What kind of answer can eBay deliver on the first day of launch? This question has become a question that has been discussed by countless media outlets these days.

With more than half a month of publicity, no one will doubt that the trading volume of eBay on the first day will be short, not to mention that Chen Geng will never allow eBay to be empty on the first day of its launch, but even if it is really short, can't Fernández Chen do something about it? The media and the bored melon-eating masses are speculating whether the total transaction volume of eBay on the first day of launch can reach 100,000 US dollars.

As for why it is $100,000, on the one hand, everyone does not think that with Chen Geng's influence and credit endorsement, the total transaction amount of $10,000 or even $350,000 should not be difficult for Chen Geng;

On the other hand, Walmart just released its third extreme financial report last month, so in the first three quarters, Walmart's total sales in North America exceeded $67 billion, with an average monthly sales of $7.9 billion, and the total number of Walmart discount stores and shopping malls in the entire North America region is about 900, which means that the monthly sales of a single store are $8.77 million, and the daily sales are nearly $300,000, and if eBay can reach $100,000 in daily sales, it is equivalent to one-third of Wal-Mart。

What do you want about an online shopping site that goes live on the first day and can reach one-third of the daily sales of a single Walmart store on the first day of launch?

As for the fact that eBay was able to reach or exceed the total sales of Walmart shopping malls in a single day on the day it was launched, no one thought at all: don't make such boring jokes, okay?

It's just that for Steve Ballmer, although he is also nervous, although he also knows the controversy in the media, and he also knows how hot eBay has been during this time, these controversies and heat also make him nervous: Mr. Fernandez has built such a good platform for me, if I can't do it well, what face do I have to face him? It's just ......

$100,000 in sales a day?

Are you kidding?!

Tearing off his tie, Steve Ballmer asked his assistant, "How many registered users are there now?"

"263,211," the assistant who had been staring at the monitor screen immediately replied, with excitement in his tone: "It's still increasing rapidly...... It's almost 265,000 now. ”

Steve Ballmer was relieved to hear that there were already more than 260,000 registered users.

Although the purchase function has not yet been opened, but during this time, eBay has opened the user registration function and the shopping cart and collection functions, in order to be able to hit it today, and in 1995, an online shopping site that has not yet been officially opened has more than 260,000 users, which is simply appalling!

Although Steve Ballmer also knows that most of these registered users are in the mood of watching the excitement: it's nothing more than registering an account, and it doesn't take much effort, and this is Fernandez Chen's industry, so don't worry about this website being unreliable, since that's the case, then register one......

But Steve Ballmer understands that being able to attract users to a website to register is the first step to success.

Steve Ballmer was about to speak, when the assistant shouted, "The number of shopping carts of boss, thinkcenter and ThinkPad has exceeded 1,500 units, do you want to apply for more from the boss?"

"Do you already have so much in your collection?" Steve Ballmer was a little surprised, and just now, he remembered what was left: "How much exceeded?"

As the most important industry in the next stage, in order to fire the first shot, Open up the situation, Chen Geng also gave ebay great support, including 2000 ThinkCenter and ThinkPad, compared with the store and all the computer hypermarkets in the United States, the price of these 2000 ThinkPad and thinkcenter have hundreds or even thousands of dollars of discounts, this batch of ThinkPad and thinkcenter is also one of the key points used by ebay to attract users in the early stage.

And for Steve Ballmer, this batch of thinkcenter and ThinkPad with great discounts is the magic weapon used by the website to hit sales, and it is also the reason why he despises those who think that eBay sales will not exceed $100,000 on the first day of launch: even an entry-level ThinkPad will cost more than $2,000, and the expensive one will be more than $4,000, and at an average price of $3,500, even if only 500 units are sold, it will be $105,000.

But what Steve Ballmer didn't expect was that before the website's purchase function was officially opened, more than 1,500 users had already collected 2,000 machines into their shopping cart......s?

After listening to Steve Ballmer's briefing, Chen Geng was also a little surprised: Are Americans so capable of accepting new things? Or do they trust me so much?

However, Boss Chen had seen the world after all, and he didn't hesitate at all, and he immediately asked Steve Ballmer, "So you plan to apply to me to replenish your stock?"

"Yes boss......"

"Of course it's no problem to replenish the stock for you, as long as you can sell it over there, I can give you as much as you want, but Steve, don't you take advantage of such a good opportunity and publicize it?" Chen Geng asked rhetorically: "For example, pull a banner on the homepage of the website, saying that the first batch of 2,000 ThinkPad is about to be sold out, and eBay is making every effort to communicate with suppliers to strive for another batch or something?"

As for other promotion methods, Chen Geng certainly has them, and there are many of them, but in the initial stage of eBay, he is not ready to use all these methods.

“......”

Steve Ballmer opened his mouth and didn't speak, but he was yelling in his heart: Damn!

As a professional manager who can already be called "good", Steve Ballmer realized the role of this banner at the first time: first of all, this banner can give people a psychological hint, ebay is very popular, very popular, don't you see that 2000 ThinkPad and thinkcenter are about to be sold out, ebay operators are starting to prepare the second batch?; Secondly, it is also a psychological hint to those potential users who are waiting: eBay sales are very hot, and the number of products is limited, there are fast hands, slow hands, and if you don't hurry up, maybe your favorite things will be gone, as for the third benefit......

"Boss, I know," Steve Ballmer, who got Chen Geng's promise and on-demand, said impromptuly: "I'll hang the banner when I go back." ”

Ten minutes later, when I saw the banner on eBay, whether it was the media who were paying attention to eBay or the businessmen who were browsing on eBay, it immediately exploded: the website had not officially gone on sale, and 2,000 thinkcenters and ThinkPad were booked out, and the website had to start urgently preparing for the second batch of goods?

Is it so exaggerated?!