638 Food and beverage culture output

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After talking to Wan Gongzi, Xiao Feng hung up the phone, and then explained the matter to Guan Zhenhai.

The purpose is naturally very simple, first of all, we must arrange for Ha Tae-gyun to go for a few flying knife surgeries, and money is naturally not a problem.

The second is to recruit troops as soon as possible, now that there are so many sources of disease in the hospital, the speed of expansion in the future will definitely be very fast, and he will soon plan to go to the provincial capital to open a second branch.

Then there are several domestic first-tier cities, and then new first-tier cities, which are rolled out one after another.

He needs Guan Zhenhai to do several things, first to do a market research, and then to make a feasible plan.

The second is to recruit a large number of doctors as soon as possible, the main focus of the domestic burns, medical aesthetics, not only the Southern Dynasties, but also the doctors of the foot basin should also recruit some in, and the domestic ones should be focused on training.

The third is to set up a private medical aesthetic hospital with Wan Gongzi, and leave it to him to dock.

Guan Zhenhai was very happy to hear it, the boss's plan is so big, and so many things are handed over to him to do, which is obviously to entrust him with a heavy responsibility and put a burden on him.

This is a test of his quality, if this time things are done beautifully, then there is no need to mention it in the future, the boss will definitely adjust his position.

Guan Zhenhai went out happily.

At this time, Xiao Feng connected to Jesse, the secretary outside, and asked her to call Katya, Zhou Jing, Xiao Lin, Tian Qing, and Xia Hongtao, who were waiting outside.

Soon, the backbone of several celebrity chef groups all came to his president's office.

Xiao Feng's president's office covers an entire floor, with more than 300 square meters on the sunny side, with offices, reception areas, gyms, lounges, and large conference rooms and restaurants on the shade side.

Today, Xiao Feng recruited all the executives of celebrity chefs to the conference room.

The Sunshine Burn Scald Hospital, which he had been worried about before, is now on the right track, and he can let go of Guan Zhenhai to do it, and it's time to focus his attention back on the celebrity chef group.

Previously, the second national investment conference was a great success, and even opened up the European market, and after that, he also handed over the agency of the North American market to Helen.

But there is another market that he keeps in his hands, and that is the traditional Southeast Asia, Japan and South Korea.

These areas are the radiation areas of the former Great Chinese civilization, although they were later influenced by Western colonizers, but the people in this area, more or less, still retain similar living habits to the Chinese people.

For example, the living habits of these two countries, especially the eating habits, can be said to be highly similar to those of China.

Of course, these two countries also have their own characteristics, and their diets are also greatly influenced by European and American countries, such as not liking oil, which makes Xiao Feng appreciate it very much.

But as far as fast food is concerned, this happens to greatly facilitate the advantages of celebrity chef groups to enter these two countries.

There is Xiaotian Group, and the boss of Shengzitang is a pioneer, which greatly facilitates the celebrity chef to make fast food to enter these two countries.

Li Jiushi and Fuyuan have letters, Xiao Feng has communicated with them before, and these two people are also very interested in celebrity chef manufacturing to enter their national market.

Bi Jing is a fast food restaurant that even Europeans consider to be a good thing, so it must have its own uniqueness.

So both of them have privately arranged their families and set up a food company, intending to take over the agency of celebrity chef manufacturing in their country.

Of course, this company must be a shareholder of the celebrity chef group, Xiao Feng told them that it will account for 50% of the shares, and the remaining 50% will be distributed by them.

In the future, this joint venture will be a celebrity chef group and a pioneer in entering the Japanese and Korean markets.

The celebrity chef's entry into Japan and South Korea is just the first step, and they will have other products to penetrate these two countries in the future.

When Xiao Feng told the news, and then asked Katya to lead the team, Zhou Jing, and Tian Qing as deputies, to contact the representatives of Japan and South Korea, and complete the preparation for entering the Japanese and Korean markets.

All the executives present have grown their mouths, and the boss is really!

Who knows exactly how he did it?

The consumption power of the Japanese and Korean markets, everyone naturally knows that a Chinese fast food logged their excess, which was unimaginable before.

Don't look at the previous media, often boasting, what so-and-so ramen, a certain county snack, what a certain chicken rice has been successively landed in Japan, and the rice market or something.

But in fact, people who really understand know that as long as you go to these Chinese fast food restaurants abroad, you will know that almost all of the people who eat in them are Chinese.

After making trouble for a long time, I went out to the sea, but I still made money from the people.

But celebrity chef manufacturing is different, people go to sea, but they specialize in making foreigners' money, regardless of whether you are Oriental or Western.

