Chapter 141 Traffic and Users
"Haha, great, I'm going to download it. Li Feng didn't expect Xue Guoqiang's speed to be so fast, "In this way, the thirty computers in our paradise Internet café will all have Galaxy Browser installed in a unified manner to increase your usage rate." Uncle, how are the downloads on the Internet now?"
"Open download has been open for a total of 3 hours now, and the number of downloads has exceeded 10,000 at present, and it has been on the download list of the software website, and the effect is very good. Xue Guoqiang's words were filled with excitement.
Li Feng is very confident in this browser.
First of all, its design philosophy is ahead of its time, especially in terms of ease of use, which is currently unattainable by all browsers.
The design ideas proposed by Li Feng are all excellent experiences summed up after a large number of development engineers have been tempered by a large number of development engineers in the next few years, which can be said to be the essence of the essence.
These essences can only be obtained based on a large number of failures, so these experiences alone can make Galaxy Browser take a lot of detours and save a lot of time and money.
Therefore, once the Galaxy browser opens the free download, I believe that under the transmission of good reputation, the number of downloads and installations of the browser will continue to grow.
Now 10,000 downloads in 3 hours is the most powerful proof, which fully shows that in the current browser field, the emergence of Galaxy Browser has brought a huge upgrade to the operation experience of netizens.
In particular, the multi-tab mode in the software has become the biggest highlight of the whole software. It changes the traditional way of opening web pages, so that multiple web pages can be opened at the same time in one interface, which makes all netizens feel refreshed.
With current trends, it's only a matter of time before Galaxy Browser becomes successful.
If the number of downloads can exceed 50,000 on the first day, the number of downloads will continue to increase with the spread of word-of-mouth, and it is not difficult to gather millions of users within a month.
If the number of loyal users can reach 10% of the total number of downloads, that is, 100,000 loyal users can be gathered within a month, so that the ecological entrance with Galaxy Browser as the core will begin to take shape.
"Uncle Xue, I suggest that you follow up on user feedback in a timely manner, get first-hand feedback, and then continue to upgrade the version of the browser. Li Feng looked at the latest background data and said, "A software that is constantly updated and upgraded proves that its producers are not only diligent but also attentive, which is the embodiment of the vitality of this software, so upgrading and updating will be a long-term project." ”
Xue Guoqiang agreed with Li Feng's point of view and said: "Yes, we have set up a special input for opinions and suggestions in the browser, so that we can track user feedback information in a timely manner and implement adjustments and updates. Li Feng, you are right, the software must be updated and upgraded frequently, so that it can grow together with users. ”
The concept of "user" was instilled in Xue Guoqiang by Li Feng.
At present, the mainstream market concept is not "users", but "traffic", and there is a saying that "those who get traffic win the world".
That wasn't bad in 2001, but it wasn't entirely true.
Because the essence of "traffic" is because one "user" after another happens through their own online behavior. Without user behavior, there is no traffic.
In other words, traffic cannot be generated out of thin air, and behind the traffic, there are living people one after another.
Therefore, the level of striving for "traffic" is much lower than fighting for "users", and if you can win enough "users", through a steady stream of user behavior, traffic will naturally be generated.
In order to have the concept of "user", it is necessary to define the function for one's own Internet product, that is, the question of "how do users use it?".
If your Internet products are "useless", users will be lost, traffic will dissipate, and it will become very difficult to monetize Internet products. It's like everyone gathering in an open space to watch a gorgeous fireworks, although it feels wonderful when you watch it, but when the fireworks disperse, the people will disperse, and nothing will be left.
In fact, many Internet projects fail because they make the project a kind of "fireworks", although it expands rapidly in a short time, it will also quickly dissipate, come and go faster.
Therefore, Li Feng's point of view is that the positioning of online products should be on par with offline, just like operating a physical store to operate online, just like offline, to position one's own store, to do catering and retail, and to find a clear positioning, it is impossible to find a suitable business model.
Only through accurate self-positioning can you analyze your potential customer group and develop a more accurate marketing strategy.
In fact, these views are equally applicable to the online Internet field, and even more applicable.
Xue Guoqiang has also been using Li Feng's point of view to guide the research and development of Galaxy Browser, that is, to take "users" as the guide, rather than "traffic".
In this way, Galaxy Browser has launched a membership system, the first system in the field of browsers.
Traditional browsers don't require an account to be registered, so you can use them after installation.
As long as the user registers an account, the system will provide users with membership functions such as "URL Collection", "Personality Skin", "Points Mall", etc., which are not only practical, but also can bring tangible benefits to users.
Through member registration, Xue Guoqiang can effectively grasp the current number of real users, user habits, the length of time to log in to the browser, the number of registrations in each province, autonomous region and city, etc., and through the analysis and comparison of these data, you can develop a more accurate marketing plan for expanding the market.
It can be said that from R&D to marketing, the whole process is linked, good marketing can promote re-R&D, and re-R&D can promote remarketing.
As soon as you enter this cyclic mode, the software itself enters a spiral acceleration channel. The current Galaxy Browser is following this model.
After ending the call with Xue Guoqiang, Li Feng looked at the computers in the Internet café and made them a promotion base for Galaxy Browser.
Li Feng immediately downloaded version 1.0 of the Galaxy Browser from the software market, opened the Internet café management background system, and began to install the Galaxy Browser for the thirty computers in the Internet café in the park through the distribution program of the Internet café management machine.
About half an hour later, all the computers in the Internet café had the Galaxy browser installed.