What interests everyone is that this variety show has an extra gimmick when it is promoted.

Parent-child variety shows.

Such a gimmick also made many viewers a little puzzled, they had never heard of this type of variety show.

However, Jiangnan TV itself is also one of the top local TV stations in China, although its reputation is still inferior to that of Nanhu TV, but the ratings are not too low.

At least it can be ranked in the top 5 among many local TV stations in China.

After Jiangnan TV issued an announcement, many viewers also noticed some easter eggs broadcast by Jiangnan TV in advance, including Gao Leyao, a newcomer in the entertainment industry who has been more popular in China recently, and even a few second- and third-tier artists who are tepid in the entertainment industry.

But what interests everyone the most is that there are a few children in this show.

Such a variety show, coupled with this easter egg, is itself a content created by Tianyu Entertainment Company and Jiangnan TV, and it can be regarded as a more attractive passage in the entire variety show.

So this time, when the variety show Where Are You Going, Dad, has not officially started, it has become popular directly, and even the ratings of Jiangnan TV have increased by nearly 0.5%.

Although it may seem unremarkable, for a local TV station, even a 0.1% increase in ratings is a surprise.

The actions that broke out from Tianyu Entertainment Company also directly detonated the entire entertainment industry.

Many established entertainment companies in the entertainment industry have shown great interest in this emerging entertainment company.

In the past few days, Tianyu Entertainment Company has made a series of actions, which can definitely be regarded as a heavy blow.

And the various measures adopted by Tianyu Entertainment Company are completely unexpectedly advanced by many veteran entertainment companies.

In particular, a variety of publicity and promotion methods with online publicity as the main body can even be regarded as a new innovation in the entertainment industry.

Many established entertainment companies, and even some artists who are currently flying solo and are currently flying solo are aware of the power of online publicity.

I am afraid that after this, the major entertainment companies and even everyone in the entertainment industry will be fully aware of the huge benefits that online publicity can bring.

And it is precisely from the past few days that the entire entertainment industry has undergone earth-shaking changes.

Prior to this, even the most popular entertainment stars in China only had millions of popularity in China at most, and they could definitely be regarded as entertainment superstars at the level of kings and queens.

However, with the means of online publicity, the popularity of these entertainment superstars, who are already on the front line, is likely to exceed the level of 10 million, or even higher.

Some experienced old people in the entertainment industry can simply make certain judgments.

In the future entertainment industry, the hottest stars are even likely to reach tens of millions of popularity.

This is absolutely unimaginable in the previous entertainment industry.

But immediately afterward, major entertainment companies have also realized certain problems.

The current entertainment company system has not changed much from before, and among many entertainment companies, there is no online publicity department, and if you want to carry out online publicity, you also need certain planning and professional guidance.

However, there are no such professionals among these entertainment companies, so all of a sudden, there have been a lot of waves in the domestic entertainment industry, and many entertainment companies have begun to recruit professionals in online publicity and establish online publicity departments.

This is a earth-shaking reform for the entire entertainment industry.

And the one who initiated this reform was the previously silent Tianyu Entertainment Company.

And it is precisely because of this that Tianyu Entertainment Company, an entertainment company that has just emerged for more than a month, has officially entered the field of vision of the entire entertainment industry.

Even some established entertainment companies regard Tianyu Entertainment as a fierce rival.

The strength of Tianyu Entertainment Company, as well as the various resources mastered by Tianyu Entertainment Company, etc., are actually not ranked in the entire entertainment industry, and even some small and medium-sized entertainment companies have many more resources in their hands than Tianyu Entertainment Company.

However, since the past few days, the various resources in the hands of Tianyu Entertainment Company seem to have become rich overnight.

Some well-known directors and actors in the film and television industry, as well as various local TV stations, have begun to throw olive branches to Tianyu Entertainment Company.

They are also clearly aware that although the resources that Tianyu Entertainment Company has now are not too many, after their understanding, the registered capital of Tianyu Entertainment Company has reached 100 million, which is definitely not a small entertainment company in the entertainment industry.

In addition, under Tianyu Entertainment Company, the most famous artist is Gao Leyao, a new entertainment star, in recent times, Gao Leyao's popularity is also growing rapidly, and even the fame of Tianyu Entertainment Company is also rising.

In addition, the power of online publicity shown by Tianyu Entertainment Company has also made those big names in the entertainment industry shine.

At least at present, before those old large-scale entertainment companies have established a complete network propaganda force, the network publicity power mastered by Tianyu Entertainment Company is definitely the strongest in the entertainment industry.

In the entertainment industry, time is life, even if it is only a few days, it is enough for an entertainment company to complete a transformation.

