Chapter 935 - A Powerful Strength in the French Media Field

At that time, after Xia Yu had a secret meeting with François Mitterrand in the island country, he returned to Xiangjiang and contacted George Berkeley, who was far away in London, and told him to immediately carry out a series of actions against France.

The task was clear: to expand his influence on French public opinion and to help François Mitterrand campaign.

And the most urgent thing at that time was to make a film satirizing the current French President d'Estaing, and in order to start filming and show it smoothly, it was necessary to have a film and theater company that absolutely obeyed orders.

George Berkeley ordered someone to collect information on the French film and cinema market, and secretly faxed it to Xia Yu, and finally Xia Yu determined that Le's acquisition target was EMI Film Company, which is now one of the five major film companies in France.

It was EMI Films, not the famous EMI Records.

The reason why EMI Films, as one of the five major film companies in France, was acquired by Xia Yu is thanks to Hollywood's erosion of the French film market, resulting in 150 film companies in France together being able to occupy only half of the local film market, so Rao is one of the five major film companies in France, and its value is not particularly high, and it is not enough to compare with the eight giants of Hollywood!

Originally, at the beginning, Xia Yu was also interested in acquiring the most famous Gaumont Film Company in France, but then George Berkeley collected data analysis, Gaumont Film Company could not be wholly acquired for the time being, and at most a part of the shares could be purchased, which would be very risky to use to implement the plan.

The reason is that Gaumont Films is a subsidiary of the French media and advertising giant Havas Group, which in turn is a parastatal, and the French government holds a part of the shares.

Xia Yu also coveted the Havas Group, a powerful media giant and one of the world's six largest advertising and media groups in the future.

During World War II, the puppet government of Pétain in France ordered Hawass's news business to be separated from the advertising business, and the independent news business became AFP.

It's a pity that the French government currently holds a part of the shares, so there is no choice but to wait for the wave of privatization in France in the next few years to seize the opportunity.

Fortunately, the strength of the EMI Film Company is not inferior to the Gaumont Film Company, which was founded in 1896 and once became the leader of the film industry in France and even the world.

EMI Film Company is not only a veteran film production company, but also one of the five largest film distribution companies in France, with 182 cinemas and a total of 215 screens, accounting for 4.7% of the market share of the entire French cinema chain, second only to 5.1% of Gaumont Film Company, ranking second!

However, after all, EMI Film Company is a company that has spent more than 80 years, and there is a common problem of this kind of old company, that is, the company has changed hands several times, and the control is no longer in the hands of the founder family.

This is a good thing for Xia Yu, who wants to buy.

Under the active mediation of François Mitterrand, in the face of the rising quotations of the French branch of the Mirror Group under the Bright Fund, the top five major shareholders finally fell under the attack of the franc.

After getting the major shareholder, the other small shareholders did not have to worry, and with the full support of the French Socialist Party, it lasted more than 20 days, and the EMI Film Company, one of the five major French film companies, quietly changed hands, and François Mitterrand made a lot of efforts to keep it secret, so that there was no report in the media.

After the acquisition of EMI Films, a film called "The Lonely Destaing" was quickly and secretly filmed.

In addition, the French branch of the Mirror Group immediately injected 10 million US dollars into EMI Film Company to acquire theaters in other major cities in France, and in just two months, the number of cinemas increased to 238, and the number of screens increased to 269, accounting for 6.2% of the cinema market, surpassing Gaumont Film Company in one fell swoop, and creating the largest film distribution network in France.

And according to the big plan to help François Mitterrand, the film is only one part of it.

After the acquisition of EMI Films, the French branch of the Mirror Group took the list of newspapers provided by François Mitterrand to support the position of the French right-wing party, and once again launched the Francois Offensive.

In fact, Xia Yu prefers to buy TV stations or radio stations, but after investigation, it is regrettable to find that compared with France's encouragement and laissez-faire for the newspaper and magazine industry, the control of TV stations and radio stations is extremely strict, and private radio stations and television stations are not allowed to be opened at all.

Therefore, Xia Yu could only secretly think of waiting for François Mitterrand to let him loosen the control of radio and television stations, but in reality, he did not drag his feet at all, and asked George Berkeley to buy the right-wing newspapers with all his might.

The acquisition of a newspaper with a right-wing position can have a double weakening effect compared to the acquisition of a newspaper with a political position [www.biqugexx.biz].

In three months, the French branch of the Mirror Group increased its number of newspapers from eight to 59, and also acquired a large periodical publishing group, including Le Figaro, the largest daily newspaper in France.

In order to assist the Mirror Group in acquiring these newspapers, François Mitterrand wasted a great deal of effort, using almost all of his contacts in politics for decades.

However, François Mitterrand did not disappoint, and in January this year, as the presidential election approached and the media across France gradually focused on the political sphere, the Mirror Group finally began to exert its strength, with positive reports about François Mitterrand and more doubts about Giscard d'Estaing's achievements and policies.

In France, in addition to the Mirror Group branch, Xia Yu also owns a top five newspaper giant, that is, Hachette Publishing Group, which belongs to Jiuding Book Publishing Company, under Xia Yu's instructions, the newspaper of this publishing group also stands on the position of François Mitterrand.

With a steady stream of financial support, François Mitterrand and his Socialist Party held rallies and speeches at any cost, and carried out various political activities.

Giscard d'Estaing, who had been focusing most of his attention on Fa G, was alarmed and took François Mitterrand as a thorn in his side.

In particular, every time François Mitterrand carried out political activities, he would play a movie called "The Lonely Man d'Estaing", and EMI Pictures also released it for free, and after watching it once, Giscard d'Estaing was furious at home and scared his beloved granddaughter into tears.

But since he jumped out to run for the presidency with the aim of overthrowing Giscard d'Estaing from the presidency, François Mitterrand did not care about Giscard d'Estaing's hostile attitude, and after meeting Giscard d'Estaing in private, he was ridiculed several times.

In February, the Mirror Group conducted a private poll, the results of which were not released to the public, only François Mitterrand, and the results were reported to George Berkeley, who then forwarded them to Xia Yu.

Xia Yu learned about the latest situation of the French election.

Secret polls show that François Mitterrand's approval rating is five percentage points higher than that of the current president, Giscard d'Estaing!

More than half of the population is disappointed in the administration of Giscard d'Estaing!

The results are remarkable!

As long as the results of the second round of voting are stable until the beginning of May, then with the coming to power of François Mitterrand, Xia Yu's situation in France will be completely opened.

At that time, it will be time to take revenge on the Rothel family!

For the previous series of insidious behaviors of the Rothier family, Xia Yu has always kept it in mind, if he doesn't retaliate back, he won't bite the Rothier family, he is not reconciled!