Chapter 779: Grassroots and Social Animals
Chu Yuanxi listened to it for a long time and found that Yang Jiangang's eloquence still had to be practiced. He is not good at bringing it into the audience's point of view, so he talks about how the experience is in VR games, but almost everyone sitting in the audience has never played VR, and even if they do, they just look at it. Including Chu Yuanxi himself, if he didn't deliberately imagine what a VR game would look like, it would be full of mobile games.
And after Yang Jiangang got this task at the end of last year, he specially bought a bunch of VR game products and put them in the headset to experience it, and his eyes were spent, so why did he hurry to set up the peak visual effects later? Chu Yuanxi felt that there might be some thoughts of escaping the VR experience area.
So the person who spoke was talking about Ma Dongmei, and the people listening below heard all Han Meimei.
When he was finished, Chu Yuanxi hurriedly called his name: "Zhao Jie, tell me your impression of this game." ”
Zhao Jie thought for a while: "I can't imagine this VR version, isn't the mobile game version the combat form of "Dota Legend"? And then it's not the heroes that are raised, but the materials, the materials are strengthened and upgraded, and the heroes who are summoned will also be advanced, right?"
"Uh...... It's a little more complicated than that. When fighting, you can summon two or more materials combined, that is, if you have five materials on the screen that can be clicked, but the summons that can be summoned are theoretically 31 possibilities. Then if the materials are fused, it will be like the demon refining furnace in "Xuanyuan Sword". ”
Chu Yuanxi interrupted: "Needless to say, demon refining is a way to play, allowing players to explore the formula by themselves, but it is not easy to control the values, I am not particularly optimistic about making a version of very good values." ”
After he finished speaking, he turned around again: "Comrades, you didn't find a problem. The mobile game version is easy to solve, and the workload is about the same as the development of Dota Legend in addition to this demon refining gameplay, right?
But the most fatal problem of the VR version is, how to practice? VR headset is easy to solve, but do we still sell somatosensory equipment when making games? Even if we move and click on materials, we have to operate them by hand, how to solve them? Now there is no brainwave equipment in online games, and even if there is, it is a laboratory product, and it can only be used to draw lines, and it may be able to reach the application stage in ten years, and now we just don't have it. ”
After speaking, Chu Yuanxi and Yang Jiangang glanced at each other. Of course, they have a plan, if there is no plan for this problem, then the so-called VR version of MMORPG is impossible to talk about at all, but the VR game itself is very new, there are no certain rules for the mode, operation, etc., and the project has plenty of time to be launched. Therefore, not only should the company solicit plans internally, even if it is solicited from the society and rewarded on Weibo, it is also necessary to listen to the opinions of all parties.
Sure enough, this water bag drenched everyone, and no one was able to contribute wisdom at all.
This is also expected, high-quality VR siege lions are not easy to find, and high-quality VR planning is also difficult to find, because there is nothing in the entire market that can be called a popular product, and people who can contribute wisdom and experience are of course rare resources.
This is the reason for the project to be established in a hurry, and it is easy to recruit people only after the project is established. Recruitment, there must be the right suitable position, scarce talents are likely to be willing to come, otherwise even if the Ba people shoot high salaries, saying that we are recruiting high-quality VR game producers, people ask what they are doing here?
The solution given by Yang Jiangang is actually a bit awkward, requiring the player to have a mobile phone in addition to the headset for operation, linking the headset and the mobile phone through a protocol, and the player's finger sliding on the mobile phone screen, and then mapping the operation to the game field of view of the headset.
Specifically, like the deceased pesticide, the left-handed joystick controls the movement, and the right-hand clicks the icon to release the summon, or how to operate, it is a matter after the project is established, it is the details, and the key is that this set of plans must be feasible.
According to Yang Jiangang's words: You have all played such an epoch-making game, according to the glass slag, don't you all have mobile phones?
However, in most cases, the VR on the market is stuffed into a shell as a VR headset, and there are relatively few all-in-one machines, which is equivalent to requiring players to have two mobile phones.
Although this request is not outrageous, Chu Yuanxi always feels that there should be a better solution.
In the end, this project will seem to be more anticlimactic, mainly because everyone is at a loss, and no one can question effectively. But it's not bad to practice skills for Yang Jiangang.
This day is April 29th, and Chu Yuanxi is non-stop taking Elizabeth to experience the various units that have been established by Xiaokang.
Two weeks after the opening of Milestone 2, other flagship stores have completed the necessary processes and have recently opened. In terms of logistics, Zhang Jian can't rest this May Day, and the money that should be burned has to continue to be burned, and he is in full swing. Fresh food processing is launched at the same time, and the processing plant has to produce semi-finished products and ingredients, which are finally fried after arriving at the store, and presented to customers after coming out of the pot, which mainly takes time to control the hygiene standards.
Chu Yuanxi's original idea was to provide a meal for Ba Ren and Xiaokang for a while, not only to exercise logistics, but also to turn the fresh food processing factory around, and then put it into the convenience store after verifying that there was no problem. However, how to fry this last spoonful of food in the company became a problem, because the company was not allowed to start a fire in the building. The final solution is to set up a store next to the company, open a regular well-off store to solve the problem, and you can enter the operation after May Day, and make your own employees' money first!
