Chapter 190: Triumph
Regarding the fact that he will participate in the Berlin Film Festival, Zhang Bufan has always kept it a secret, the reason is very simple, this not only involves whether "Stone" can be sold abroad, but also related to the broadcast volume of "Stone" on iYiqi, which is also money.
If this news had been spread in advance, the effect would not have been very good, at least far worse than the news that a Chinese film suddenly appeared at the Berlin Film Festival.
So Zhang Bufan also communicated with Aiyiqi in advance, although they knew the news, they kept pressing it until this day came.
Although Zhang Bufan's Weibo has leaked a little information, it is impossible for those media to keep an eye on his Weibo, so although a small number of people have guessed the purpose of Zhang Bufan's trip, the news has not spread.
When Zhang Bufan and his entourage went to the Potsdamer Platz Film Palace to participate in the screening of "Stone", it was already afternoon in China, starting from the official website of iYiqi, and at this time, people who clicked on the official website of iYiqi suddenly found that the webpage of iYiqi did not know when it changed.
The top is not a program recommendation, a big banner-like logo, some words on it - the Chinese film "Stone" is going to the Berlin Film Festival, and of course there are some small words below, "Stone" is exclusively broadcast on iYiqi and the like.
Soon after, the media outlets in Berlin began to send back messages one after another.
Because the secrecy work is so good, no media knew about it beforehand, and even if they saw the screening information of "Stone", because it was translated into German, no one paid attention to the country in which it was produced.
It wasn't until some domestic media discovered that Zhang Bufan and them appeared, and they reacted.
For a while, all the domestic media that went to Berlin began to concentrate on their side, but they didn't expect that their approach was tantamount to misleading to those foreign media, making them think that some big crew had arrived, and they ended up coming here.
This has also created a big event – the crew that has attracted the most media since the opening of the Berlin Film Festival.
Of course, those foreign media quickly figured out the situation and quickly dispersed after coming over, but it was enough, the media is always chasing hot spots, and this matter itself is already a hot spot, I believe that today's events will appear in the reports of those media, which is already a good publicity for "Stone".
Because of the tight time, the group did not accept too many interviews, but simply explained the situation, that is, "Stone" is not an award movie, but only a "forum" unit to participate in.
But this is enough for those domestic media to be excited, this year's Berlin Film Festival did not have a single domestic film to participate, which was originally a very disappointing thing, and now there is a sudden appearance of "Stone", which is already very exciting news in itself.
As a result, in less than an hour, domestic reports about "Stone" participating in the Berlin Film Festival were suddenly overwhelming.
At this time, Zhang Bufan and the others had already entered the screening hall of the movie palace and started the first screening of "Stone".
"Stone" does not tell a complicated story, and what happened in this story has actually happened in various countries, because this is an inevitable thing due to the changes of the times, and it naturally resonates with the audience easily.
After a screening, both the attendance rate and the audience feedback after the broadcast are quite good, and more importantly, after the end of one screening, the audience admission rate of the next screening is still very good.
What's even more interesting is that after the end of the second broadcast, the company that cooperated with Zhang Bufan and them came with news again, and there were actually so many distribution companies that had not been contacted before took the initiative to contact them to ask about the situation of "Stone", which was even more unexpected.
Because it is a short film, "Stone" has more screenings throughout the day than other films, and Zhang Bufan certainly can't stay there all day, in fact, they slipped away after attending the first three screenings in the morning.
They are not in a hurry to sell films, one is to wait until the screening is completely over, and they will not talk about it immediately after the screening, and they have to wait for the distribution companies to collect some data on their own, such as audience feedback, and the scoring and review of the Berlinale house book, and so on, and after comprehensive consideration, they will decide whether to buy or not, or how much to give.
The three major film festivals have their own house books, which are published once a day during the festival, with an introduction to the films to be screened and ratings.
This score is actually quite magical, because it is not a public score, but a group of professional film critics to score, which is actually doomed to the score will not be too fair.
And history has also proved this, looking at the three major European film festivals, there are many films that have won the Golden Lion, Golden Bear and Palme d'Or, but the early house book score is not high, and it can even be said that it is a little low.
Of course, even so, most people still regard the house magazine as a weather vane, not only for awards, but also for selling films.
"Stone" was screened on the 13th, and on the house book on the 14th, the score for "Stone" came out - 2.6 points.
This is already a not low score, according to the 4-point scoring rules of the house magazine, 2 points belong to passing, 3 points belong to excellent, then this 2.6-point score is equivalent to saying that "Stone" belongs to the passing grade or above.
Looking at the ratings of all the films screened in the past few days, "Stone" actually ranked 7th.
The number of viewers, audience feedback, and the score of the house schedule all exceeded expectations, so what about the final sales of the film?
Of course, it's the same.
Two days later, at the door of the company, the three people who had just finished the final negotiations glanced at each other and saw the smiles in each other's eyes.
Germany, France, Italy, plus three other small European countries, "Stone" was successfully sold to 6 countries.
Although the price given by the issuing company in each country is not high, but the six combined, after deducting the share to this intermediary company, still recorded nearly one million, which is not RMB, but euros!
If converted to RMB, it is close to 10 million yuan!
Not to mention that crooked nuts are easy to make money, or to say that more and more movies now want to be sold abroad, after experiencing it himself, Zhang Bufan finally understood!
A few people don't wait for the award ceremony, anyway, it has nothing to do with them, it has nothing to do with the Chinese film industry, and the three big men can't just run to the red carpet, just go back to China in advance.
So, when a group of domestic media were still waiting to interview them at the awards ceremony, they had quietly appeared in China, and after giving the domestic media a "surprise" last time, they were given a "fright"!