Chapter 231
What's even more irritating is that several potential online literature authors, including "Wanderer in the Rain", "Green Plum Boiled Wine", and "Tranquil Grapes", have invested in the Origin Chinese Network, plus a group of powerful authors such as "Little Raccoon Crisp Noodles" of the Origin Chinese Network, which together form a strong author camp and launch several serials, which are currently among the best in terms of hits on the entire network.
It can be said that the most interesting basic networks in today's online literature industry are almost all in the origin of Chinese Network.
This is very bad, after all, literary websites rely on wonderful networks, and if their own books are not as wonderful as others', then readers will of course go to other people's houses to read books.
But the question is, why would a potential author like Wanderer in the Rain choose a small website like Origin Chinese.com?
The platform of Tianlong Literature Network is larger, the traffic is higher, and there are more types of books, so it stands to reason that there should be more authors who devote themselves to their own websites.
Li Tianlong immediately called Zhou Wenyang in: "Old Zhou, I have read all the latest data, and there are still big problems in our operation." The main problem is that there are not many good works, and even the number of new books coming in the library every day has begun to decline. On the other hand, the origin Chinese website has recently emerged, with a market share of more than 5%, and its ranking among domestic literary websites has risen from the original ten to the sixth place. ”
Zhou Wenyang nodded: "Last month's online literature conference made them famous, and because of the origin Chinese network main charging model, they won the support of some online authors." After all, literary websites need the constant update of online authors to generate content, and our free model gives them too little cake, and some powerful authors are unwilling to stay. ”
"It's a dilemma. Li Tianlong's eyes looked out the window, "If you want to keep the author, it is difficult to keep the reader." Without readers, the author's clicks will still be lost. Do you think there is no drawback to the charging model? If all the readers run out, who will pay for it, and it will not be equal to a zero egg?"
Li Tianlong has always believed in his free model, because he has never seen the growth of domestic online readers.
Although at first it was thought that paying for a book online was a ridiculous thing, with the gradual rise of the industry, everyone quickly realized that if you don't inject money into this pool, the pool will soon dry up and eventually everyone will run out of books to read.
Therefore, the concept of "paying for books" is the same as the concept of "online shopping" back then, which has grown up with the industry and has gradually become the mainstream concept.
And Li Tianlong's vision only stays at the stage where no one is willing to pay for online articles, and it can also be seen that he fundamentally has no confidence in the current Internet readers, and has no confidence in whether he can lead the online literature economy.
A layer of fine beads of sweat appeared on Zhou Wenyang's forehead, Li Tianlong is becoming more and more stubborn now, and now Zhou Wenyang has analyzed the tendencies of online authors and readers through factual monitoring data.
To engage in the industry of online literature, we must not only grasp the psychology of readers, but also grasp the psychology of authors.
It's normal for readers to want free and for authors to be charged.
However, how to grasp the key point of this zero-sum game, not only to make readers feel that moderate consumption is acceptable, but also to allow authors to obtain considerable income by charging fees, this is the key to doing a good job in online literature.
Purely relying on the growth of the cultural industry chain, and wanting to penetrate in the direction of physical publishing, film and television, etc., firstly, this penetration is not universal, and secondly, China's current economic foundation determines that this industrial chain is not very easy to do.
It's a pity that Li Tianlong has never listened to any opinions, and since he signed the "Chinese Internet Literature Industry Convention" at the Internet Literature Conference, he has been rigidly bound to the free model.
As the leader of the free camp, if Li Tianlong opens the charging mode now, he will obviously slap himself in the face, and when the time comes, he will not only lose his prestige in his own camp, but also be laughed off by several other websites that advocate the paid model.
After all, the business model of the paid camp is clearer, we still have to consider the issue of profitability when we make a website, if we can't make a profit for a long time, on the one hand, we can't explain to the investor, on the other hand, we can't make money ourselves. Zhou Wenyang asked.
"Let's work network promotion and expand the user base of our website first. Li Tianlong said, "Contact several advertising companies to bid for a one-million network promotion plan and let them bid." We need to further expand the market in the short term, and squeeze out all these small literary websites that dare to take the lead, so that our traffic scale can continue to expand, as long as we grasp the traffic, we will not worry about no one to invest. ”
"One million network promotion plan?" Zhou Wenyang frowned, looking a little embarrassed, "Mr. Li, we have a total of five million financing, in addition to holding an online literature conference and expanding the operation team, there is not much left, and if you take out one million to promote it at once, the liquidity on the company's account will be a little tight." ”
"What are you afraid of, if the promotion effect is good, we have the confidence to further finance. Li Tianlong said confidently, "The last financing was 5 million, and the next time we will strive to raise 10 million, the money is not the problem, the problem is how to spend it." ”
The problem is indeed how to spend it, but according to Li Tianlong's play, there will soon be no liquidity, and when the time comes, instead of thinking about how to spend it, he will ask his grandfather to sue his grandmother for financing.
"Okay. Zhou Wenyang nodded helplessly, he knew Li Tianlong's temper, and now if he proposed a completely opposite plan, he would not only be rejected on the spot, but also provoke him to scold.
In fact, just before Zhou Wenyang entered Li Tianlong's office, a person in charge of Juxing Venture Capital made a phone call to Zhou Wenyang to inquire about the use of funds.
The 5 million funds allocated by Juxing Venture Capital a year ago were actually not ideal in terms of use, and did not achieve the effect originally expected by Juxing Venture Capital. In particular, the National Network Literature Conference held by Li Tianlong before the Spring Festival was far overrun and did not have much effect, which can be clearly seen from the changes in the market share of Tianlong Literature Network.