrifying thing about food is that it adopts scientific and technological means and uses big data as the basis for the food evaluation system.

In this way, the core force accumulated and precipitated by Michelin Magazine over the years, those food spies, their existence value, will be greatly weakened.

People are different, and although Michelin requires every gastronomic agent to take an objective and impartial approach to the selection of Michelin-starred restaurants, it will certainly unconsciously have some personal subjective factors.

Moreover, the strength of "Food" is that he also followed the example of Michelin to set up the role of "food agent", and "Food" recruited the first 2,000 "food team members" around the world. These members are responsible for finding out the traces of the food, and at the same time, after tasting the store, they give their feelings.

Subjective evaluation coupled with the support of big data makes the evaluation system more convincing.

The assistant walked into the office with a pile of materials in his hand, which were full of information about Qiao Gang Leader, Food Taste, and Qiao Zhi.

"It's funny that the actual controller of the taste is a young man under the age of thirty, and what is even more surprising is that he is still a top chef. Hozia sighed.

There was bitterness in the secretary's eyes, "In the World Culinary Competition just now, Qiao Zhi won the first place in the Asian division. And he got a high score of 7 S in the qualifying stage, plus a 10 S rating in the knockout round, which means that he got 17 S together. ”

Huo Ziya's face was solemn, and he said to the secretary: "It seems that we have to go to Huaxia to meet Qiao Zhi's young man." ”

The secretary said, "Are you going to convince him to join the Michelin ecosystem?"

Hozia shook his head, "His identity is a disruptor who breaks with tradition, and he has expressed hostility to Michelin on many occasions, and it is very difficult to pull him into the ecosystem we have created. But it is only by getting up close and personal with our opponent that we know what kind of person he is and what kind of approach we should use to deal with his challenges. ”

......

Xu Qian received Mei Ling's notice and immediately released the news through the self-media of Yanying Canteen that Qiao Zhi was going to hold a meeting in Yanying Canteen.

This is the first time he has been on the road in public since he got the "Asian Golden Spoon", and it has really attracted the attention of many fans.

"Gang Leader Joe returned home so soon? He was really busy, and after the game, he didn't rest for a few more days in Xinguo. ”

"Qiao gang leader Ri Li Wanji, how can you be so leisurely like us keyboard warriors?"

"It doesn't matter if you look at the Qiao gang leader or not, the key is to look at the young ladies in Yanying Canteen, who are said to be very smart. ”

Originally, it was planned to only accept 500 fans, but I didn't expect that within an hour of going online, the quota was full.

Xu Qian increased the quota for another 500 people, and asked Mei Ling to help solve the security problem that day.

Mei Ling immediately contacted Tang Qi and Yu Tiecheng to borrow security guards to maintain order at the scene.

Qiao Zhi arrived at the scene in a nanny car, cheers around him came and went, Qiao Zhi took a loudspeaker from Tao Liang's hand, and laughed softly: "Thank you for being able to cheer, please also pay attention to safety, don't hurt yourself, let alone disturb the order, I believe that the customers in the Qiao Gang's main canteen are high-quality people." ”

Qiao Zhi's praise was particularly effective, and in the blink of an eye, fans began to line up tacitly, and their voices were not so loud.

Qiao Zhi walked into the cafeteria under the escort of the security guard, and at the door of the cafeteria was placed a new recipe that he had just put on the market, called "Qiao's Daily Snacks", which was mainly based on home-cooked dishes, and recorded the practice of ninety-nine dishes in prose.

Qiao Zhi usually occasionally writes some essays and compiles them into a book.

It's not that Qiao Zhi's writing is not good, but compared with mainstream publications, it is a bit niche.

This book has been published by the publishing house for a while, because it is not as good as the previous pregnancy cookbook, so there is a lot of inventory, and now it is time to hold a meeting, Qiao Zhi asked the publishing house to send a thousand copies over, and the event was signed.

Qiao Zhiqi's wrist was numb, and he couldn't help but sigh that the physical publishing industry was not good, and he still had to be cautious in the future, and he couldn't be fooled by the editor of the publishing house, and as soon as his brain was hot, he would publish all kinds of books.

After all, I'm just a chef, and dancing is just a hobby.

There is no guarantee that every book will sell well.

