In fact, in Zhang Sheng's view, there are many reasons for Ma Yun's acquisition of Guangzhou Evergrande. Pen ~ fun ~ pavilion www.biquge.info

The first should be Jack Ma's layout of Alibaba's industry. Ma Yun's stake in Guangzhou Evergrande Group, rather than Zhejiang Greentown, is because Ma Yun's strength in the Pearl River Delta is relatively weak compared to the Yangtze River Delta, and the competitiveness of Alibaba Group in the Pearl River Delta and other places is far less than that of its competitor Tengxun's Ma Huateng. And Ma Yun used 1.2 billion funds to acquire 50% of the shares of Evergrande Football Club, which has become popular all over the country, which is undoubtedly a very important bargaining chip for him to compete with Tengxun Ma Huateng in the Pearl River Delta in the future. It is believed that after Ali becomes a shareholder of Evergrande, the impact on Ma Huateng in the Pearl River Delta will still be great. At the same time, the impact in other places should not be underestimated.

The second is Alibaba's marketing of the World Cup. The timing of Jack Ma and Alibaba's investment in Evergrande is quite interesting, precisely on the eve of the 2014 World Cup, when football fans around the world are most concerned about the football industry. During this time period, Ma Yun's acquisition of 50% of the shares of Evergrande Club will naturally attract huge attention, not only domestic attention, but also the attention of global news media and fans around the world. Alibaba just in the acquisition of Guangzhou Evergrande Club the day before the media confirmed that it will be listed on August 8, the stock code is "BABA", the next day announced the acquisition of 50% of Evergrande's shares, which also makes people involuntarily link the two, Ma Yun and Alibaba is to spend 1.2 billion yuan for the upcoming listing in the United States to do a World Cup marketing.

Of course, 1.2 billion is not a small amount, which is unlikely, but Alibaba's choice to complete such a blockbuster transaction at this node is still very conducive to media reports and user communication, whether it is brand promotion or the upcoming listing roadshow, I believe it will add a lot.

In the end, it may be that Ma Yun is optimistic about the Chinese football market, and may want to bring the football industry to the Internet. Based on Alibaba's absolute advantage in the e-commerce industry, the most integrated points with offline industries such as football are online ticketing and online sales of various football industry derivatives. However, judging from Ma Yun's later Ali Entertainment, Ali Pictures, and Ali Health, investing in Guangzhou Evergrande can be regarded as the beginning of Ma Yun's investment in China's cultural and sports industry.

Therefore, in business, investment must be invested in the most valuable things. This is also Ma Yun's counterattack to Song Weiping's "Ma Yun, don't touch football, you don't understand".

The cultural and sports industry is an industry that produces "happiness", Ma Yun said with a pun: "There is no doubt that to play football is to play happy, not to play money, so 51% and 49% are related." Everyone has fun, and they don't care who has more and who has less. I thought that Mr. Xu would propose 51% for him and 49% for me, but he said 50% to 50%, and I immediately understood that Xu always really likes football. ”

Apparently 50% of the way you play is happier than 49% of the way you play.

The marriage between Evergrande and Alibaba should be said to be the most stressful of those domestic football clubs.

Compared with Zhang Sheng, a football club in the form of a family business, Guangzhou Evergrande is more professional, and at the same time, Guangzhou Evergrande is far better than Longteng Club in terms of business development, and it is obvious that Alibaba chose Guangzhou Evergrande.

Longteng Club as China's sudden rise in recent years, the most rapid development of the club, does not have as much influence as Guangzhou Evergrande, although the Longteng team now temporarily occupies the first position in the Chinese Super League, but from the perspective of Ma Yun, Guangzhou Evergrande has more investment value.

And this time after Ma Yun's investment in Guangzhou Evergrande, it will obviously appear more powerful, Alibaba's strong financial strength can allow Guangzhou Evergrande to introduce better players, invite better coaches, and invest more in youth training, as the biggest competitor Longteng team is obviously the most pressured.