Some people may say that whoever earns money is not earned, as long as it is earned from overseas.

But they also overlook the spread of cultural influence.

Your Chinese catering company, which foreign devils can be recognized, this is a kind of cultural conquest and dissemination, can establish a positive image of Chinese culture.

And now the boss, without making a sound, has opened the Japanese and Korean markets, how can this not surprise everyone?

You must know that these two markets have a highly similar culture to China, and they are most influenced by Chinese civilization, but they are also the most conservative and anti-Chinese cultural regions.

Because of the recognition of the new daddy, the two must also make an appearance, and there have been dirty relations with China before, so the markets of these two countries, as well as the people, generally have a discriminatory attitude towards Chinese products.

Especially in the catering industry, it is very difficult to enter these two markets.

If you say that you open a single restaurant, then it is okay to say, but you are a large-scale chain store model, and there are dozens or even hundreds of stores as soon as they open.

This is very difficult, but now the boss has actually pried open the market, which cannot but surprise everyone.

How much energy does the boss have!

But Xiao Feng smiled and didn't explain, what else can everyone say?

"In addition, the development of the Southeast Asian market should also be put on the process. Xia Hongtao: You're from Pengcheng, so you should be very familiar with the Southeast Asian market, right? Even if you don't know each other, you should know familiar people, right?"

"Haha, Mr. Xiao, you are asking the right person. My family is from eastern Guangdong, and there are many relatives overseas, and many of them even open restaurants. I can contact them and find out about the local market. ”

"Okay, then you will take the lead in this market development, and in the next few months, you will take Xiaolin to Southeast Asia a few more times. ”

"Don't worry, Mr. Xiao, I probably have a spectrum in my heart. The Philippines, Equestria, India, and the Lion City will all be the objects of our key development. As for Hong Kong and Taiwan, I think it should be slowed down, for specific reasons... ”

"Well, I understand, let's talk about it when they're done!"

Xiao Feng nodded and said to Xia Hongtao.

Just after he explained his work to a group of executives, Xiao Lin suddenly gave Xiao Feng a look.

Soon the meeting was over, and everyone dispersed, but Xiao Feng stopped Xiao Lin and stayed.

"What's the matter?"

"Hey! That's Mr. Xiao, some time ago, when I went to the south to inspect, someone suddenly contacted me. He said that he wanted to be our celebrity chef manufacturing agent in South America. I thought he was joking, but when I went back and checked this person's information, I was really shocked. ”

"Oh, what's wrong?"

Xiao Feng didn't expect that South Americans would come to the door, and Xiao Lin's attitude also made him very interested.

"Oh, this man told me before that what kind of prince he is. I thought he was joking, but when I checked it later, especially on the Internet, it seemed to be the case. ”

"Oh, where is the other man? Did you promise him?"

Xiao Feng couldn't help but be more interested when he heard that the other party was still a prince, although his history was not very good, he also knew that it seemed that there was no kingdom in South America.

So how did another prince appear?

"How dare I agree to such a big thing, not to mention that in our group strategy before, there was no intention to open up the South American market. ”

Xiao Lin hurriedly waved his hand and explained to Xiao Feng, and then continued.

"But he seems to be still in China at the moment, if Mr. Xiao is interested in him, then I can call him and meet with you. ”

Xiao Feng nodded: "That's okay, you just let him come over!"

Xiao Lin nodded, Xiao Feng leaned back to the large class chair, it was really interesting, if you want to doze off, someone will come to deliver a pillow!

They want to go to the world, and the South American market is naturally an important part.

This is not only a matter of opening up the market to make money, but also a good thing for a wide range of Chinese culture.

You see, in the rice market, many people think that Japanese food is a high-end dish, and a trip to a Japanese restaurant is like a special festival, eating sashimi and sushi, which is a healthy way of living and eating.

And when it comes to Chinese food, they say that it is cheap, with a lot of oil and salt, and an unhealthy diet, completely forgetting that their own fried food is more oily and salty, and it is even more unhealthy.

This is not only because of ideology, but also because of the export and penetration of culture.

If you want to change the impression of a region and a certain country, this food culture export is also very important.

At present, the export of China's catering culture can be said to be very inadequate, but compared with a few decades ago, it has been a considerable improvement.

Now celebrity chef manufacturing has made a good start in Europe, although it has not yet started in the rice market, but there are already preliminary plans, if it can successfully enter the South American market, it will be perfect.

So he wanted to see what the role of this so-called South American 'prince' was.

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