Qiao Zhi sat on a chair to sign his autograph, and a woman in her thirties stood in front of Qiao Zhi, her appearance was very delicate, but she seemed to be hiding her heart, and her eyes had a hint of sadness.

She said very emotionally: "My daughter likes you very much, can you sign a message of encouragement for her to face the illness bravely." ”

Qiao Zhi patiently asked, "What's your daughter's name?"

"Her name is Wu Qian. ”

Qiao Zhi wrote on the title page: "I wish Princess Qianqian a speedy recovery—— Qiao Zhi!"

Waiting for the woman to leave with the signed book, Qiao Zhi said to Qiu Curtain beside him, "Find out about her situation." ”

Qiu Curtain bowed his head slightly and walked towards the woman.

The woman was stopped by Qiu Lai, and Qiu Curtain said, "I am Mr. Qiao's secretary, can you leave a contact information." ”

The woman looked at Qiu Curtain suspiciously, "Who are you?"

Qiu Curtain said: "If there is a chance, Mr. Qiao will go to the hospital to visit your daughter." ”

"Really? That's great!"

The woman's eyes were red, and she reported her mobile phone number to Qiu Lian.

Qiu Lian carefully put away his mobile phone number, looked at the woman and left with the signed book, and then looked at the boss who was signing and communicating with fans, and felt warm in his heart.

Qiao Zhi is a person with a warm heart, and he has always done his best to help the people around him.

If he encounters something within his means, he will take the initiative to lend a hand.

Some people on the Internet said that Qiao Zhi promoted Zhixue public welfare organizations to hold free canteens and public auctions, which was Qiao Zhi's reputation.

Actually, isn't this nonsense?

In life, who doesn't either want money, fame, or fame and fortune?

The point is, many people, even if they have a lot of wealth, are reluctant to take money out of their pockets and use it to help others.

After the signing was completed, Qiao Zhi followed Xu Qian to the office, Xu Qian poured Qiao Zhi a cup of tea, Qiao Zhi took a sip and frowned, "Where did such a good tea come from?"

Xu Qian knew that Qiao Zhi was joking with himself, "What kind of good tea is it, it's just new tea from a relative's tea garden." ”

Qiao Zhi joked, "You don't want to take the opportunity to advertise your relatives, do you?"

Xu Qian touched his head honestly, "It's not easy for my relative, although he opened a tea garden, he can't make much money every year, and the profits are all made by the tea merchants, and the tea farmers are actually living very hard." I want to bring him live streaming, without middlemen, tea farmers can earn more, and consumers can also buy affordable things. Do you think it's okay?"

Xu Qian is already an Internet celebrity, and his image is very positive, if he sells tea, there will definitely be people willing to pay.

Qiao Zhi said: "This attention is good, now many people bring goods live broadcast, you can do the same." In the future, you can use live streaming as a side hustle and choose to sell some special agricultural products. ”

Xu Qian saw Qiao Zhi nodding in agreement, "Thank you, boss." I thought very clearly, just to help that relative earn more money. ”

Qiao Zhi said with a smile: "It's a good thing to help people, but you can't suffer losses, I'll let Sister Mei help you plan later, including the sales model, speech, and pricing of the product, all of which have to be standardized." ”

Xu Qian has signed a supplementary contract, and this kind of business activity must be regulated and managed by the company, to put it more bluntly, the company must be given a commission.

Xu Qian is a person who knows how to advance and retreat.

became a celebrity himself, all of which Qiao Zhi secretly fueled the troubles, Without Qiao Zhi's consent, it is definitely not appropriate to engage in live broadcasts without authorization.

Everyone has their own careful thoughts, and Xu Qian is no exception, what is valuable is that Xu Qian knows the sense of proportion and respects Qiao Zhi everywhere, which is commendable.

What's more, Xu Qian's starting point is to help others, not purely for himself.

Qiao Zhi understands Xu Qian's character, although he is not the kind of good gentleman, he is definitely a person who is not very good at rejecting others.

Xu Qian is in his thirties, and it is time for his career to explode.

Why not save a little money while helping others?

People like Xu Qian like to think about problems from the perspective of others, and they will be very tired of living.

But as a tool man, he can make Qiao Zhi feel at ease.