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Xiao Feng is still very happy to be able to give feedback so quickly, the main object of this report is Xia Hongtao, and his overseas relatives really played a very key role this time.

It turned out that two days ago, after Xiao Feng asked him to investigate the Southeast Asian market, he immediately contacted his relatives.

And the feedback given by his relatives can be said to be quite enthusiastic.

Now the reputation of celebrity chef manufacturing has spread to Southeast Asia, and everyone knows that there is a Chinese fast food chain in China that is doing very well.

Now this fast food chain is interested in wanting to enter Southeast Asia, and everyone is very happy.

provided Xia Hongtao with a lot of information, and because of this, Xia Hongtao was able to complete the general market research so quickly.

“。。。。。。。。。 Well, according to the feedback given by my relatives, if our celebrity chef group enters the Southeast Asian market, there is still a great hope of success, but because of the hot weather in Southeast Asia. Locals may have some preferences for certain flavors, such as sour and spicy, satay, curry, and more. If we want to enter the local market, we may have to make some adjustments to our main products according to the tastes of local consumers. ”

Xia Hongtao reported the situation to Xiao Feng, Xiao Feng nodded when he heard it, he thought that what Xia Hongtao said was very reasonable.

In fact, he had arranged for Tian Qing to send a lot of people to North America and Europe to do market research, planning to develop some products suitable for the tastes of local consumers.

This celebrity chef makes fast food, and if you want to be a truly international business, you have to have an international sensibility.

It is not possible to stick to the concept of being the first in the world of Chinese food every day.

Many Chinese consumers look down on Kaifeng Cai and Golden Arches, but Xiao Feng really wants to say to such a person, you had better jump out of the well to see, people can really make a world-class well-known chain, it is really not blown.

Especially Golden Arches, in Huaguo, a fast food restaurant, may not be able to do Kaifeng cuisine, but in the world, this company is much stronger than Kaifeng cuisine.

One of the main reasons why he can be strong is that this chain store has not been opened in one place, and people will never rest on their laurels and only sell food with the flavors that their rice people like.

They will develop food that suits the tastes of local consumers according to the tastes of local consumers, for example, in China, they have developed a lot of burgers that are suitable for the tastes of Chinese consumers.

And the reason why they have never cooked Kaifeng cuisine in China is entirely because the original Chinese people did not accept hamburgers very well, and presumably, Chinese consumers are more accepting of fried chicken.

However, Golden Arches is a company with hamburgers as its main product, which is the main reason why they are not as strong as Kaifeng cuisine in China.

And their competitor Kaifeng cuisine, not to mention, even localized products such as old Beijing chicken rolls can be developed, yo times can see the degree of localization and internationalization of people's products.

Therefore, if they really want to become an international fast food chain enterprise, then in terms of catering localization, they must keep up with the route of these international giants.

Those European and American consumers are used to eating hamburgers and pizzas, and if you let them eat a Chinese meal five miles apart, they may still be fresh, but if you want them to eat every day, every meal, it will definitely not be possible.

So how to maximize the win of local consumers, that is, to introduce food that suits the taste of local consumers.

For example, Xiao Feng considered that in the European and American markets, to launch fast food such as hamburgers and pizzas that suit the tastes of Europeans and Americans, of course, it is necessary to make a taste that meets the characteristics of their celebrity chefs.

This is naturally inseparable, they add various sauces with mushroom powder.

For example, tomato sauce, barbecue sauce, sweet and spicy sauce, mayonnaise, etc., which are popular with Europeans and Americans, are now being developed by newly hired food R&D personnel in the seasoning factory on Waitmen Island.

In fact, compared to Chinese food, Western fast food is easier to make.

Because it is fast food, there is no need to consider factors such as heat and side dishes like Chinese food, and only various ingredients need to be put together in a very industrial way.

Two slices of hamburger bread, plus meatloaf, vegetables, cheese, and then squeeze the sauce and you're done, such as a Chinese food cooking bag, which also needs to be made, cooled, sealed and stored, transported, and then reheated and served with rice before it can be delivered to the consumer's table, this series of processes can be much simpler.

The taste of Western-style fast food is completely reflected in the sauce.

So this not only saves time and effort, but also has a way to make money, and Xiao Feng naturally did not miss it.

Previously, he had been pondering how and in what way the Western-style fast food made by this celebrity chef would be launched.

For this, he also specially asked Tian Qing to hire several European and American R&D personnel, and asked them to go to various fast food restaurants in Europe and the United States to take samples and investigate.

