144. Competition!
When Zhuo Yun came to Suzhou Satellite TV, he realized that he had taken it for granted.
The country is so big and has so many people, how old do you think you are?
Can you see the potential of this drama that others can't?
Even if there is no prophet Ning Yuan, there are not a few people with vision at the moment, otherwise what are the darlings of those times?
It's like you think you think of a good business opportunity or a good idea, but when you search on the Internet, you are paralyzed, and a piece of it comes out densely!
You turn off your computer in frustration, or the next day, someone might call you in the evening: "Hello, I have a good project to work with you", or: "Sir, there is a big business opportunity here, would you like to know about it?"
At this time, there were no less than ten business representatives waiting in the reception room, and several of them Zhuo Yun still knew.
And not long after Zhuo Yun came in and sat down, another stubble came, and two came!
Are you all dogs?
Although she was unhappy, Zhuo Yun was not in a rut, this was not her territory, and she had to sit there lightly, with a bearing of victory.
No matter how panicked you are, you can't be nervous on your face.
"Manager Zhuo, I haven't seen you for a long time, but you're still so elegant and charming. A male voice sounded in Zhuo Yun's ears.
Zhuo Yun looked back, and it turned out to be Chen Hai, the operations director of Shanshan Suit.
It's an old acquaintance, but it's not a friend, it's a competitor.
Zhuo Yun saw Chen Hai just now, but she was a little caught off guard by the situation at the scene, so she just nodded to the few of them who knew each other, and did not come to greet her.
Now that Chen Hai is over, of course Zhuo Yun can't be tense anymore, smiled slightly, and shook his hand:
"Mr. Chen is polite, but it's you, who are full of spring breeze, and have been doing well lately, right?"
"Haha, where, thanks to you, let's get by. Chen Hai smiled, and then raised his eyebrows outside the door of the conference room:
"Why, are you so optimistic about this show?"
Zhuo Yun smiled faintly: "Aren't you also optimistic that you come here, everyone is each other." ”
Shanshan suit, but the first crab eater in the domestic clothing industry to do brand operation.
At the end of the 80s, their boss went to the East China Sea with a borrowed 60,000 yuan to invite Zhai Naishe, who was known as "Huaxia Takakura Jian" at that time, to be an endorsement.
In the early 80s, Kenko Takakura was the idol of a generation of people in the inland of China, and the cold and macho image he created on the screen fascinated the Chinese people, and even because of his appearance, the public began to comprehensively deny the cream Xiaosheng represented by Tang Guoqiang.
Just a few months ago, the 62-year-old Takakura Ken starred in the movie "Railroader", which also won a box office of 2 billion yen, which is more than 200 million yuan converted into Chinese currency.
And Zhai Naishe, because of that angular face, became an instant hit, and was called Huaxia Takakura Jian, but he didn't want to be called so, and even studied the role more carefully, twelve years ago, Spielberg picked him when he filmed "Empire of the Sun", becoming the first actor to play a Chinese in Hollywood, and he was praised for his dedication.
In that era, Zhai Naishe's tough image was too consistent with the customer group for the suit, and in the advertisement, Zhai Naishe wore a suit and came out of the coffee house in a chic manner, attracting the attention of countless passers-by.
Finally, with the advertising slogan: "Shanshan suit, don't be too chic", it became an instant hit, and Shanshan suit became popular!
But unfortunately, both Takakura Ken and Zhai Naisha coincidentally died of illness in 2014, and even the 58-year-old Zhai Naishe was two months earlier, both because of malignant tumors, that is, ...... Cancer.
In 04, the flying man Liu Xiang became famous and succeeded as the spokesperson of Shanshan suits, and his advertising slogan was "Huaxia has me, Shanshan has you".
Compared with Zhai Naishe, although Liu Xiang is younger, he is actually in the category of representing top successes.
Until 17 years, Shanshan chose Deng Dynasty as the spokesperson, because of his sunshine, handsomeness and humor, of course, the essence is to use Deng Dynasty to open up the young market.
But this step, Romon suited eighteen years earlier than them.
Of course, these Zhuo Yun are not clear, but because of Shanshan's emphasis on the history of the brand, Zhuo Yun realized that Chen Hai's arrival is definitely his fierce rival.
But it is precisely because of these people who flock to the show that Zhuo Yun is even more optimistic about the potential of this drama.
It's like going to eat, where there are more people!
Even if it's not necessarily right, there's absolutely nothing wrong with it.
Thinking of this, after a perfunctory conversation with Chen Hai, Zhuo Yun went out and found a remote place to make a call.
When the headquarters learned that so many companies, including Shanshan's operations director, had come over, they also cheered up:
"The highest authority is eight million, if it fails, give it up, but I think even Shanshan doesn't have the courage to come up with this price. ”
Now is not like the future, with tens of millions of naming fees at every turn, and even "Where Are You Going, Dad" on Hunan Satellite TV in 15 years was called to a sky-high price of 500 million by QQ stars.
And in this year, the naming fee of Su Provincial Satellite TV's "If You Are Honest, Do Not Disturb" was also soared to 500 million by Han Shu.
But now, Su Provincial Satellite TV, a small shrimp, let alone 500 million, if a program or a TV series can have a naming fee of 5 million, the director and producer will be happy in the station.
Of course, five million at this time is also quite valuable.
And the naming fee of Do Not Disturb is calculated on a year-round basis, even if it is changed to a weekly single broadcast from 15 years, there will be more than 50 episodes a year, which is still much longer than the broadcast time of a drama.
TV series broadcast two episodes a day, except for animation and Baodao's "Bao Qingtian", there are rarely more than 100 episodes.
But on the way back after the call, Zhuo Yun also noticed that many people were also quietly hiding in the corner, holding their mobile phones and making calls in a low voice.
Obviously, it must be the same as what she just did.
This made Zhuo Yun, who was originally full of confidence, uneasy again, because seeing so many people's things when she came, her wishful thinking and good wishes were disappointed, and she didn't dare to be complacent anymore.
But what Zhuo Yun didn't expect was that Su Provincial Satellite TV discussed for a long time, and finally gave them such a result:
"I'm sorry to keep you waiting, because of everyone's love, let the advertising method become competition, and it is not appropriate to give it to anyone or not, so after our discussion in the station, we decided to use the secret label method, you will write down the desired advertising type and price on paper, and make it public on the spot, and the one with the highest price in the same type wins, which also seems fair. ”
Old fox, how cunning!
Hidden bid, no one knows the price of the other party, and it does not give you a chance to add up step by step, so you can only write out the price code at the bottom of the box.
But if you are too tall than others, you will become a big wrongdoer!
In the buzz in the venue, Huang Tenghui, director of the TV drama department of Suzhou Provincial Satellite TV, was already smiling and explaining the rules on stage, and the staff was distributing pen and paper to the representatives.
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