"I'm going to tell Mr. Luo about this box office result. Lu Fang said.

"Good. ”

"The reputation of our movie is currently very good, and the score on the bean sprouts website is also very high, we must continue to increase the intensity of publicity, starting from word of mouth, Mr. Luo and they cooperate with us to promote, and they will definitely be able to improve the box office, and try to ferment the reputation of the movie during the day, so as to add a little strength to the box office competition with "Monster 2" and narrow the gap. ”

Lu Fang is ready to make long-term preparations for battle.

In any respect, "Infernal Affairs" is not as good as "Monster 2", but in terms of word-of-mouth and quality, this is the only point that can outperform the other party.

Therefore, it is necessary to make use of our strengths and avoid our weaknesses, give full play to our advantages, use this advantage to expand public opinion, and then occupy an advantage.

In the promotion of a movie, the quality of the movie is a very important part of a movie.

Many people see a movie that has a bad reputation and poor quality, even if he originally wanted to watch this movie, but because of these public opinions, he will hesitate and give up.

But if the reputation and quality of the movie are good, then there is a high probability that you will choose to watch it.

Even some people who don't want to watch a movie, when they watch the news, see a movie is very good, and they will have the psychology of watching it.

The showdown between "Infernal Affairs" and "Monsters 2" has attracted the attention of many people, and everyone is very concerned about the outcome.

Following.

The box office results of the premiere are released, and "Monster 2" has raised the box office of "Infernal Affairs" by nearly 15 million!

Sure enough, when the media disclosed this information, it caused widespread discussion.

"Sure enough, I still lost. ”

Chen Mubai is still the head iron, although he has good box office results in several movies, but he is still too immature compared with international blockbusters like "Monster 2", which is also reasonable. ”

"Anyway, I still admire Chen Mubai's courage. ”

"Chinese movies just can't do international blockbusters!"

"Don't comfort Chen Mubai, he is just inflated, or he just wants to touch porcelain, what is the level of the production company and team of "Monster 2", what level is he, and he doesn't count how many catties and taels he has?"

In the midst of the decline of public opinion, "Infernal Affairs" is not as strong as "Monster 2", and his loss also makes many people uncomfortable.

Could it be that Chinese movies really can't touch foreign blockbusters, and when they encounter such blockbusters in the future, dodging is the right choice?

The box office results on the first day are out, "Infernal Affairs" is 194 million, and "Monster 2" is 303 million!

In addition to the box office performance of the premiere was 15 million worse, the first day of the performance was 110 million worse!

As in the past, the gap will get bigger and bigger!

Because the movie will be released on Friday, and the next will be the weekend, these two days are also the blowout period of the movie box office!

In fact, the box office performance of "Infernal Affairs" is not bad, and it even refreshed the best first-day box office record of Chen Mubai's movie, the previous record was 170 million, and now it is 20 million higher!

It's just that compared with the box office of "Monster 2", this gap is too big, so that others ignore this problem.

However, compared with the overwhelming news of "Monster 2", there is also a lot of news about "Infernal Affairs".

The general meaning of the news is relatively uniform, basically saying that the quality of the movie is very high, and only talking about the box office results without comparing it with "Monster 2".

Looking at it this way, "Infernal Affairs" does seem to be a bit awesome?

First of all, the results of "Infernal Affairs" are definitely very good among domestic films, and secondly, the score of the movie can also be ranked in the forefront, not only in the forefront of Chinese film history, but also in the forefront of world film history!

This is Lu Fang and Luo Fan's strategy, only talking about the reputation and quality of the movie, and using this only advantage to expand the publicity, so that everyone knows how good "Infernal Affairs" is!

Just saying that a movie is of high quality, everyone may not feel it, because there is no sharp contrast, and the box office of the movie is not as good as "Monster 2", which will make people feel that it is a dead duck with a hard mouth.

But pull out the high rating of "Infernal Affairs" to compare the rest of the classic movies, and even the world's classic film and television works, and now it will come out, and everyone can intuitively see the excellence of the movie.

", "Infernal Affairs" has such a high rating, is it comparable to the world's classic film and television works?"

"Fake, right?"

"This rating is almost the first in the world, is it so high?"

At present, the highest movie score on the bean sprouts website is 9.7 points, which is a classic foreign movie "Reincarnation".

This movie is about the development process of society, the role of human beings in it, and the darkness of human nature, which has been a cycle from ancient times to the present.

The score of "Infernal Affairs" is already comparable to the best movies, which really surprised everyone.

Everyone knows the authority of the bean sprouts website rating, and everyone doesn't necessarily like to watch the high-scoring works above, after all, there will be a lot of literary films, depicting the darkness of social order and the struggle of human nature.

If you watch too many of this kind of movie, it will make people psychologically gloomy, so the rating is high, but you don't necessarily like it, but the quality is definitely not said, it's just a matter of personal preference.

However, the low-scoring movies on this are definitely garbage, and they are movies that you don't need to watch.

