"I ...... I need two years ......"

"Two years is too long," Eiji Toyoda categorically interrupted Ichiro Suzuki: "We all know Chen Jun's strength, and there are no two years for you in the club." ”

Ichiro Suzuki: "......"

What can he do? Ichiro Suzuki also knew that if AMC hadn't suddenly inserted a lever into it at this time, the club would have given itself enough time to slowly carve this work, but when AMC also suddenly came in, the situation was completely different, and with Chen Geng's talent and talent in car design, Ichiro Suzuki had no doubt that Chen Geng would come up with the AMC luxury sedan concept car at the Detroit Auto Show in January next year.

Of course, he couldn't say that he couldn't do it, so he gritted his teeth: "Hey, I'll try to do it." ”

"Very good," Eiji Toyoda was quite satisfied with Ichiro Suzuki's statement: "Then we will discuss a question next: what is our new brand to be called......"

........................

Coincidentally, Chen Geng and Jack Welch, who were having dinner with Jack Welch at their estate, were also discussing the issue of a new brand name.

said that they were having dinner together, but in fact, the table in front of the two was piled with manuscript paper, and a blackboard was temporarily dragged to the side, which was full of names that the two thought were good......

Jack Welch held his chin and looked at the name that had been drafted on the blackboard, and finally spoke: "I don't think it's called Luxury? The name Alexis sounds too much like a person's name compared to this name, and this ...... This one...... ...... with this."

Jack Welch said, circling the names Calibre, Chaparel, Vectre, and Verone on the blackboard: "I think these names are not bad, but I always feel that the overall seems to be less coordinated than Alexis, boss, what do you think?"

Chen Geng didn't speak, he held his chin, as if he was contemplating.

But he is not really contemplating, but sighing that fate is really so wonderful, is it really to let Lao Tzu play "go the way of others, let others have no way out?"

“boss...... boss......”

Just when Chen Geng was staring at the blackboard in front of him, he was woken up by Jack Welch, and Chen Geng, who was a little dazed, turned his head to look at Jack Welch: "Huh? What did you say?"

"I said, do you have any new ideas?"

Jack Welch was a little annoyed, he should have waited a little longer, the boss obviously seemed to have a new idea, why couldn't he just wait a little longer?

Thinking that if his boss's inspiration was interrupted by himself, maybe a good name would get away with AMC, Jack Welch was endlessly annoyed and wanted to give himself two slaps in the face.

"Oh...... There are some," Chen Geng nodded, he suddenly raised his hand, erased the "A" in "Alexis", and changed the "L" to capitalization, and then said to Jack Welch: "You said that other names don't look as harmonious as 'Alexis', but 'Alexis' sounds a lot like a person's name, so what now?"

“......”

Watching "Alexis" changed to "Lexis" by his boss, Jack Welch looked at the blackboard, then at Chen Geng, then at the blackboard, and at the same time at his boss, the boss with his mouth unconsciously open,

Many years later, in an interview with the media, Jack Welch was still extremely complacent about the naming process of Lexus, and introduced to reporters the legendary birth process of AMC's luxury brand Lexus: "At that time, Mr. Fernandez erased the 'A' of 'Alexis' and changed the 'L' to capitalization, yes, it became 'Lexis', and 'Lexis' does look much more comfortable than 'Alexis', but I still feel it." 'Lexis' was a little bit thin, and that's when I had a flash of inspiration and changed the thinnest-looking 'i' of the five letters l, e, x, i, and s, to a fuller-looking 'u', so as you can see, Lexus was born, and I think the process was enough for me to blow for a hundred years......"

Whether Jack Welch has blown the birth experience of lexus for a hundred years, Chen Geng at this moment is not very clear, but watching "Alexis" finally become "Lexus", at this moment, Chen Geng has only one thought in his heart: take the road of Toyota, let Toyota go.

........................

After all, "Lexus" is only the result of private discussions between Chen Geng and Jack Welch, although both of them like the name "Lexus" very much, but as the name of AMC's first luxury brand, it must not be decided so hastily, and it needs to be discussed at the board of directors.

The result of the discussion was not unexpected, and as a result of the final vote, the newly coined name "Lexus" was successfully selected as the name of the new brand with more than 90% of the support rate (of which Chen Geng himself contributed more than 50%) for the reasons of "simplicity, atmosphere, and elegance".