For Ma Yun's investment, Zhang Sheng has an attitude of "he is strong, he is strong". Because football is not a sport that can be done well if you have money, like Wang Jianlin spent so much money to invite Camacho, and in the end, it was not because the salary was not paid off, and it was sued by FIFA to make a mess.

As long as you stick to your own path and add the help of the system, it is difficult to say who will be the biggest beneficiary of the development of Chinese football in the future.

Sure enough, as Zhang Sheng expected, after Alibaba invested in Evergrande, the scandal about the buying and selling of Evergrande players began to fly.

However, the first thing that came out was the news that Guangzhou Evergrande's players were being bought.

Elkeson, who is the striker of Evergrande's thigh this season, was involved in this scandal. First of all, Elkeson's former Italian agent Pietro Tranqueerli not only praised Eshen as a copy of former Inter star Pandev, but also bluntly said that the Brazilian striker is worth 10 million to 12 million euros.

Then the famous Italian transfer expert Di Marzio revealed that Napoli and Inter Milan were interested in Elkeson, and finally Eshen's Brazilian agent admitted the matter in an interview with the Brazilian media.

But in the end, Guangzhou Evergrande's transfer fee of 2000w US dollars made the two poor B teams in Serie A have no news, and few teams are willing to pay such a sky-high transfer fee for this player who plays in the Chinese Super League, coupled with the ups and downs of the team's form this season, and even the top position in the league has not been retained, it is obviously more difficult for Xu Jiayin and Lippi to give up Elkeson at this time.

Zhang Sheng also knew that Guangzhou Evergrande would only strengthen and not weaken his strength at this time, and Elkeson did not leave Evergrande in history.

Soon after, the media began to hype Guangzhou Evergrande's pursuit of Eto'o. The top striker who has played for Real Madrid, Barcelona, Inter Milan and Chelsea has no shortage of objects to pursue, and he also performed very well in the warm-up matches of this World Cup, but Zhang Sheng, who is a reborn person, knows that the news is completely unreliable, and sure enough, the scandal is not over in the end.

Zhang Sheng knows that Evergrande's transfer is completely in accordance with Lippi's requirements, and Lippi is interested in Gilardino, a player under his son Lippi Jr.

Gilardino was once considered by Italian football to have "Vieri's body, Inzaghi's nose" and played for AC Milan at his peak, where he was worth €2,400w when he moved to Milan in 2005, scoring 17 league goals in his first season, winning a Champions League (2006-07), UEFA Super Cup (2007) and Club World Cup (2007) He was also a regular member of the Italian national team and won the World Cup in Germany in 2006 with the Italian team.

But that was also his highest height, after 2006 his form began to decline, he was sold by AC Milan to Fiorentina, and since then he has been playing in Serie A small clubs, and he deservedly failed to qualify for this World Cup.

However, as Lippi's favorite general, it is logical for Guangzhou Evergrande to choose him, although there was news that Gilardino was going to play in the major leagues later, but Zhang Sheng knew that this was just his move to raise the price for himself, and he would eventually come to Guangzhou Evergrande.

And in order to make room for Gilardino as a foreign player, Muric is sure to leave the team.

Since the beginning of this season, Muric's state has been up and down because of injury, and his long-term play in Guangzhou Evergrande has also worn out his freshness, and at the beginning of the season, there was news that Muric wanted to transfer away from Guangzhou Evergrande, but as a meritorious player who helped Guangzhou Evergrande go all the way to surpass, win the Chinese Super League championship and win the AFC Champions League, Guangzhou Evergrande will not let go easily.

