First dinner, then visit, and then participate in the auction, the first time to participate in the auction of foreign buyers, but also feel that Zhuang Haiyang to give a very high standard of reception. What interests them the most is that there are indeed countless Chinese foods.

For these foreign customers invited to Hebei Province, the local government naturally attaches great importance to them. The hotel where you stay is also a star hotel. The people who prepare the banquet for these customers are also the chefs of the hotel, so it is natural that cooking food is no longer a problem.

In addition to the high-quality ingredients provided by the heirloom farm, the ingredients that are qualified to be made into food are naturally high-quality or top-quality ingredients in China. With such high-quality ingredients, the dishes are naturally very satisfying to these diners.

Fortunately, Zhuang Haiyang is very kind, and during the customer's arrival in Hebei Province, all reception expenses are paid by the ranch. Therefore, whether it is the host hotel or other partners, they can also make a small profit.

When the auction is over, most of the old customers leave one after another, and most of the customers who are invited for the first time propose to visit the heirloom farm. For such a request, Zhuang Haiyang will naturally not refuse.

New customers mean new orders, and the number of ingredients and fruits sold abroad by the farm has remained stable and rising. Even if a customer wants to increase the purchase volume, it needs to obtain the consent of the farm.

In a word, even if the customer is not short of money, the farm also has to consider the supply chain. The vegetables that are grown, as well as the fruits ripened on the farm, need to be planned in advance. If someone buys too much, what about the remaining customers?

After visiting the farm, the new customers all signed the purchase agreement for the ingredients and fruits. Being invited to the Heirloom Farm has also become a brand symbol in today's catering industry.

In other words, if you don't get an invitation to auction at Heirloom Farm, others will wonder if this catering company is an internationally renowned catering company, and if so, why can't its restaurant supply ingredients from Heirloom Farm?

Even if there are some buyers who feel that the cart is put before the horse, it should have been the ingredient provider who scolded them. As a result, the situation is completely reversed now, and they, the buyers, have to tie up with the heirloom farm in order to get more procurement quotas.

In response to such complaints, some buyers smiled and said: "Yes, I also think this practice is hateful, then you can cancel the order." I believe that this will give them a warning that they will value our existence. ”

That being said, the person who can really do this is definitely the No. 1 fool in the sky. For these catering companies, meeting customer needs is the most important thing. If the customer agrees with the ingredients under the Heirloom, then they have to find a way to buy them.

There are examples of catering companies in Sam's Country and New Zealand, who dares to provoke Zhuang Haiyang easily?

As rumored in the industry, Zhuang Haiyang is a very grudgeful guy. Once he feels that he can't be friends, then he can't buy anything from the heirloom farm. On the contrary, he is very generous to his friends.

To put it more bluntly, even if there are no orders from these international customers, I am afraid that even the domestic market will not be able to meet the current annual output value of Chuanshi Farm. People don't have to worry about selling things, how can you ban them?

Unlike usual, in the past, these restaurants had to inform customers in advance and do the necessary publicity to serve heirloom steaks. Nowadays, all you have to do is tell you when the steak will be available, and customers are going crazy to order it.

The steaks cut in the slaughterhouse in Ji Province are placed in fresh-keeping boxes and transported by air to the world. As soon as the plane landed, the pick-up staff sent by the restaurants were escorted by several security guards to carry the expensive steaks onto the bus.

Those who know think that this practice is a bit exciting, and they don't know what to pick up at the airport!

In fact, as the heirloom steak is loved by more and more foreign customers, the price of each steak is naturally not low. In particular, the top steaks on each cow are priced beyond some people's imagination.

Even so, most of the restaurants that can serve this top-quality steak will do it in limited quantities. Otherwise, in terms of the number of steaks they bid on, I am afraid that it will not last long at all, and all the steaks will be fully booked.

Perhaps, as someone said, the power of foodies is beyond imagination, and rich foodies are even more terrifying. I learned that the restaurant also bought heirloom red wine this time. These customers, without exception, all order a bottle, intending to have a good time.

Seeing the premium red wine served in the restaurant, the price of each bottle is as high as more than 100,000 euros, many customers are also surprised: "Oh buy ga, is this special version of heirloom red wine so expensive?"

Just when the customer hesitated, they found that the number of orders for premium red wine was decreasing. As soon as they saw it, they didn't care about the amazement, and hurriedly booked a bottle so as not to be robbed by others.

Sure enough, seeing the prompt of the sale of premium red wine, many customers directly called the restaurant's customer service number to complain. And the customer service can only say: "Sir\Madam, I'm very sorry! There are only so many premium red wines purchased by the restaurant this time!"

It's still the same, I want to eat the good things that have been handed down, and while I have money, I can't have an opinion. When you give your opinion, these good things are snatched away by others. If you want to taste it again, keep waiting!

