"Yesterday Qiao Zhi updated a food video, but unfortunately it was too difficult to make, and I tried for a long time without success. However, the majority of sailors, I found another way and made a cake version of the golden toad play beads. ”

Lin Fei is a food influencer with about 100,000 followers, and she uploaded the video she took to her short video account.

In the video, there is a dish on the table that is exactly the same as the "Golden Toad Playing Beads" cooked by Qiao Zhi in the semi-finals.

Jian Fei took the cake knife and slowly cut it towards a golden toad, revealing the material inside.

It turns out that the golden toad is made from cakes.

Lin Fei is a food blogger who focuses on making pastries, and in addition to posting videos, she likes to collect information on the Internet.

A month or two ago, she began to pay attention to Qiao Zhi's short video platform and found a lot of content in it, which brought a lot of inspiration to herself.

"Wow! you are really creative with this golden toad playing beads, hurry up and send it to the Internet celebrity canteen, maybe you can win the big prize!"

The Internet celebrity canteen launched a video collection activity with "Golden Toad Playing Pearls", as long as it is related to the topic, you will have the opportunity to get a bonus worth 20,000 yuan, as well as the qualification for free recommendation on the platform, which has attracted the attention of a large number of fans and Internet celebrities.

Internet celebrity anchors release videos, not for bonuses, but for popularity.

With the accumulation of several months, the canteen account is now an out-and-out big V.

The new media era is so fast, as long as you choose the right direction, you can get results in a very short time.

The Internet celebrity canteen was inexplicable and made headlines overnight.

The so-called "inexplicable" is just a superficial idea of the uninformed.

There is no love without a reason, and there is no success without a reason.

......

On the top floor of the Huaixiang Group Building, the chairman's office is still brightly lit even though it is late at night.

After Tao Nanfang was discharged from the hospital, she resumed her previous work rhythm, taking only five or six hours off every day, and spending most of her time in the office or activities.

Now that it is the end of the year, the group will hold a summary at all levels and plan and deploy next year's work.

Tao Nanfang has to hold many meetings to sort out the group's work from top to bottom.

The King of Chef competition is still something that Tao Nanfang will pay attention to when she finds time in her busy schedule.

Because this involves the ranking and influence of Huaixiang Group in the Chinese catering pattern, from the selection competition to the finals, tens of millions of yuan have been invested, which proves Tao Nanfang's determination and must achieve good results.

Tao Nanfang held the data report in his hand, held up his glasses, and frowned: "You mean, the 'Golden Toad Playing Pearl' has a chain reaction, which is related to "Chinese Food"?"

Tan Zhen nodded and said: "Huaxia Taste Magazine, as the organizer, if you want to make the King of Chefs the focus of everyone's attention, you must increase the popularity through someone or something. Qiao Zhi just has the source of attracting network traffic, which is consistent with the mainstream form of social propaganda. After secret trading and fermentation, it instantly aroused heated discussions in the society. Everyone first learned about Qiao Zhi through the 'Golden Toad Playing Beads', and then learned about the King of Chef Competition through Qiao Zhi. ”

Tao Nanfang bowed slightly, pushing the report aside, "What other information have you collected about the finals?"

Tan Zhen hurriedly put another piece of information in his arms in Tao Nanfang's hand, "We found out the news, the reason why Hao Wang and Su Danian met the design in the first round is related to the traps secretly set up by several competitors. Do we have to complain to the relevant authorities......"

The cold gaze swept on Tan Zhen's face, the chill was pressing, and Tan Zhen couldn't help but choose to keep his mouth shut.

Tao Nanfang got up and threw the information into the shredder, and said lightly: "Follow the person who tried to do it."

With a slight hint, our focus should be on the future, not the past. ”

Tan Zhen's mind turned sharply, fine beads of sweat appeared on his forehead, and he realized that he had just said the wrong thing.

"Rest assured, I will do everything I can to ensure that the two finalists compete for the title of King Chef in a fair and just environment. ”

"It's nothing else, you just go out. ”

Tao Nanfang didn't look up and began to work on the other documents on the table.

Tan Zhen originally thought that Tao Nanfang would ask about Qiao Zhi's current situation.

Tao Nanfang didn't seem to be interested, and he hurriedly exited the office.

"Tan Zhen, there is still something missing! If it was Lao Song, there would never be such a proposal. ”

Tao Nanfang was slightly disappointed in her heart.

With Tan Zhen's current strength, if he wants to compete head-on with Song Hengde, he still lacks a lot.

Tan Zhen has strong professional skills, and has good knowledge reserves and diverse means in corporate publicity and strategic planning, but lacks experience in workplace struggle.

Song Hengde is an old man who has followed Tao Nanfang for many years, and his experience in this area is far richer and more diverse than ordinary people.

Song Hengde has been so low-key recently because he guessed his thoughts.

Avoid Tan Zhen everywhere, he is afraid of himself, not Tan Zhen.

If you don't have your own support, even ten Tan Zhen will be squeezed out of the Huaixiang Group by Song Hengde.

The King of Chef competition is originally a complex and bottomless muddy water, and every player is faced with off-board moves.

Didn't Huaixiang Group deal with the seed players of other companies?

Tan Zhen actually wanted to take revenge on those who were secretly making extraneous moves, and even wanted to make this matter known to everyone!

Isn't this an act to collect an IQ tax?

