Chapter 102 Specific Operational Plan
"Boss, why don't you expand to Taiwan Province closer to us first?" asked Yan Wenhan.
He also thought about the expansion of the newspaper, he thought that the boss would let the "Jiuding Daily" expand to Taiwan Province, but he didn't expect it to Southeast Asia, could it be that the boss ignored it? Thinking of this, he couldn't help but ask.
"The situation in Taiwan Province is more complicated, public opinion control is very strict, and the underworld forces are rampant, it is difficult to establish a branch, and it is beyond the reach of the whip if something happens. Again, "Oriental Daily" is a newspaper that is extremely pro-Taiwan Province, and now we have taken it down, and we are absolutely on the blacklist of the supporters behind "Oriental Daily". β
"However, it is not that our newspapers will not be distributed to Taiwan Province, but we should not focus our efforts on that side, and just send some people over there, and it will be more prudent to test it, and we can wait for a while to talk about it after a while! With limited energy, the market in Southeast Asia is larger, and we should expand to Southeast Asia first. β
"Boss, it's me who didn't think it through!"
After listening to Xia Yu's explanation, Yan Wenhan suddenly said with a look of shame.
"It's okay, tell me what you think about how our newspaper can expand rapidly in Southeast Asia. Xia Yu smiled and said that he didn't care, and asked again.
"Boss, the means of our "Jiuding Daily" rising in Xiangjiang cannot be used in Southeast Asia, and there are no distribution channels, my idea is to set up distribution branches in various countries first, and if we go to find them one by one, it is aimless, in order to speed up the efficiency, we can stare at the "Sing Tao Daily" to lay a sales network. β
Yan Wenhan frowned slightly and fell into deep thought, and said after thinking for a long time.
"Your idea is good, it can really speed up efficiency!"
After listening to Yan Wenhan's thoughts, Xia Yu's eyes lit up, and after Yan Wenhan finished speaking, he immediately analyzed the benefits of doing so, but he didn't expect Yan Wenhan to think of this method in a short period of time, and it was extremely feasible and operable.
"Jiuding Daily" wants to enter other countries in Southeast Asia, but does not know the facts of other countries, such as the distribution of newsstands, market sales, etc., if you go to the bottom of the statistics one by one, I don't know when to get it.
However, if you keep an eye on "Sing Tao Daily" and find out the channels of "Sing Tao Daily", "Jiuding Daily" will definitely go to the door to sell, and the effect will definitely be very good.
First, where "Sing Tao Daily" can be sold, there is definitely a market for newspaper sales, and it has been opened up by "Sing Tao Daily" and other newspapers.
The market has been raised, and "Jiuding Daily" only needs to rush in to pick up ready-made ones and compete by strength.
Second, the sales of "Sing Tao Daily" in Xiangjiang are only half of that of "Jiuding Daily", and this gimmick is a big killer!
Regardless of whether those local newsstands have heard of "Jiuding Daily" before, as long as they use "Sing Tao Daily" as a background board and provide sales data comparison, this intuitive comparison can definitely give a strong impact on those newsstand owners, and the confidence in "Jiuding Daily" can be established at once, and it is absolutely easy to lay a sales network.
Of course, Xia Yu also understands the concerns that Yan Wenhan said.
The rapid rise of "Jiuding Daily" is inseparable from Xia Yu's articles such as "Xun Qin Ji" and stock reviews, and among middle and senior people, it relies on Xia Yu's stock reviews and business analysis articles.
But when it comes to Southeast Asia, Xia Yu's stock evaluation effect will be weakened a lot, after all, it is too far away from Xiangjiang, and this information is not needed at all for those who cannot afford to go abroad.
"Jiuding Daily" wants to expand, and the main thing it can rely on is "Xun Qin Ji"!
Fortunately, after nearly a month of serialization, "Xun Qin Ji" has long been popular in Xiangjiang, and its influence has also spread to Southeast Asia with the flow of personnel, so it is natural to have a certain foundation.