And the most important thing recently is not that stores have opened, but that bicycles have started to be launched after May Day.
The two events of bicycle launch and parking space grabbing game mean the beginning of milestones 3 and 4, and also mean that the system of the well-off background will face several waves of important tests in a row.
Milestones 3 and 4 are the two most important stages, the bicycle has been done a long time ago, and the logo and advertising slogan are printed on the body, but you can't blindly invest in Jaguar, because the system needs to be tested after the development is completed, and the membership system of the convenience store is a very large system, and it takes time to test. Before the APP has been repeatedly tested, the bicycle cannot be cast.
This is different from game testing, game testing has bugs, and it is okay to be strong against bugs, not because there are bugs, but because the ecology and market are mature, because most of the game users are post-80s, post-80s and even post-00s, who have eaten and seen it on the Internet, or have long been numb to it, and the tolerance is extremely high. In online games, even if the recharge is dropped and not charged to their account, the vast majority of players can stay calm and will not go crazy because a single 648 is not recharged immediately.
The membership system of convenience stores is not for gamers, and if there is a problem with charging a dollar, immediately go to the store to find a clerk to tear it up! Not to mention that the recharge is wrong, even if the rebate of the subsidized user is not opposed, the result will not be any different.
But the clerk is not a customer service, regardless of solving this kind of problem, so it is easy to have contradictions, and the reputation will be broken.
Therefore, the APP must not make mistakes, it is full of functions involving money, which is a hundred times more stable than the game test, and it is impossible to update the version while changing the bug while the game is in open beta, and it is absolutely impossible for the version of the well-off APP to carry out small iterations. The game is best known about version updates.,Every time the version is updated, a group of users will be lost.,You have to try your best to pull this group of users back.,So it's a super hated version update for operations.。
Fortunately, after the opening of the main store, the test situation was okay, and there were no S-class bugs.
As a result, on May Day, Chu Yuanxi and Elizabeth met in the company as usual, and Zhu Wei suddenly chased after him, saying that he would go with him to see everything.
"Sister, what are you going to do? Shouldn't you go on a four-day vacation or something? A five-day tour of Southeast Asia is cheap now!"
"I'm just curious about what you're doing, can I let me be your driver? ”
Chu Yuan Xixin said that it is safe for female drivers to drive? But think about it, she is a female driver who can drive Yang Jiangang's luxury car all the way back to her hometown in the northeast and then drive back unscathed.
As a result, as soon as she got in the car, Zhu Wei regretted it, because Chu Yuanxi spoke English to Elizabeth, and she couldn't understand it...... Not only did she not understand, but she couldn't even interject in the words, how embarrassing it was, the only thing she understood was that Elizabeth asked, "This is your girlfriend?"
And Chu Yuanxi replied: "You shouldn't ask this question. ”
This made Zhu Wei's heart feel inexplicably relieved.
In the rearview mirror, Elizabeth looked down at the printer paper, and did not speak for a long time in deep thought, so that Zhu Wei finally got the opportunity to see the stitches: "Speaking of Chu Yuanxi, what did you think when you started Ba Ren Entertainment? You are from the imperial capital, you have a house, and an income of more than 200,000 yuan a year, why do you want to start a business? What should I do if I sell a house and start a business?"
"My mom asked me that question too. ”
"If you don't want to answer, don't say it......," Zhu Xiao muttered quietly, and then changed the question: "Then why did you want to find us in the first place? At first, we all thought that you had a talent for playing Douyin, so we came to us, but later on, looking at the things you did, it seemed that you could do anything at that time. ”
"Why do you care about this today?" Chu Yuanxi was quite curious.
I only heard Zhu Wei say: "My relatives in my hometown also want to start a business and ask me for advice." ”
"So, I'm looking for grassroots entrepreneurs. As long as you are a reliable person and have a skill, does it matter if you have a background or something? You have something on your face that I haven't seen in a long time. ”
"What's that?"
"Ageless heart, heavy feelings, and idealism. Chu Yuanxi is full of nostalgia for the past year, "Social animals don't have this kind of emotion. I found a group of people in the workplace to start a business, and I was intrigued all day long, and I had no passion. ”
"Oh. Zhu Wei pretended to understand and was ready to convey it as it was.
As a result, Chu Yuanxi thought about it and pretended to be profound: "The wine and meat have passed through the intestines, and the Buddha is sitting in his heart." If others learn from me, it will be like approaching the devil. ”
"Speak human words. ”
"If your relatives really want to start a business, it's better to be safe, I can control it, but others may not be able to control it. ”
"Cut! I feel good about myself......" Zhu Xiao snorted twice and concentrated on driving.
