Zhang Sheng's words are not wrong, after the end of this round of games, the points of Group A have come to a key point, Iran is leading the other opponents with 17 points, while the Chinese team and the South Korean team are ranked second and third - both teams have accumulated 13 points, but the Chinese team scored 10 goals and conceded 4 goals, and the South Korean team scored 9 goals and conceded 7 goals - the South Korean team ranked behind the Chinese team with a goal difference of less.

This result made South Korean fans and media scold, not only scolding the players and coaches, but also scolding the Chinese side, because it is obvious that the South Korean team has conceded more goals than in recent years, which is related to the fact that several core defenders of the South Korean team have been unable to participate in the game for a long time, and the impact of the Chinese Super League policy on them is too great.

What makes the South Korean team even more unhappy is that the Chinese team has completed all the matches with Iran and South Korea, which means that the two strongest Chinese teams in the group have passed, and the next game, according to the strength of the team, the probability of the Chinese team winning is very high, but South Korea and Iran still have a game to play, and the Chinese team can easily sit on the mountain and watch the tiger fight.

After two extremely difficult games, the players of the Chinese national team have returned to the league one after another, the domestic players are okay, several players who play in Europe, one by one with injuries, one by one, large or small, Qin Minghao needs at least two or three weeks, and Xu Mingyu, who was injured in the last game, needs at least more than a month.

The other players, mainly Longteng and Guangzhou Evergrande, are also tired, and to be honest, the intensity of these two games, in Zhang Sheng's words: "Compared to the players playing three AFC Champions League knockout games." ”

So after returning to the Chinese Super League, Zhang Sheng made a lot of personnel adjustments, so that several players who played both games rested, and it is worth Zhang Sheng's good fortune that the opponent in this game is not strong - Longteng team at home to meet the challenge of Chongqing Lifan.

Among the starting forwards, Nie Jiang rested, and the 21-year-old young striker Tang Jin started the Chinese Super League game for the first time, and Qi Ming was replaced by Zhang Hao. Although for the Longteng team, Nie Jiang and Qi Ming are the core players of the team's central axis level, but in the home game, everyone still showed strong combat effectiveness.

With assists from De Paul and Fernando and a brace from Chavez, the Dragons won comfortably.

Compared with the ease of the Longteng team, Guangzhou Evergrande won very hard at home, after all, their opponent is Shanghai SIPG, supplementing Yan Xiaoyu's SIPG perfect policy of avoiding the rules of U23 players, his scheduling in the midfield is not at all like the U23 young players in everyone's image, of course, Guangzhou Evergrande is not far behind, Du Zhenyu replaced Feng Xiaoting, who was a little injured, and he still played well.

It can be said that the two players bought from the Longteng team have allowed Evergrande and SIPG to avoid the impact of the U23 policy, and at the same time, it can be regarded as enhancing the overall strength of the team.

After a thrilling battle, Guangzhou Evergrande, who were playing at home, still had a slight advantage, and they relied on a solid back, especially Du Zhenyu's marking of Hulk, to defeat Shanghai SIPG 3:1.

After this round of matches, several Chinese Super League teams ushered in a rare leisure time, the next round of the league will not be until next weekend, there is no AFC Champions League match, the FA Cup game has not yet been the turn of the Chinese Super League team, the national team game has just passed, the international players have a day or two of rest, and most of them continue to work - but off the pitch - advertising endorsements.

Entering 2017, especially after Lippi took over the national team, the international players generally ushered in new opportunities to make money - commercial advertisements that had been away from the players for more than a decade found them again.

Speaking of the advertising endorsement of players, before the professional reform of Chinese football, the overall social environment did not support this kind of behavior, and it was even rarer to break through the box to try it.

Of course, it's not without forerunners. Gao Hongbo, the former main striker of the national team and the later head coach of the national team, was the first to eat crabs, and he said in 1993 that the 125 motorcycle of the Southern Motorcycle Factory, at that time he was still a little fresh meat The high director can be described as personable, so that this advertisement left a deep impression on everyone.

With the professional reform of Chinese football, leagues and clubs have begun to operate commercially, the market is no worse than today, and the box tickets for A-A games have even become a status symbol when talking about business, but there is one level that is still rarely touched, that is, the personal advertising endorsement of players.

