In 2012, O2O is not an unfamiliar concept to insiders, in fact, from last autumn and winter to the end of spring, there are no less than 5,000 O2O companies established in the country, of course, in the end, they are basically all cold.

But people don't believe it at this time.

People only see that 3G is a transition, 4G is already coming, and if you ask people after that, they don't remember exactly what time period 3G is. Yes, from a technical point of view, 3G is a transition, from the perspective of base station construction, 3G construction has not ended, 4G technology has entered commercial use.

This is also why when the 5G base station was built later, several operators complained that the investment was too much, although there were other reasons, but one of them was that the technology iteration was too fast, and the investment in the first two years had not earned much, and the next (N+1)G came out again.

In 2012, it is no longer time to talk about whether the mobile Internet is the future, because that means you are about to miss it, Baidu realized in early 2013 that the small screen is the future, sorry, please leave.

On the contrary, Ahri began to be allin unlimited in 09 and 10 years, and the year was born, which was already popular all over the country last year, and this year it is an unshakable status.

Chinese love to talk about power,

Now it's too strong, it's exciting, it's scary.

So much so that the name of this parallel meeting in the evening was simply named: The Game of Life and Death for Chinese Enterprises.

It's a game, but it's a matter of life and death.

Just a year ago, Wen Xiaoguang talked about WeChat at a mobile Internet conference organized by his company, but mainly about WeChat and how to build WeChat into a platform that serves most groups.

Today, this simple parallel meeting, which has not attracted the attention of public opinion, has attracted people's attention from the very beginning.

Because WeChat is the best ticket for mobile Internet, it means that it is traffic.

Because Weituo has boldly invested in a number of new companies, this means that it has the willingness.

Because Wen Xiaoguang's personal assets have exceeded 10 billion US dollars, this means that he has funds.

Don't laugh at the fact that many tech nerds are dreaming of changing the world with an 'app' in these days, because some of them have actually done it.

As a result, many people, not only teenagers and college students who love to watch the excitement, but also entrepreneurial guys who want to find inspiration, or dream young people who are in the process of starting a business, people want to see Wen Xiaoguang.

This is not a CCTV interview, this is a professional corporate forum.

Chairs are hard to come by, and don't think they don't have a lot of cards when they're sitting underneath. Wen Xiaoguang himself was an audience member of the CEO dialogue in the afternoon.

Tonight, the host of the two-hour dialogue 'Game of Life and Death' is not simple, he himself is the founder of the CEC Club, and at the same time serves as the executive vice president, and is also the chief architect of Zhenghe Island.

His name is Liu Donghua, he himself wears black glasses, small eyes, thin squints, some hair loss, no hairline, when he appears here in a suit, he looks like a successful person.

That's true. Maybe it's because Zhenghe Island is too far away from ordinary people, so it's a little unfamiliar, and the name is a little strange to say, but the explanation is very simple: it is the WeChat of high-end people in the business world.

So this is not an island, it is a deep social platform exclusive to the entrepreneur group, a combination of online and offline, does not accept external applications, in order to ensure that every islander is the right person, Zhenghe Island adopts an invitation system.

Most of the entrepreneurs we are familiar with are supporters and participants of this small island.

Of course, no matter how awesome these people are, Wen Xiaoguang is still sitting here with confidence.

Quite simply, because he is a participant in this era,

Moreover, it is also an important player.

Wen Xiaoguang entered the camera in Mr. Liu's scary opening speech.

Here's what this person said: "In the era of mobile Internet, behind every screen is an independent individual. It seems to be just a change in the mobile phone industry, but the mobile Internet unites all consumers, and the speed of information dissemination is faster than ever before for human beings, taking Weibo as an example, once the corporate behavior is misunderstood, or some public opinion events occur, it only takes a few hours, through the people behind each mobile phone connection, public opinion out of control may occur instantly, taking half a life of the enterprise, and even causing a catastrophe. ”

"Of course, the mobile Internet also makes enterprises more dynamic and efficient, so how should enterprises use this double-edged sword, how to seize future opportunities, and how to deal with crises that may occur at any time?"

In this era, it is easier to become popular.

Stinky streets are also more convenient.

The change is too fast, and the pressure on the leader of a large enterprise is very great, and he doesn't know when there will be articles scolding you all over WeChat because of a bad attitude of an employee.

"Mr. Wen, how about you come first?"

"Shall I come first?" Wen Xiaoguang was polite, "Why don't I listen for a while?"

"What are you still listening to, today we are talking about the mobile Internet, and everyone is waiting to listen to you. ”

All eyes are on this.

Wen Xiaoguang smiled, "Okay then." In fact, I am often criticized for being young and inexperienced. Therefore, Mr. Liu's imagination, I will first only talk about the opportunities and challenges of our entrepreneurs within the mobile Internet. How traditional enterprises respond to this change is another issue, and I don't know much about it, so I will focus on learning first. ”

"Good. Let's talk about mobile Internet, let's talk about O2O. Wen Xiaoguang first set a tone, "I am not a person who advocates a good thing, people who start a business know that O2O seems to be wonderful, but in fact, what they really started to do is a mess, and there are only a few subdivisions that are really suitable for O2O, and the rest such as door-to-door car washing, door-to-door massage, and door-to-door nail art will not be invested." And even in those subdivisions, it is also difficult to live. ”

"I've really seen a case of door-to-door car washing, it meets the definition of O2O, an app platform, multiple merchants, and a large number of users in demand, but it is very deformed in the actual operation process, first of all, the car wash itself is a difficult to make differentiated services, and the door-to-door car wash is very cumbersome, and there is not much money, when such a project begins to appear, I know that the heat is overburned. ”

It is true that many people have come up by name, but you can't say that what he said is unreasonable.

Mr. Liu's summary also seems to be very level, "You mean, this kind of service actually reduces efficiency. ”

Wen Xiaoguang raised his fingers, "The more critical thing is that its consumption frequency is very low. I think there are two basic criteria for O2O projects, first, don't be troublesome, such as door-to-door car washing, get a small poke, bring some water, it's not much money after it's over, NO, this is definitely not good; second, the frequency of consumption is secondary, which private car owner washes the car every day? Door-to-door massage every day? Compared with this, take-out is much better, everyone has to eat several meals a day, and the door-to-door service is very easy, as long as you go to the place, you can complete a single in an instant, and you can complete a lot of orders by going to a trip. In this way, a considerable profit can be accumulated in a small profit. ”

These things seem simple, but the simplicity of saying it actually depends on the level.

The so-called simple and simple people who are not hard themselves can't do it.

"Overall, you are very pessimistic about O2O. ”

Wen Xiaoguang said: "O2O is a false proposition, it is not applicable to all industries, there must be further specific and precise industry concepts, such as the local life services we invest in." ”

He said it boldly, and everyone was waiting to see.

In fact, whether he says it or not, it will not affect the general trend too much, and the people of the whole country are not under his command, and those who should put money into it will still vote.

Wen Xiaoguang just hoped that the heat would be lower, he was almost annoyed to death by those who opened their mouths with an app.

However, there are also people who criticize him, and there are people on the scene.

The criticism is not ruthless, but more sarcastic and sharp.

When Liu Donghua asked him how he felt about Wen Xiaoguang's words, what he said was: "In the face of new things, why don't young people like Mr. Wen have the vigor of youth, but so much more caution of middle-aged entrepreneurs?"

He said it so highly that it was impossible to refute it.

Wen Xiaoguang just wants to say that now is the Internet era, three or four years later, when people start to say goodbye to O2O, when investors hear the word O2O and start shaking their heads before they hear the content, it will be too late to regret what they said today.