Even if Coca-Cola is in trouble today, it is still the world's largest cola company in terms of market share and a global beverage giant.

However, behind this is a battle between American consortia, involving four of the top ten consortia in the United States, including the two giants, the Rockefeller Consortium and the Morgan Consortium.

Of course, Coca-Cola is only a part of the two-party plan, even a less important part, but after all, it is a small part of the overall plan, and it will still be concerned by both sides.

A few years ago, the Morgan consortium had instructed PepsiCo, a subsidiary of the First Citibank consortium, to be the vanguard and launched the Coke War, and Coca-Cola's market share has been declining for several consecutive years, the stock price has fallen to a little over $10.00, and the company's market value is about $1.7 billion.

Despite its low market capitalization, there aren't many stocks circulating in the market because not many retail investors own shares of The Coca-Cola Company.

Of course, this kind of hidden struggle between consortia will not be known to ordinary people, even if they are at the top of society.

That is, Xia Yu has the memory of later generations, and only then did he know the swords and swords in the secret of the major American consortia in the eighties.

It can be said that the shares of Coca-Cola held by the Rothschild family will be sold if the news is released, and there will definitely be many companies that will ask for it, and behind these companies are basically the Rockefeller consortium or the Morgan consortium, of course, there may be other consortiums.

Of course, some people will say that Coca-Cola, which is now worth $1.7 billion, is not a global beverage giant in later generations, and does not deserve too much attention from several major consortia.

Maybe these shares are worth at most one or two hundred million or even hundreds of millions of dollars, and they can be easily taken out by major consortia, but in this case, it is not a simple matter of money.

Therefore, the equity of Coca-Cola held by the Rothschild family is definitely a hot potato, as soon as he takes over, he will have one foot on the edge of the consortium battle, and it is easy to attract the attention of the Morgan consortium or the Rockefeller consortium.

It's easy to get burned, and no matter which one you promise, you'll offend the other.

If neither agrees, then the situation is even worse, and both are offended.

Moreover, the two major consortia will not know the source of Xia Yu's equity, and they will definitely suspect the relationship between Xia Yu and the Rothschild consortium, which is eye-catching for the two consortia.

Therefore, according to the current situation, it is best not to get involved before the two sides divide the winners and losers, and not to take over the shares of the Coca-Cola Company of the Rothschild family.

But Xia Yu thought about the future of Coca-Cola, which is a Fortune 500 company with a market value of more than 200 billion US dollars.

Even now PepsiCo has attacked Coca-Cola's position, and Coca-Cola has lost, and has not yet found a way out.

But Xia Yu knows that as long as he survives for a few more years, Coca-Cola will be able to surpass PepsiCo by mistake and further establish its advantage.

With the experience of later generations, Xia Yu knows that the Coca-Cola Company that is now in trouble is a big gold mine.

Even if Coca-Cola can be won, it will become a world-class beverage giant, and the advantages of the Swire Consortium will be instantly dismantled.

Considering all kinds of pros and cons in his heart, looking at Jacob Rothschild's faint smile, Xia Yu was ruthless, and decided to bite the bait.

There is no such shop after this village, and even though there is a big risk, the harvest is definitely worth it.

What's more, the risk is just speculation, and it may be solved by man-made!

After deciding, Xia Yu showed a look of surprise on his face, as if he didn't know the bends in it, and said with a smile: "Mr. Rothschild, are you sure you want to sell me the equity of Coca-Cola?"

Seeing that Xia Yu was recruited so easily, maybe Xia Yu performed too similarly, Jacob Rothschild did not doubt it, and said with a smile: "Of course, for partners, we will try our best to help your career develop, provided that you are in need." ”

Xia Yu smiled and nodded in thanks: "Then thank you Mr. Rothier, how to trade?"

Jacob Rothschild had already thought about it, and said with a smile: "The equity is now in the hands of Rothschild Bank, as long as you send someone to dock, you can transfer the equity to you at any time." ”

After finishing speaking, Jacob Rothschild said enthusiastically: "By the way, Mr. Xia, if you need to buy Coca-Cola, Rothschild Bank can serve you." ”

Xia Yu refused without thinking about it, but he said euphemistically: "Mr. Rothschild, thank you for your kindness, I don't need it for the time being, my funds have been arranged, and I can't get the funds for the acquisition of Coca-Cola Company for the time being, and it's not realistic to use bank loans, I hate trouble." ”

"But if there is a need later, I will definitely look for you. ”

Jacob Rothschild couldn't help but feel a trace of regret in his heart, but nodded with a quiet smile on his face: "That's okay, if you need it later, Rothschild Bank can serve you at any time." ”

"Okay!"

Talking and laughing, Xia Yu walked around Rothschild Castle under the leadership of Jacob Rothschild and returned to the living room again.

After agreeing to officially sign the contract the next day, Xia Yu offered to leave.

Before leaving, Jacob Rothschild also took out an ancient Chinese painting and a blue and white porcelain vase to Xia Yu, saying that it was the treasure of the Rothschild family, and after knowing that Xia Yu liked antiques, he specially gave Xia Yu as a gift.

Of course, Xia Yu would not be polite to the Chinese cultural relics that were sent to the door, and calmly accepted Jacob Rothschild's gifts, these things belonged to the wealth of China, and it was natural to take them back.

On the way back, Xia Yu and Elena sat in the back of the same car, and the two discussed what had just happened in the Rothschild family, because what had just happened was different from what Elena had expected in her mind, which made her wonder.

Xia Yu calmed down and patiently answered the twists and turns in the inside for Elena, and Elena showed a sudden look from time to time while listening.

The next morning, representatives of Rothschild Bank and Barclays Bank came to Bright Fund.

Rothschild Bank first sold the Mirror Group to the Bright Fund for eight or nine pounds.

Then there was the 15.3 percent stake in Coca-Cola, which was sold to the Bright Fund for $262 million.

The sum of these two acquisitions in US dollars consumed $480 million in funds from the Bright Fund, which is definitely too much.

Later, Bright Fund transferred 5% of the equity of the Royal Bank of Scotland to Barclays, bringing Barclays' shareholding to 411%.

Because the cooperation has already been agreed, these steps take a short time.

After completing the cooperation, Xia Yu sent the representatives of the two banks out of the door.

Then he went out to buy gifts, and he was going to visit Duke Carter Howard in the afternoon.

One is to show gratitude, and the other is to discuss some things with Duke Carter Howard, such as the Rock Hill family.

PS: It's overtime, and now I'm in a daze at three o'clock to finish writing a chapter, and my brain can't turn anymore, so I'm going to sleep first, please forgive me.