Because they have not been able to break into the Olympic Games and the World Cup, the ability of Chinese players has been criticized, coupled with their low cultural quality, they fight in groups from time to time, and even cut people with knives or are cut, so that they leave fans and ordinary people with an image of hooligans who are uneducated and incapable.

At the same time, at that time, international and domestic businesses did not pay much attention to Chinese players, including clubs and national teams, most of them used equipment sponsored in batches, and it was even more difficult for players to get any advertising endorsements, and some were also secretive.

For example, in 1995, Li Bing and Ma Mingyu advertised for Hongyuan Real Estate, the investment company of the football club, and Xiao Wang Tao endorsed a shipyard in Dalian because he was friends with the factory director.

It wasn't until the distant 2000 that Milu began to lead the Chinese team to excellent results in the Asian Cup, especially in 2002, when the Chinese team broke out of the encirclement from the World Cup qualifiers in Japan and South Korea ushered in the first pursuit. Our general Fan, for the first time, participated in the advertising and shooting of adidas Falcon 6th generation football boots, along with Xiaobei, Zidane, Piero, Raul and other big-name superstars, this time it seems to have unearthed a treasure that has never been cultivated, and the national football players have become advertising endorsements, especially sports commodity endorsements.

Pepsi, which has always liked to rub the popularity of sports, continued Adidas, and found Fan Zhiyi, Qi Hong, Zhang Enhua, Li Ming and other eight international players to co-produce an advertisement.

Behind these world-class brands, countless first- and second-tier international brands have also begun to pay attention to the popularity of Chinese internationals.

In 2003, Puma threw an olive branch to Shao Jiayi, who played in the Bundesliga 1860 Munich, and Shao Jiayi became the first official Puma spokesperson in history. Shao Jiayi's shoes back then, as well as the embroidery of Shao Jiayi's name, can be seen in the treatment.

Foreign brands have landed on the beach in the field of international football, and domestic sporting goods manufacturers have suddenly come to their senses and are competing for this traffic highland.

Cao Liangdong and Ma Mingyu endorsed the shoes of the Golden Bow, "The Road to the Star, the Golden Bow Starts" is still catchy to read; Su Maozhen endorsed Del Hui and played the role of the goalscorer in the advertisement; Hao Haidong and Sun Jihai endorsed Govit, and were valued by the boss of Govit; Zhang Xiaorui endorsed Mingle football shoes and became the first sports star spokesperson of Mingle; Li Ning even created an "iron series" for Li Tie......

After the advertisements for sporting goods received a good response, the scope of advertising endorsements also began to spill over to other fields, and the advertisements endorsed by the players also came one after another: Fan Zhiyi's Libao Meida beverage advertisement; Sun Jihai filmed an advertisement for Zhonghua Automobile; Cao Liangdong endorsed Kesai Mineral Water; Li Weifeng endorsed Zhenweis, Xu Yunlong endorsed NB; goalkeeper Jiang Jin gave Shuanghe Pharmaceutical's "blood pressure zero" because he had been carrying No. 0 Yang Chen, who has a good personal image, has endorsed a variety of things: snow beer, 28 vitality laundry detergent, ternary milk powder, LG air conditioner, Grand Cherokee, etc., everything; before the 2002 World Cup, Milu and all the players of the national team co-produced Kodak's film advertisements reached the climax of player endorsements.

However, the flowers are brocade and the fire is only an illusory carnival, after the carnival, match-fixing, black whistles, stadium violence, off-field scandals, the image of Chinese football has completely fallen to a low point.

In addition to players like Zheng Zhi and Sun Xiang who play abroad can have a little advertising value, after successively endorsing Adidas and Nike in the international market, no Chinese player has won the favor of the world's first-line brands, and domestic manufacturers also avoid Chinese players.

It should be said that the timing of Zhang Sheng's entry into Chinese football is very good, Chinese football, which has experienced the darkest moment, has begun to usher in the dawn, and the ten-year state of no one is slowly disappearing, and countless people's eyes have begun to focus on Chinese football again, and attention is what advertising endorsements value the most.

