Chapter 539: The only shortcoming
"It's really not good, and my pressure seems to be the biggest one. He Guojun wiped the sweat from his forehead and said, "At present, a new round of war in the field of online payment is about to start, Baibao.com and Global Mall are eyeing each other, and it takes a lot of thought to see if the Fortune Treasure online payment platform can withstand the test in the future." As for the field of e-commerce, the new Taotao.com is about to be launched, and it is still unknown how effective it will be after it is launched, and I am also very worried. ”
"Lao He, don't worry, we are now a group company, the advantage of the group company is all-round three-dimensional operations, and your business can be assisted by various businesses in other fields. It's like playing an online game, there is a mage who has been helping you increase your health, what are you afraid of? Li Feng said, "Tianlong, now that the online social system you lead has initially matured and formed a certain scale effect, it is time to release this scale effect and realize market value." Next, the pressure on Lao He's side will be very great, so your online social system should import traffic for them as much as possible, so that they can get a steady stream of traffic support in the market competition. ”
"This is not much of a problem, now just a penguin chat software, has gathered more than 10 million users, even according to the most conservative estimates, if there is a 3% conversion rate, then there are 300,000 users will be transported to the e-commerce and online payment side, 300,000 users are enough to support an e-commerce website in the early stage, and once the e-commerce website is up, the use of online payment will also increase significantly. Li Tianlong analyzed.
The reason why Li Feng dared to forcibly let Taotao go online when there was a shortage of liquidity and did not give up too much equity was because of the huge traffic advantage behind him.
This advantage can be translated into real marketing capabilities, and it can be quickly rolled out in a short period of time, and the effect is better than hiring a professional advertising agency. Especially in the early stage of e-commerce development, the scale of the market is still exponentially expanding, a large number of new users are pouring into this market, the market dividend period is still continuing, and e-commerce is still a blue ocean field.
Therefore, as long as the early publicity is in place, the promotion is done well, and the experience and quality of online shopping services are consistent with Baibao.com and Global Mall, then Taotao.com still has great opportunities in the future, and it is not a problem to occupy at least 10% of the market share.
And once Taotao occupies a certain market share, then the pattern of the two strong global malls and Baibao.com dominating the Chinese e-commerce market will be completely broken, and they will definitely shrink the front and withdraw the forces deployed to the online payment field to the e-commerce field to defend, which will leave Li Feng breathing space.
Next, Li Feng will start the overall upgrade of the online payment field and build a faster and more efficient online payment system to cope with the joint attack of the payment platforms of the two major companies.
Now, whether it is the treasure bag of Baibao.com or the Gpay of the global mall, they have also begun to imitate the money market fund model of Fortune Treasure and launch money market fund wealth management products with daily interest, so as to smooth out the disadvantages that Fortune Treasure only sees.
Therefore, if Li Feng wants to completely get rid of these two difficult opponents, he must make greater efforts to build an online payment ecosystem, so that everyone can reach the point where they feel inconvenient when they leave the Fortune Treasure platform, that is, Fortune Treasure must be embedded in all aspects of people's lives.
"Lao He, although you are facing the greatest difficulties, but we will also fully support the Fortune Treasure platform in the field of online literature, and now the only online recharge port we open is the Fortune Treasure port, and the other two online payment platforms have contacted us many times, but we have politely refused. Zhou Wenyang said, "Next, as long as the group company is established, everyone will be bound together, everything will advance and retreat together, and the energy is very strong, although the online entertainment market looks a little thin." ”
"Wenyang, you don't have to be modest, I am quite optimistic about the online entertainment market, and the future growth potential is also huge. The first project I created in the Internet field was Hara. Click Chinese.com, you should know what this project means to me. Li Feng said.
Culture itself can gather users and traffic, and can better distinguish people with different preferences, especially online literature, which represents the future market trend. Because online literature itself is the largest cultural distribution center in the Internet market, this group of people is also the main force for online shopping.
So original. The contribution of Chinese to the field of online shopping and online payment may also be very large.
"Now in the field of online literature, we have always occupied a dominant position, and the joint website has launched many rounds of attacks on us before, most of which have been in vain, even if we have poached several of our potential authors through poaching operations, but it has not made any big waves. Zhou Wenyang said, "I plan to comprehensively lay out the entire entertainment industry chain this year, first of all, to open up the copyright channels of online literature and film and television." ”
"Yes, so we need to integrate the strength of Vientiane Pictures, and at the same time strengthen the connection with the hybrid game company, and strive to complete several bright rights transactions this year, and promote them through the market. Li Feng said, "Speaking of which, in fact, at the beginning of the establishment of our group company, there was still a shortcoming, that is, we did not have our own mainstream portal, and we were somewhat weak in the field of news and publicity. ”
"Yes, this is indeed our biggest shortcoming in building the Internet ecosystem, the role of a portal is very huge, it can fix a large number of Internet users, after all, all netizens want to go online to watch the news, this is their necessary need to surf the Internet, which does not want to shop online, the demand is not so strong. Li Tianlong said.
"I don't think it's appropriate to put too much effort into building a portal right now, and we don't have the experience to do so. Therefore, if we need to establish our own news position, I think it is necessary to take the form of acquisition, to acquire a potential portal-type comprehensive website. Li Feng said.
Li Feng knows that this era is the time when the portal is in full swing, and the valuation of any of the three major domestic portals is about hundreds of millions of yuan, which is not something Li Feng can afford at all, but it is very difficult to build his own portal.
The only way is to buy a medium-sized comprehensive news website, and continue to grow it by importing traffic, to see if it can become the fourth largest portal in China, which is the most economical path.