For an entertainer, this is even more so.

Tianyu Entertainment Company's promotion of Gao Leyao is one of the most significant examples.

In just two or three days, Gao Leyao's popularity has directly doubled, and it is even improving rapidly.

At 8:00 p.m. on July 29th, Jiangnan TV officially started the premiere of the variety show Where Are You Going, Dad.

Originally, this variety show was promoted by Jiangnan TV and Tianyu Entertainment Company, which attracted the attention of countless audiences, so that the variety show Where Are You Going, Dad, has reached 5 percentage points after it was just launched.

And it's still growing like crazy.

At the same time, the variety show Where Are You Going, Dad, has also aroused heated discussions on the Internet, especially after the broadcast of more than an hour, the discussion on the Internet about the variety show Where Are You Going, Dad, has completely exploded.

However, after the broadcast of this variety show, in a short period of time, Tianyu Entertainment Company has no way to directly count the real ratings data.

However, the entire Tianyu Entertainment Company, even including Jiangnan TV, is anxiously waiting for the statistical results of the ratings data.

At 4:00 p.m. on July 30, Song Xuehua hurriedly broke into Chen Ping's office, holding a data report in his hand.

Chen Ping had also been waiting here for several hours, and when he saw Song Xuehua breaking in, a faint smile suddenly appeared on Chen Ping's face, and he waved his hand calmly and gently, signaling Song Xuehua not to be too eager.

Song Xuehua was also slightly stunned, and then quickly reacted, and after taking a deep breath, he finally calmed down a little and slowly sat in front of Chen Ping.

However, in her eyes, she still maintained a faint look of excitement, and before Chen Ping could open her mouth to ask, Song Xuehua couldn't wait to whisper: "Mr. Chen, the ratings statistics of where Dad is going have come out." ”

Chen Ping immediately laughed, and then said slowly: "Mr. Song, don't be so anxious, it shouldn't be a bad result to look at you, and since the result is not bad, it is a good thing for us, so you don't have to be too nervous, just talk slowly." ”

Hearing Chen Ping say this, Song Xuehua was also slightly stunned, and then his face turned slightly red, and then he smiled bitterly and said softly: "Mr. Chen, your concentration really makes me ashamed." ”

Chen Ping also smiled slightly, and didn't care too much about Song Xuehua's words, just quietly waiting for Song Xuehua's report.

Song Xuehua also groaned for a while, and then handed the data report in his hand to Chen Ping in front of him, and then said softly: "This afternoon, all big data statistical platforms have given the data statistics report of our Dad Where to Go variety show, and on the whole, the ratings of the variety show Where Are You Dad are going have reached 10.56% at its peak , although it is not as good as the happy base camp that ranks first in the ratings, but now, the variety show Where Are You Going, Dad, has steadily ranked second in the variety show ratings list. ”

"At present, Jiangnan TV has received many contacts from businesses who want to invest in this variety show, and Jiangnan TV is also contacting us to let us discuss and select businesses. ”

Chen Ping also smiled and nodded, he naturally knew what Jiangnan TV meant.

The reason why these businesses came forward to contact Jiangnan TV was nothing more than wanting to use the variety show Where Are You Going, Dad to advertise.

And this is also one of the important ways for variety shows to make money.

Tianyu Entertainment Company and Jiangnan TV must also be cautious.

However, Chen Ping didn't plan to interfere too much in these things, but after thinking for a while, he smiled softly: "Mr. Song, these things can be contacted by you and Jiangnan TV, at present, the variety show Where Are You Going, Dad, is only the premiere of the first episode, and we are not in a hurry to sell all the advertising space of this variety show at one time, and we still need to reserve a part." ”

"After the popularity of this variety show has really reached its peak, advertising bidding will be carried out at that time to maximize the benefits. ”

In addition, let the people within the company pay attention to the problems of the Internet, especially the guidance of public opinion, this is also the first time Gao Leyao has participated in a variety show, which is also very important for Gao Leyao's future entertainment career, so the public opinion guidance on the Internet still needs to be guided to a certain extent. ”

"Although we have no way to directly interfere with the direction of public opinion, simple guidance is still possible, I have already watched yesterday's show, Gao Leyao's performance in the show is not bad, although she is not one of the main guests, but the role she plays in the show is not small, and her performance on the Internet can also be promoted more, after all, she is also an iconic artist launched by our Tianyu Entertainment Company. ”

Hearing Chen Ping say this, Song Xuehua also nodded lightly solemnly, she naturally knew what Chen Ping meant.

The current Tianyu Entertainment Company actually has a total of two signboards, and the first signboard is the variety show Where Are You Going, Dad.