"Director Yang, our boss seems to be very talkative, and he has nothing to do with what is uploaded on the Internet. On the return car, Wei Fei, the animation team leader of the animation department of Firefly City, said to Wonton with a smile.

This is also a young man who has a dream of anime, but does not want to travel across the ocean to develop in Sun Province.

Wonton's surname is Yang, and "wonton" is just his stage name announced to the public.

Many artists have stage names that even have their surnames made up, to prevent the trouble of traveling and staying in hotels.

"You're still an insider, do you believe in the things on the Internet?" said Deng Xilang, the head of the EFX special effects team, with a look of disdain.

The animation department is actually independent of Firefly City, but it is only nominally affiliated.

Outsiders don't know, wontons and people must know.

"No wonder he is the boss, King Pingyang is very courageous, he actually let us do it, he only provided the script, discussed the plot with me, and did not participate in anything else. "Wonton was amazed and felt like she had come to the right place.

It's just that the thought that he might burn money for two or three years and can't make money for the company makes him a little restless.

The person who is a confidant dies, although the company pays wages as usual, and the results have little to do with the employees.

If you make a lot of money, the boss will give you a bonus at most.

If you lose money, the employee doesn't care, you get your salary, and you don't have to take any risks.

But people like Wonton have a professional conscience and dreams, and they can't work hard without taking risks.

"Boss Wang is not professional after all, and probably just has an anime dream, so it is wise not to meddle in specific matters. Wei Fei said with a smile.

Although he was very moved and happy by Wang Zi'an's decentralization, Wonton only smiled and didn't speak, he was not good at slapping people's ass, especially the person who wanted to shoot was not in front of him.

"It's going to go all over the world. "Wonton is very confident in the anime he directs, because Wang Zian gave him enough time and production funds.

Of course, Wang Zi'an said that there is not so much money at the moment, and Wonton also understands.

It may be that Wang Zi'an is the boss, and the implication of saying these words is to let the animation department spend money when it should spend, and save it when it should be saved.

The production budget for this anime is about fifty or sixty million, but it's not all thrown out at once, so the only project in the animation department doesn't have fifty or sixty million on the account.

Wang Zi'an, who sent away the wontons and others, also went home.

Firefly City's first anime film, involving a rich Daewoo cultural background, if it was in a previous life, it would not seem very friendly to European and American audiences who are not familiar with domestic culture.

But this world is different, film and television works without Daewoo's cultural background cannot be called world-class works.

Because the whole world is learning Daewoo culture, being influenced by Daewoo culture, and moving closer to Daewoo culture.

In the past life, the animated film that exploded in China, and the situation that overseas children are the main audience of animated films but are almost completely absent will not appear again.

Of course, if you change to European and American film and television works, they will be popular in the local area, and you may not be able to eat when you come to Daewoo.

In most cases, it is a failure to sink into the sand.

For example, some time ago, a North American animated film in the United States that hit the North American blockbuster, with a box office of more than 3 billion yuan in North America, was released in Daewoo, but it was less than 20 million at the box office.

Of course, the release also has to be carried back.

But the objective factor is that the popularity of this animated film in Daewoo is very average, and most of the overseas films that can achieve a good box office in Daewoo are in the kung fu film genre, otherwise Daewoo would not have a top distribution company to take over.

Another reason is that the animated film "The Dispute between North and South" became popular in North America too suddenly, and it was only after it became popular that it was hurriedly released to Daewoo, and there was a global nude hair that was just about to go, and the distribution company did not even send the film to the Daewoo Film Association for grading review, so the film was screened with the label of "unrated".

Daewoo audiences have subconsciously associated "unrated" movies with "inappropriate for children", so even if some Daewoo parents are curious about this animated film that is a big hit in North America, they will be afraid to retreat when they see the "unrated" logo.

The box office trend of "North-South" in Daewoo is a bit similar to the fan movies in North America - fans flocked to the theater as soon as possible to contribute to the box office in the first week, but in the later period, when the popularity and word-of-mouth of the film did not spread on a large scale, the box office trend began to weaken.

The reason behind this is that the film has not yet created strong resonance and empathy.

Why isn't empathy created?

"The Conflict between the North and the South" is a successful commercial animation in North America, and the data shows that the reasons why the North American audience is interested in "The Dispute between the North and the South" in the week of release are: looking forward to North American animation, exquisite picture effects, unique boss image, and fantasy. From the genre, picture, character and storyline of the film, the audience is inspired to enter the theater.

But these North American advantages are automatically lost in Daewoo, and Daewoo audiences have no concept of the American Civil War, and naturally they can't talk about the surprises brought by the subversion to the North American audience.

"The Dispute between the North and the South" was invested by Ivanka's father's friend, and the old guy asked Wang Zi'an to help analyze the problem through Ivanka, and Wang Zi'an was not stingy and analyzed Ivanka.

Among them, he mentioned the problem of cultural barrier the most, which is very prominent.

Although there are comments that Daewoo's film critics are also good, indicating that cultural barriers are not a problem, Wang Zian said that this statement is logically very problematic.

How can a film critic who is interested in North American movies or has a mission to watch them the same as the average audience?

"The Conflict between the North and the South" has a distinct American character, but whether it can be perfectly highlighted in overseas markets is a particularly critical problem.

For example, American jokes have allusions, but Daewoo people don't understand American allusions, how to understand them?

Since ancient times, the cultural "minus" of Hollywood films in the Daewoo market has been obvious.

But the real most difficult thing for the film to overcome is the influence of Hollywood films in the Daewoo market.

In recent years, Hollywood's costume martial arts film genre has weakened, while Daewoo audiences' interest in Hollywood's English genre films has basically not changed.

In recent years, many Hollywood films have entered the top 20 of the global annual box office list, but the average box office revenue of these films from Daewoo is less than 1%, compared to 35% of the box office revenue of Daewoo films in overseas markets during the same period.

The past ten years have obviously been the most rapid development of Hollywood film business, producing many billions of blockbusters, but Daewoo has not completed a breakthrough, behind it is actually the deviation between Hollywood film output and Daewoo audience aesthetics.

Daewoo audiences want to see kung fu stars play kung fu, but the creative focus of Hollywood movies is no longer here, and new popular genres that meet Daewoo's audience aesthetics have not yet appeared.