Therefore, when some people watch movies, they will use it as a reference on the bean sprouts website, and the low score does not need to be watched, the high score depends on the situation, and although the middle part is mixed, it must have its outstanding points.

"Is it brushed, or is there an error in the background data?"

"I don't believe there is such a high rating, Chen Mubai is looking for a water army to deliberately exaggerate the publicity, right?"

"It should all be scored by fans, it can't be counted, and when there are more people who rate it, the score will fall. ”

It is normal for the initial score of the movie to be inflated, it is all scored by fans, and if there are more scorers, the score will definitely fall.

For movies like "Reincarnation", there are hundreds of thousands of people who have scored them, and the gold content of this score naturally goes without saying.

Can the score of 100 people and the score of 10,000 people be the same?

The more people are sampled, the more true and rational the data will be, and it will be representative of the majority of people's opinions.

After all, movies are aimed at the general public, not some specific groups.

There are always people who like any work and some people who don't like it, but what most people like must be good works, there is no doubt about it.

Lu Fang's strategy was successful, and the high rating of "Infernal Affairs" really set off discussions.

Gradually, there was a lot less news comparing the box office of "Infernal Affairs" and "Monster 2", and they were all discussing the authenticity of the score of "Infernal Affairs".

After all, science fiction movies like "Monster 2" have several similar blockbusters in foreign countries every year, and the box office of the movies is not low.

But it is very rare to have a movie with a high rating like "Infernal Affairs" that is comparable to "Reincarnation".

It is even said that no movie has been able to exceed 9 points in the past two years!

The movie that can reach a score of 9 is definitely second to none!

Now, "Infernal Affairs" has appeared, and the box office is not low, which has attracted the attention of many netizens.

Some people questioned it, but some people supported it.

"What's fake, don't you know if you go to the bean sprouts to check it yourself? There is also an error in the background data, if it goes wrong, won't the bean sprouts close the channel for movie ratings?"

"The movie is really good, the actors' acting skills and plot are very good, in my heart, it is definitely a classic work, and it can also be said to be the glory of Hong Kong films!"

"I think this movie is expected to restart the pinnacle of Hong Kong films, and it is foreseeable that in the next few years, this kind of similar movie will definitely be very popular!"

"Can't wait for the second part to be released, I highly recommend watching it, Chen Mu White Dog Thief, trick me into tears!"

Many netizens saw the support of some people, and their hearts were shaken.

"Perhaps, I should check it out?"

......

In the days that followed, both films grew rapidly at the box office.

"Monster 2" grossed 303 million on the first day, 287 million on the second day, and 250 million on the third day......

The box office got 1.4 billion in the first week, and if this trend continues, it will be okay to get 3 billion box office!

And "Monster 2" also won the single-day box office champion for a week.

The runner-up was "Infernal Affairs".

The box office was 194 million on the first day, 188 million on the second day, and 211 million on the third day......

The box office got 900 million in the first week, and even on the first Sunday, the box office showed reverse growth!

After a week of hard work between the two movies, the box office gap has reached 500 million, which has become wider and wider.

In fact, it is normal, after all, the schedule of the two movies is a lot worse, and "Monster 2" exceeds so many box offices, which is deserved.

However, the box office trend of "Infernal Affairs" has been very stable and does not fluctuate much, unlike "Monster 2", which grew rapidly a few days ago, but it has languished a lot later, and compared with the box office of the previous few days, it has fallen a lot.

At the same time, the movie score of "Infernal Affairs" also fell, to 9.5 points, although it is not as outstanding as it was at the beginning, but this score is still proud!

There is a growing topic of discussion about films.

is different from special effects blockbusters like "Monsters", the plot is relatively simple, and the topics that everyone discussed at the beginning were relatively high, that is, topics such as powerful special effects and powerful monsters, but after a long time, no one discussed it, and the freshness passed.

"Infernal Affairs" relies on the plot to advance, and many of the hidden content and characters' personalities and behaviors are topics that netizens are keen to discuss.

Everyone discussed the plot together and expressed different opinions on the hints and speculations about the details in the plot.

This kind of discussion about the plot is the most durable, after all, it can be found in the movie, it is precisely because it is not explicitly stated, everyone will feel that there are several possibilities, everyone thinks differently, and wants to convince each other, which will naturally cause discussion.

The more people participate in the discussion, and no one can convince anyone, so naturally the heat will not go down.

However, as more and more people watch it, the excellence of "Infernal Affairs" is indeed recognized by more people, and Chen Mubai's talent once again makes everyone boast.

It's the second weekend soon, and it will be a time when the box office will grow rapidly.

The first two weeks are the most important time for the film's box office results.

The first week is when a new movie is released, and everyone will choose to watch it if it is fresh.

The second week has already been released for a week, and the topics and news about the movie have come out, and everyone will see the news, and then choose whether to go to the movie or not, or choose which movie to watch according to their interests.

On the eighth day, the single-day box office of "Infernal Affairs" surpassed "Monster 2" and became the box office champion of the day!

"Monster 2" was taken away by "Infernal Affairs" for a week of single-day box office champions!