Moreover, Xia Yu also took one thing into account, after nearly a month of serialization, "Xun Qin Ji" has also been serialized with 500,000 words.
The lack of 600,000 words is also due to the fact that many martial arts novel writers have submitted contributions during this time, and have received several good novels, which have begun to be serialized in newspapers.
Due to the limited layout, correspondingly, the number of words published in "Xun Qin Ji" in one day was a lot less, which relieved Xia Yu a lot of pressure.
However, "Xun Qin Ji" has been serialized for 500,000 words, in Southeast Asia, there must have been people who have read it, but more people have not read it, the "Jiuding Daily" issued to Southeast Asia can not be printed alone, from the first chapter to start serializing "Xun Qin Ji", knowing that the readers of "Xun Qin Ji" do not want to buy newspapers, so it is difficult to borrow the power of "Xun Qin Ji", and if it is serialized synchronously like Xiangjiang, it is even more inexplicable because of the lack of the previous text, and the effect is even worse.
Xia Yu frowned slightly, fell into thought, and was ready to think of a way to solve this problem.
"There it is!"
Soon, Xia Yu's eyes lit up and he smiled.
"Xun Qin Ji" has been serialized to 500,000 words, and then serialized 100,000 words is 600,000 words, it is completely possible to publish two books first, directly mature the market, and stir up the heat. β
"Moreover, it's time to publish a book, not only to expand the influence of "Xun Qin Ji", but also to take the opportunity to make a profit, and at the same time to start the company's publishing business, or to establish a publishing channel, this thing has to be done sooner or later, sooner rather than later, just take the opportunity to establish it!"
Soon, Xia Yu told Yan Wenhan his thoughts, and Yan Wenhan agreed again and again, feeling that Xia Yu was wise.
"Wen Han, you go and call Sun Changfa, Zhao Cheng and Zhang Lei in, and we will discuss a specific charter together. Xia Yu smiled and asked Yan Wenhan to go out and call someone in.
"Boss!"
Soon, Sun Changfa, Zhao Cheng and Zhang Lei entered the office, respectfully shouted Xia Yu, and then waited for Xia Yu's order.
"Sit down first and speak slowly!"
After letting them sit down, Xia Yu asked Yan Wenhan to talk about the company's expansion strategy, and Sun Changfa and the three nodded again and again as they listened.
When Yan Wenhan finished speaking, Xia Yu said to Sun Changfa: "Sun Changfa, your task is the heaviest, send someone to find out the distribution network of "Sing Tao Daily", and then you recruit people, and you must completely establish the distribution team!"
"Understood!" Sun Changfa said with a happy face, straightening his chest and raising his voice.
The boss assigned him another task, and it was such a very important task, plus he was allowed to continue recruiting, this was expanding his rights, the more manpower, the higher his status in the company and in the eyes of the boss, how unhappy he was.
Seeing Sun Changfa's beautiful expression, Xia Yu smiled, and then said to Zhao Cheng: "Your task is to typeset and edit "Xun Qin Ji" into two volumes, understand?"
"Understood!" Zhao Cheng nodded solemnly.
Then, Xia Yu looked at Zhang Lei again and said: "Zhang Lei, your printing department also continues to recruit people, dig a few veterans with publishing experience, and our company is also the first time to publish a book, printing books and printing newspapers The operation steps are different, you go to purchase special printing machines again, and the funds are reimbursed by Liu Zhong, I have only one requirement, that is, the quality of the book must be guaranteed, do not appear off the line, open glue and other problems, you have to pay more attention!"
"Boss, I understand!" Zhang Lei nodded steadily.
"Wen Han, this matter is also up to you to keep an eye on, and you will give me feedback in time if there is any situation. β
"Okay, boss!" Yan Wenhan nodded solemnly.
"Okay, you guys go out and get busy first, and then report to me if you have any other questions. Xia Yu spoke.
After Yan Wenhan and the others went out, Xia Yu was busy again.
ps: ask for recommendation ah ask for recommendation ( γΌΜΞ΅γΌΜ )