Muric did say this in an interview with reporters after leaving Evergrande: "Al Sadd has approached me twice to discuss transfers, and at first Evergrande rejected the other party's offer, and also intended to renew my contract. But when Al Sadd made his second offer, I expressed to Evergrande that I wanted to leave the team and seek a new challenge, and Evergrande also respected my decision and finally let me transfer. ”

In fact, in Zhang Sheng's view, this is really a very successful transfer, when Evergrande introduced Muric, it only cost 350w US dollars, and won the 2011 Chinese Super League Best Player, 2011 Chinese Super League Best Scorer, 2013 AFC Champions League Best Player, 2013 AFC Champions League Best Scorer, 2013 AFC Best Foreign Aid and many other honors. Muric also broke and set a series of football records: the player with the most goals in an official match in the history of the Guangzhou team, the player with the most goals in the AFC Champions League on behalf of a Chinese team, the first AFC Champions League best player and top scorer in Chinese football, the best foreign player in the AFC, the player with the most goals in a single season in the AFC Champions League, the first player to win three AFC awards of the year, etc., and then sell them for 800w dollars, which is really cost-effective. And Muric's form has obviously declined very much after this, Zhang Sheng remembers that when he was reborn, Muric had no ball to play for a while.

Of course, Evergrande in the purchase and sale of foreign aid, did not stop the domestic international players scrape, just a few days after Alibaba invested in Guangzhou Evergrande, they used 4800w to buy Yu Hanchao and Li Xuepeng, in fact, the price of the two of them can be sold higher, but unfortunately the current Dalian Albin lack of money and wages, had to sell with tears.

Guangzhou Evergrande bought these two people for a reason, that is, they failed to poach in the Longteng team.

After the start of the break, the Longteng team beat Guangzhou Evergrande to stand in the first position in the Chinese Super League, and the first goal of Guangzhou Evergrande was to aim at the Longteng team if it was a complete failure if it did not take the Chinese Super League。

In addition to the disturbances in the transfer market, now the teams of the Chinese Super League have also started their own intermission training camp, compared to the beginning of the season of the tide of going abroad, this intermission basically all the teams have stayed in the country for training, the team with poor results such as Shanghai Shenxin, Liaoning Hongyun and other teams started training early after a week of rest, and the team of Beijing Guoan and other teams with acceptable results also began training in late June.

Due to the major personnel changes in the middle of the break, the training camp also started early, starting in mid-June, and Ben Alpha and Roquek Gill came to the team after the team started training and began to meet.

Compared with the low-key Roque Gill, Ben Alpha came with his head held high, and Zhang Sheng frowned as soon as he saw him, because his figure was obviously fat.

On Ben Alpha's first day in the team, Zhang Sheng began to beat him: "Don't tell me that the physicality of the best players in Europe is like yours. I've coached in Germany, and even the players in the German regional leagues are in better shape than you. If you want to come and play at a good level, I don't mind staying in the reserves like you did at Newcastle until I'm satisfied. ”

Ben Alpha was indeed very optimistic about the level of the Chinese Super League before he came, and he obviously didn't believe Zhang Sheng's words: "I think with the level of Chinese football, I must be the best after I come." ”

Zhang Sheng sneered: "Are you sure? So, let's have an intra-team confrontation and let you see what the level of football in China is like." ”

Seeing that Ben Alfa still wanted to argue, Zhang Sheng raised his hand to stop him and said: "I will not arrange a bunch of substitutes for you to match you, I will divide our first team starting lineup into two halves and put them on both sides, if you have any doubts, you can check our previous usual starting lineup after the game." “

Ben Alpha will know if he thinks about it, and whether his teammates are players in the starting lineup can be found out at a glance. As a head coach, Zhang Sheng would not use such clumsy means to himself. What made him even more annoyed was Zhang Sheng's expression, that sneering look, which made him, a player from the world's highest level and the most competitive Premier League, very unhappy, when it was the turn of the coach of a low-level and backward league like the Chinese Super League to despise the stars of the Premier League.

Even though Ben Alpha knew that Zhang Sheng's expression had the meaning of agitation, it was still unacceptable, and a sentence came to his heart: "Mortal, you don't know anything about power. ”

Faced with such a situation, Ben Alpha agreed without any objection, and he said with a disdainful face: "You don't have to deliberately arrange any main force for me, even if I am given a substitute lineup, I can beat the opponent." ”