It's not that there are no advertisers and manufacturers who have the idea of looking for national football players to endorse, but there are too few players with a good positive image in the national football team, which makes it very difficult for advertisers, which requires players to have the ability to have a good reputation among fans, and there can be no tattoos or anything like that.

As before, most of the players now endorse the companies and sponsors behind the club, such as Wu Xi endorsing Suning, Zhang Xizhe advertising for the public, Evergrande players endorsing Venucia and so on.

After 2015, the crazy influx of funds has made the attention of the Chinese Super League more and more sesame, and the emergence of Zhang Sheng has made the national team, the national Olympic team, the national youth, and the national youth have made many breakthroughs, and countless manufacturers and advertisers have once again set their sights on the gold mine of national football players.

Several domestic sporting goods brands have withdrawn from the football product line after the strong man broke his wrist, and began to test the water of football products after more than ten years, and the first step is often to find a football player with a certain influence to endorse the product, such as 361 found the former international player Yang Xu, Anta found Zheng Zhi, and Li Ning restarted the "iron series".

In addition to traditional advertising, the rise of the mobile Internet in recent years has also allowed players to have many new ways of endorsement and advertising, such as advertising through social platforms.

In real history, like Gao Lin, his Weibo fans are as high as 830w, which is the most among the international players, and his advertising is also the most, at least 20 or more advertising messages are sent through his Weibo a year, including pizza, health care products, melon seeds, cars, games, TVs, milk, drinks and mineral water, etc.; Online games and skincare products, where gasoline and clothing are recommended many times.

Most of the other international players also realize the realization of personal traffic through the form of Weibo, which has less than 10 advertisements a year.

From the ranking of these players, it is not difficult to see that the better the club's performance, the better the ability to interact with netizens, and the better the management of the player, the greater the value of advertising.

However, in general, affected by many factors such as the system and the results of the national football team, the level of commercial development of the international football team is relatively shallow, and the depth of participation in advertising is not only not comparable with domestic entertainment stars, but also has a big gap even compared with other sports, let alone the influence of those stars who play in Europe.

However, the appearance of Zhang Sheng has changed things slightly.

Qin Minghao, Li Yun and Xu Mingyu's stay abroad, especially Qin Minghao, Li Yun helped RB Leipzig to upgrade to the Bundesliga, so that Chinese players have a certain reputation, and NIke, who has long been coveted in the Chinese market, took the initiative to find it, and all three of them have won the sponsorship of NIke, and they have also received international endorsements.

This is the first time in ten years that a Chinese player has received an international endorsement from a first-class sports brand.

Although this breakthrough is worth bragging about, not to mention the endorsement fee of the world's top stars, even for a long-established Asian player like Son Xingmin, the gap is very large.

Li Yun, as the first Chinese player to play the main force of the German Second Division in recent years, received the most endorsement fees, and Nike offered an annual endorsement fee of 2.3 million yuan, compared with Sun Xingmin's endorsement fee of nearly 6 million, the gap is still very large, in fact, this is also a normal gap between players who play in ordinary Bundesliga teams and players who play in Premier League giants.

Several foreign players have good endorsements, and domestic players are not lagging behind. A new generation of representative players like Nie Jiang is very favored by businesses - good results since their debut, no off-field black spots, inspirational personal background, and a little handsome, this is simply the most standard template for a "golden boy".

It is also a pity that Nie Jiang's brokerage company is very cautious, they have considered and considered the various endorsements that have flocked to them, not an influential brand, not a company with a clean background, and resolutely refrain from accepting it, so there will never be a situation like Lu Xiaobu's endorsement of Kidney Bao.

Even so, Nie Jiang now has more than five million endorsement contracts a year, which is almost equal to Hao Cannon's advertising revenue of more than six million a year during the 02 World Cup.

In addition to Nie Jiang, whether it is Gao Lin, Wu Lei, Feng Xiaoting or Lin Feng brought out by Zhang Sheng, Ni Kai and other popular players have a lot of income in advertising every year, and there is no doubt about the net income of more than one million.

It can be said that the development of the personal commercial value of players has finally begun to ferment in the development of the player's personal value.