Huainan Group entered the finals this time, with as many as two people, tied with Shujue Group.

There is only one king of chefs, even if he can't get the title of king chef, Huaixiang has achieved the best results in the past.

Huainan cuisine has also gained a firm foothold.

Outside the market, everyone tacitly agreed.

It's not that Huaixiang Group hasn't done anything, otherwise why would the jury of the King of Chefs compete give itself as many places as two finals?

The King of Chefs competition is not only a selection of chefs, but also a form of proving the strength of each faction and determining the future catering landscape.

The cake of the catering market is very large, how to divide it, who takes the big and who takes the small, the king of chefs is to reach a tacit agreement.

Through the competition of the King of Chef Competition, which company sends a contestant who can win the recognition of the judges will be able to score a little more in the future.

This is also why in the finals, the players of the eight major cuisines all have a place, although Hao Wang performed well in the semi-finals, he was still brushed off.

It seems to be a personal dispute, but it actually involves a game between cuisines and even enterprises.

The current situation is favorable to Huaixiang Group.

In the next four years, Huainan cuisine will still be ahead of other cuisines, and Huaixiang Group will also be affected by potential benefits.

If you are the biggest beneficiary, why do you want to destroy the current situation?

Therefore, Tan Zhen's idea just now was foolish.

Tao Nanfang turned on the computer, clicked on the preliminary and semi-final highlights of the King of Chef Competition, dragged the time bar, and finally landed on the clip of her son-in-law's competition.

After post-editing, Qiao Zhi's cooking of food is not only chic, but also exudes an elegant temperament.

Tao Nanfang's fingers tapped on the table for a minute or two before dialing Song Hengde's phone.

"How prepared is the promotion in the later stage of the King of Chef Competition?"

"The schedule has been determined, waiting for Qiao Zhi

When he and Zhongshi return to Joankin, they will shoot posters and videos for them. ”

"Has the contract with Mu Xiao been signed?"

"The other party still has some objections on the price. ”

"Agree with the price they offered! but with our timing. ”

"Mu Xiao's agent has a good reputation in terms of performance. ”

After hanging up the phone, Song Hengde pondered why Tao Nanfang made a decision so quickly and let Mu Xiao serve as the group's next brand spokesperson.

Not surprisingly, Qiao Zhi and Zhong Shi will also appear in the commercial.

chose Mu Xiao and Qiao Zhi to shoot a commercial together because Qiao Zhi and Mu Xiao once had a foundation for hot search headlines.

If Mu Xiao and Qiao Zhi star in the commercial film together, it is destined to make the commercial film have an impact and cause heated discussions among the people.

It's a brilliant marketing strategy.

It's just that Song Hengde felt that Tao Nanfang was terrifyingly calm.

Acquiescence, indulgence, manipulation of rumors between son-in-law and actress intensify.

You can't do that on your own.

Could it be another test of Qiao Zhi?

Song Hengde was shocked in his heart, and he didn't dare to think deeply.

People can't always think in the direction of conspiracy theories, which makes human nature ugly.

Although Song Hengde is good at scheming, he feels in his bones that he is a layout person who is good at scheming.

Or, Tao Nanfang simply considers the profits of the enterprise.

Song Hengde arranged for someone to investigate Qiao Zhi's several self-media accounts, and the number of fans has already reached hundreds of thousands.

Qiao Zhi only needs to operate these accounts, and he can have an income of nearly 100,000 yuan every month. This income is already comparable to that of a superchef who has been in the industry for decades.

Times are changing, and the Internet and new media have brought unprecedented impact to catering.

In the past, customers used to spend money on famous restaurants and restaurants, but now customers prefer those Internet celebrity stores hidden in the alleys.

Qiao Zhi used the particularity of "Internet celebrity" to let Tao Nanfang discover that this is an important trend in catering.

Tao Nanfang is a visionary business wizard, and many of her decisions have long-term considerations and plans.

Although Song Hengde has followed Tao Nanfang for so many years, he still can't see through what the boss thinks.

With the help of Mu Xiao's popularity, Qiao Zhi has become a more popular and well-known public figure. This is Song Hengde's inference.

He took out a phone that he rarely used from the drawer and dialed Qiao Zhi's number.

It rang several times before it was connected.

"First of all, congratulations on entering the finals, secondly, I will tell you a good news, after the competition, you and Zhong Shi will have the opportunity to cooperate with Mu Xiao to shoot the group's advertising film next year, and finally I wish you good results in the final stage. ”

Qiao Zhi was slightly stunned and said with a smile: "I'm afraid there are more than these three points, right?"

Song Hengde smiled and added: "I will try my best to help you fight for a level playing field, and you can rest assured in the King of Chef Competition, just give it a go." ”

"Thank you. ”

Qiao Zhi understood the meaning of Song Hengde's words.

There are many hidden doorways in the Chef King Competition, and Song Hengde will help him remove the obstacles.

"No thanks. ”

Song Hengde smiled, didn't say anything more, and hung up the phone.

Qiao Zhi understood what Song Hengde meant.

Song Hengde is now planting trees, and when he waits for the trees to bear fruit in the later stage, he will inevitably pick fruits.

Song Hengde judged that he would have a place in Huaixiang Group in the future, so he began to invest in himself now.

Qiao Zhi didn't think that far.

Down-to-earth and looking at the present is his consistent style.

......