Chapter 598: A Bigger Layout
"That's true, the current development of Taotao is very fast, especially our main young people market direction has received a great effect, now young people are the main force of netizens, and they accept new things the fastest, for online shopping recognition is also the highest, accounting for the vast majority of the entire online transaction, so we Taotao will soon be able to gain a firm foothold in the domestic e-commerce market, and attract young people have a lot to do. Zhao Yin said, "It seems that this e-commerce exchange conference is also a good opportunity for us to make a name for ourselves." For a long time, our e-commerce business has not been very well-known, and the gap between us and the two giants is still obvious, and this conference has helped to increase our visibility. ”
"You are right, in everyone's understanding, the domestic e-commerce industry is Baibao.com and the global mall two dominated, for our new dream group of e-commerce business, although there is a certain popularity, but there is still a significant gap from these two companies, especially in the number of goods and high-quality merchants, our scale is much smaller than the two large companies, which also brings great challenges to our market expansion. Li Feng said, "We want to take this opportunity to show ourselves and let more people know about the e-commerce business of our New Dream Group." ”
"Mr. Li, it seems that you have to prepare to make an amazing speech again this time. He Guojun joked.
"Maybe it wasn't me who gave the amazing speech at this meeting, but Long Yu. Li Feng said.
"Long Yu is indeed making frequent moves now, although from the perspective of their work, it is an imitation of our group, but Long Yu is a very far-sighted person, and I think he has already thought deeply. He Guojun said.
"I also think so, when I went to Nanhang City to participate in their e-commerce training, I was very impressed by Long Yu's e-commerce ideas, at that time when no one in the country understood the concept of e-commerce, he had created a complete set of e-commerce sales theory system, and used software to implement it. It can be said that he is a particularly imaginative and executing person, and now they are competing with our group, and they are definitely a strong opponent for us. Zhao Yin said.
"So you still have to be extra careful about the e-commerce business, the competition intensity in this field is the highest, and the gameplay is also the most diverse, now the domestic e-commerce market is still in the early stage of development, the entire e-commerce supporting environment is far from mature, the future changes will be great, so from now on, we must be one step ahead of the business theory of the e-commerce industry, as long as we go the earliest, it is impossible to fall behind." Li Feng said, "Lao He, this business will be handed over to you, and the group will definitely give full support in terms of capital and technology." The e-commerce business is an important growth point for our group in the future, so we still need to devote our main energy to the in-depth development of the e-commerce market. ”
Now the New Dream Group has the secret weapon of the credit evaluation system, whether it is in the upgrading of its own business model, or in the transformation of the operating logic, it has been several steps ahead of the opponent, and when the group really adapts to the system, and relies on it to generate real economic value, the system can be officially announced, so that the status of the New Dream Group in the industry will be upgraded to a higher level.
"Okay, e-commerce is now the strongest growth sector of our group, it is not okay not to pay attention to it, we will continue to raise the target, it seems that there is a tough battle to be fought next. He Guojun said, "Fortunately, our current system has been built relatively perfectly, and the opponent does not dare to attack us easily, as long as we can stabilize today's market share, our space will be very large in the future." ”
"For the overall planning of our group's e-commerce sector, I think it is still necessary to take Taotao as the core, after all, it is a comprehensive e-commerce platform with all categories, and on the basis of Taotao, we can continue to develop market segments, such as online supermarkets, fresh fruits and vegetables, group buying, and even takeaway services. In other words, Taotao is the core of everything, and the rest of the websites can be embedded in the big system of Taotao as a branch plate. Li Feng said.
In 2003, the e-commerce industry was still in its infancy, and many people didn't even know what online shopping was, while Li Feng was already thinking about the layout of the entire e-commerce system.
Especially in the fields of fresh fruits and vegetables, takeaway, etc., it is a huge system project, and it is necessary to establish a sophisticated distribution logistics system to support the distribution services of these special requirements. This was premature in 2003, when even ordinary parcel delivery was still lagging behind, let alone these special delivery services.
However, Li Feng is making an early layout now, and can even do some pilots in first-tier cities in China, so as to accumulate experience for large-scale promotion in the future as soon as possible, which is very helpful for the group's leading position in the e-commerce sector.
He Guojun nodded: "Mr. Li, these layouts are indeed very grand, just with the current infrastructure and supporting services, I am afraid it is difficult to keep up, even if it is done, the user experience will be very poor." But if we lay out early, we can accumulate experience for the future, when others have not yet realized the importance of this section, we can already operate maturely, then in terms of time, we can at least one to two years ahead of the opponent, this time difference is very critical, and when the opponent makes it, we have already occupied all the market, and their market expansion costs will be several times higher than ours. ”
"Yes, in the field of group buying, I have a deep experience, we founded the best group buying website in China, our market expansion cost was relatively low, and soon took root in the mainstream cities in China, and when we began to expand to the second and third tier cities, there were similar group buying websites in the market, but their market development costs were much higher than ours, and in the end there were no real competitive opponents. Zhao Yin said, "So the layout should be as early as possible, and when we quickly occupy the market, it will be very difficult for others to enter, and our advantage will be great." ”
Li Feng nodded and agreed with Zhao Yin's point of view.
After more than a year of experience, Zhao Yin has matured a lot, and has his own opinions on the development of the e-commerce field, which is a valuable experience for the entire group company.