At the same time, combined with the advantages of their celebrity chefs, they are specially developed and created, and their celebrity chefs create their own Western-style catering system.

Looking at international catering giants such as Golden Arches and Kaifeng Cuisine, there are more than 10,000 varieties of various cuisines on their menus, and the more varieties, the more they show their degree of internationalization.

And celebrity chef manufacturing, which is interested in developing into an international giant, is naturally unwilling to lag behind in this regard.

Now that Xia Hongtao has proposed to develop a special catering suitable for Southeast Asian tastes, Xiao Feng will naturally not refuse.

This is the only way for them to go international, and it is not enough to stick to the concept of being the first in the world of Chinese catering.

In the future, these fast food restaurants they open abroad will still be the main product, and the signature of the braised beef brisket rice made by their celebrity chefs is as famous as the Big Mac set meal at the Golden Arches.

But at the same time, most of the other products will be very localized local specialty catering, so as to more effectively attract local diners to come to eat.

After hearing that Xiao Feng approved this request, Xia Hongtao was even happier and worked harder to introduce the local situation.

But in the next conversation, he had to be cautious.

"Boss, for security and other reasons, I suggest that when entering the Southeast Asian market, we can appropriately introduce some local strategic partners to cooperate, so that we can develop the local market and reduce a lot of trouble. ”

Although Xia Hongtao said these words very tactfully, Xiao Feng still understood what he meant.

It's nothing more than looking for some local partners, of course, these partners, of course, must be very strong, so that you can avoid a lot of unnecessary trouble.

In fact, an international enterprise will inevitably encounter such a problem when it goes to do business all over the world, that is, it will be criticized by various local snakes.

As the so-called Hades is easy to see little ghosts, some local bigwigs may not necessarily take a fancy to your business, they care more about political performance.

But it is difficult for those little ghosts in various real power departments, these people may have a large family to support behind them, and they happen to have such rights in their hands.

Even if the project is approved above, they can have all kinds of excuses to criticize you, especially if you are dressed up in the guise of 'democracy'.

And the United States is the country with the most multinational companies and the best business in the world, why are their companies not prone to such problems?

That's because they are still the world's bosses, they have hundreds of military bases around the world, and their fleets are roaming the world's most famous oceans.

And they are still entangled with a group of younger brothers, and many countries in the world have all kinds of relationships with them.

And now China does not have the strength of the United States, so if Xiao Feng wants to make business overseas, he must consider finding a suitable partner in the local area and give up some of his interests.

In fact, the reason why his celebrity chef manufacturing can be developed in Europe is mainly because of Pierre's relationship.

Pierre had infiltrated with him, and their Holy Road Group had actually invisibly helped him block a lot of guns.

If it weren't for Pierre to help him open the way, he would be on his own, and he wanted to open up the European market, hehe, don't dream.

Not to mention that those arrogant Europeans can have all kinds of excuses to jam him, just an ideological problem can toss him and dilute him.

Even if the store can be opened, once the business is done well, the local people will be red-eyed, and some thugs will visit your store all day long, which will make you unbearable.

Those Europeans are not good cakes, and their journey to fortune is a sordid history of robbery.

And in Southeast Asia, and the rest of the world, it's even more so.

Especially in Southeast Asia and South America, where these laws are not perfect and the society is not peaceful.

If he didn't find some local real power figures to cooperate, then he wouldn't want to open this store in those places at all.

After all, China does not have too many garrison bases in the overseas seas, nor does it have too many ocean-going fleets, and it is wandering all over the world.

Therefore, they must be realistic, and if they want to do business locally, they must make friends with some local real power figures.

Xiao Feng had been prepared for this point for a long time, so when Xia Hongtao euphemistically put forward this opinion, he did not object.

"Well, yes, this matter will be left to you and Tian Qing, you go to those countries in Southeast Asia, look for some powerful businesses in the local area, and see if they are willing to cooperate. Remember to choose those Chinese merchants, and secondly, to be patriotic. Those who have a strong anti-China consciousness and are relatively close to those bastards in Xiangjiang and Baodao, even if the conditions given are good, we will not cooperate with them. ”

Xiao Feng instructed Xia Hongtao and Tian Qing to say, and also drew a red line.

"Don't worry, boss, we know what to do. ”

To be able to get this opportunity and be a pioneer in developing the market, Xia Hongtao and Tian Qing are very happy.