Seeing that the sky was about to be talked about to death, Elizabeth finally sorted out her thoughts and asked: "Chu, although I have not run an Internet company, the companies around me are all doing the Internet. Your approach to the market is different from that of people I know. What I'm trying to say is, what are the factors that make you believe that your way is successful? ”
Chu Yuanxi immediately thought of the scene in the original world when he and Yuan Jing deduced this business plan. Of course, this is not a problem for him now, but at the beginning, it must have been a big problem in the original world at the beginning of 2016, after all, the investment of 10 billion yuan is not a small amount for Zheng De.
"As for the so-called verification, it is impossible to find a 100% similar verification, then it becomes a copycat, and it can only be 'cross-validation'. And our market is the most abundant market in the world, and there are a lot of success or failure materials that can be used for cross-validation. ”
Chu Yuanxi decided to explain briefly. There is no need to explain it to others, and Elizabeth, how much she really learns is a mystery, but through a few days of contact, at least it can be determined that business thinking is very, very proficient, especially in sales, so a collision may inspire some new intellectual achievements.
"The business idea of Xiaokang is essentially an idea of letting users pay for 'satisfaction'. The choice of seed users is divided into two categories, one is small white-collar workers, that is, those who are waiting to succeed in the workplace, that is, the main user group of 724. The other type is the elderly in the community, which we call uncles and aunts. ”
"Isn't that a cheap user group?"
"Initially, yes. Chu Yuanxi admitted, "In the early stage, we will first get popularity and word of mouth, which is the guarantee of offline traffic." Let people who are cheap spread everywhere and affect the choices of other uncles and aunts and small white-collar workers. We have low prices and good service, and when they buy them, they will go around talking about them, and in our case, this is called word of mouth. ”
"Can this get around?"
"I really don't know if it's possible in your country, anyway, with our population density and customs, it's definitely okay in big cities. You don't know the users of our Celestial Empire, and they spread this kind of good thing faster than anyone else. Especially now that social media is so developed, users' desire to share is very strong. But only what is worth sharing can satisfy the desire to show, which we call 'row noodles' here.
What are the highlights of yourself and the points that are helpful to others. Especially white-collar workers, any small favor is worth happily posting a circle of friends or Weibo, and the ability to accept is also grabbed, the key is a strong sense of participation, do you realize it?"
Elizabeth shook her head slowly, slowly and slowly, the rice country will not see a discounted product in the supermarket and share it, but the cake steamed with her heart is more worth sharing.
"It doesn't matter, you can understand first and then execute, or you can strengthen your understanding in the implementation. Chu Yuan Xixin said that this sentence is really right here, "In short, the convenience store users of the Celestial Empire do not have a brand in their hearts now, just like a blank piece of paper, it is the window of time that latecomers can still grasp." If other convenience stores realize this and start to build a brand, we will have a hard time. ”
"Convenience store, brand?" Elizabeth has visited so many chain convenience stores, never thought about the brand, is the brand of the convenience store important?" "The brand is not a logo, a brand, it has to have its own characteristics, but convenience stores, everyone is homogeneous, and the services are similar, how can you make users realize that your brand is different from others? Even if you have a different place, others will immediately copy it." ”
"Your question is very good. Chu Yuanxi secretly glanced in the rearview mirror, and then found that his gaze and Zhu Wei actually intersected! "Zhu Wei, you drive well! The driving is not standardized, and the relatives are in tears, hey!"
I only heard Elizabeth say faintly: "You are worth billions of dollars, should you hire a full-time bodyguard + driver?"
"Let's talk about it later, our Great Celestial Empire is safe. Before last year, Mr. Ren didn't need to bring bodyguards when he went out, and small fish and shrimp like me didn't need that. Back to the question just now, everyone is seriously homogeneous in products, how to establish their own brand?" Chu Yuanxi looked at the rearview mirror again, and then said: "Of course, it is to use something other than the product." ”
As he spoke, he held up his phone, "Products and services are the brand elements in your mind, right? But for me no, I use 'user experience' to build a brand, products and services are only part of the user experience, and the other part is marked as 'online content' and 'currency circulation' in your materials, you can think that the former is the offline part, and the latter is the online part." ”
In fact, there is still a part of social, but it will be revealed to Elizabeth at the end of the year when the social function is developed, and she is about to leave at that time, and she should have established a deep understanding of the whole set of gameplay of the well-off, and it will be natural to insert social elements into it when the time comes. As for whether she will use social networking after going to Southeast Asia, and whether she can use it well, this will have to be considered when she goes to localize.
In fact, Chu Yuanxi didn't know if his social gameplay, which could run through the Celestial Empire, would still be able to play after he arrived in a foreign country. The social form of each region is different, and there are both connections and differences between people, so it is not necessary for Chu Yuanxi to be well-off overseas.
Perhaps in another 20 years, the Great Celestial Empire will reign in the world, and both national influence and cultural self-confidence will be enough to support the vision of globalization and enable ambitious entrepreneurs to build a global hegemony.
But now, not to mention influence, even self-confidence is not enough, which is why the Supreme Directive emphasizes cultural self-confidence. Why emphasize cultural confidence? Because there is no cultural confidence. Why is there no cultural self-confidence? Because whoever has that self-confidence is destroyed.