Even the brand logo designed by Chen Geng for the new brand Lexus: a capitalized, oblique letter "L" in the oval symbolizing the earth, was unanimously approved on the grounds that "the ellipse represents the earth and indicates that Lexus cars are all over the world".

But at this point, only 70% of the design work of this new brand has been carried out, and the remaining 30% is to ask a professional advertising design company to optimize and beautify the font and brand logo of "Lexus" more accurately. Of course, Chen Geng can easily complete the follow-up work, but he did not choose to do it, not only because he has more important things to do, but also because handing over the work of brand design and logo design to a professional company is more in line with the American habits: professional things are handed over to professional people to do, not to mention that Chen Geng also has very important things to solve......

"Gentlemen, I said that we will show our Lexus concept car to the public at the Auto Show in Detroit in January next year, but I hope that we can come up with a 'quasi-production car' that can be brought to the market soon to show to the public," Chen Geng said clearly in front of the engineers and designers of the AMC Automotive Engineering Institute. I got the news through some special channels that Toyota has accelerated the research and development of their luxury brand, obviously, they have regarded our luxury brand as a rival, and it can also be seen from this that the market targeted by Toyota's luxury brand, which is still secretly advancing, must be in North America, but can the North American market accommodate two new luxury sedan brands with similar development concepts at the same time? I think it is almost impossible. ”

The luxury car that Toyota is secretly working on is targeting the North American market?

The first time they heard this analysis from their boss, everyone's first reaction was not "impossible!", but funny: Dongying dwarfs, who can only make and can only make family cars, dare to target their first luxury car for the North American market? Do they know what luxury cars should do?

But listening to their boss's next analysis, they have to admit that this possibility is really very big: If Toyota is not aiming at North America, the world's largest luxury car consumer market, for fear of arousing the attention and vigilance of the giants that firmly occupy the world's largest luxury car consumer market: Lincoln, Cadillac, Mercedes-Benz, and BMW, why are they still secretly pushing forward their luxury car plan? If Toyota really only intends to sell their luxury cars in Dongying territory...... If that little shabby place in Dongying can accommodate the survival of luxury cars...... They should have been propagandized all over the world a long time ago.

Since Toyota's sneaky luxury sedan brand is aimed at the North American market, the question arises as its boss said: Can the North American market really accommodate two emerging luxury sedan brands at the same time?

Difficult!

It's so hard!

People with a little business knowledge and market development knowledge should understand that the listing of two emerging and high-end brands at the same time will not be able to form a strong brand impression on consumers, but will cause some confusion in consumers' memory, which means that the original $1 million for publicity may achieve a 70-point effect, but now it is still spent $1 million, and it may not even be possible to get a 50-point effect.

In this case, AMC's key to success was to get the Lexus to market as soon as possible ahead of Toyota, and to ensure quality.

David Bryson, who is in charge of the day-to-day work of AMC's automotive engineering institute, was a clever man, and he immediately said, "Boss, we get it, you say, what do you need us to do?" As the chief designer of Lexus, we will do whatever you say. ”

That's right!

Chen Geng nodded with satisfaction and said: "The core of Lexus is to make an engine that is precise and precise enough, quiet enough and smooth enough to run, and the technical content of this engine must be high enough, gentlemen from the power engineering department, you only have one year at most." ”

————————————

PS: Sorry brothers, please wait a few minutes.

In this case, AMC's key to success was to get the Lexus to market as soon as possible ahead of Toyota, and to ensure quality.

David Bryson, who is in charge of the day-to-day work of AMC's automotive engineering institute, was a clever man, and he immediately said, "Boss, we get it, you say, what do you need us to do?" As the chief designer of Lexus, we will do whatever you say. ”

That's right!

Chen Geng nodded with satisfaction and said: "The core of Lexus is to make an engine that is precise and precise enough, quiet enough and smooth enough to run, and the technical content of this engine must be high enough, gentlemen from the power engineering department, you only have one year at most." ”

Chen Geng nodded with satisfaction and said: "The core of Lexus is to make an engine that is precise and precise enough, quiet enough and smooth enough to run, and the technical content of this engine must be high enough, gentlemen from the power engineering department, you only have one year at most." ”