Although with the dividends of World War II, the United States stepped into the fast lane of economic development, quickly crushed old Europe in terms of culture, economy, and military, and became the dominant force in the entire Western world.

But they are inferior to each other in one thing, which even the proudest red necks have to admit.

That is the field of luxury goods such as high-end clothing, clothes and hats, etc., which require time and word of mouth.

In this regard, the only thing that can save face for the United States is probably Victoria's Secret, which focuses on underwear and often holds big shows.

At this time, in the conference room of HBO, Roy Raymond, the founder of Victoria's Secret, was quietly staring at the well-known colleague from Europe opposite.

"Mr. Versace, you also have a strong interest in the project that Mr. Wang gradually collaborated with HBO?"

"Of course. The middle-aged fashion master from Italy nodded gracefully.

"But don't your top luxury brands use Paris and Milan Fashion Weeks as the main means of publicity, and use the influence of European fashion to expand to the world?"

Hearing this, Gianni Versace just smiled slightly and did not make any answer.

It's just that in his heart, it is as bitter as drinking a cup of unsweetened black coffee.

As Roy Raymond said, Paris and Milan are the centers of global fashion.

At that time, Gianni Versace did not disdain to come to the United States, which is known as the "fashion Sahara".

At that time, Versace was as famous as "Galeries Lafayette" Karl and designer Yves Saint Laurent, and was used by the media to follow the model of the consuls of the Roman Empire, and was called the big three in the global fashion industry.

But a few years ago, there was a sudden scandal that completely changed the landscape of the fashion industry.

That is "Galeries Lafayette" and Yves Saint Laurent, the reason why they have a bad relationship is entirely because of a certain young and handsome male model.

The scale of that scandal, the detail of the content, and the speed of its spread are all absolutely shocking.

Just when Gianni Versace, like other people in the fashion industry, was happily eating melons.

Suddenly, one day, he found that Chanel and Dior, who were the artistic directors of the two, had seen their sales soar.

And Versace's product sales have plummeted, and they are not even comparable to Yves Saint Laurent's own brand.

Although he also made some efforts after that, he could not restore his former glory in any way.

In desperation, Versace could only set his sights on the United States, where a large number of "nouveau riche" gathered, hoping to save the company's predicament by shifting the focus of sales.

But after arriving here, he realized that Hermes was the favorite of Americans.

The "blingbling" design style is completely in line with the superficial aesthetics of the people here.

Just when Versace was thinking about whether he would have to endure nausea and change his design style.

He suddenly saw that his work had been plagiarized by a brand called "Zara", and it was selling quite well in the United States.

Versace felt disgusted by the fact that Zara had only made minor modifications and could not be strictly identified as plagiarism.

On the other hand, I was a little curious about why it was so popular with Americans.

"Although the huge marketing expenses are definitely a partiality. But it's not just zara that spends a lot of money on advertising. ”

It was at this time that the best-selling author with a strange name gradually came into the fashion master's field of vision.

And what really made him decide to get this project no matter what, was because of what really happened to the little princess of Coppola's family, who is also of Italian descent.

At that time, Versace hoped that through the relationship of the Coppola family, as many Hollywood stars as possible would wear the fashion he designed to attend the event.

Although the final goal was not fully achieved, he also witnessed how a movie that even the director was not optimistic about completed the box office counterattack.

That girl also became a billionaire director and was chased by Hollywood. ”

Gianni Versace took a sip of coffee and nodded slightly, "The most important point is that no matter what the plot of that film is, the images shot are indeed from Sophia's aesthetics." ”

That's the hardest part!

Since Zara and Sophia can use that king to make Americans pay for aesthetics that are very different from Hermès.

"Then why, I can't do it myself?"

Unlike Gianni Versace, who succeeded by seeing others because of the influence of Wang Jian's work.

Roy Raymond, the founder of Victoria's Secret, has his own personal experience.

At the beginning, because of ABC's relationship, Victoria's Secret decided to sponsor "Anomaly", which is a somewhat alternative work adapted from a TV series.

"The popular "Friends" and "Seinfeld" are all unit comedies. His assistant once advised, "It's completely different from Anomaly." ”

"It doesn't matter, even if Anomaly is not popular, as long as it is broadcast on ABC, it is enough. Roy Raymond, at that time, replied indifferently.

It's just that what he didn't expect was that "Abnormal", which he invested in just because he liked the platform of the wireless TV network at that time, was actually very popular with the public.

Later, because of the dispute over the Emmy Awards, it was further pushed to a similar status to "Friends".

Victoria's Secret sponsored various women's clothing in "Anomaly" and began to sell wildly.

Among them, the black wings worn by the heroine are like the golden bikini that Princess Leia once wore in "Star Wars", and they were sold out of stock.

If the success of a work is just a coincidence, and the audience numbers of HBO and ABC are completely incomparable.

Then in "Prison Break Special Forces", the increase in sales of men's underwear sponsored by CK made him determined to win the exclusive clothing sponsorship of "Prison Break" no matter what.

"Film and television works related to the fashion industry are very rare in themselves. ”

"And it can even be said that it is rare to go so deep into the fashion circle. Roy Raymond thought about going to see it on purpose, and nodded slightly, "The most important point is that this TV series is produced by Wang." ”

"Whether it's a TV series, a movie, or even a song, he has no precedent for not being successful. ”

And... Victoria's Secret's interests are not limited to this work.

"Anomaly", which has already won an Emmy Award, will definitely have a second and third seasons broadcast one after another.

It is a win-win situation to jointly launch women's clothing with Victoria's Secret and "Anomaly" in conjunction with the website.

He looked up at his rivals, his gaze sharpening slightly.

Although in terms of financial resources, he is not as good as the fashion master opposite.

But in terms of brand popularity in the United States, Versace is not as good as Victoria's Secret.

"What's more," Roy Raymond thought of the previous report, the corners of his mouth curled slightly, "From the photo of Wang and the fraudster's daughter, it can be seen that he also has a common problem with artists." ”

"And Victoria's Secret is most famous, in addition to underwear, but there are other things..."