In desperation, customers can only choose the inferior heirloom red wine that is slightly inferior to the grade. Seeing that this kind of red wine is only a few hundred euros, many customers feel more and more that they miss the premium red wine book, as painful as missing 100 million.

With these goods, they have arrived in the cities where customers are located, and the feedback information has also made Zhuang Haiyang very satisfied. said with a smile: "It seems that our brand image has been completely opened." ”

"Really, then in the future, our new ranch should not be sold. ”

"That's natural! As far as I got the news just now, the customer restaurants participating in the auction are all full at the moment. It is said that some restaurants have customers who have booked a meal until a week later. Think about it, how spectacular this scene is. ”

It seems that this scene is the same as someone snatching a rotten Apple mobile phone from abroad before. I just heard from my brother-in-law that the person in charge of the domestic restaurant has a lot of opinions. They all think that we pay too much attention to foreign countries and ignore domestic ones!"

"It's okay! they can ask if they think we've gone too far, and they can choose not to cooperate. At least I believe that many domestic catering companies are willing to sign cooperation agreements with me. In fact, when have I ever neglected the country?"

As Zhuang Haiyang said, the purchase quota of beef cattle and red wine is actually similar at home and abroad. The problem is that foreign customers come from all over the world, and he has not opened up too many domestic partners.

If these partners still feel that they are not greedy enough, Zhuang Haiyang really doesn't mind and invites more catering partners. Even taking this opportunity, Zhuang Haiyang also set some rules for partners, such as not allowing the quota to be sold for export.

At least Zhuang Haiyang knows that in today's red wine market, it is difficult to find a bottle of heirloom premium red wine. Some domestic buyers purchase premium red wine and sell it directly to foreign customers at a high price.

The problem is that the price given by Zhuang Haiyang to domestic buyers is itself lower than that of foreign customers. Obviously it was to benefit domestic guests, but in the end, it was resold by some people to make huge profits. This shows that the heirloom farm is a fool!

Although brother-in-law Liu Haicheng has mentioned whether to increase the domestic sales price, Zhuang Haiyang still shook his head and said: "Brother-in-law, how much does our red wine cost, others don't know, you should still know, right?"

Indeed, our wine is worth that price. The problem is that if we set such a high domestic selling price for red wine, it will inevitably attract some criticism. I'm not afraid, but I'm still annoyed. The resale of red wine must be strictly investigated!"

"Okay, I'll keep you informed!"

At the same time as increasing the procurement quota of foreign customers, Zhuang Haiyang's three Shibao Pavilion, plus the resort and farm restaurants, have also begun to supply second-grade heirloom red wine in large quantities. The price of thousands of bottles is still staggering to many customers.

Fortunately, they all know that this kind of red wine used to be served in limited quantities in restaurants. Now that the supply is open, although the price is a little more expensive, how can they be willing to taste it without tasting it?

After tasting it, many customers who know red wine are very satisfied: "The price is worth it!" To be precise, compared with internationally renowned red wines at the same price, heirloom red wines are actually slightly better in terms of taste and other aspects. ”

As for the Grand Cru wine, it is still available in limited quantities. The price of hundreds of thousands of bottles is naturally unattainable for ordinary diners. But for some Gold Card members, the availability of supplies is almost all out of the speed of seckill.

Most of the members who grabbed the premium red wine reservation will say excitedly: "Haha, I finally grabbed a bottle today! Call those guys and be hungry for those guys." If you don't say good things, you won't have his share of the dinner. ”

Similar to the situation in foreign restaurants, restaurants that are qualified to serve heirloom steaks and heirloom red wines are also full every day during this time. Even the newly opened Shibaoge restaurant in the Northeast is full of customers.

So much so that Chen Xingwang, who was personally sitting over there, also called and exclaimed: "Ocean, this is not like a newly opened restaurant at all." I have to say that the reputation of our Food Treasure Pavilion in China has been completely established. ”

"Isn't that right? Some time ago, the Ji Provincial Government also mentioned it to me, hoping that we would open the Food Treasure Pavilion over there. When you have your hands free, let's go over there and pick a place to open another branch!"

"Okay, okay! I'll take care of it!"

For Chen Xingwang, expanding the scale of the restaurant is undoubtedly the thing he cares about the most. If Zhuang Haiyang didn't agree, he would even have thought about opening the Shibao Pavilion to the most economically developed city in China.

As far as the food channels owned by Shibao Pavilion are concerned, there is no need to worry about the lack of customers. From beginning to end, Zhuang Haiyang was very cautious about the expansion of the restaurant. Perhaps it is this kind of cautious expansion that has created the current reputation and reputation of Shibao Pavilion!