In the new era of the Internet, the business community is discussing a proposition, the academic term is called, which refers to the fact that in the traditional era, if an enterprise has a damaged brand image, then because the information is not spread fast enough, only a small number of people in the whole society know about it, the development of the situation can be predicted and controlled, the response time is enough, and the investigation time is enough.

However, in the Internet era, once a public relations crisis occurs, it can be known to the whole people in just a few hours, which will of course pose a huge challenge to the company's ability to respond, but what is often troublesome is that at that time, the leader of the enterprise does not even know the real situation and how the event develops.

If it is slower by one or two beats, it will cause huge hidden losses to the capital enterprises in a short period of time.

Of course it can't be seen, but we all know that a good image is easy to build, too easy to destroy, and even harder to build again.

What's even more troublesome is that in an era when everyone can speak out, it can actually be understood that everyone can talk nonsense based on out-of-context.

This is a very, quite big challenge for businesses.

If you go back 20 years, can the photos of Dongko's incident in Minnesota and his imprisonment be circulated overnight on the Chinese Internet?

Something that can be solved with a little money.

Micropayment cannot escape the limitations of the times, and Wen Xiaoguang's first consideration is that the account theft incident will quickly sweep the entire network in a short period of time.

That's why he tried to react quickly, and the degree of reaction was even a bit exaggerated.

In fact, there are indeed exaggerated parts, such as the start of the micropayment claim program design, which sounds like a response to the crisis, but in fact, micropayment has always had claims for user losses.

Because of such a super rapid response, public opinion after dawn did not appear one-sidedly and began to reprimand micropayments.

Reversing this overturn, the whole situation will be manageable and controllable, and it will not be too late to break the jar and break it.

It may be that in this process, some cases are indeed the user's own fault, and it should not be micropayment compensation, but once the momentum of public opinion rises,

Who cares so finely?

What kind of claim rules are you talking about? You have 10,000 mouths and can't tell, and all the brains are on your head.

Edmund Burke, the master of modern conservatism, once said: Human beings should not put too much faith in their own reason.

The implication behind this statement is that most people do not possess a rational spirit, although this is a good word.

One step further:

This stupid person in society who is not intelligent enough, has no truth-seeking spirit, and does not pay enough attention to the facts and thinks he is smart after finishing is a big handful.

Instead of letting these fools be brought to the rhythm by rumors, it is better for Wen Xiaoguang to bring their rhythm,

From him to the company, the overall response is very in place.

Wen Xiaoguang wanted to call the stolen person, but the people around him suggested that someone else should do it for him, which also called a professional person to do professional things.

However, the whole recording was done.

At nine o'clock in the morning, this phone recording was launched in the special report of today's headlines.

In the recording, in addition to the basic apology, micropayment is to ask about the loss, and then pay compensation.

When this thing is rolled out on the Internet, it will take less than half a day, and there will basically be few voices that deeply question micropayment.

began to sing praises for Wen Xiaoguang's drastic methods.

But being in the company, I know more about what kind of horror it was in these 20 hours.

Outside talked about Wen Xiaoguang's domineering after his 'quick response', and there were many people who spoke for Wen Xiaoguang in the comments.

But Wen Xiaoguang himself was thinking about something else.

Fu Youxuan is a CFO background, she has no technical background at all, but Internet finance does not rely on finance, but on technology.

He hadn't slept all night, and he still had some trouble sleeping.

The same is true for Fu and Xuan, this time the company has suffered a lot of losses, and she is responsible as the CEO, but Wen Xiaoguang has not said it yet.

At present, the final matters are still being arranged, and Wen Xiaoguang crossed her and began to convene relevant personnel to discuss the construction of a long-term security system for micropayment. Crisis is a wonderful word in Chinese, which profoundly reflects the way of thinking of Chinese, and there are opportunities in danger.

In this round of crisis response, she has almost no obvious contributions, and Wen Xiaoguang is doing it.

As soon as the mentality stabilized, the pressure and guilt overflowed.

Then there was her resignation letter on the table.

Wen Xiaoguang was in a daze at the window with his hands in his trouser pockets, as a boss, he must not be a good person, but as Wen Xiaoguang personally, he doesn't like to let anyone end in a gloomy end.

But the heavens do not fulfill people's wishes.

But he had to make that decision.

On the afternoon of the second day after tens of millions of thefts, Micropayment announced another major news, and CEO Fu Youxuan, who had been making all contributions to Micropayment's efforts, left her post and Jiang Fan took over her work.

Wen Xiaoguang showed mercy and did not say that she was mismanaging in the job adjustment. Although the outside world will interpret it this way, it must be because of this crisis.

Wen Xiaoguang actually didn't prepare a place for her to go, but Fu Youxuan was not in a good state, so she refused.

"You are also very familiar with Chen Bei, isn't it good to help him? ”

Mr. Wen...... I can't get past this in my heart. Fu Youxuan finally responded like this, "I went from micro-extension to micro-payment, and then from micro-payment to Mr. Chen, all because of my own lack of ability." ”

esteem

Wen Xiaoguang thought of the word.

"Everyone has their own strengths, and managing is really hard, but I always think you're a good CFO. And between me and you, we don't have essential contradictions, maybe there will be some mutual complaints and dissatisfaction at work, but that's just work. ”

Fu Youxuan struggled to squeeze out a smile, "I know your character. So I suddenly felt that if I called you Wen Xiaoguang, it might be easier than calling you Mr. Wen, and calling Mr. Wen is a job requirement. ”

"Okay. Wen Xiaoguang also agreed, "I also want to visit your parents when I have time, apologize to them, and fool their daughter to Beijing, five years have passed, and I still haven't been able to get married." I'll definitely find a way to do this. ”

"It's been five years since you typed this blank check, and my mother didn't believe it for a long time, and she didn't bother to rush me now. ”

Indeed, the last window for marriage has been closed, and now at the age of 36, he is in trouble.

The point is that she still has money.

"Do you want to keep the stock, or do you want to cash it out?"

Fu Youxuan did not hesitate at all, "I am not short of money, and I am not stupid, of course I am keeping stocks." ”