The farmers are burning over there, and the storefronts are also burning.

If it is spread out to the number of days.

Rent, utilities, wages plus various benefits.

50,000 burned a day!

According to Xue Bin's thoughts.

Drag down the south, and then remove the catering discounts yourself, and infinitely reduce the procurement costs of farmers.

Beautiful!

Xue Bin seemed to see victory in front of him.

......

Xue Bin just finished talking here.

Over there, Wang Xiaoli received the price from the farmer.

Now that he is not in charge of the king shrimp business, he has to feed back the news to Xiangnan.

"Well, they're looking for us to get the highest price. ”

"No matter how tall we mention, Xue Bin will be taller than us. ”

He tilted his head to the south and sighed faintly.

Then Xue Bin agreed, and raised the purchase price to 8 yuan. ”

Xiang Nan called Chen Xin and asked him to talk to the farmers.

In this way, Xue Bin, who got the news, was even more full of smiles.

The purchase price of 8 yuan to the south.

To get to Suming City is to lose money!

Meanwhile.

The management of King Prawn Catering held a meeting in full swing.

Among them, Hu Zhixing and Ye Qingmei are below.

It also has an operation manager and a logistics manager.

The advertising department of Nanqian Capital also participated in the meeting.

Hu Zhixing rubbed his temples.

"According to Xue Bin's style of play, this is a bottomless concession for customers!"

"If we continue to fight, we will only suffer. ”

"Mr. Xiang's request to me is to see results within ten days, and I will be ordered to do marketing at a loss. ”

"However, if you think about it carefully, do you think it is feasible to do marketing at a loss? The lifeline of an enterprise is cash flow, and if the cash flow is getting smaller and smaller, the enterprise crisis will be bigger and bigger!"

"What Mr. Xiang said is spurring us!"

Hu Zhixing's tired eyes seemed to see through the profundity of Xiangnan's words.

Xiang Nan: ??? I didn't mean that!

Of course, if Chen Xin and Li Cheng are present.

Absolutely force both hands to support southward loss-making marketing.

Because these two people themselves will be the most slippery in the future of loss-making marketing!

"Mr. Hu, isn't our main battlefield the King Shrimp Food Stall? The profits of the King Shrimp Food Stalls are now considerable. ”

"On the other hand, there are only two flagship stores, so it doesn't matter if you lose a little, you should focus on the King Shrimp food stall, right?"

The operations manager questioned.

Hu Zhixing shook his head, looking like you were very wrong: "The flagship store is a benchmark, and if you want to have a brand effect, you must concentrate on operating the flagship store!"

"What we are fighting with Xue Bin is in the mid-to-high-end market. ”

"This market, once you lose it, it's hard to pick it up again. ”

"This is not only my opinion, but also the general view. ”

The operations manager had an objection, but could only nod his head.

Ye Qingmei pulled her ears and kept quiet: "I am so busy to convene a meeting with everyone, I want to ask everyone to brainstorm and think about marketing plans." ”

"Mr. Hu also said just now that you can't make a profit, you can only start from small details. ”

There was a stalemate on the field for a minute, and no one spoke.

Hu Zhixing gritted his back molars: "In this way, play a routine." ”

"From tomorrow, the waiters at the two flagship stores will be notified that they will deliberately count one less dish for diners when they check out. ”

"The price of this dish is calculated at 10% of the total price. For example, a 350 order is free of 35 yuan. ”

"But this is a deliberate miscalculation, and we can't let the guests know, so we will play stupid the whole time. ”

"If a careful customer brings it up, it means that there is a problem with the machine. ”

"We're going to use the mouth of someone who takes advantage of the small advantage to spread this loophole!"

Wow!

The people present instantly felt that this plan was very delicious for diners!

This kind of plan is actually a discount in disguise!

But less settlement will give people a feeling of being greedy and cheap.

It's like doing a promotion.

A supermarket says that it is a 20% discount, so make change according to the actual consumption.

Another supermarket doesn't offer discounts, but when you actually look for change, you will find an extra 10 or 20 yuan. It is also equivalent to a discount in disguise.

So which one is cooler?

It's the latter, no doubt!

"In addition, the row of steps in the store, I have all set up small tables, and I have hired an external nail technician to come over. ”

"Give every diner who queues up to call the number to do a free nail art with the queue number voucher!"

"Crayfish will feel greasy if you eat too much, so we will serve watermelon for free!"

"Since we can't compete with Xue Bin in terms of price, let's make a difference in service!"

Cattle!

Everyone was amazed by what he said.

Even Ye Sumei, who shared the bed, was extremely proud of her husband's words.

Ho Chi Hung at the moment.

The temperament that exudes from that body.

It's a tiger with the power to swallow mountains and rivers!

"Mr. Xiang gave me a letter of appointment at that time, hoping that catering could give full play to my service concept!"

"At that time, he emphasized again and again!"

Perhaps, at the beginning, Mr. Xiang planted the seed of today. ”

Perhaps, from the beginning, Mr. Xiang had some expectations for me in this regard. ”

"The meeting is dismissed! Immediately send the notice, execute! I want to execute it to the extreme!"

......

The biggest beneficiary of the two competitions is, of course, the consumer.

After two days of passenger flow.

Some netizens carefully made a map of crayfish food.

It marks which places in the entire Suming City sell crayfish.

But strangely, the shop about King Prawn is not on this map.

On the contrary, Xue Bin's store is marked with a big star.

So this netizen is quite "enthusiastic".

But based on the feedback of diners as well as comparisons.

On the whole, it is still cost-effective in the shrimp industry.

Therefore, from the third day, the passenger flow of the shrimp emperor has obviously declined.

Even the diners who come to eat crayfish come to eat because there is no place in the shrimp industry, so they go to the shrimp emperor to eat.

Think about it.

The entire city of Suming has a population of 10 million.

There are 12 crayfish flagship stores.

This is far from enough for mid-to-high-end consumers!

Some are even excessive.

If you don't have a place in the shrimp industry, you can pack a few catties and get the Baiwei chicken that you send.

Then I brought it over and ordered a pound at the Shrimp Emperor, and sat down in the Shrimp Emperor to eat.

It cannot be ruled out that it was Xue Bin's deliberate suppression.

But Hu Zhixing asked the clerk to calm down and not be dissatisfied.

Meanwhile.

The operation manager of Shrimp World is taking more than a dozen well-known food evaluators in Suming City to eat at a high-end hotel.

There were 2,000 small red envelopes stuffed per person at the dinner table, and everyone laughed and laughed, very harmonious.

In the era of 2010.

In fact, there are no food reviewers, and there are so many hotel reviewers.

Said to be an evaluator.

In fact, it is a small blogger with tens of thousands of followers on social platforms.

It's just a matter of posting an advertorial to publicize it.

At the same time.

A certain shanty town.

Liu Chuanchuan, a little fat man with a small beer belly, returned to his cheap rental house dizzily.

Liu Chuanchuan has been salting fish since graduating from university.

Committed to doing the most authentic evaluation and anti-counterfeiting.